Chapter 72: Circulation
The first thing Tang He did when he returned to Heyin was to call Wu Yunbing and ask him about the procedures for the license of Youpin Bookstore.
And Wu Yunbing's answer made Tang He both excited and disappointed, extremely contradictory.
After receiving Tang He's money, the agency's work efficiency was very good, and the procedures were completed in accordance with Tang He's requirements in a few days. Now all the information, including five certificates and one license, official seals, financial seals, etc., are in Wu Yunbing's hands, and they are only waiting for someone to return to Heyin.
And this also means that Tang He can no longer take advantage of the company's unregistered company to include Wu Wei in the list of shareholders of Youpin Bookstore, and can only go to the industrial and commercial department to add it by changing the company's shares.
And the change takes a long time.
For Tang He, he is now racing against time to grab time, how can he still waste time.
It seems that this matter can only be delayed.
After hanging up the phone, Tang He scratched his head and made such a decision.
He now urgently needs to use the official seal of Youpin Bookstore to sign a franchise agreement with the owners of the six bookstores.
If he doesn't sign a contract for a day, Tang He won't be able to let go for a day.
Who knows if those bookstore owners will turn their faces and deny people.
Don't underestimate any businessman, there is no contract, integrity is a mouthful of spit on the lips for most businessmen, and they can be spit out at any time.
Thinking like this, Tang He called Lu Guoxin's home again, he wanted to see how Lu Guoxin mastered the information of Youpin Bookstore, and whether he needed to give him any more advice.
As a result, as soon as the phone was connected, I listened to Lu Guoxin's mother on the other side of the phone, saying that Lu Guoxin had gone out to work with his bag in the morning.
Putting down the phone, Tang He stuck out his tongue.
It seems that Lu Guoxin has already confessed to his family, otherwise his mother wouldn't have said that.
Tang He felt that after the official seal of Youpin Bookstore returned, it was necessary for him to sign a formal employment contract with Lu Guoxin.
By the way, I also have to print a few boxes of business cards for Lu Guoxin, so that he can go out to run business.
Tang He was bored and cranky.
In the early hours of yesterday morning, he and Wu Wei came back in a sleeper, and on the way Wu Wei continued to watch "The Legend of Double Dragons of the Tang Dynasty", but he slept all the way with peace of mind, so that he was not sleepy at all now.
Heishu will be able to reach Heyin Station tomorrow, and he has already asked Wu Wei to help find a place to store books.
And when the five certificates, one license and official seal of Youpin Bookstore come back, he can sign contracts with the owners of the six bookstores, and then start to make labels and provide books to these stores.
As long as he takes Lu Guoxin through all the processes, the preparatory work of Youpin Bookstore can be said to be on the right track.
Next, he can go to Bingzhou University with peace of mind, and the next development of Youpin Bookstore depends on Lu Guoxin's personal ability.
In fact, what can you really invest in being a premium bookstore?
Now there is only one employee of Lu Guoxin in Youpin Bookstore, how much money can his salary spend?
Replacing the signboard for the franchise store, advertising for the franchise store, and rearranging the store layout, in addition to the cost of the billboard, are nothing more than selling all kinds of information made by Tang He in advance, plus pointing fingers.
Then there are the expenses of transportation, food and lodging and other expenses caused by running business around the country.
The above is the amount of money that needs to be invested in the expansion stage of Youpin Bookstore.
And how much can all this cost?
Why was Tang He so confident in the establishment of a chain bookstore?
It's because the investment in this line is really very small, but it is very, very easy to make a brand on a large scale.
The vast majority of rental bookstore owners are greedy. They will join Premium Bookstore for those hundreds of exquisite signs, as for the low-cost books, where to buy them is not to buy, and when they see that the book rental rate provided by Premium Bookstore far exceeds the books they buy, they will willingly buy books from Premium Bookstore.
The free signboards provided by Youpin Bookstore, the salaries of the employees of Youpin Bookstore, and the daily expenses of running business can actually be covered by these franchise store owners.
What do you mean?
To put it bluntly, the initial stage of Youpin Bookstore is a book middleman that manufactures and sells brands, services, and bestsellers, and the customers faced by this stage are actually those franchise store owners.
At this stage, Youpin Bookstore promises to replace the signboard for the franchise store owners free of charge, provide free service standards for the best bookstore, and sell leased books with a high lease rate at a low price.
Is that really the case?
Don't be fooled by appearances.
Where do bookstore renters or bookstore owners get their books from?
First of all, it is impossible for them to go to the piracy base in Lucheng District, the capital, like Tang He, and even if they do, their situation will be the same as that of Zhao Haocheng, the bearded man in Shengjing, they will be treated as small buyers, and the price of buying books is much higher than that of a big buyer like Tang He.
Generally speaking, these bosses go to the book trading market in the provincial capital to buy goods.
The second-tier dealers in the book market get the goods from the publishers or pirates at the lowest price, and then sell the books to the owners of these small rented bookstores at a higher price in the book market, and the difference in the price is the profit of the second-tier dealers.
And Youpin Bookstore is actually a second-tier seller in a book trading market.
Tang He got the black book at the lowest price from Boss Sun, so naturally he would not be stupid to sell it to those franchise stores at the original price, he would sell it at the price that these franchise store owners used to buy, and then the difference between buying and selling would be used for Youpin Bookstore to buy signboards, purchase goods, and run the market.
You see, what a perfect little loop.
The faster the expansion of the bookstore, the more franchise stores, the more franchised stores, the more rental books needed, the larger the number of leased books bought, the more price difference will be returned in the future, and the more funds returned, the faster the expansion of more premium bookstore franchise stores.
In this process, only the brand of Youpin Bookstore will roll bigger and bigger, until it resounded throughout the country.
Of course, the logic is such a logic, the specific situation should be treated specifically, and nothing will be so simple and easy to do in a few sentences.
In the next two days, Tang He successively received the official seal of the book and the excellent bookstore, and then he dragged Lu Guoxin to the counties non-stop.
Signed franchise agreements with several bookstore owners, and provided hundreds of rental sample books to these stores in advance.
It is said that these bosses have lingering fears about entering thousands of books from Youpin Bookstore at once, Tang He can also see it, according to their wishes, only a small number of sample books are provided, and the effect will come out in a few days, I don't believe that these bosses are not in a hurry.
Pei Yongqiang of Mayi Xinghe Advertising Company officially signed a contract for advertising production and installation, and the signboards of several franchise stores began to be produced.
Tang He also rented a room in an office building in Mayi City as the office location of Youpin Bookstore, and Lu Guoxin worked in Mayi in the future.
And the second aunt's new store is the top priority.
Tang He and Lu Guoxin put all the new books on the bookshelf one by one, and the bookshelves were pasted with various labels and recommendations according to the idea of minimalist aesthetics, which were carefully made by Rang Xinghe Advertising Company, and there were several large book posters hanging in the air.
When everything was ready, the second aunt, Lu Guoxin and the others were so shocked that they couldn't close their eyes.
It's obviously a small bookstore of thirty or forty square meters, but it looks extremely exquisite, and people can't bear to make a loud noise when they come in.
Tang He clapped his hands with satisfaction.
After explaining to the second aunt, if there is anything in the store, just contact Lu Guoxin of Youpin Bookstore directly, and he will start school soon.
On the side, Lu Guoxin smiled and handed over the business card to the second aunt, and nodded vigorously to ask the second aunt for more advice in the future.
At this point, Lu Guoxin is not clear except for the line of capital purchase, and he knows the entire sales process of Youpin Bookstore well.
Next is his personal solo dance!