Lin Cheng's suggestion inspired everyone, and he continued to put forward new supplementary suggestions around the concept of establishing a modern enterprise management system, and the meeting gradually began to be lively.

Ten minutes later, when everyone's speech gradually subsided, Lin Cheng said: "The establishment of modern enterprise rules and regulations is only the first step to make the machinery factory stable, the second step is to seek development, how to develop our machinery factory? I think we must have a fist product to open the market, this is a small agricultural walk-behind tractor I designed, please look at the design drawings and finished product concept drawings I brought, any comments can be put forward." ”

After that, Lin Cheng handed over the drawings to a secretary and motioned for him to distribute the drawings, and when everyone saw the design drawings distributed by Lin Cheng, the eyes that had originally sneered at Lin Cheng suddenly lit up, what a small and exquisite machine this is! It is an agricultural machinery product developed to fit several mountainous provinces in eastern and southern Guangdong.

Lin Cheng combined with the drawings of small agricultural walk-behind tractors and said: "As we all know, the starting point of our Qingjiang Machinery Factory from prosperity to decline is that the previous leaders did not grasp the context of the market, and greedily launched a large number of large agricultural machinery that are not used at all in the southern agricultural machinery market, resulting in a large number of products we produced rotting in the warehouse. ”

Lin Cheng said a little dry, after taking a sip of tea, he continued: "The machine has the advantages of simple and compact structure, reliable use, good passability, etc., and is widely used in eastern Guangdong, western Guangxi, Minjiang, Qianzhou, these mountainous provinces, as long as the machine is equipped with the corresponding agricultural machinery and tools, it can also be ploughed, rotary tillage, harvesting, sowing, fielding, pumping and other dry field operations, if you can take a towable trailer or even carry out short-distance transportation. As you can see, the machine is petite, even a peasant woman can start, the most suitable for our mountainous provinces in the south, as long as we produce this machine, we can quickly occupy the agricultural machinery market in the south, and open up the situation for the re-emergence of machinery factories. ”

"Good! Great! Mr. Lin, leaders, I took a closer look at this machine, it is really a complete fit of our mountainous geographical environment in the south and the development of agricultural machinery, as long as we produce this agricultural machinery, not to mention the eastern province of Guangdong, even the agricultural machinery market in the neighboring provinces in the south can also be won. Mr. Lin, leaders, in the name of the factory director, I suggest that all the technicians in the factory should be organized immediately to give priority to the manufacture of this agricultural machinery, and then make every effort to produce this small agricultural machinery under the premise of trying to control the cost!"

Mao Debiao has worked in the machinery factory all his life, and it can be seen at a glance that this small agricultural machinery is particularly suitable for the terrain of cultivated land in the south, and has an incomparably broad prospect in the southern agricultural machinery market, so after Lin Cheng introduced the characteristics of this agricultural machinery, he immediately took the case and strongly recommended the design and production of this agricultural machinery.

Others are also market-tested workplace elites, and their vision is very good, and they, like Mao Debiao, unanimously agree that the machinery factory will fully design and produce this small agricultural machinery as the fist product of the machinery factory's re-emergence.

Lin Cheng drank a cup of tea and continued: "The third step is to build a brand, as we all know, our Qingjiang Machinery Factory from 1979 to 1991, has been the largest taxpayer in Qingjiang City for 13 consecutive years; from 1978 to 1992, it has been rated as an excellent enterprise in Qingjiang for 15 consecutive years; from 1984 to 1991, it has been rated as an excellent enterprise in eastern Guangdong Province for eight consecutive years; comrades! Our Qingjiang Machinery Factory has won so many honors, but why has it declined in just a few years?"

Lin Cheng's statistics of honors really shocked everyone, even Mao Debiao, an old worker who has been in the machinery factory all his life, didn't realize that Qingjiang Machinery Factory had been so awesome.

But why did such a powerful company decline to the point of bankruptcy in just a few years? This is really an extremely heart-wrenching question.

Lin Cheng asked himself: "The answer is very simple, brand! Machinery Factory has only cared about production and making money in these incomparably awesome ten years, and has never thought of establishing a well-known brand for the products of Qingjiang Machinery Factory, so when the products of the Machinery Factory no longer make money, our Machinery Factory has also declined." ”

In short, the brand is a thing that sounds particularly lofty, for example, if you want to buy a car, the salesman recommends to you two cars worth the same 100,000 yuan, one is a car brand that you have never heard of, and the other is a car called Mercedes-Benz, comrades tell me, which car will you buy? The answer is self-evident, of course, it is to buy Mercedes-Benz, and this is the value shown by the brand. So do we have a brand in Qingjiang Machinery Factory? The answer is no!"

Lin Cheng's in-depth speech made everyone listen quietly, it was the first time they heard about the brand, but they found that Lin Cheng really said it to their hearts, because when they buy something, they will only buy two products of the same value, and they will only buy famous products, and they will disdain products that are less famous or have never heard of them.

Now the reform and opening up has just begun, the WTO has not yet entered China, entrepreneurs are doing business are extensive, barbaric, where would you think of the establishment of such a tall thing, and Lin Cheng's speech at this time for Lin Furong, Mao Debiao and others is deafening, so that everyone feels like an empowerment, soberly aware of the importance of brand value.

Lin Cheng continued: "So how should we build a brand? First of all, the name of our factory should be changed, Qingjiang Machinery Factory will let people know that it is a state-owned enterprise in Qingjiang, which is not conducive to our competition with other enterprises in other places, so my suggestion is to change the name to Feilong Industrial Machinery Co., Ltd., referred to as Feilong Industry, and the products produced by our factory must pay attention to quality, packaging, Pay attention to the brand, you can ask a professional designer to help us design a soaring dragon as our company's logo, and the products produced by our company will be engraved with such a flying dragon logo, so that the flying dragon industry in China is known to everyone. ”

In the end, Lin Cheng was like a progressive student shouting revolutionary slogans in the Republic of China era, impassioned, with a strong demagogy in his gestures, and he said all the old fritters with enthusiasm.