In the past few months of rebirth, Tang He has found that he has changed really much.

Before he was reborn, he was timid and cautious, always thinking before doing things, thinking thoroughly before acting, although occasionally encountering major events and daring to rely on the urgency and wisdom in his heart to solve them, but after all, he was just an ordinary ordinary person.

But after being reborn, I don't know if it was because he had information that no one else in this world knew that his self-confidence was extremely inflated, or because he had been tempering his will for the past few months, in short, he was really a little strong now.

Just do it.

Without the slightest hesitation.

After taking a taxi from the side of the road outside the Rongke Information Building, Tang He went directly back to the hotel.

Throwing the useless Intel commercial plan in his hand onto the bed, Tang He pulled over the chair and sat down at the desk, took out paper and pen from the backpack on the corner of the desk and began to write.

Planning is a program of action.

This is what the so-called sharpening of the knife does not mistake the woodcutter said.

He wants to write a complete advertising shooting plan, which is equivalent to a script + shooting schedule + budget.

Tang He had never been in contact with the film and television industry in his previous life, so he naturally didn't understand what script format, how to shoot, how to handle shots, how to do special effects, and other professional knowledge.

But in his previous life, as an old project manager engaged in engineering, he understood a truth -

One law is all right.

Any project, in essence, is essentially the same, and it is inseparable from the early planning, the implementation and correction in the process, and the summary and analysis after the event.

And now he is writing this plan in the format of a construction project plan that he often made in his previous life.

What is the main plot of this advertisement.

What theme does this ad stand out?

How he plans to shoot this advertisement.

What kind of people, what kind of equipment, what kind of materials do you need to shoot this advertisement, what kind of effect do you need to achieve during the shooting process, and what kind of environment do you need when shooting.

This is man, machine, material, law, and environment.

These are the five main factors that affect product quality in the theory of total quality management, and they are also the five elements in the management of modern industrial manufacturing enterprises.

In less than two hours, Tang He finished writing the plan.

Review the whole plan, write the missing and unclear points again in the blank space of the manuscript, and then pick it up again and look through it.

After reading it, Tang He flicked the manuscript paper in his left hand with the middle finger of his right hand, and couldn't help but admire.

"Perfect!"

In fact, in this advertising bidding meeting, Intel China only required advertising companies to bring their own creative plans to participate in the bidding, and did not require advertising companies to submit finished advertising films.

And the same is true of general conventions.

After all, it takes a lot of manpower and material resources to make a commercial film, and if you don't win the bid, then those advertising companies that participate in the bidding won't cry.

It's just that Tang He's situation is different.

In the past few days, he has participated in the "Intel China Research Forum" of Intel China, and the cold reception he has received is almost the norm.

In fact, the current traffic of 3721 is not necessarily worse than those big stations, but in the minds of many Chinese Internet bigwigs, in the eyes of those foreigners who control Intel China, 3721 is a personal website, not only lo, but also has no value.

The value of 3721 is naturally undoubted, otherwise it would be impossible for Baidu to acquire hao123 in the previous life, and it would be impossible for giants such as Pain News to establish their own navigation websites and browsers.

However, Tang He understands the trajectory of historical development and knows the deeper connotation of navigation websites, but these Internet bigwigs and these Intel China foreigners don't know.

In addition, Tang He is young and standing beside a group of middle-aged people, which makes people unconsciously have thoughts of distrust.

Tang Heke still remembers the indifferent expression on the table in the conference room of Intel's China Market Investment Department, the investment director named Pete threw the business plan he had worked so the table.

Even if Dong Liang came to explain for his supervisor Pete for a long time, there were a lot of subjective and objective things, and it was difficult to understand the blocks in Tang He's heart.

Because ignoring is often more embarrassing than slandering.

In order to make up for the shortcomings of his age, this time Tang He plans to shoot the advertisement directly!

A teenager's words and words may not be convincing, so I'll show you the image directly!

I don't believe it, I can't conquer you Intel China foreigners!

Haven't you heard of don't bully young people to be poor!

If you Intel still don't want to coax you, then Lao Tzu will sell it to your rival AMD!

Putting down the advertising plan in his hand, Tang He took out his mobile phone and began to call Li Zheng in Bingzhou.

"Mr. Li, I'm Tang He, you send some money from the company's account to my bank card, and there is a business here that needs money......"

An image is never something that can be created by one person alone.

The same goes for commercials.

An advertisement looks simple, but in fact it is the result of the joint work of a team and a group of people, which is the director, screenwriter, actor, lighting engineer, sound engineer, scene manager, drama manager, ...... The result of a concerted effort.

Of course, Tang He is not so arrogant that he thinks that he can get the commercial film by finding a few random people.

So after hanging up the phone, Tang He called Bai Yesong and Wang Zhongjun again.

……

……

On the country road outside Xia Niantou Village, Machikou Town, Changping, the capital.

Tang He looked at the winding sheep intestine path in front of him with some satisfaction.

It is a flat dirt road, about three meters wide, and on both sides of the road are fields of crops, all of which are planted with corn.

At this time, the villagers have already finished breaking the corn cobs.

Now the corn stalks on some plots on both sides of the road should have been cut down by the villagers and pulled back to feed the cattle and make fires, leaving only the yellow weeds.

In some fields, the corn stalks have been preserved intact.

A pristine natural scene.

Tang He turned his head to look at Bai Yesong beside him and asked, "Brother Bai, how is this land?"

Bai Yesong nodded, "It's basically exactly the same as the shooting location described in your plan." Strange, how did you find a place like this?"

"Haha...... I'm also looking for someone to inquire. ”

Tang He snorted, of course he wouldn't say that the reason why he knew about this place was because he had done projects here in his previous life and had spent two years around it.

Today is Sunday, and it just so happens that Ye Song also has time, so Tang He pulled him to find a shooting location.

It is said that after Tang He called Bai Yesong that day, Bai Yesong was very excited.

On the one hand, Bai Yesong was grateful to Tang He, and on the other hand, Tang He's desire to make an advertisement also aroused his interest.

Bai Yesong wanted to see if Tang He had any other ideas.

Sure enough, at the dinner of the Tang He group that night, Bai Yesong was not disappointed.

Although Tang He's plan is a four-way street, the advertising creativity and detailed planning in it still make Bai Yesong can't believe that this is made by the young man in front of him.

This even Wang Zhongjun was amazed.

You must know that Wang Zhongjun started in advertising, and his Huayi Brothers advertising company is one of the top ten in China.

And such an interesting idea and plan also made several people at the dinner eager to try.

There was no need for Tang He to open his mouth at all, everyone took the initiative to apply for tasks.

Bai Yesong promised that he could pull a few CCTV colleagues over to help.

What kind of talent is not available in CCTV, with his connections and relationships, he can put together a crew. And Bai Yesong himself is a brick of the revolution, and Tang He can move wherever he wants.

Wang Zhongjun, on his part, can provide relevant photography equipment for free, and the only requirement is that Tang He should agree to him to borrow the name of Huayi Brothers Advertising Company to participate in Intel China's advertising bidding.

This time, Intel China's advertising bidding, Huayi Brothers did not plan to participate at all, and Tang He had no stake.

Because Wang Zhongjun and his company are good at CI standardization, that is, corporate image design, this kind of creative advertising is not proficient.

The reason why Huayi Brothers Advertising Company has become one of the top ten advertising companies in China is that it has "taken" the standardized design of mature enterprises in Western countries to China, and took advantage of the fact that large domestic enterprises do not have their own CI standardized design, and contracted CI standardized design to make a fortune.

As an advertising person, Wang Zhongjun certainly knows his own shortcomings.

On the one hand, Tang He's insight into talent is talented, on the other hand, Tang He's advertising is exciting enough, and the creativity is even more awesome, so Wang Zhongjun feels that Tang He will definitely win the bid if there is no accident in this bid.

If Tang He can bid in the name of Huayi Brothers Advertising Company, it will undoubtedly be beneficial to the reputation of Huayi Brothers Advertising Company.

Providing some equipment for free now will attract a lot of advertisements to Huayi Brothers advertising company in the future, so why not.

Of course, Tang He agreed, and he didn't think about engaging in any advertising business, if he wasn't short of money, I'm afraid he wouldn't have bothered to do this.

And Yu Minhong, as Tang He's partner, although he couldn't help much, he also patted his chest and promised to provide vehicles to facilitate Tang He's commuting. At the beginning of Bingzhou, Tang He, the little brother, greeted him very well.

Feng Xiaogang was a little embarrassed.

Any situation is most afraid of people who are out of tune.

In front of everyone's eyes, he didn't fail to make some statements.

To be honest, as a famous director now, our Feng Dadao is quite inflated at this stage.

Also, as a great director who created the commercial film model in the Chinese mainland, and as the recorder of the box office champion of the Chinese New Year stalls in the Chinese mainland, of course he looks down on small advertisements like Tang He.

In our Feng Dadao's opinion, the advertising film that Tang He wants to shoot, in addition to being creative and interesting, is left with this idea of one shot to the end.

Feng Xiaogang had seen the advertising plan before and knew that if he really wanted to shoot, it would take a day to die.

Just accompany my brother to mess around, and help the little brother in front of me by the way.

With such a thought, Feng Xiaogang responded with his broken voice: Then I'll do a camera, this one-shot shooting technique is still a bit interesting!

At this time, he didn't know that in the near future, the person who was really supported was not Tang He.

It's him.