After Chen Zier's press conference, the program recorded by the TV station was launched, which was also regarded as catching up with the boom of the retail war in China and Overseas.

They selected a young and energetic reporter, from warehousing to logistics, to sales service, this 40-minute program video will bring people the most authentic pudding.

The first few seconds of the camera are a little shaky, the picture is her back trotting, and after following up, she turned her head and said in a mysterious tone of 'Oscar acting': "Just today we got permission to enter the interior of the pudding convenience store, let's go, I'll look at the people who are working silently in a no-man's land." ”

"Director Jiang, hello, I'm from the TV station, and my surname is You. ”

The picture shows a middle-aged man with a sign around his neck.

"For other retailers, when they ship the goods from the manufacturer and end them up in the hands of the consumer, the deal is done. But pudding is not, we put a lot of effort into another process, the logistics system of pudding starts from the moment the customer checks out, until the customer buys the product to the store staff and puts it on the shelf. ”

Director Jiang said part, and the host said the following part while walking, and there was a slightly dim but neat and clean large warehouse in the picture.

The reporter said: "In our ordinary concept, the process that Director Jiang just mentioned is just to take the money to the factory and wholesale the goods. But in fact, pudding is not like this, such a simple thing, they are roughly divided into ten processes, audience friends, I am also like you, the first time I saw pudding actually work like this. ”

The camera cuts to the next frame, "Look at this piece of cardboard in my hand, I really can't remember the ten steps, so I asked someone to write it down." As I said earlier, the first step is when the customer buys a certain product in the store, and I don't think anyone would think that this is when the most difficult job of pudding begins. ”

"The cashier data you consume will be directly reflected in the store ordering system that people have been discussing in the past few days, this system is not placed in a large room in the headquarters, it is not a huge computer running, in fact, every store manager can immediately see the sales data, and then he orders according to the data. Then, the pudding headquarters receives the order data, and then exchanges the data with the logistics system, the warehouse starts to assemble, the logistics vehicle departs, and finally we can see the goods reappear on the shelves. This whole process, the pudding only takes thirteen and a half hours. ”

Then there was an interview with a manager in a suit, who explained: "Thirteen and a half hours is a statistic that doesn't sound like much to a layman, but I believe every insider friend will be amazed." Thirteen and a half hours is a very strong proof of our information and logistics, the shorter this time, the more benefits it brings us, the most intuitive, is that it makes the flow of goods faster, so that we can ensure the freshness of goods, especially food, in other words, pudding is always fresh goods, this is the truth. ”

The female reporter picked up, she was still walking, and she was still visiting the pudding's special logistics cold chain car below, "Now I think everyone understands why the food sold by pudding is very fresh, so that the company has earned the reputation of customers, and at the same time there is very little waste, which is great, double income." ”

"From another point of view, after the high integration of information and logistics, there is no need to stock up on a large number of goods, think about it from the bad side, once you find unsalable goods, you can quickly cancel the order, and it does not take long to sell out of inventory when the inventory is very low, and then you can immediately free up the shelves for new goods, so as to constantly give customers a sense of freshness, what is this? Yes, the product structure of pudding is constantly being optimized, after all, no one can guarantee that every product will sell well, but pudding can be eliminated quickly, so that the more products customers like in the store, I think... Maybe make money before you know it!"

"After a closer look, I found that it really has many benefits, such as the low inventory brought by this system can make the warehouse easier to manage, and the staff is not so tired, in other words, it can use fewer people, and the labor cost will be reduced, wow...... Come to think of it, that's probably how cost management came about. ”

This whole video does not advocate any management ideas of Chen Zier, in fact, his own broken management ideas are still in the exploration stage, and the whole thing is a detailed introduction to what the pudding outside the store looks like.

This is what makes it special and its core competitiveness, and it is not an exaggeration to say that it is a secret weapon.

So when it officially met with the public, Chairman Chen had already turned his head in style, and there was no need to take another look, the four major shopping malls may not fall, but the pudding will definitely make a lot of money.

In the middle of the storm, the waves are sweeping the sand, and the rest are really capable, and those who are really capable will not be disadvantaged.

This may be the first fight to become famous.

On March 28, Pudding officially announced the opening plan of a new store in Yanjing in the new year, as a first-tier city of the same magnitude as Zhonghai, it should be no problem to open 300 stores in a year, this rhythm will not be very urgent, and the market can fully digest it.

After the Great War, there was a great advance, and Pudding took a firm step from regionalization to nationalization with his head held high.

Half a month later, Pudding released the sales of the past March, and a large number of promotional activities did bring a sales boom within a few days, but then it slowly fell silent, which is a normal reaction, and no one's body can stand the excitement day and night.

In the same month, Pudding completed sales of 223 million, a year-on-year increase of 165%, while the four major state-owned shopping malls basically failed because of the poor service attitude of enterprises, the price was not competitive, and the quality of goods could not be compared with Pudding.

On the one hand, there is the flow of people on the road with the fragrance of BMW carved cars, and on the other hand, there is the miserable desolation of the sparse saddle horses in front of the door. When Director Xu Jian was asked by a reporter how he reacted, he could only hide in the car.

This is a big victory, pudding's consumer-centered service-oriented corporate image is deeply rooted in the hearts of the people, Chen Zier in the company meeting to consider adding some 'life recharge payment' new services, and all this is to make everyone who is pudding service really feel 'pudding is good'.

The TV program is still broadcasting, and the TV series promoting the brand power of the pudding is also being produced, and at this time, Chen Zier has taken Xiao Qianyu on the plane to the United States, and in March, there was a rather serious crash in technology stocks on the NASDAQ, and all investors have been in the news, and E-song's shareholders have also made it clear that they will not continue to follow up on investment in view of the company's inability to come up with new products so far. Fadell was a little irritable when he talked to him on the phone, and he continued to work on a new product that he didn't know if it would succeed in such a situation...... Does it still make sense?

People's hearts are fluctuating, as if everything is falling, and hundreds of people in the company are also waiting for this young man from the East to save their lives.