Chapter 1413 At home and abroad, unanimously sing and decline
As the pace of 2002 is approaching, the release date of the smart phone developed by Lin Cheng is getting closer and closer.
In order to detonate the sales frenzy of smartphones, Apple, vivo, and OPPO have all tried their best to launch a vigorous marketing war.
Apple invited global first-line superstars such as Michael Jackson, Xiao Lizi, and Ricky Martin to serve as advertising spokespersons; OPPO was not to be outdone, and invited Tom Cruise, Britney, and Yao Ming, who had just entered the NBA, to serve as advertising spokespersons; vivo played the local card, inviting Liu Tianwang of Xiangjiang, Zhang Dongjian of South Korea, Takuya Kimura of Wakoku, and Russell Clowe, an Oscar-winning actor of Australia, to serve as advertising spokespersons.
Although Apple, OPPO, and vivo all belong to Lin Cheng's company, and Lin Cheng has also divided the sphere of influence for the three companies, but in the eyes of the three companies, their respective opponents are only the other two who also belong to Lin Cheng, and in order to compete for the market, they can't care so much.
The North American market is the world's largest market, Apple, OPPO have put most of their energy into the competition for the North American market, although vivo is not well-known in North America, but also invested a lot of energy to join the North American market competition.
Jobs, Chen Mingyong, and Shen Wei all know very well that with the epoch-making leading technology of iPhone, Blackberry, and Blueberry, once it is put into the market, it will definitely be in short supply, so in this era of market vacuum, as long as it is on sale, it can be sold, and it would be a pity not to enter the North American market at this time.
However, unlike the self-confidence of Steve Jobs, Chen Mingyong, and Shen Wei, the market is full of voices about smartphones, and marketers around the world are not enthusiastic about smartphones because of the interference of this voice, and their reactions are quite cold.
This kind of loud talk was initially spread by competitors such as Nokia, Motorola, Ericsson and RIM.
At the smartphone launch event held on November 11, Lin Cheng was ashamed to announce that all the hot-selling feature phones on the market and still stuck on the design drawings were outdated, which was particularly irritating and almost ruined people's jobs.
Nokia, Motorola, Ericsson and other old mobile phone manufacturers still have several new feature phones that have already been designed, and they will launch the new phones to shear the wool of consumers after the popularity of the hot-selling mobile phones on the market has declined.
And in order to maintain their market position, these established manufacturers have invested a lot of money in the research and development of new feature phones.
But Lin Cheng simply announced in a single sentence that these new feature phones that have been developed and are being developed are outdated, and the old mobile phone manufacturers can no longer shear the wool of consumers, this is the way to cut people's money, and the deep hatred equal to the murderous parents, how can they be indifferent and sit back and watch Lin Cheng's smartphone rise smoothly?
Then at the smartphone press conference, Lin Cheng unashamedly announced that the era of mobile Internet had opened, and mobile terminals would gradually replace computer terminals.
Presumably, HP, IBM, Dell, and Lenovo in China will all be furious when they hear this, what do you Lin Cheng mean? Mobile terminals replace computer terminals, so don't we all drink the northwest wind when we sell computers? So Lin Cheng offended a large number of computer manufacturers.
Of course, the mistake is that Lin Cheng is a Chinese, if it is the US imperialist Jobs who is so unashamed at the smartphone conference, even if someone will be angry, it will not form a storm of public opinion that is declining around the world.
It is precisely because Lin Cheng is a Chinese that competitors will unscrupulously smear, and the mainstream media in Europe and the United States continue to fuel the fire, resulting in this voice of declining smartphones out of control and spreading around the world.
The media in Europe and the United States were originally extremely dissatisfied with Lin Cheng, just a Chinese, actually overpowering the rich people in Europe and the United States to become the richest man in the world for two consecutive years, which made the white animals of Europe and the United States who thought they were superior embarrassed.
The mainstream media in Europe and the United States believe that the smartphones that Apple, vivo and OPPO are about to sell are developed by Lin Cheng's Lin Laboratory, and what high-tech products can Chinese develop out? Copycats and plagiarism are what they should do!
In the eyes of most people in Europe and the United States, China should be the same as described in "Red Sorghum", "The Red Lantern Hangs High", and "Qiu Ju's Lawsuit", a backward, poor, ignorant, closed, and conservative country, but it turned out that Lin Cheng was such a strange person, and he became the richest man in the world for two consecutive years, which made their three views almost collapse.
Hostile and boycott of China has always been the mainstream voice of Europe and the United States, and of course they will not let Lin Cheng continue to succeed, so the voice of the mainstream media in Europe and the United States singing about smartphones continues to rise, and it is simply singing into the clouds and soaring into the sky.
"The son of the century is about to usher in the first Waterloo in his life!"
"Let's play finance, high-tech is not something that China Lin can touch!"
"Don't think that you can enter the technology industry by buying Apple, unless China has Limbai Jobs as a teacher, you have to study hard for 20 years!"
"Smartphones developed by the Chinese? Hehe, sit back and watch the beginning of the decline of the Lin clan!"
……
As the New Year's Day of 2002 approached, the voices of the European and American media became more and more high-pitched, and the national climax, one after another alarmist news headlines, seemed to announce that Lin Cheng had completely failed.
Westerners' stereotypes against Chinese have long been deep-rooted and long-standing.
When foreigners heard that the smartphones that were about to be released were developed by Chinese, many people threatened in front of the media that Chinese were scammers who sold fake goods, and would not buy smartphones developed by Chinese.
A US imperialist named McCorchris, even shouted on the live news camera of NBC: "If I McCorkris buys any smartphone from Apple, vivo, and OPPO, I will eat live in front of the TV camera, and eat what the Chinese are pulling now!"
As soon as this remark came out, McCorchris, who immediately caused a sensation in the United States and became an Internet celebrity in the United States, and there was an endless stream of media who came to interview him.
The European and American media are in an uproar, and the domestic media are not stopping, and some media that like to reprint European and American news have also looked down on the smartphones developed by Lin Cheng.
And these media are not alone, domestic computer manufacturers, mobile phone manufacturers are also extremely dissatisfied with Lin Cheng, once the sales of smart phones developed by Lin Cheng are hot, then computer manufacturers, mobile phone manufacturers will not have a good time.
Originally, they could shear the wool of domestic consumers in a leisurely manner, and without investing any R&D expenses, they could make a lot of money by relying on OEM production of foreign computer and mobile phone brands.
But if Lin Cheng's smartphone is successful, this kind of good life will be gone forever, and it will even directly lead to the bankruptcy of the enterprise, so how can they sit still?
As a result, at home and abroad, the mainstream voices are rarely unanimous, and they collectively sing about smartphones!