Chapter 941: Take off your hat

"Bees, technology beautifies life. ”

Familiar slogans appeared on TV screens, announcing the end of the long commercial.

Tang Jiayi retracted her gaze and turned to look at Atletico Madrid sitting next to her, "This is the MV you shot in the United States?"

The latter did not look up, and replied casually: "Well!"

"The song is okay, and it's quite interesting in the end," the lady shook her head slightly, "It's just that the singing can't be sung, and the lyrics are too straightforward and don't rhyme, 'The mobile phone has a brain, the more you use it, the smarter it gets', it's almost a fight with 'give a gift to give a brain silver'." ”

"Advertising songs, as long as the message is clear and unmistakable, it is enough. This kind of song can rarely be sung, and there is no need to bother polishing the lyrics. ”

"That's right," Tang Jiayi nodded, "There is a shot and special effects that are responsible for attracting attention, and it really doesn't matter whether the lyrics are good or not." ”

"By the way," she asked curiously, "I don't think this 'video conference' will cost much money, right?" The posters, whiteboards, and peripherals are all ready-made, and the final special effects look familiar, not like they were made separately. ”

"How come?" Hearing this, Atletico Madrid became as excited as if he had been stepped on his tail, and explained: "Dance, set, photography, band, recording, and director, the labor cost is high one by one, and the speed regulation, retouching, and adding special effects of the video are also not easy. Then I took it to the TV station to broadcast it to buy advertising slots, and it was a lot of money to spend. ”

"Huh!" Tang Jiayi didn't believe it for a hundred years, "It's just a MV, how much labor can be used? There is also a time period, now it's broad daylight! How big is the difference between the advertising price of the prime time during the day and night, do you know?"

"It's very cheap during the day," Atletico nodded, then stretched out his hand to his super-large TV, "The problem is that we buy a lot, dozens of channels, large and small, covering mainstream satellite TV and all provincial stations, and the accumulation of small numbers is also considerable." ”

"Huh?" the lady frowned slightly, grabbed the phone on the table and began to change the channel.

just changed more than a dozen channels, and actually heard Atletico Madrid's voice and singing five times, which caused the four snacks on the carpet to turn their heads frequently.

There are still a lot of channels that I haven't watched, but I think the situation should be similar, Atletico Madrid did buy a lot of advertising time.

"Heh! It's really a big deal," Tang Jiayi sighed, "I can see you when I change channels randomly, and your sense of presence is simply explosive." ”

"Haha, it's just a coincidence. In another ten minutes, you won't be able to see me. ”

It was almost noon, and the "noon news" still had 500 seconds to reach the battlefield, and in the face of news anchors from all over the country, Atletico Madrid and his Bee 7A naturally had to stand aside.

Tang Jiayi quickly thought of this, and couldn't help laughing: "That's not certain, you have made such a big news, maybe there will be a choreographer who has an idea and puts it on the show!"

"Maybe," Atletico said with a smile, not caring at all, as a well-known entrepreneur, he has said it on the news at 19 o'clock, and the news at other times is a frequent visitor, so he has long been surprised.

"Aren't you worried?"

"Worried about what?"

"Of course, the money was spent, but the effect was not. Don't tell me, you don't know who the daytime TV audience is!"

It's a weekday daytime, the vast majority of teenagers need to go to school, a considerable number of middle-aged and middle-aged people need to go to work, and most of the people who can have time to stay in front of the TV are housewives and retired seniors. They have low spending power and need kitchen spices and daily necessities, as well as health products, and usually have little demand and interest in cars, mid-to-high-end cosmetics, herbal teas, and mobile phones, and these products are rarely advertised on TV during the day.

In this case, it is obviously very strange that bees are moving against the tide and aggressively attacking daylight hours.

"Isn't the daytime audience," Atletico said, snapping his fingers, "a 389961 army of housewives, retirees, and preschoolers?"

"I know you're still doing this," Tang Jiayi asked curiously, "Could it be that it's not pleasing to the eye to see that natto and miracle creams, so when you buy them out, they have no place to deceive people?"

Of course, this is just a joke, these cheating advertisements have not disappeared, after all, they have signed a contract with the TV station, unless they encounter national events and notices from their superiors, the latter will not easily embezzle the time slot. Bees failed to achieve dominance in the same time period across all channels, and here's why.

"The target audience is not quite right, the ratings are low, and the conversion rate is low, so it is better to invest money in popular dramas and popular variety shows. However, we didn't expect to be able to win this market immediately, so naturally we don't care about disappointment. ”

"So it's a panic that burns too much money?"

"How come?" Atletico smiled, turning his head and pointing to the phone on the table, "You can look at the scarf and understand." ”

Tang Jiayi picked up her mobile phone as she said, and sure enough, she saw a topic of #Bee7A on TV# on the double list, and at the same time on the topic list of bee scarf and Weibo.

Although the ratings are low during the day and there are not many netizens watching TV, if the scope is expanded to the whole country, the absolute number is still very objective. These people were all quietly watching TV, but they were blown up by Atletico Madrid's hand, and they left their thoughts on social media: some uploaded screenshots of several station targets, some took screenshots to share beautiful figures, some discussed and commented on mobile phones, and some simply listened to songs.

Obviously, bees don't expect quantitative changes to cause qualitative changes during the garbage accumulation period, what they want is actually Internet heat, as long as it can cause discussion, it will be a victory. Then naturally, it is to open the door and release the water army, with the help of the bee submarine force to render the atmosphere and boost the heat, and related topics can become better and faster.

This is also an industry practice, everyone is putting water armies in hot topics, although bees are fresh and refined, they are always not exempt from vulgarity. Communication is a means, not an end, and the way is not important, but the result is important. scandal hype, out-of-position remarks, tens of millions of contracts, hundreds of millions of salaries...... , compared with these eye-catching magic skills, the advertising campaign of bees is quite simple.

Putting down the phone, Tang Jiayi looked at Atletico Madrid with a smile, "If a netizen has something to say, let me bring it to you." ”

The latter was busy playing games with his son, and casually asked, "Hmm?

"Some people ask you how you made the music video, and some people are concerned about how long this advertising campaign will last. The masses have been suffering from garbage advertising for a long time, and seeing you is like seeing a savior. ”

Atletico thought for a while, "No, it will return to normal as soon as it passes today, and only a small amount will be left." ”

"That's it, isn't it?"

"One day is enough. Don't look at what everyone is talking about now, but if it continues, not to mention whether TV stations, advertising agencies, and other departments are happy or not, netizens and viewers will also feel bored and bored. ”

"That's true," Tang Jiayi nodded, looked at the tablet on the coffee table, noticed the twisting pea vines on it, and said with a smile: "Don't struggle! ”

Those vines are the result of the father and son playing "Jack's Peas", and the magical peas that should grow straight upwards are turned into snakes that turn in a twist and turn, which is interesting to look at but has few points.

The reason for this is also related to the gameplay of this game, which is not an ordinary touch or gravity sensing game, but an intentional control game based on the MindHoop headband. Players can't use their hands and mouths, they can only use their brains to give orders, or work in groups of three to cooperate with each other, and it is reasonable that peas are easy to grow crooked.

Although the latest PtOS8 is actively "de-mobileizing" and is no longer compatible with ordinary mobile phone applications, the compatibility of Bee mobile phones with PT devices has not been affected. MH headbands, Pisces handles, somatosensory steering wheels, and other PT devices can easily connect to mobile phones and work normally.

With its novel brainwave control and tangled multiplayer cooperation, this indie game developed by this individual has achieved great acclaim, and even doubled the sales of the MH headband. In Atletico's view, the biggest significance of this game is to exercise concentration, and the mechanism of growing up to a high score encourages players to concentrate and help develop a good habit of concentration.

"Alas!" Atletico sighed, "what can I do? ”

"Hey, that's not what someone just said. If you win the co-authorship, you will lead two pits with one god, and if you lose, it will be pit by two sons, do you still want to be ashamed?"

Atletico Madrid's old face was slightly hot, took off the MH headband on his head and put it aside, and pretended to be angry: "I didn't expect you to practice in private and improve your performance a lot, so I suffered a loss, and when I finish this period, I will definitely bring this field back." ”

"Huh!" Tang Jiayi disdained to argue, and then she looked straight and asked: "Atletico Madrid, are you serious?

Atletico Madrid understood why she asked, reached out and put his arm around his wife's shoulder, and comforted with a smile: "I didn't hit the top three before because of China-Africa friendship, and I don't want Ethiopia to lose this precious remittance, it's not that I'm not as strong as others." As for what my body is doing, you should know very well!"

The marathon, an ultra-long-distance running race, is not the strength of black people who are mainly red muscles and good at explosive events, but the advantages of black people in bone density and tendon strength can be slightly compensated, coupled with the most important "poor families have no money to go to school, sports are the only way out", resulting in a rich number of sports celebrities among blacks.

Even if you can't run the white people who have the physique, training and equipment, it is still no problem to sweep Asia and get the prize money. The marathon in the ascendant in China has become the "cash machine" of the Ethiopian Army, and the top few have been monopolized for a long time. Finally, a few challengers emerged, all of which were from neighboring Kenya.

"Cut!" The more someone said, the more he went too far, Tang Jiayi had to interrupt his words with action, looked at him and said: "Everyone else is professional in long-distance running, running every day and running every year, and the body has long been adapted to long-distance running." Not to mention the fact that you have only recently started training, and the distance is only three to five thousand meters, which is too big. ”

Hearing her words of concern, Atletico smiled confidently: "I'm not the same as them. ”

Last year, the organizers reformed the Heron Island Marathon and separated the amateur half race from the race, but it turned out to be fatal, with two runners falling before the finish line. They are not alone, as 10 runners have died suddenly on the track in the past two years, most of them amateurs competing in the half-marathon and 10-kilometer races.

The reason for this is that most of the deceased were amateur runners, who were too excited on the track and did not pay enough attention to the physical reaction, and as a result, they suffered a "crash" doom. The other is that there are too many marathons, because of the role of marathons in showing urban construction and promoting tourist attractions, all parts of the country are vying to hold such events, as many as 300 a year, contributing to the balance of the China-Africa trade deficit. When there are more competitions, the number of participants will naturally rise, and the base will be large, and accidents will become inevitable, and it will be easy to cause tragedy if you encounter unprofessional competition organizers.

Atletico Madrid's training attitude is not professional enough, but his physical training is professional, with former long-distance runners as coaches outside, and the powerful E7U monitoring the whole body inside, and his physical fitness has long reached the peak of mankind. It is said that to cope with the standard marathon of 42 kilometers, even if it lasts for 50 days and lasts 40 kilometers a day, it can also be competed, and naturally there will be no physical inability to bear it in the race.

Tang Jiayi didn't know the existence of E7U, but she knew Atletico Madrid's past record, and quickly let go of her worries and no longer bothered with this issue under the comfort of Atletico Madrid. Immediately afterwards, she sighed and said: "Anyway, breaking the record is not a trivial matter, just do what you can when the time comes, don't force too much, we don't lack that money." ”

In so many marathons across the country and around the world, Atletico will only participate in the heron horse, and only finish fifth, so it is nicknamed "Fifth Atletico by the runners in the circle". Domestic netizens have long complained about the Afrika Korps raging on the national track and frantically making money to grab the rankings, and those domestic athletes with excellent results have been pinned on everyone to resist Africa, but unfortunately the gap in strength is too big and it has always been difficult to achieve their wishes. Then, naturally, everyone turned their attention to Atletico Madrid, who was on a par with the Afrika Korps, and they all ran to his scarf to leave messages and cheers, and this time he was finally impressed.

Since they want to grab the first place, Atletico simply don't do anything and make a big news. Not only do you have to win first place on your home turf, but you also have to break the world record and hit for two hours. The organizing committee set up a million-dollar record-breaking prize early in the morning, but no one cared about it, but this time he was disrespectful.

The world record for the marathon is 2:02:57 and was set in Berlin in 2014. Prior to that, the athlete had also set six world records at the Berlin Marathon. The 1998 record of 2:06:6 is only a 2% improvement in 16 years, indicating that athletes are gradually approaching the limits of human beings, and if someone suddenly breaks the two-hour mark, it is no less than Jim Hines's "100m 9.95" in 1968.

(End of chapter)