"Bang Bang Bang ......"

Seeing Lin Cheng scolding Fang Xuan on the stage and pointing out the country, Lin Furong was extremely proud in his heart, he couldn't help but stand up and applaud his son's outstanding performance, and then the applause completely spread and lasted for a long time.

Lin Cheng's mother, Zhu Xuezhen, also stood up excitedly, her son finally had a chance!

In the past, when I saw the report card that my son brought home, I was already desperate for him, and in this life, I don't want him to be rich and prosperous in the future, just want peace and joy, but for more than a month, my son seems to have opened his mind, and he has shown a unique talent for business.

Mao Debiao, Lin Wenlong, Mao Xiaoli, Lin Dacheng and others are completely convinced of Lin Cheng, although Lin Cheng is young, it seems to be a typical example of not doing things firmly without hair, but just look at the three development suggestions he put forward to the new machinery factory today, each of which is a stroke of genius, now they are really convinced!

Lin Cheng knew that they had finally begun to accept his leadership, so he made persistent efforts and put forward the sales and publicity that he valued the most: "Many companies do not pay attention to sales and publicity, especially in terms of publicity, they still cling to the old concept of 'the fragrance of wine is not afraid of deep alleys', thinking that if they produce good products, there will be a lot of customers to buy." I would like to say that this concept is outdated, since the reform and opening up, the country has established thousands of enterprises every day, if you can't advertise your products, then your business can only be a dead end. ”

"Therefore, the propaganda concept of our enterprise is 'the aroma of wine is also afraid of deep alleys', we want to promote our products, especially the small agricultural walk-behind tractors we are about to produce, most of the customers and friends we face are farmers and friends with low cultural level in the south, we must advertise it widely, so as not to be weaker than the 'three strains' oral liquid and ' The advertising efforts of the brain dead gold in the southern provinces and cities of the TV station to place TV direct sales advertising, invite honest and honest farmers as our advertising actors, let them show up to explain how practical our agricultural machinery. ”

Lin Cheng has a deep memory of the advertising of the three strains of oral liquid in his previous life, as soon as he turns on the TV, the overwhelming advertising of the three strains of oral liquid is like a spell, which makes Lin Cheng's brain almost explode, almost forming a stubborn childhood shadow.

However, although Lin Cheng hated the advertising bombardment of Sanzhu Oral Liquid, this massive advertisement made Sanzhu Oral Liquid, a health care product made of a few cents of sugar water, sell like crazy.

In just three years from 1994 to 1996, Sanzhu's sales jumped from more than 100 million yuan to 8 billion yuan, and from a registered capital of 300,000 yuan at the end of 1993 to a net asset of 4.8 billion yuan at the end of 1997. Sanzhu has registered 600 subsidiaries in all large cities, provincial capitals and most prefecture-level cities across the country, and has 2,000 offices in counties, townships and towns, absorbing 150,000 sales personnel. ”

"The rapid rise of Sanzhu has not only reached the peak moment of its own development, but also created a record in the history of China's health care products industry, and its annual sales of 8 billion yuan are still unmatched in the industry. Just using the marketing strategy of advertising bombardment, the small Sanzhu company sold sugar water to the crazy point of annual sales of 8 billion, which shows how huge the power of TV direct marketing advertising is to promote a product. ”

Lin Cheng's example made everyone realize the huge role of advertising, and everyone's expressions began to become solemn.

Speaking of Sanzhu Company, Lin Cheng also felt a sense of regret, if it were not for the outbreak of Sanzhu Oral Liquid in 1998 "Changde Incident", Sanzhu Company made a mistake in dealing with the crisis public relations, so that a huge health care product empire quickly from glory to decline, then the health care product market in later generations may not have "brains" or anything.

Lin Cheng knows that the ability of Chinese people to distinguish between right and wrong is still very weak, they have blind confidence in those products that can be on TV, thinking that the products that can be advertised on TV are trustworthy, so Lin Cheng is still very confident in how to open the market for small agricultural walk-behind tractors, as long as they are willing to sell advertisements at a high price on TV, then the market for small agricultural walk-behind tractors will definitely be opened, and then the brand of Feilong will be as well-known as three plants and brain-dead gold.

Lin Cheng continued: "Take Daifuku Real Estate, which many of you have experienced, as an example, before I took over the sales of Daifuku Real Estate, Chairman Lin Furong once told me that it would take a year to sell these 3,000 units, but after I used the marketing strategy of advertising bombardment, I sold these 3,000 buildings in less than half a month. ”

"Bang Bang Bang ......"

Hearing Lin Cheng talk about the deeds of selling 3,000 buildings in half a month, many cadres from Daifuku Real Estate couldn't help but applaud, Lin Cheng's example is too appetizing, because this is their personal experience and participation in the deeds, when they sold 3,000 buildings, they also received a rich red envelope from Chairman Lin Furong himself!

After the applause stopped for a while, Lin Cheng said again: " Let's talk about sales, we all know that sales and publicity are complementary to each other, as long as we do a good job of publicity, then sales will be a matter of course, then sales is not as important as publicity, of course not, the so-called sales is not I sell my products to you is over, we also have to establish a channel, that is, sales channels, as long as we have established a complete sales channel throughout the country, then it is not surprising that our product marketing is sold throughout the country, so I ask our sales department must adhere to itThe concept of "channel is king" is to establish the channel while completing the sales task. ”

In the end, Lin Cheng summed it up and said: " After all, the most important thing in modern society is the division of labor and cooperation, some of you are good at production, some are good at technology, some are good at management, some are good at quality, some are good at publicity, some are good at sales, some are good at procurement, some are good at service, and what Lin Dong and I have to do is to give you the work you are good at, so everyone is doing the work they are best at, and there is no such thing as not being able to complete the task, right?"

Listening to Lin Cheng's simple words, everyone feels confident that they just need to do a good job of the things they are responsible for, which is not very easy for themselves!