After eating the Chinese New Year's Eve dinner, Shen Mo quickly sent the dishes to the kitchen to soak, and then quickly ran back to sit down, and then picked up the mobile phone on the table and ran to his room. Anyway, those familiar and unfamiliar faces on TV, telling old jokes and older jokes, singing old songs and older songs, he has lost interest for several years, and whoever likes to watch it will watch.

Seeing his son's back, Father Shen couldn't help but smile and shook his head, this guy was looking at his mobile phone from time to time when he was eating just now, always paying attention to the candy grabbing game on it, now that the Chinese New Year's Eve meal is finished, he is more free. Dad Shen is naturally clear about the candy grabbing game that his son has been playing every day these days, but he just can't figure out what it means to grab this kind of penny grabbing, so it's better to watch the Spring Festival Gala carefully.

As a sophomore, most of Shen Mo's relationship people are classmates he knows in all grades, except for a few who have come out to work, as well as some part-time jobs, most of them are still the legendary "outstretched party", with no independent source of income, and rely on their parents to give them living expenses and tuition. If they are usually in school, they can still think of a way from the living expenses, but now that the semester is over, most people's campus bank cards are basically only a fraction of thirty or forty yuan left, and half a month after the new semester starts, there will be new living expenses on these cards.

In the past few days, these changes that have been despised by ATMs and cannot be withdrawn have become props for classmates to play candy grabbing games, and they have a lot of fun.

Since the penguin father's WeChat opened the New Year's red envelope function a few days ago, the users of WeChat payment, which was still tepid before, exploded instantly, and countless people bound bank cards to open WeChat payment, just to be able to really grab those red envelopes floating in front of them and stuff them into their pockets.

When users happily grabbed red envelopes, the giants from all walks of life were also happy and worried, Ali was depressed and the penguin was secretly happy, but the happiest was the bees.

A few days ago, after Atletico Madrid's Tang Jiayi sprinkled a full 60 million "joy candy" on her bee scarf fans, the number of users of Bee's payment business sugar packets immediately increased rapidly, and the results in two days were more than in the past year.

It is said that since Yang Ma began to regulate the third-party payment platform three years ago, Ali Pay is still firmly on the throne of the first payment platform after the dismantling of the VIE (variable interest entity, foreign company agreement to control domestic company) structure, but under the throne is 160 wolves carefully selected by Yang Ma for it. There are a bunch of local provincial payment companies, as well as the subordinates of the other Big Three TBMs.

Although Bee's Bee Pay has also successfully obtained the third batch of payment licenses, its business has not improved much in the past year, Ali Pay is backed by the Taobao Sweet Cat Boss online shopping platform, so it is natural not to worry about the use of the scene, and although the penguin is sick, Du Niang has hung up, and people have accumulated a lot of e-commerce experience and offline merchant relationships, and the bee payment brand "sugar packet" But he can't even hold his own territory, and the preferred payment tools for Bee Mall and Bee Game users are still not this poor child, and as for external expansion, it is naturally even more not.

After seeing the rapid increase in the number of users of WeChat Pay with the red envelope grabbing game, Bee Candy Pack also acted quickly and also joined the red envelope grabbing game. Of course, it is not to rob other people's red envelopes, but to borrow (copy) and identify (attack) the red envelope game into their own camp, of course, the necessary "micro-innovation" is still necessary.

First of all, the name "grab the red envelope" can not be used, this has become people's "decoration right", and the Ali red envelope that followed the opponent was completely submerged is a lesson from the past, so the festival gameplay launched by Bee Candy Bag and Honey Chat and Bee Games has changed to another festive name, called "Fa Xi Candy".

Originally, the game of grabbing red envelopes was a standard "zero-sum game", some people took out cash to send red envelopes, some people received red envelopes to withdraw cash, how much money was sent, and how much money did other people grab in the red envelopes.

The user uses the sugar package to pay for the generation of a pile of candy containing a certain amount of money, and then selects the range of "sprinkling candy", and the user of the specified range grabs the candy by shaking the mobile phone, and the number of copies of the candy is equal to the total number of users who are eligible to receive it, but it does not limit the number of people who can grab the candy.

Their innovation is the addition of the concept of "crit", and every "candy" sent out by the user has a certain chance to generate a crit and become a "candy" that doubles the amount. The total amount increases, and the extra part is naturally the result of the sugar packet subsidy.

Speaking of which, the subsidy method is basically the only way for Internet companies to acquire users, especially for new companies like sugar packets that are backed by giants, it is very easy to use, and the more you use it, the more you use it, the more you want it. It seems to cost a lot of money to subsidize users, but its huge topicality can quickly attract a lot of attention, thereby saving a lot of publicity and promotion costs, and can also eliminate many weak competitors and play a role in purifying the market. As for how to "monetize" them after the user circle arrives, there is naturally no shortage of ways for them to be backed by large network groups.

Because there are more random events where crit hits turn into candy, and with the "big injustice" of bee candy packs, the candy game is not a simple zero-sum game for ordinary users.

Theoretically, if users keep sending and receiving candy, there will be more and more candy that produces crit, and there will be more and more money in everyone's account, which is equivalent to everyone earning real money from the sugar packet.

If two mobile phones were swiped at each other, wouldn't it be easy to "make money" while sitting at home? How could such a pie-in-the-sky good thing be endured? Therefore, it is not difficult to explain the surge in the number of sugar packet payment users.

However, this is only a theoretical situation, after all, sugar packets are commercial companies, even if they are losing money, they are all principled, planned and planned losses, and it is impossible to let users maliciously take advantage, especially the "brushes" from all walks of life are even more intolerable.

First of all, in order to prevent the brush, the probability of a critical hit of the candy is positively related to the number of divided parts, and the two people will not crit at all, only when the sugar is sprinkled on a large scale on the group of friends, the crit will produce the candy, and the more people, the higher the crit rate. However, there is still an upper limit to the crit rate, such as the 60 million copies of joy candy spilled by the Atletico couple, of which only 29.4 million were crit, and what is "Avenue 50, Tianyan 49", it is also embarrassing to turn over a bunch of netizens.

Of course, the children of the rivers and lakes have a lot of ambitions, don't let two people brush each other, you can pull a bunch of people to brush each other in the group, 100 people crit rate is too low, just make a large group of thousands of people!

However, this trick still doesn't work, as the largest water army and anti-water army group on the Internet, the bees have long mastered the core technology of the anti-water army anti-brush, so they are naturally not afraid of such self-brushing.

That is, the bee's "candy" is indeed candy, and candy needs a "reason to celebrate"!

The criteria for these reasons are very broad, and are not limited to the traditional "wedding candy", whether it is the "child full moon" demonstrated by the Atletico couple, or the software interface to give a chestnut "no end of the semester", no matter how big or small, as long as the user feels that the "gratifying" things can be used as a reason, there is a system automatic review, as long as the "reason" is positive and not repeated, it can be successfully sent.

At first glance, there seems to be no restrictions, and the bees will not log on to the website of the school academic affairs office to check your final exam results, nor will they check your household registration to see if you are married and have children, all the reasons are completely up to you. As a result, a "festive crooked wind" quickly appeared on the Internet, with birthday candy, son candy, daughter full moon, boss salary increase, stock price rise, and stock candy......

Anyway, everyone often encounters invitation robbery, and they are already familiar with all kinds of reasons for asking for money: marriage, having a baby, going to school, birthday, promotion, etc., and it's not easy to think about one?

It's just that soon, those netizens who make up reasons are depressed, although it is very simple to make up reasons casually, they will also be forgotten because they are simple and easy, but these little lies are "remembered, taken seriously" by sugar packets, and when the next time the user puts forward a festive reason conflicts with the previous one, the system will prompt him to remember carefully if he has made a mistake.

And what is very obscene is that they will not directly point out, "Your son who celebrated yesterday's birthday was Li Sanduo, which one is it today?" You just celebrated a promotion and salary increase the day before yesterday, how can you go back to school today to take the high math exam?"

The software just repeatedly reminds the user to re-enter the memory error, and as a result, the users who are used to making up reasons casually have collectively cups, and they have been lost in the giant net woven by their casual lies, although they can be verified with a new reason, but this is tantamount to adding a new knot to the complex network of false memory, and it is even more difficult to remember.

This is actually a lose-lose idea, although it restricts some users from maliciously sending more candy brush subsidies, but it also objectively limits the activity of ordinary users, and when those regular and common festive reasons are consumed, the game will naturally be unsustainable.

The sugar pack team is naturally very clear about this, and the reason why they added the bee game to make the candy game together at the beginning is naturally to prevent the problem of "depletion of festive resources". Compared with the real world, the various sense of accomplishment and joy generated in the virtual game is endless, killing the waves, defeating the opponent, getting good equipment, strengthening the equipment successfully, pets with excellent qualifications, discovering new scenes, and obtaining new achievements...... That's too many to count.

Although the intensity of the joy of these games is usually not as strong as the joy in reality, the density generated is too high, and it is still easy to make players happy when the quality is not enough. When the game ebbs out because of the exhaustion of reasons and the fading of enthusiasm, it is the various congratulatory messages that fight monsters and Depot that hold the activity of users, so that the game will not become a one-shot deal.

Of course, the sugar pack team will not be resigned to such an outcome, and they have already hatched a new event plan. The reason why Shen Mo ran back to his room was largely because of this new activity Chinese New Year's Eve Fighting New Year Beast.

Legend has it that the terrifying monster of the middle-aged beast eating children, every year on Chinese New Year's Eve, will attack humans, people use the fire and sound of firecrackers to fight it, and finally formed the custom of setting off firecrackers for the New Year.

In fact, the online game industry has long launched the "New Year's Beast" activity in the game, but because it is generally difficult for players to sit in front of the computer and play online games for a long time during the Chinese New Year, the popularity of this kind of New Year's activities is not ideal. And this time, Bee's New Year Beast is not simply playing a thick blood wave in the game, but an interactive game that is somewhat similar to Faxi Candy.

This event was launched together with the Fat Candy Game, but it had been in the preparation stage before, and it was not until Chinese New Year's Eve that it entered the final high tide, and after 21 o'clock all bee apps have a chance to appear on the New Year Beast, users only need to tap their fingers on their "ammunition depot", and they can use the fireworks props such as firecrackers, two kicks, drill monkeys, and fireworks bombs collected before to teach it a hard lesson.

As a wave of waves, this year beast is still very "generous", and attacking it has a chance to drop the "Wish stolen by the year beast", and it is also possible to drop the "wish fruit" that has already been fulfilled. The former needs to be helped to make it happen, and the latter only needs to be passed on to the wisher.

In fact, in the final analysis, the New Year's beast is fake, and the purpose is to give gifts in disguise and liven up the atmosphere.

In foreign countries, there is a small game called "wish list", where newlyweds have to write down the gifts they desire on paper and give them to their friends, and when the wedding comes, friends can take medicine according to the prescription and give the gifts on the expectation list, so that the guests and hosts can enjoy themselves. Later, he developed a new way to write down the goals he intended to accomplish and invite his friends to supervise and witness and encourage him to achieve them.

And the wish stolen by the year beast is similar to the wish list gameplay. It's just that the process of exchanging wish lists is hidden behind the game activity of Nian Beast.

Those "fruit of wishes" are naturally paid by bees to help realize them, and the users who receive them only need to do a favor and send them back with a click, anyway, it is the kindness of the bees.

The rest of the unfulfilled ones are like "I hope someone will wake me up every morning" or something like that, Shen Mo only stared at the cute girl's hair, and all the unfulfilled wishes of the rough man were ignored by him.

"It seems that this event has blown up a lot of hidden comic creatures?"

The wish of "I want the Seventh Fleet, who I want to fight whom!" almost made him laugh, this wish really came true, but inside the wish was a set of vouchers for the Seventh Fleet model.

Sure enough, since ancient times, are you more amused than afraid of being cute? Mobile phone users please visit http://m.piaotian.net