Chapter 502: Luo Zhiyi is in the experience store
With the latest SPOD profile photos and related data coming from the computer in the office, Jonathan Ivey said something from a design point of view, he is a professional designer, and he can immediately understand why it is designed this way - to solve problems.
Because of the substantial improvement in the capacity of the hard disk, it has brought a leap in storage capacity, 1000 songs, if you use the key to hit the "previous" or "next" like other products, 1000 songs, how to knock, knock to the wasteland, if it is presented to the user like this, it will be too stupid.
However, the central control wheel solves this problem perfectly, and the user can control his own rotation speed.
While it is beautiful, the design also solves practical problems, and Jonathan understands that the designer of E-song is really amazing.
Steve leaned back in his chair, silent, remembering the only time he had met the Chinese, what had he said at that time?
I can't remember it at all.
I don't know how many people I have to meet and how many words I have to say every day, where can I remember what I said to a small company, the boss, or someone from China?
But you don't have to think about it, you must have said that E-song will be vulnerable in front of Apple. Well, now that they thought they had time, everyone else had done it, and the most unbearable thing for him was ......
At that time, he must have been a fool in his eyes!
Thinking of this, Jobs was a little angry! But the more angry he was, the calmer he became, which stimulated his fighting spirit, the fighting spirit of never admitting defeat, even if he was as powerful as Microsoft, he was never afraid!
He stared at the three executives and calmly asked, "Rubinstein, from a hardware perspective, you tell me, how much is the difference between us and Spod at the moment?"
At this time, Jobs was terrifying, he must be angry, and no one knew that he would suddenly burst into anger!
Rubinstein pursed his lips and glanced up at his boss's expression.
Jobs said, "Just tell the truth, we can't deceive ourselves." ”
"First of all...... We don't have the technology for micro hard drives, and I don't know of any department working on the technology when I talk to any company, so I don't think anyone knows what to use for such a small hard drive. ”
Yes, Rubinstein knows the industry very well, and Toshiba's R&D people really didn't know what to do with such a small thing at the beginning. In the original plane, Apple picked up this leak.
Jobs covered his mouth and exhaled heavily, "They must have gotten this technology from somewhere, it's not a problem, as long as the world has it, Apple will definitely be able to buy it." ”
Tefanian added, "Apple has so many years of software accumulation and the best team of software engineers in the world, their software must not be as strong as ours." ”
Jobs affirmed him, "yes, that's where we're still ahead now." ”
"Also, Apple's design team is excellent, Jonathan?"
Jonathan Ivey was staring at the picture in a daze.
"Huh?"
Jobs asked, "What are you thinking?!"
Jonathan replied, "We'll have to admit, Steve, E-song's design is really perfect, I mean, you look at him, the white clean look, even the corners of the seams are perfect, I don't know why, I just feel a sense of familiarity, and ...... I gotta say, I love it...... No, I love it!"
Jobs didn't hesitate to say, "But we'll surpass it, won't we?"
Tefanian was confident, Rubinstein was silent, and Jonathan seemed to be a little skeptical.
"It's the most beautiful industrial product I've ever seen other than the iMac, I'm sorry, Steve, I just think ...... It should belong to us!"
"Don't think about it, Jonny (a term of endearment for him), it doesn't belong to us. Jobs is not a weak mentality, he said strongly: "This time our opponent is very strong, different from IBM, different from Microsoft...... I can't say exactly what the difference is, but I have this feeling, in the past our opponents were too rough in design, they were making merchandise, and we were making art, but guys, this time I have to say, E-song has some Apple style, and it will directly threaten our survival...... In fact, it is already threatened. ”
Although he returned to Apple to lead the company to a comeback, Apple's product line is too single, and some people criticize him for cutting too much before, and now only IAMC can sell, which is why Jobs wanted to set up the MP3 project - Apple needs to develop its own product line.
Unexpectedly, this time the adventure entered a new realm, and at the beginning of the encounter with a strong opponent......
"We have to act, we won't admit defeat, Spod is really good-looking, then we will make better-looking products, we Apple are never afraid of anyone!"
Feel the pressure, that's clear.
But it is also impossible to change the company's established strategy.
In support of the handheld music player project, Jobs has axed most of the unrelated project teams.
A few hours after the launch, Apple immediately entered the pace of R&D, MP3 is not a particularly difficult and huge project after all, and Jobs is confident that it will not fail.
It's just that Jonathan is confused......
In what direction are they going to design their products?
The moment he saw the SPOD, he really loved it, it seemed to be the music player in his dream!
But no matter what he thinks, the competition between the two companies is inevitable and will become more and more intense.
In this regard, Chen Zier is also very clear,
He was clear from day one and was ready,
So he needs success in the domestic market,
And judging from the response,
not success,
It was a great success!
Outside the door of the city experience store, all kinds of young people are anxiously lining up with anticipation, at seven o'clock in the morning, the first experiencer was allowed to enter the store, and Shengshi got three prototypes, a total of five, so only five people can be put in at a time,
The most painful thing for them is that each person only has two minutes to experience it, which is really no way, and there are roughly more than 200 people in line now!
The first of the five people was a little girl who looked very fashionable and foreign, and she was also quite cheerful, she quickly rushed to the booth and picked up a silver-white SPOD, and then raised her hand to show it to the people outside the glass door!
It's crowded outside!
"Wow, that woman is so annoying!
"It's not showing off, it's supposed to be fun, and I'll do the same if it were me......"
"Wait a minute, only five people go in at a time, that's too little, isn't it?!"
Waiting, waiting, the time is passing, and at nine o'clock in the morning, the number of people in line has increased instead of decreasing, and what everyone didn't expect was ...... Luo Zhiyi appeared!
To say that the hearts of your own people are close,
So the crowd boiled, although he was not a very famous person, but he was also an actor in a TV series, and that commercial was really well shot and beautiful!