Frame Media has grown 40-fold in one year, not because of a significant increase in profits, but because of the successful integration of the entire mid-to-high-end residential print advertising market through mergers and acquisitions.

Chen Qiaoshan is very sure that Tan Zhi is a smart person, and he does not lack the ability to speculate.

He had obviously seen through the opportunity in front of him, otherwise he would not have gone to great lengths to come over to discuss cooperation.

Since Tan Zhi was able to complete the integration in his previous life, it is okay to continue to make him responsible, but the 20% asking price is definitely impossible.

Chen Qiaoshan's bottom line is very clear, cooperation is possible, but the conditions must be renegotiated.

He didn't bother to bother with words, took out the handwritten note not long ago, and said with a smile: "Mr. Tan, you take a look first, what conditions are there and we will talk about them later." ”

Tan Zhi didn't know what Chen Qiaoshan was thinking, so he had to take it silently, and after just one glance, his eyes were full of horror.

There are not many words on the paper, but they are very short:

Consolidate the market!

Listing as a whole?Cooperate with Focus?Cooperate with Crowd?

In just these two sentences, Tan Zhi's calculations in his heart were clearly explained, he couldn't help but smile bitterly, and looked away, where Chen Qiaoshan was tactful, it was clear that his eyes were vicious.

Ren is Tan Zhi is used to seeing wind and waves, and he also feels a little embarrassed at this time.

His plan is very simple, first control the industry leader of frame media, and then quickly complete the integration of the industrial chain with the help of capital, which has the opportunity to sell at a price.

Taking advantage of the opportunity of dividing the focus and gathering the crowd to fight for life and death, first sit in the position of the third leader in the industry, and wait for the boss and the second to decide the winner, and then do not want to get involved in the media business of medium and high-end residential buildings, and if you want to expand the industry territory, you must sit down and talk calmly.

The plan is simple, but it's definitely doable.

After experiencing the toss of 8848, Tan Zhi is not interested in going public, his thinking is very clear, whether it is a focus or a crowd, whoever can afford the price will cooperate with whom.

He had already said that Hanergy Investment and IDG Capital had been moved, but both of them were too conservative and bid too low, and they were preempted by Tsingshan Capital.

It's just that he thinks Chen Qiaoshan is young and wants to take the opportunity to pick up a bargain, but who knows that he was beaten in person, Tan Zhi was a little unexpected, he understood that if he could hand over this note to himself, Chen Qiaoshan should have the intention of cooperating.

The hole cards have been opened, and there is no need to cover up, Tan Zhi is also single, and asked directly: "Mr. Chen, what are your requirements?"

Chen Qiaoshan shook his head, "I want to hear your plan first?"

Tan Zhi only hesitated slightly, the matter has come to this point, and it is useless to conceal it, he said: "It's very simple, first get the controlling stake in Framework Media, and then Tsingshan Capital provides an advance, through cash and shares of the new company, to complete the industry merger and acquisition in the shortest time at the lowest cost, and then sell it for cash." ”

Chen Qiaoshan knew that this should be made out of Hepan, and after a little hesitation, he said, "I have a proposal, I wonder if Mr. Tan is interested?"

Tan Zhi still had a choice, he had to nod and respond: "I can't ask for cooperation with Tsingshan Capital, what conditions does Mr. Chen have, just say it." ”

Chen Qiaoshan said: "We normally control the framework, but we do not take the framework as the main body, and Kangsheng Technology comes forward to integrate, and it is not as troublesome as equity and cash, and directly carries out premium acquisitions." "Chen Qiaoshan will not use equity to exchange market share, even if it is two times or even three times the premium, compared to more than 40 times the income, it is not worth mentioning at all.

Tan Zhi was taken aback, the premium acquisition is indeed simpler than the acquisition of equity and cash, but the pressure of funds has risen sharply.

With the current market situation, ten companies control nearly 90% of the market share, and the value of this part will surely exceed 100 million.

According to Tan Zhi's plan, with 50 million in cash, plus half of the equity of the new company, it can be negotiated, if it is a premium acquisition, I am afraid that it will have to take out more than 200 million funds to win it completely.

Tan Zhi is very skeptical, with more than 200 million cash expenditures, can Tsingshan Capital support it independently?

Even IDG Capital, which has deep pockets, has been delaying for a long time in the face of the proposal to jointly undertake the 50 million advance with Hanergy Investment, which allowed Tsingshan Capital to seize the opportunity.

Tan Zhi was very puzzled, where did Chen Qiaoshan get the confidence to dare to risk 200 million funds, he couldn't help but confirm again: "Mr. Chen, are you sure you want to buy it at a premium?"

"Of course. Chen Qiaoshan did not hesitate at all.

Tan Zhi was silent, if he smashed it with money, mergers and acquisitions would naturally get twice the result with half the effort, but this greatly weakened the position of the leader.

Although he has a small net worth, it is really not worth mentioning compared to the funds of 200 million.

Tan Zhi understood that if he really implemented it like this, he would be a little insignificant in this plan, and in the end, he asked a little unwillingly: "Mr. Chen, what can I do in your plan?"

Seeing that Tan Zhi's attitude finally softened, Chen Qiaoshan unconsciously had a smile on his face, "Mr. Tan, I hope that you will take the lead in completing this industry integration." ”

"I'll take the lead?" Tan Zhi was very surprised, he just smashed the money, and he couldn't understand why Chen Qiaoshan would hit him with his idea for a while.

"Mr. Tan, you are a senior in the industry, whether it is 8848 or UTStarcom or Microsoft, it is a rare industry experience, if possible, I hope you can join Tsingshan Capital, and we can talk about the salary. ”

Chen Qiaoshan suddenly stretched out an olive branch, and without waiting for the other party to respond, he said: "This is just a suggestion, whether you accept it or not, it will not affect this cooperation, if the project is completed, 5% of the shares of the new company will belong to you, what do you think of this condition?"

Chen Qiaoshan's offer is not high, based on the final profit, this will throw out nearly 10 million US dollars, although the price is a little bigger, but it has to be so, if you can't convince Tan Zhi, you may have endless troubles.

Once Tan Zhi decides to obstruct it, there will definitely be many twists and turns, and even if the integration is finally completed, the price paid may not be small.

Cooperation is the only way to achieve a win-win situation, and Chen Qiaoshan still has this awareness.

It is also a good choice to pull Tan Zhi to Tsingshan Capital, and with his joining, it can be regarded as finding a stable source of projects for Tsingshan Capital, like this industry veteran with a complex background, not much worse than a senior venture capital.

Faced with Chen Qiaoshan's offer, Tan Zhi knew that he was tempted.

Even at a valuation of only 200 million yuan, 5% of the equity is worth 10 million yuan, which is more than he earns for a year or two as a financial advisor everywhere.

Now there are more and more venture capital, and the industry is getting narrower and narrower, and the transformation is reasonable.

After thinking about it for a while, Tan Zhi finally made up his mind, "Mr. Chen, you can consider joining Tsingshan Capital, can we complete the framework project first?"

"Absolutely. Chen Qiaoshan naturally won't get along with money, the framework is related to the income of 200 million US dollars, and now with Tan Zhi's participation, there is another layer of protection, of course he can't object.

After that, he got up first, stretched out his hand and said, "Mr. Tan, happy cooperation." ”

Although there are many accidents, the ending is not too bad, and Tan Zhi is generally satisfied with this result.

He immediately stood up, held Chen Qiaoshan's outstretched hand, and said with a smile on his face: "Mr. Chen, happy cooperation." ”