Chapter 71 There will be bread, and there will be milk

Tang He thought of a loophole in the future development plan of Youpin Bookstore.

Premium Bookstore will inevitably be involved in the field of publishing in the future.

Because only by forming a closed loop from upstream to downstream, Youpin Bookstore will not be controlled by others.

Only by achieving a closed system and becoming a solid fortress can you improve your ability to resist shocks and create a solid rear for your future Internet career, so that you can attack and retreat.

Moreover, in the entire book industry, only publishers are the ones behind the biggest profits from books, like book wholesalers or retailers who make just some leftovers, make a good living, and get rich? Don't even think about it!

In his previous life, Tang He once heard Li Guoer say that the publishing industry ranked fifth among the top ten profiteering industries in China.

As he calculated before, the printing cost of "The Legend of Wukong", which is priced at 25 yuan, is only 3.5 yuan, and even if the copyright fee and taxes are added, it is only about 5 yuan, and if the publisher wholesales at a 5% discount, the profit margin is as high as 150%.

In comparison, the yield of the F-22 Raptor is a fart, and it can be described as the Falcon 9 recyclable rocket of Silicon Valley Iron Man Elon Musk!

And who is the biggest enemy of the Chinese publishing industry?

Is it the erosion of peers? Is it the clamping down of government departments? Or is it the high-quality competition of foreign counterparts after joining the WTO?

Neither.

The biggest enemy of the Chinese publishing industry has always been the pirates!

There is no doubt about that.

So from a long-term perspective, Tang He's current approach is actually to invest in the enemy.

But what if you don't?

Tang He's own strength is limited, and there is no way to spend money to buy users like those Internet tycoons in his previous life, and the only way to attract franchisees and customers can only be through this gray means.

With Tang He's vision and familiarity with the historical process, it was easy to create a series of bestsellers.

So what kind of sales are considered bestsellers?

In the past life of China, many books had only a few thousand copies in their first printing.

Generally speaking, the organizers of the national bestseller list are based on monthly sales of 2,000 copies. According to this reasoning, it is 240,000 copies a year. Industry insiders usually believe that the cumulative circulation of about 50,000 copies in a year is a general bestseller, more than 200,000 copies are relatively bestsellers, and 500,000 or 1 million copies are super bestsellers.

This amount, if the development of Youpin Bookstore is good in the future and reaches Tang He's expected goals, let alone external sales, only Youpin Bookstore digests it itself, and it can claim that the books published by it are all bestsellers.

Of course, whether such a shameless approach is worth doing needs to be considered.

Just create a hen that lays golden eggs by yourself, and let these moths of pirates lie on their bodies and suck blood?

How can it be!

Tang He leaned on the passenger seat of the taxi, his eyes glazed over, and he seriously thought about how to solve the problem of piracy after he set foot in the publishing industry in the future.

Then for a moment, his eyes lit up.

The price of genuine books is of course unattractive compared to the price of a few or dozens of yuan for pirated books, and most ordinary readers will not pay a dozen yuan more for a better reading experience, and the reason why they buy pirated copies is to make a cheaper.

And why is the price of genuine books so expensive?

If a pirate can make a book for three or five dollars, so can a publisher.

For private publishers, the extra cost of a genuine book is nothing more than the cost of paying the author's royalties, buying the book number, and paying taxes.

The book number and tax are not very practical, mainly to pay the cost of the author's copyright fee, and the average author has 8% enough.

Looking at it this way, as long as the price of genuine books issued by Premium Bookstore is only a few dollars more expensive than pirated books in the future, I believe that most readers will still be more willing to buy genuine books.

The main book category of Youpin Bookstore in the future is only literary books, and when the time comes, it can launch both hardcover and paperback books.

The hardcover book focuses on the concept of collectibility, which attracts customers who like to collect without being short of money.

In addition to renting bookstores in premium bookstores, paperback books can also be sold to customers who prefer low prices.

Set the price of paperback to the point where it is almost the same as pirated books, and make a profit by relying on volume, and you can almost clean up the pirated book of the same name in the pirated market!

The more Tang He thought about it, the more he felt that his idea was worth trying.

Because no publisher has ever made such a crazy attempt, even in previous lives.

In the previous life, the reason why neither those publishing houses nor publishers did this was that on the one hand, they could make a lot of profits even if they sold books at a high price, so why bother; on the other hand, because the books were not on the market and had not passed the test of the market, they simply did not have the courage to produce and print them in large quantities, because once the books were not sold, it would be an absolute disaster.

Tang He is different, he first has Youpin Bookstore in the background, and then his mastery and familiarity with the future make him have the vision and courage to dare to make such an attempt.

The taxi stopped near the capital train station, Tang He took out the money and beckoned Wu Wei to get off.

The two entered the train station and heard that there was a green car back to Heyin at one o'clock in the morning.

Tang He paid for two sleepers, and the two went to the store near the station to buy some snacks and fruits and went into the waiting room to wait for the train.

While waiting for the bus on the hard seat in the waiting room, Wu Weicai stuffed the "Legend of Double Dragons of the Tang Dynasty" back into his schoolbag with astringent eyes. He stood up a little bored and moved for a while, and then as if he suddenly remembered something, he asked Tang He in surprise for the first time: "Old Tang, is this the end of buying the book?"

Tang He glanced at him angrily, "Otherwise?"

Wu Wei thought of his boasting before he came, and after coming to Beijing, he fell into obsession with watching "The Legend of Double Dragons of the Tang Dynasty", and almost didn't help Tang He in the whole process of buying books, and couldn't help but feel a little embarrassed. "I thought it would take days to get a book! ”

Tang He smiled.

As Wu Wei said, he himself was a little surprised. According to Tang He's prediction, it would take two days to buy books in the capital this time, but I didn't expect it to be really like having heaven and man to help each other, and it was very smooth.

Looking at the time on the ticket given by Boss Sun, the book he bought arrived in Heyin a day later than himself. At that time, as long as you have the ticket, you can pick up the goods at the Hayin Railway Station. Now the problem is to find a place to store these books.

It seems that this is going to trouble Wu Wei again.

Tang He suddenly found that in the process of founding Youpin Bookstore, Wu Wei actually helped a lot, and many times borrowed the power of Wu Wei's father, and this invisible power is sometimes far from being able to do it with money.

Do you want Wu Wei to join in?

Tang He felt that he shouldn't leave Wu Wei alone, and he didn't let Wu Wei join the gang before, because he knew that Wu Wei was most annoyed by the fact that he was hooked up with books. But looking at it now, doesn't he also like to watch "The Legend of Double Dragons of the Tang Dynasty". Moreover, in the initial stage of Youpin Bookstore, it must have been useful when Wu Wei's father, Wu Wei's father was the deputy county magistrate in charge of culture and education.

So Tang He looked at Wu Wei and said seriously: "Wu Wei, I am doing the excellent bookstore now, you also have a share, right?"

Wu Wei was stunned for a moment, and then shook his head categorically and refused: "Don't!"

"Why?"

"It's not that you don't know that I hate books the most! And I don't like to beg people everywhere to join, I'm Wu Dashao doing such a low thing......" Wu Wei looked at Tang He angrily, and rarely broke out of an English learned from Tang He.

Tang He only felt that his teeth were itchy, and he couldn't help but taste sour: "I hate books, so you are still so fascinated when you read "The Legend of Double Dragons of the Tang Dynasty"?!Besides, you don't need you to do things, you can be your boss Wu with peace of mind, how dare you use your uncle for specific small things, and I am forced to do it......

"Uh......"

Wu Wei was a little embarrassed by Tang He's ridicule, but he still shook his head and said: "Old Tang, don't persuade me, I really don't like the business of chain bookstores." ”

"I ......" Seeing that Wu Wei did not agree to join the gang, Tang He only felt a mouthful of old phlegm turned straight up, and he really wanted to spit out Wu Wei's face.

Such a good opportunity, but Wu Wei didn't know how to cherish it, did he really think that he would casually pull people in.

"Forget it, I can't understand it when I tell you, anyway, you remember, from now on, you will be a small boss of Youpin Bookstore! Also, the 30,000 yuan I borrowed from you will be counted as the occupation fee, and I won't owe you money in the future......" Tang He was too lazy to take care of Wu Wei's head, and directly waved his hand to make the decision for him.

"Damn, and this kind of operation? Old Tang, you didn't want to rely on my money to let me join the gang, did you?"

Wu Wei was shocked at first, and then leaned in front of Tang He like a leper dog and said with a hippie smile: "Old Tang, everyone is two brothers in the world, why don't you leave some pocket money, you hurt your brother's heart too much......"

"Do you know it's wrong?"

"Yes, yes. Wu Wei nodded like pounding garlic.

"Don't worry, there will be bread, there will be milk, and there will be meat to eat with my brother. ”

Tang He stood up from the chair and patted Wu Wei's shoulder, looking heroic and serious.

Wu Wei was choked and wanted to vomit, but he was under the eaves and had to say: "That's, that's." ”

"Let's go, follow my brother to check the ticket. ”

Seeing Tang He moving forward, Wu Wei pouted at his back, compared his middle finger, and followed helplessly.