In the Internet + era of China in the previous life, entrepreneurship seems to have become a national craze, regardless of age, regardless of occupation, it seems that everyone wants to devote themselves to this turbulent current.

Because of the government's endorsement, the media is also sparing no effort to hype, and all kinds of news reports, all kinds of guides and tutorials, and all kinds of opinion articles are almost dizzying.

No matter how much he doesn't pay attention to practical things, Tang He unconsciously read a lot of articles and learned a little bit.

There is a point of view that Tang He agrees with.

No matter how you start a business, no matter what business you want to do, you must consider the profit model of the entrepreneurial project in advance.

This is very important.

It's even more important than accumulating users!

How do you make a profit?

Is it based on the use value, experience value, and communication value of the product, or is it based on the quality of service?

Is it relying on asymmetric information to grasp customers, or is there a difference between your product and the general product?

If you don't understand this, entrepreneurship is always a castle on the beach, and one wave is likely to be destroyed.

The current Huaxia is not the Internet era of the previous life, and there are no investors who are stupid enough to dare to spend a lot of money for you to squander because of your creativity and the future prospects of your products like in your previous life.

The reason why those capital predators in the previous life did not require entrepreneurs to make money in the early stage of investment, or even required a profit model, was because they had summed up the conventional playing style and tactics in countless bloody cases, and their vision and thinking had become mature.

These capital predators believe that the products and directions of your business can make money in the future, so that they can get rich returns.

And which of these people now has such vision and courage? Otherwise, why is Tencent's historical financing process so difficult that Xiao Ma almost sold QQ? If no one is willing to buy it, how can there be a future Internet giant?

Therefore, for Tang He, whether he can set up a chain bookstore, what he is most concerned about is to see whether the project has a profit model and profit space.

In other words, Tang He wants to figure out whether he can make money by running a chain bookstore!

In the nineties, entertainment was not as colorful as in the previous life, and renting bookstores was very popular in this era, so it should be said that it was very profitable to make money.

Then you need to go one step further and think about it at a deeper level.

That is, if a chain bookstore can make a profit now, what about the future?

Is there any possibility and room for profit?

Thinking like this, Tang He frowned.

As a reborn, he certainly knows what lies ahead.

In the past life, with the rise of the Internet and the rapid development of the logistics industry, online bookstores like Dangdang and Amazon gradually dominated the book sales market.

According to memory, online book sales have been squeezing offline physical bookstores on a large scale since 2005. It was at this time that many brick-and-mortar bookstores began to close one after another, and even the German Bertelsmann Book Club, which had been in China since the 90s, was closed.

In other words, the lifespan of a chain bookstore is normally less than ten years old.

Is it necessary to intervene in an industry that is destined to be short-lived?

Tang He was a little unwilling.

Although the idea of renting a bookstore was an inspiration, it really tickled his flesh.

After being reborn, Tang He wrote "The Legend of Wukong", which became the first Chinese Internet Internet literature, and now he has countless fans on the Chinese Internet in the barren stage. So, it's predictable that-

It is impossible for him to give up continuing to write on the Internet, and it is impossible for him to give up the connections and resources related to online literature on the Internet.

Because this is a retreat for Tang He.

It is also the last reliance for Tang He to dare to go out to squander and break through.

With his superhuman vision and familiarity with the historical process, the reborn Tang He has already decided not to waste this life, he does not want to be like the previous life in his previous life, he vows to be happy and revengeful, live a chic life, make a career, and bloom his own light and imprint in this era.

In this way, it will not be reborn this time!

Therefore, Tang He will definitely start a business and must make waves in this big era.

He is determined to compete with the outstanding talents of this era, even if he fails.

It's just that the temperament of being an old Zhang family told him to do things safely and leave a way back for himself.

And as long as he retains his name in online literature and becomes an indispensable mark in the history of Chinese online literature, then even if he fails in the future and is really defeated by those elites in his previous life, he will be able to turn over in the future.

Renting a bookstore seems to have nothing to do with the back road reserved by yourself, but they both belong to the cultural field, and if you want to open up the relationship between the two, there is also a link in the middle of publishing.

Once you get through the link of publishing, renting a bookstore, publishing, and writing will form a closed loop, which is enough to turn your back road into an industrial chain and make yourself invincible.

Some are unwilling!

Is it just that I can reverse the general trend of the closure of physical bookstores in the future?

Tang He, who was holding the pen, thought about it and shook his head in denial.

Could it be that a chain of bookstores can only be a short-lived entrepreneurial project?

Tang He pondered for a long time and began to record his thoughts on a blank piece of paper:

Starting a business needs to start with the end in mind. Know what your goals are, and then keep optimizing.

A lot of entrepreneurial ideas are not necessary in the first place. Because it is destined not to make money. Revenue models ultimately affect the form of the product and the way it is promoted. So the sooner you figure it out, the better.

……

Bookstores have strong cultural attributes, but in essence, they are also a kind of retail industry, and the label of commercial attributes is its foundation.

In previous lives, brick-and-mortar bookstores closed down one after another, and only some independent bookstores barely survived the onslaught of the Internet.

Except for the large bookstores, except for the Xinhua Bookstore, which relied on the state and its own monopoly of textbooks, science and supplementary books, which made it more prosperous, the situation of other large chain bookstores was not very good.

However, there is a Eslite bookstore on Bay Island that is doing well, not only dominating the book industry on Bay Island, but also counterattacking the mainland and opening many branches.

It's just that Eslite Bookstore is not so much a bookstore as a large-scale cultural and entertainment shopping mall with a bookstore as the core, which is somewhat similar to Wanda.

Do you want to take this route yourself?

What is the difference between renting a bookstore and a bookstore?

Are the two the same?

Wrong.

Bookstores are for sale, but renting bookstores is for rent.

The difference between the two is actually not small!

If the future development direction of bookstores is to become large-scale cultural venues like Wanda, with various entertainment functions.

There is no need to rent a bookstore.

Renting a bookstore should be community-based, fragmented, similar to a small convenience store to go into thousands of households, and be a library around the people!

No matter what the era, there is a market for reading!

Online book buying can impact offline physical bookstores because it is cheaper to buy books online, with more variety, and convenient logistics.

And renting a bookstore does not sell books.

The two go hand in hand!

It's just that in the future, many book resources on the Internet will be free, will people spend money to rent books instead of reading them for free on the Internet?

Tang He frowned.

Before the rebirth, in fact, the Chinese government had begun to strengthen copyright management on the Internet, such as music and movies, which began to become very standardized, and major websites were authorized genuine, which cost money. Although piracy exists, it takes more time and cost, and some pirated copies of music and movies cannot be found.

It is foreseeable that in a few years, copyright on the Internet will become more and more stringent, and one day, if you want to read books on the Internet, you will have to pay for it.

So as long as it can last from 05 to that long......

Can you do it yourself?

Tang He hesitated for a moment and gritted his teeth fiercely.

Done!

Can't you, a butterfly, change the course of history even a little?

If you can't even do this, then just obediently become a rich man!

If you can't even do this, then what qualifications and guts do you have to compete with those Internet giants in your previous life!