Chapter 1412 3G network, sales strategy

At the headquarters of the Lin Group, when Lin Cheng made the decision that smartphones would not be sold in Huaxia for the time being, there was naturally opposition from all over the country, and Chen Mingyong of OPPO and Shen Wei of vivo also flew to Huacheng for the first time to inquire.

Lin Cheng sighed and said: "I don't know the huge potential of the Huaxia mobile phone market, but if there is a problem that is not solved, smartphones cannot be sold in China." ”

Chen Mingyong said hurriedly: "What's the problem?"

"Network issues. Lin Cheng sighed: "Compared with developed countries, China has almost no wireless network, at present, developed countries in Europe and the United States have successfully completed the transition from 2.5G to 3G era, Japan and South Korea have created from the issuance of the first frequency certificate to the establishment of a nationwide coverage of more than 95% of the communication network, it took only nearly six months of industry mythology."

It can be said that the network communication technology of developed countries such as Europe, America, Japan and South Korea has been very mature, which can fully meet the conditions of wireless Internet access for smart phones, and it is suitable and mature to sell smart phones in Europe, America, Japan and South Korea.

But China does not have this condition, at present, mobile, telecommunications, China Unicom three major network operators are fighting to the death in order to seize the 2G market, if now the three major operators are required to give up the competition for the 2G market, invest hundreds of billions of funds to lay 3G network base stations, it is very difficult. ”

In the past two years, 3G networks have emerged in developed countries around the world, but China did not complete the laying of 3G network base stations by Unicom until 2009.

No wonder when Apple first started to sell iPhones, it didn't take the Huaxia market into account at all, even though Apple has long known that Huaxia is the world's first mobile phone market, but without a wireless network, iPhones are similar to feature phones in China, at most for some nouveau riche rich second-generation equipment forced to use.

Chen Mingyong and Shen Wei were speechless when they heard this, they understood that smartphones are not feature phones, and the reason why smartphones are called smart is because they can connect to the Internet, and a small mobile phone can replace computer terminals, allowing netizens to enjoy the fun of surfing the Internet.

If you spend a lot of money to buy a smart phone but can't access the Internet, then it is better to buy a cheap and affordable feature phone.

As early as the mid-nineties, China's network operators and Nokia, Motorola, Ericsson built mobile phone base stations nationwide, which led to the miracle of the explosion of mobile phone sales in China at the beginning of the 21st century.

But China's 3G network construction speed can be like a turtle speed, Europe, the United States, Japan and South Korea in early 2002 have completed the transition from 2.5G to 3G era, and China's mobile began to rely on their "invented" dynamic zone, Unicom, Telecom on the ground friction.

Until 2009, smart phones became popular, and China Unicom also laid enough 3G base stations, and finally relied on the CDMA network to overtake mobile and press mobile the ground.

However, this can't blame the three major operators for mistaking the country, the reason why China entered the 3G era so late, is because the smartphones before the release of the iPhone are all useless goods, even the king of today's smart phones rim company, but also by virtue of the 911 incident to become famous in one fell swoop.

Rim mobile phone, also called BlackBerry mobile phone, but the Chinese name of BlackBerry was preemptively registered by Lin Cheng to vivo in order to plunder the luck of RIM company. [Our translators in Chinese mainland are really dedicated, giving all the good names in Chinese to the ghosts, such as Pepsi, Coca-Cola, BMW, Mercedes-Benz, etc., look at the translation of Xiangjiang, Benz is literally translated as Mercedes-Benz, where is the high-end atmosphere of Mercedes-Benz? ]

In the 911 incident, almost all U.S. imperialist communication equipment was paralyzed, and the whole people basically relied on roaring, but the RIM smartphone from Canada was successfully wirelessly connected, and was able to receive real-time information about the disaster site anytime and anywhere. Since then, there has been a RIM craze in the United States.

Before Apple launched the iPhone, rim mobile phones accounted for 80% of the share of smartphones, and it was a dominant company in the United States, almost monopolizing the smartphone market of American imperialism.

However, before the launch of the iPhone, there were only a few million smartphone users, and only government officials in Europe and the United States, executives of large groups and companies, investment managers in the financial market and other gold-collar and white-collar workers would buy rim phones because they could not be disconnected from the Internet because of work needs.

Getting back to the point, Chen Mingyong asked again: "China's 3G intelligent network is so backward, doesn't it mean that our smart phones can't be sold in the mainland within a few years?"

Lin Cheng smiled: "How could it be? As early as the NASDAQ stock market crashed, I ordered Smith of Today's Capital to complete the acquisition of Canada's Nortel Networks.

Nowadays, the 3G standard developed by Nortel Network is popular all over the world, I have ordered Nortel Network and the Ministry of Industry and Information Technology of China to start negotiations, the negotiations are currently progressing very smoothly, Huaxia Unicom in order to break the dominance of Huaxia Mobile, intends to take the lead in entering the 3G network.

If the cooperation agreement can be successfully reached by the end of this year, then Huaxia Unicom will invest 100 billion yuan to build CDMA network base stations in most regions of the country.

With the strength of China's infrastructure, it is expected that in June next year, the 3G network base station can be completed in the eastern region, and by the end of next year, the base station laying in most parts of the country can be basically completed. ”

Shen Weixi: "In other words, if everything goes well, starting in June next year, our smartphones will be available for sale in the eastern region, and nationwide at the end of the year?"

"Eight or nine is not far from ten!" Lin Cheng nodded and said: "In fact, it is better to sell in China half a year later, when smart phones continue to conquer the world mobile phone market, they will definitely attract the attention of countless Chinese people, so as to achieve the good effect of hunger marketing." ”

The original time and space Apple company also played hunger marketing, iPhone mobile phone sales exploded in developed countries around the world as soon as it was launched, but only Hong Kong, Macao and Taiwan can be sold in China, so Chinese people have to Xiangjiang, Macao, Baodao to buy iPhones, by the way.

Chen Mingyong and Shen Wei are both masters of playing marketing, and Lin Cheng understood that smartphones are high-end goods, and the more they hold them, the more appetizing they are.

Wouldn't it be foolish to sell smartphones at this time for the price of cabbage?

Shen Wei asked again: "Mr. Lin, since China can't sell smartphones now, then our next stage of sales target can only be placed in developed countries in Europe and the United States."

It's just that the main market for vivo mobile phones has always been domestic, Southeast Asian and third world countries, compared to Apple and OPPO, we are very at a loss!"

Lin Cheng thought for a while and said: "Although Apple, vivo, and OPPO are all companies controlled by me Lin Cheng, Apple has to pay taxes to the US imperialist government, and I still favor you in my heart."

In this way, Apple has a home advantage in the United States and will definitely focus on the North American domestic market; OPPO has a good brand value in Europe and the United States, so it will focus on Europe and compete fairly with Apple in North America; and vivo will focus on Japan, South Korea, Australia, Taiwan, Hong Kong and Macao, and other Asia-Pacific regions. ”