Lee Jong-hong travels alone to the beautiful port city of Copenhagen, the capital of the Kingdom of Denmark.

Denmark is a small, highly developed Nordic country with a GDP of $200 billion or $300 billion, a volume that is not even comparable to Apple or Google, which are companies.

Chen Zier was a little wrong about Jack Jones's concept, he thought that the parent company would be a particularly large group of European clothing brands, like the Inditex Group, but in reality this is not the case.

In 1997, due to the sluggish European clothing market, the bestseller group turned to the emerging Chinese mainland market, and in order to obtain tax exemption and other benefits, they established a wholly-owned subsidiary in Tianjing City, Ayazhi Fashion.

It is precisely because of the great success in the Chinese market that the total value of the group has jumped to more than $500 million and $1 billion...... Eventually, in the second decade of the 21st century, it reached the size of $2 billion+.

The group is controlled by a private family, founded by a husband and wife named Terers Holsch Povison and Moret Beecher Povisson, who began working diligently in 1975 to bring the group to its current size.

It is difficult for the outside world to understand the information of the private family completely, but Li Zhonghong knows that this time the person he is looking for is not these two names, but Anderson.

The 28-year-old is the couple's eldest son and officially took over the family's fashion retail label in 2000.

As the new captain, he needs to open up the territory of the East, and at this time, he has no reason to refuse the visitors from the East.

The parent company is a privately 100% owned group, they have no plans to go public, the subsidiary Ayazhi Fashion has two partners, Chen Zier has no interest in the group's equity at all, he only wants to participate in the next ten or even twenty years of Ayazhi Fashion's process of making fortune in the mainland market - Ayazhi Fashion.

With this goal in mind, Lee Jong-hong met the Dane with a slightly square face.

This is an office with clear windows, simple and spacious.

Lee Jong-hong swept past the assistant who had guided him and found the person he wanted to see, "Mr. Anderson?"

"Yes, please come in, you must be Mr. Li from China on the phone. Anderson was young, but he had a thick beard on his chin, which might have made him look a little more mature.

The assistant closed the door at the signal of the boss, and Li Zhonghong shook hands with him amicably.

"Welcome to Denmark, welcome to bestseller,"

"Thank you, although it is far away, Denmark is no stranger to us Chinese, because we grew up with Hans Christian Andersen's fairy tales, and the stories say that Denmark is a beautiful fairy tale kingdom. ”

Lee Jong-hong's technique is already very proficient, and basically he will fall in love with the culture of that country at that moment when he talks to people from that country.

Hans Christian Andersen is indeed a Danish label, and they should be proud of it.

"Thank you, Mr. Li, let's discuss Ayachi fashion. ”

Li Zhonghong said: "First of all, let me introduce Shengshi Investment, its founder is a Chinese like me, and the moment I got to know Mr. Anderson, I felt that you and my boss must be good friends, because you are both very young group managers, although in different industries, you must have some common feelings." ”

Anderson smiled and said, "Of course, I would like to make friends with anyone, especially the gentleman you mentioned." ”

Lee Jong-hong couldn't waste his time on some nonsense, so he immediately said: "The reason why we are interested in Jack Jones is, of course, because we agree with the design style of this brand, like I said, our Mr. Chen is also very young, he is only 23 years old this year. ”

"Uh...... Anderson raised an eyebrow, "you might as well just talk about what your joining will bring us." We are not the kind of company that simply exchanges a little share for money, and we are not interested in this kind of simple capital operation. ”

Negotiations are, of course, difficult.

But Li Zhonghong didn't panic, he had been dealing with these rich people for the first half of his life.

"Sir, if you know what Chen Zier means in China, then you will not think that this is just a simple capital operation......"

……

……

Zhonghai, Pudong.

Discussions are still going on in the living room.

Outside, the picture of Chen Zier's appearance has been put on the TV screen.

The charm and significance of the young rich people on the mainland meeting the rich of the older generation are obviously worth pondering.

People are waiting for some argument to come out, so that the itchy curiosity can be relieved.

What exactly will they say?

Certainly not talking nonsense.

The question of 'what makes a good business' is not out of the blues or on the fly.

It's a good question, and it takes generations to give their own answers, and it's thrown here today to elicit one thing—

After everyone finished speaking, the old man said: "Twenty years of economic development in the mainland, I deeply feel that we need a group of companies and entrepreneurs who can connect with the world, just now you have given different answers, but also make sense, this is a process of learning from each other, in the morning, I also exchanged ideas with the mayor, has not yet been announced, that is, I hope to set up a non-profit educational institution funded by the foundation." ”

Speaking of which, Chen Zier's mind has already popped up with the school that can't be worked-Cheung Kong Graduate School of Business.

It's not that he's awesome, but the students inside are fiercer than one another.

Chinese pay attention to classmates, everyone takes classes together, that is, classmates.

So if every classmate is a CEO worth tens of millions or even more than 100 million, what is the concept of that classmate?

That concept is that LeTV obtained $300 million in life-saving money from the alumni association in the predicament, and Lianxiang Holdings decided to inject 200 million yuan into Mengniu in the melamine storm in the middle of the night.

Ultimately

The world is impermanent.

Chen Zier's prophet is only in 2017, what will it be like after that, who knows?

So his attitude is welcoming.

I have the impression that the idea should be officially revealed to the public sometime this year, but he estimates that he may have been thinking about it for several years.

The people here are also smart people, and when the old man said this, they all thought of various benefits, and almost no one objected, and even worked together to think about how to go through the official procedures as soon as possible.

Chen Zier crossed Erlang's legs, and he didn't have any special opinions to express on this point. It's just that for this business school to become a reality, it has to be approved. And once it is officially established, then it must also be hard to find.

But he didn't worry about it, the original Chen Zier might not even be able to make up the tuition fees for this kind of college, yes, that was the original.

As for now, unconsciously, Chen Zier's figure has appeared more and more in the circle of friends of various businessmen in the mainland.