Chapter 409: The History of New Drugs
Of course, all aspects of the procedures of Melodious Pharmaceutical have been done. If you investigate deeply, you should indeed be able to find Yang Fan.
But in fact, because from the very beginning, it has always been Lu Yunzeng who has promoted light pink blood exhaustion cream through the channel of the burn specialty of Tianren Hospital. Other people in the circle generally speculated about melodious pharmaceuticals at the first time, and Bacheng was a shell company taken out by Lu Yunzeng.
It is very simple that in the final analysis, Lu Yunzeng and Tianren Hospital are a cooperative relationship of appointment system. Lu Yunzeng is responsible for the day-to-day operation of Tianren Hospital, but in the final analysis, Tianren Hospital is not Lu Yunzeng's own industry.
Could it be that the new drugs that Lu Yunzeng researched in his private time, or the prescriptions he obtained through his own efforts in his private time, had to be handed over to the hospital?
Therefore, in the form of a shell company, we cooperated with Tianren Hospital. It's a very normal choice.
Because of this preconceived idea, and Melodious Pharmaceutical did not have any public relations figures at all, it made a large-scale appearance. Therefore, the characters inside and outside the circle did not investigate the relevant information in depth at all.
And when others come into contact with Lu Yunzeng, Lu Yunzeng will not reveal the actual situation, which has led to the fact that light pink blood exhaustion cream has become one of the hottest topics in the medical community in recent months.
But Yang Fan, the actual owner of the light pink blood exhaustion formula, is not very famous in the middle circle of the medical community.
Yang Fan smiled, but he didn't take this situation too seriously. Soon, he had already come to the stage and took the microphone.
When the man gave a speech before, not many people in the audience were listening in detail. It's good to listen to the general meaning, so you don't need to pay too much attention. The people below are more entangled, how Yang Fan, a young man who was not famous in the circle before, has a status that makes Song Feiyu have to show respect.
Now, however, the young man has come to power.
The insiders below couldn't help but be noisy at first because they didn't know what kind of topic Yang Fan would speak, but soon, they were completely quiet.
Yang Fan cut to his PPT, showed a smile again, and officially started his speech.
"As we all know, burns are such injuries. When the burn needs to stop bleeding and cool down, the quick-acting means of Western medicine can indeed control the injury in a short period of time, which has certain advantages.
However, in the case of burn wounds, the recuperation theory of Chinese medicine can often ensure a more perfect recovery ...... for patients in the later stage."
At the beginning, Yang Fan first explained the center of his speech.
As soon as they heard Yang Fan talk about burns, the people below couldn't help but talk about it again.
The theme of this year's China Longfor Life and Health Forum is the cutting-edge research results of various traumatic injuries and the promotion of the latest special drugs corresponding to the types of injuries.
What medical community conferences, in general, also have a theme. After all, if we talk about general medicine, there are too many latest research results. Even if not every research result in the direction is involved, it is not possible to introduce most of the cutting-edge scientific research results in a short period of time.
And a similar medical conference that lasts for a long time in total, if it has to be comprehensive, the breadth is there, and the depth will inevitably be affected.
So generally speaking, this kind of medical event generally has a core theme. At least more than eighty percent of the speeches were about this topic.
There is no need to rush about other scientific research results.
It won't be long before there will be other similar medical forums.
At the end of the day, this is a good plan.
For example, the theme of this year's China Longfor Life and Health Forum is the latest research results in medical science in the field of trauma.
In this case, you only need to find an expert in the direction of trauma. And those domestic pharmaceutical companies, according to their own situation, companies that have a business in trauma medicine, just send people to participate in this event.
If the company's previous products have nothing to do with trauma, it is okay not to participate in this meeting. In the final analysis, pharmaceutical companies are also competitive.
In the case of the more well-known trauma medicine in the past, after winning the agency of the new drug. It can also bring new drugs to the market faster.
In the past, the company was famous for making beauty tonics, and it had to push new drugs for the treatment of kidney disease. How many people will buy your account?
Therefore, companies that did not have trauma products before, this time Huaxia Longhu Life and Health Forum really does not need to come. Waste time and energy, and finally get a product that does not meet the company's brand effect. In fact, it is better not to take the agency.
This time, the participants in this medical forum, except for those who really just came to learn and listen to the speeches. More than 90% of these representatives who came on behalf of pharmaceutical companies were new drugs for trauma.
Among them, the highlight is the light pink blood exhaustion ointment.
Yang Fan didn't pay too much attention to this time. Other things are already very busy, because of the trust in Lu Yunzeng, some time ago, the production and sales of light powder blood exhaustion cream were generally Lu Yunzeng's people in charge.
Yang Fan himself, as long as he signs. In fact, Yang Fan couldn't even remember exactly what document he had signed.
But in fact, light powder blood depletion cream is definitely one of the hottest topics in the circle of pharmaceutical merchants during this time.
In the past, whenever a new drug came out, it was generally such a process.
Confirm the efficacy of the new drug, and what are the advantages over other similar drugs on the market.
If it is a big advantage in terms of cost, then it will make small profits and turn it over, and go to the low-end market.
If it has a great advantage in terms of efficacy, then make high-quality products and open up the rich market.
In the middle of these two extreme cases, there are often several other grades of drugs, that is, in terms of efficacy, side effects, cost and so on, to seek a balance.
Generally speaking, a new drug is more of a situation with better efficacy. It often goes through the process of entering the boutique market, and when there are more new drugs with stronger effects, the cost is reduced and put into the market with medium efficacy.
Wait until in the middle market, when this new drug a few years ago has no advantage in terms of efficacy, and then continue to reduce costs, reduce efficacy, and put into the low-end market, such a situation.
In the final analysis, new drugs do have advantages, but other similar drugs that have been on the market for a long time also have their own markets. It's not that easy to completely phase out other drugs.