"That's right, as hard as it is, how powerful it is!"

A gleam flashed in the corner of Wang Zhongjun's eyes, and he agreed.

Like Feng Dadao's thoughts, when he came in before, he heard Yu Minhong introduce Tang He, but Wang Zhongjun didn't take Tang He to heart.

It's nothing more than a small boss from an inland province.

Besides, at such a young age, it can't be said that he is just a rich second generation who relies on the shadow of his ancestors, and there are more such people in Sijiu City.

As a shopping mall for many years, Wang Zhongjun naturally will not easily reveal his thoughts and attitudes.

For gatherings in circles like this, there are always small people like Tang He who come together.

Anyway, after the dinner is over, everyone can't have any dealings in the future, they are all scene people......

But at this moment, after listening to Tang He's creativity, Wang Zhongjun knew that he was thinking badly.

To be able to come up with such a novel idea in such a short period of time is definitely a talent!

You know, which of you here is not an elite? Which one is not well-informed?

Feng Xiaogang is a business director, with endless whimsical ideas, and all kinds of jokes are even more handy, but even he is helpless against Bai Yesong's proposition composition.

Who would have thought that Tang He would easily solve the problem!

As the CEO of Huayi Brothers Advertising Company, Wang Zhongjun can naturally see the awesomeness of Tang He's creativity.

Maybe the plot of this idea is simple, but the person who can think of this point is not simple!

Even if such a person is a little broken child, Wang Zhongjun feels the need to take a good look. Because in the advertising industry, creativity is always the leader.

"Haha, don't underestimate my little brother, I forgot to say it just now, Tang He is also a writer in addition to opening a company, have you heard of "The Legend of Wukong"? It was written by my little brother......" Yu Minhong's voice sounded with a hint of thick nasal voice.

"Oh, is that the Legend of Wukong?" Feng Xiaogang looked back at Yu Minhong in surprise.

As one of the big names in the literary circle, Director Feng usually pays attention to the publishing industry, after all, many scripts are adapted from books, and he is certainly no stranger to the "Legend of Wukong", which is now popular in the publishing industry.

"It's the Legend of Wukong!" Yu Minhong affirmed.

"No wonder ......," Feng Xiaogang muttered.

Brother Yu praised it...... I'm just thinking about it. ”

At this time, Tang He had already swallowed the burrito in his mouth, and when he saw everyone's surprised eyes, especially Bai Yesong, who was still standing next to him, he hurriedly waved his hand and said modestly.

"Tang He, do you have a name for this idea just now?"

Bai Yesong finally calmed down his excitement, and he didn't bother to go back to his seat, so he stood beside Tang He and continued to ask.

"Uh...... It's called "Everything We Share"?" Tang He replied after thinking for a while.

"Everything we have in common?" muttered Shirako.

"That's right, people are born with all kinds of social labels, which invisibly divides human beings into small societies, in fact, if you peel off these labels and simply look for the emotions and true feelings that each of us has in common, each of us is the same, and I will become our ......"

Listening to Tang He's explanation, Bai Yesong nodded empathetically, and then he looked at Tang He and smiled: "Tang He, are you interested in playing on CCTV?"

Cctv?

It seems to be a lot of fun.

……

……

A brief introduction to the promotional film "Everything We Share" -

In 2017, the Danish state-run television station TV2 made a national propaganda film, which is a patriotic propaganda film with a very low cost and good effect.

In the humble studio, the TV station used identity as a label, inviting "successful elites", "people who barely survived", "people who look friendly on the outside", "people who look like gangsters" and so on.

At first, of course, these people were divided into groups, and everyone was divided into courts, with obvious vigilance and vigilance against the "other" outside the group.

Then, the problem begins.

"Who was the troublemaker in the class?"

People started smiling, and out of the different groups came the former troublemakers, who stood together and became a new group.

The problem continues.

"Who has ever seen a UFO?", "Who likes to dance?", "Who has ever been bullied", "Who has ever been bullied?", "Who feels lonely, who feels happy"......

One question after another, "I" keeps becoming "we".

In the end, all of us, you and they stand side by side with all who have stood apart.

"We all love Denmark", this is the common label of all people.

Under the cloud of separatism and populism, the Danish national propaganda film does not passionately call for "we should love each other", but uses a short three-minute video to show that from division to unity, in fact, it is not so difficult.

Closing point.

"Hey, don't be discouraged, we probably have more in common than you think. ”

……

……

The "Intel China Research Forum", which lasted for several days, has finally come to an end.

Tang He walked out of the Rongke Information Building in a somewhat lost mood.

The plan in his hand, which had been prepared for a long time, was also dim in the cold wind at this moment.

After several days of negotiation and public relations, 3721 finally lost to several large domestic websites such as Chinabyte and Stone Lifang.

In the end, Tang He failed to win Intel China's online advertising business and lost to a group of Chinese Internet tycoons.

Chinabyte doesn't mention it, it's a website invested by Murdoch, especially this website has a bit of a Xinghua background.

The fact that Stone was able to obtain advertising business was purely Tang He's own doing. Who let his "The Legend of Wukong" and "The Girl Who Chased Together in Those Years" raise the traffic of Sitong Lifang to the first place in China.

And what made Tang He quite angry and disappointed was-

Even Zhang Zhaoyang's Aisinte ITC website has pulled an advertisement!

You must know that Zhang Zhaoyang's website is not Shouhu now, and the traffic of his website cannot be compared with 3721 at all!

It's clearly shady!

I have to say, connections are really important!

In the past few days, Tang He has learned about Zhang Zhaoyang's information from the side.

In early January 1997, Zhang Zhaoyang founded the website Aisinte ITC, and his $225,000 founding funding came from two American professors.

As for how to make money in the future, Zhang Zhaoyang obviously has no bottom at all. Aisintec ITC website is actually a website that contracts web page production business, and it is a hell of a website that can have traffic.

Sure enough, by December, Zhang Zhaoyang had spent all $225,000.

Unexpectedly, Zhang Zhaoyang got another $100,000 from the two American professors.

And this time, Zhang Zhaoyang was able to get the advertising business from Intel China, and the credit behind it was obviously the credit of the two American professors. That's right, with Zhang Zhaoyang's spending speed, how can two foreign professors bear it.

"It's okay, I can't compete with you in online advertising, I don't believe that you will reject me in offline advertising!"

Looking back at the splendid mansion above his head, Tang He felt a little resentful.

This cold reception made him understand a truth-

Before you are not strong, when you are not as strong as others, you can really have very few rights to choose!

Fortunately, this trip was not for nothing.

Tang He got a message from Dong Liang of Intel's China Marketing Department.

According to Dong Liang, this year, Intel will speed up the layout of the Huaxia industrial chain, not only invest heavily to build Intel China, but also put a lot of advertising in order to establish Intel's brand image and popularity in the hearts of ordinary people in China. Intel's advertising funds in Huaxia this year will be in the unit of 100 million, in addition to online advertising, offline multimedia advertising will also be a focus, or even more than online.

Recently, Intel China had an advertising bidding meeting.

1997 was the first year of the Internet in China, which not only developed rapidly in China, but also developed the computer market by leaps and bounds.

In 1997, the installed capacity of the computer market in China reached 10 million units, and the sales volume of PCs also rose from 25 units in 1992 to 3.03 million units, ranking sixth in the world.

Such a market and such a growth trend naturally make Intel pay great attention to it.

In order to seize the leading position in the Chinese market and quickly promote the Intel brand, they plan to invest heavily in the preparation of a commercial film for China, and the advertising production cost will reach more than one million.

At the same time, in order to expand its influence in China, or perhaps to create a gimmick, Intel did not contract this order to foreign advertising companies, but said that it would be handed over to Chinese advertising companies.

Therefore, any regular Huaxia advertising media film and television company can bring creative solutions to negotiate with Intel China.

So Tang He was not completely disappointed.

He felt that he still had a chance to nibble on a piece of meat from Intel China.

After all, compared to advertising creativity, he is not afraid of anyone in this era at all.

Speaking of Intel, as a Fortune 500 company and the world's largest processor manufacturer, it is actually not facing mass consumers, and its products are often sold to various equipment manufacturers.

It stands to reason that B2B companies like Intel don't need to run too many ads at all, because even if you advertise more and better, ordinary consumers are unlikely to buy Intel processors.

What can you do by buying an Intel processor alone?

On the surface, Intel's advertising seems unwise and does not affect those "large customers at the enterprise level."

But in fact, it's the impact of Intel's ads that is the real trick.

It is Intel's advertising that instills a strong perception in potential computer buyers, influencing consumer choice in the subtle influence of advertising.

That's Intel's Intel Inside program.

This is the core of Intel's global marketing plan.

Therefore, in the future, Lenovo, Dell, Asus and other computer manufacturers will have a scene of "oh, oh" Intel inside small advertisements, but where there is this logo, Intel will bear part of the advertising costs, or these manufacturers can enjoy preferential prices when purchasing Intel chips.

Of course, in addition to the insert advertising, Intel also does a lot of advertising itself.

Especially when Intel is opening up a new market.

Just like the current Huaxia.

For example, this million-dollar advertising business.

This single Tang He is bound to win.

It just so happened that at Yu Minhong's dinner that day, Tang He met a group of bigwigs in the Beijing circle, and also helped Bai Yesong solve the long-perplexing problem, and even got the real recognition of several bigwigs.

This is evidenced by the phone numbers recorded in his trouser pocket.

Bai Yesong doesn't need to mention much, after the dinner that day, he put his arm around Tang He's shoulders and invited Tang He to play on CCTV again, suggesting that he be sincere and sincere. Tang He had already agreed.

And Wang Zhongjun didn't know why, but he actually joined in the fun on the side, so that Tang He had time to go to his company to play.

The rest of them, New Oriental's gang can be regarded as old acquaintances, business partners, needless to say.

Although Liu Yingjian, the boss of Hanwang Technology, didn't say anything, he gave Tang He his personal business card early in the morning.

As for Feng Xiaogang, Feng Dadao, who is now proud, also pouted his buckteeth and made a few jokes with Tang He, of course, the phone also existed on Tang He's mobile phone.

So it's not for nothing that Tang He has the resources and connections he can use now.

And Intel China's advertising bidding will only start in more than a week.

Enough is enough!