Chapter 410: The First Battle of the Ranch

The two of them crackled and talked a lot, and Yan'er asked puzzledly: "You said that I was a little confused for a long time."

Doesn't the pagoda restaurant often slaughter cows? At least twice a week, right? How do you say that they were graded a month ago?

Moreover, even if it can't be rated as the best premium, just because of the taste of our ranch beef, it can be sold at a good price, right?

"Haha. Jin Yang chuckled, patted Yan'er's shoulder, and then said with a mysterious face: "You don't understand this, in fact, the beef served by the pagoda restaurant every day is different from the cattle that we are talking about to be sold." ”

"Ah, aren't they all raised on pastures? What's the difference?" Yan'er was instantly confused, aren't they all cows?

"Let John tell you, he knows best. Jin Yang smiled and pointed at John, his expression was particularly bad.

John waved his hand innocently and said, "Smoke, actually, what I just told the boss about was the 5,000 head of cattle purchased by the ranch in the second batch.

The 5,000 cattle were fattened when they were bought, and we just had to keep them in the barn for a few months, fed the best grain feed and pasture silage, and wait for the right time to be slaughtered.

These cattle are sold to those beef dealers, and the importance of marbling and the maturity of the cattle is ...... That's what those dealers look at.

What's more, these cattle are also to make us famous.

The daily beef served by the pagoda restaurant is not so particular, and it is only bought and stocked in the pasture for a period of time, and then it is pulled out and slaughtered.

These beef don't pay attention to any grade or level, they just need to taste good. And it is also very important to note that the price of food in the pagoda restaurant is so expensive, in fact, there is a ranch environment bonus......

Moreover, regular rating, testing...... And so on, it's not our own words, it all needs to be certified by the Ministry of Agriculture and other relevant agencies, which have a set of formal processes......"

"Oh......"

In this way, Yan'er understands, just like the same bottle of mineral water, it can be sold for only one yuan in a commissary, 10 yuan in famous attractions, and even 20 yuan in a five-star hotel...... Who are you going to reason with?

This is what kind of value can be reflected in what kind of environment.

In the same way, one reason why pagoda restaurants can sell things so expensive is that the food there is really delicious, and the other is because it is a tourist place, and most of the people who come here are rich people who don't care about spending a little more.

Isn't there a saying? Buy only the expensive ones, not the right ones.

But those fattening cattle are different, their way out is to sell to those beef dealers, these people will not come with you to buy the expensive ones and not buy the right ones, they wish you didn't want money.

Some of these beef dealers are in the export business, some are in cooperation with large supermarkets, and some represent restaurants...... They are all businessmen, and they are naturally better than ghosts!

Jin Yang expressed his concerns: "Originally, I actually planned to make a small special auction, so wouldn't it be more fetchable?"

But now the time is a bit rushed, which is convenient for me to have no experience, and the beef in the ranch is not too famous, so I'm afraid that there will be few dealers coming over at that time, so what kind of auction will there be?"

Yan'er nodded, and then showed a mysterious smile: "What you said makes sense, but don't worry too much, in fact, you all underestimate our ranch, our ranch is actually not famous at all."

You may think that in the eyes of many people, our fame is at most Montana's largest irrigated pasture, and it is the home of the big tentacle monsters......

However, these also represent a certain amount of fame, which is much better than those obscure small ranches. Big, but also represents a possibility.

If, we send a cow to slaughter right away, regardless of its rating, we are hyping up how good the beef on our ranch is...... I guess there will always be dealers who are willing to pay attention, right?

The auction you mentioned earlier is also a good idea, we can promote it and send invitations to various well-known dealers as long as they come...... Hehe, we can treat them to a big meal first, and the main course is our beef.

I think...... As long as they eat our beef, the auction will not be a problem!"

After all, it came from a big family, and Yan'er also learned some marketing skills, and the idea that this will come up with is actually very simple in the final analysis.

Attract other people's attention first, do gimmicks, make it as big as possible, and then deceive people, as long as you come, then you can't help it......

Of course, the ranch is different from ordinary merchants, relying on their own real materials, and conquering the stomachs of those dealers first, are you afraid that they will not pay when the time comes?

"Great...... Jin Yang slapped his thigh excitedly, "Yan'er, your plan is very good, and this year's drought has led to a lot of pastures raising the best quality cattle, and if they can guarantee their lives, it is already very good, and they can't compare with us in any quality."

I see, this year's top-quality beef is definitely more popular than ever, and our ranch slaughtered 5,000 cattle at once this time, such a large number, those dealers have to come and see how to drop it, right?

I'm not afraid of them coming, as long as they dare to come, hehe......" he said, he sneered, "John, in this way, the snow is heavy today, forget it."

Tomorrow, tomorrow morning, you will arrange for someone to send a cow to the slaughterhouse.

As for inviting those dealers, let's do it, wait for you to take the time to discuss with Allen, and leave this matter to him, and let him do the publicity, at most hire a planning company.

As for you, just arrange the five thousand cows, they are the most important, and it's up to you next!" he stood up, patted John on the shoulder, and looked at his glasses earnestly.

John also knows the importance of this, this is the first battle he has fought in Bauhinia Ranch, and it must be fought, and he must not live up to the trust of his boss.

Thinking about it, he nodded heavily: "Well, no problem, boss!"

After discussing countermeasures and arranging plans and manpower, Jinyang felt relaxed and full of fighting spirit at the same time.

This is also his first battle in the ranch, whether it is a tourist or a pagoda restaurant, compared to the root of the ranch, the huge herd, is insignificant.

No matter how they make money, in Jinyang's heart, the most important thing is still those cows...... Without those cattle, no matter how popular pasture tourism is, what can it be?

With space in hand, it is the right way to always engage in breeding.