In these days, attracting attention is an asset of attention, and headlines are productivity, whether it is engaging in hot marketing to gather attention to various hot events, or concocting surprise news to grab headlines, it is already a very mature and common thing.

Speaking of bees, it can be regarded as having a very deep foundation in hot marketing, using the popular words now, bees have mastered a considerable number of netizens' "hobby big data", which can be used to accurately push news news that users are interested in, and can also be used to guide the selection, manufacturing and dissemination of their own hot news, so as to achieve the best results.

There is no doubt that this "God Trench Drying Machine" is a quite successful network marketing. Behind this incident is the bee's increasingly deep big data analysis capabilities.

In fact, "big data analysis" is not a really new concept, it is essentially statistical analysis. Ancient humans were able to understand when peaches could be eaten and when they were ripe, and fruit shop owners selected and matched various fruits according to the tastes of nearby customers. Of course, this kind of primitive and instinctive analysis is very inefficient, and it is very likely to be wrong, such as "crabs and persimmons can't be eaten together" and many traditional Chinese medicine remedies are the case, the sample is too small, there is no mathematical tool support, all based on subjective intuition to summarize and summarize, no mistake is strange!

Of course, big data is statistical analysis, but statistical analysis doesn't have to be big data, especially when people only count and don't analyze. For example, it is very popular among game companies nowadays, counting the behavior of players in their own games, and publishing a so-called "big data report" that includes how many football fields can be covered with the number of monsters killed, and how many red and blue bottles are drunk is equivalent to how many swimming pools are dried, etc., in fact, they cannot be regarded as big data, although these numbers are indeed large.

Big data analysis should be through the collection of relevant information on a large scale, through mathematical analysis to each user "portrait", and finally form a user "group portrait", and use these group portraits and portraits to guide specific decisions. This "portrait" is not a portrait of a person with a pencil, watercolor or pencil, but actually refers to the use of a series of elements to describe the behavioral characteristics of a certain user or a group of users.

In this regard, online game companies undoubtedly have a very strong advantage, big data emphasizes sufficient to massive, real to care about everything, but whether it is to collect and record the user's search habits or consumption list, it will cause users to be concerned and disgusted by the infringement of privacy, which has increasingly become a huge obstacle for companies to promote big data analysis.

However, in online games, these problems are not a problem. If the software company wants to collect user usage information, it also needs to make a default checkbox"User Experience Improvement Plan",And then send a "hidden n private white paper",In order to confidently and boldly let the software send back user operation data,In order to analyze the usage rate of various functions and make trade-offs and improvements,In online games,All the game behaviors of players are stored in the server,The game company doesn't even have to do those two faces,Just use how you want.

Anyway, there is no legislative protection of virtual property, and the law can only protect user accounts and paid tokens at most, so game companies can study (discount) (Teng) to their heart's content, of course, game companies also need to bear the risk of crashing and rolling back in case of play, or loss of balance and attractiveness, resulting in a decline in performance.

It is also for this reason that the vast majority of online game companies still adhere to the traditional way of planning, production and operation, and rarely put effort into this aspect.

However, these conservative game companies obviously do not include Bee Games.

Because of the relationship between Atletico Madrid, the entire Bee Group has always been haunted by a kind of "technology first" thinking, for a variety of new technologies and "black technology" to maintain a strong curiosity and desire to try, just try to try, "science and technology beautify life" values also to the company to bring "life", "practical" value judgment. So although there are countless new technologies they have tossed in the past few years, most of the products have not been immediately introduced to the market due to the lack of practicality, but have been shelved and become the existence of the bottom of the box in the patent library, except for some employees and a few core hardcore users, most people don't even know the existence of these technologies.

Naturally, this does not include big data, which is becoming more and more popular.

For Bee, which has many "service-oriented" businesses such as search engines, operating systems, application software, online games, etc., it can be said that no matter how much attention is paid to big data, Bee has also set up a big data analysis center directly under the group early to provide decision-making reference for the group and its subsidiaries. Whether it is the continuous improvement of the bee input method, or the selection and design of the bee game, there is a shadow of big data. Moreover, with the migration of all bee services to the "Bee Cloud" cloud computing platform, it is more convenient to collect users' cross-application and cross-service activities, making Bee's big data "bigger", more accurate and effective.

Although Michat has always been designed with the principle of "one person with three sides: everyone has multiple identities on the Internet", this does not mean that netizens are all people with split personality, and their various activities in apps and games are still intrinsically related. And what bees have done to find and capitalize on these connections is to launch a series of products that blend styles.

There is the concept of crossover in the automotive field, such as the increasingly popular urban off-road vehicle SUV, which is a hybrid of off-road vehicle sedan and sedan off-road, and the latest generation of "Bee Earth 4" is a crossover of software and games.

Bee has tried the design idea of game tooling on "Rebirth 1990" before, this game contains a large number of functions similar to tool software, which can provide players with novel writing, music arrangement, video recording and other functions, although there are still many deficiencies in comprehensiveness and professionalism compared to real tool software, but it is better than simple and interesting. Coupled with some small features such as outline generator, timbre extraction simulation, sandbox live guidance, etc., this game has achieved quite good reviews and usage rates from amateur writers, amateur singers, and online video enthusiasts, and has gained a lot of attention and downloads for their mentions in their respective works.

In particular, this game also has a free mobile phone version of basic functions,And you can interact with the full-featured PT version,Although chasing novels in the game、Listening to songs and watching videos and watching live broadcasts in the game sounds quite "two",But in this era of pursuing individuality and emphasizing differentiation,Some are users who regard other people's feelings as floating clouds,Users who only care about their own feelings and experiences。 Therefore, although the netizens who try this novel approach are not even one in a thousand among hundreds of millions of netizens, the number of winners is still increasing, and many people still don't think they are addicted to their mobile phones, so they turn to buy PT consoles to watch on a larger screen, which also makes the sales decline of "rebirth" games and PT have not appeared for a long time.

This is a typical "long-tail effect", although the popularity of these amateur creators is not comparable to those celebrities with millions of fans, but their various subtle publicity has contributed a lot of stamina and popularity to this game, and everyone's hundreds of thousands of fans add up, adding up to a lot of power, and it is this growing group that supports and maintains the popularity of both.

Of course, there is also something to do with the fact that PT's sales have not really exploded, there is no raised peak, and naturally there is no sudden trough.

Since there is a game tooling,Then there is naturally a software toy,And the new version of the "Bee Earth4" is a typical representative of this line of thinking,Unlike the "rebirth" game,This 3D globe software is not exclusive to the bee system,The main PC and mobile phone platforms are covered,It is conceivable,After the "God Trench Drying Machine" incident,The user activity of this software will surely reach a new level。

When GoogleEarth was not yet found by KB molecules, there were countless netizens who opened this software, entered the latitude and longitude coordinates of world famous places and geomorphological wonders, overlooking the Louvre and the Seine River, looking for crop circles and land paintings, and peeping into the mysterious 51 districts, although they could only see the blurred pictures and even the blank space deliberately left, they could still make everyone happy for a long time. Posts sharing all sorts of interesting coordinates on the web were reposted and added until the day GE could no longer access the server data, and the fun came to an abrupt end.

Although the outside world can still be seen through other scientific Internet tools, and although there is a bee earth that can be used, this kind of input of a string of latitude and longitude coordinates and then wait for the screen to gradually refresh the complete experience is gone.

Although Bee Earth also strives to restore the world's scenic spots in the 3D world, due to copyright, data sources and software and hardware technology reasons, the scenery that appears in the software always gives people a fake feeling, and it looks even worse than those domestic copycat imitations of the White House and pyramids, and the rough 3D terrain of the software further destroys the sense of realism, so although GE later completely worshipped, Bee Earth has not been able to grab many users from the former. The number of active users of this app is even less than that of Map Studio's 3D Street View Map, which only needs to be able to access the Internet.

However, the bee, or Atletico Madrid's "Earth Dream" has not dissipated, the "hole" he dug in "Daming OL" has not been filled up yet, and the "virtual earth" in the game with an area equal to the real earth area of the earth has not been fully built until a few years later, and most areas are still in a state of "no man's land" with no scenery, no plot and no characters.

In the "infinite virtual world" that Bee Games will build next, the scene of the game is still on the "earth", but there are various "long crooked" versions, including the earth of the end of the wasteland washed by nuclear bombs, the earth where creatures demonize monsters and monsters, the "future water world" where ice caps and glaciers melt, and the ice world where the global frozen strait becomes a land bridge, and of course, there are various ancient versions of the earth that are more normal.

On the new version of Bee Earth 4, the development team simply gave up the pursuit of "authenticity" completely, and instead pursued "realism" and "experience", so it gave up the original low-version engine, and directly used the latest version of the virtual earth engine, so as to inherit various resources such as terrain, landforms, buildings, animals, and animals from other bee games that use the same engine, and finally have this globe software that is better than software except for no controllable characters.

Relying on the powerful power of the V4 engine, users can see the alternation of day and night, the murmuring of streams, birds and rabbits walking on their mobile phones, and the people traveling and working, but due to hardware performance limitations, the scope of these dynamic effects is limited to a small range, and the number of active characters is also very small. Once you switch to the better-performing PT platform, you will be able to see more detailed river models and plant leaves, and the number of scene props and active characters will also increase significantly.

When multiple machines are connected, the hardware performance is further improved, and the picture presented will be more detailed, more vivid, and more realistic, of course, a more powerful broadband to download high-definition resources.

And this "God trench drying machine",It is the best interpretation of this function,In the 4K ultra-clear video circulating on the Internet,The stiff model sense is suppressed to a minimum,It looks like a game screen of a certain AAA masterpiece,It's just that there is no protagonist,Only animals that run to forage and feed their cubs and slowly growing plants。

Although some veteran players said that "this picture is much worse than the Unreal Engine 4 demo video", this kind of provocative remarks were quickly drowned under the countless floors of the video comment area, and there was no splash at all.

Netizens who don't know how to do it are satisfied with the length and richness of the content of the video, and those who know how to do it naturally know that the picture of this video is calculated in real time, and it is normal for the picture quality to be worse than that demo video. After all, the latter was carefully crafted by Epic to show the powerful performance of Unreal Engine 4, while the former was just a player "casually" recorded on his own machine, although the cost of this "casual" is as high as more than 200,000, which is not casual at all.

In the next few days, this "God Trench" classmate continued to post five videos on the Internet, except for the second one, which was still recorded by the bee earth, the other three were recorded in the bee's large-scale game, and the picture still maintained the high level of "casual screenshots can be used as wallpapers", with a large projection screen, the sense of presence is so strong that it explodes, but unfortunately this is another "other people's game". For mobile phone users, please visit http://m.piaotian.net