It is foreseeable that for a long time after 05 years, the chain bookstore founded by himself will be difficult.

But it doesn't matter, do your best to promote the construction of online copyright, crack down on online piracy, and strive to develop online anti-theft technology.

If it really doesn't work, then lay out online literature websites, control the copyright of online literature in their own hands, and block the leakage of pirated resources from the source.

At the same time, it is also necessary to upgrade the chain bookstore, establish a system such as book recommendation, and hold various offline cultural activities to attract customers with services and form a differentiation from online piracy resources.

Having made up his mind, Tang He no longer hesitated and began to officially write the plan of the bookstore chain.

……

Any chain form of enterprise must be standardized as much as possible, from the brand VI identification, store size, space experience, service experience, work standards and processes, etc., to have a complete and strict control system. Only in this way can we achieve rapid development, upgrading and efficient operation, and this is the back-end support system of the chain bookstore that Tang He is now building on paper.

Focusing on the development and business model of chain bookstores, Tang He has absorbed the successful experience of many enterprises in his previous life. Eslite Bookstore on Bay Island, 7-Eleven convenience store in RB, Amazon offline bookstore in the previous life......

Tang He broke their advantages and disadvantages into pieces, analyzed, absorbed, and gave up the model that was not suitable for chain bookstores, and summarized and summarized the strategies that were useful to him, and integrated them into the system construction of chain bookstores.

Then Tang He began to plan how to attract the owners of the rental bookstore to join.

I have limited funds and energy, so I can't build my own store, and if that happens, it won't be in line with my original intention.

Tang He just wants to take advantage of the current chaotic book rental market, the bosses do not pay attention to brand building, have no long-term planning, take the opportunity to integrate the market, borrow chickens to lay eggs, and build their own book brand.

Therefore, at the beginning stage, no franchise fee can be charged.

In this era, franchise building brands are not yet known.

In order to attract those rental bookstore owners to join, Tang He must have enough and good bait.

Provide the signboard of the bookstore chain free of charge, improve the layout of the bookstore for the space of the bookstore free of charge, provide rental books at the lowest price, and provide them with free training......

As long as these are done, it is possible to really attract franchisees to join.

The lamp in Tang He's bedroom went out very late that night.

Early the next morning, Tang He visited all the bookstores and rented bookstores in Hanoi, and he had to judge whether his idea was feasible through on-the-spot observation.

Tang He focused his inspection on the bookstores near the No. 3 Middle School and No. 1 Middle School, as well as the Hope Bookstore, which is located on the street side of Hanoi's center.

In fact, there are very few bookstores rented in the pure sense, and most of them are bookstore owners who, in order to increase their profits, open up a few new bookshelves in the already cramped bookstore, and then put all kinds of pirated books for customers to rent.

All the storefronts are cluttered and devoid of any aesthetics.

Every bookstore was a mess, with stacks of books piled on the floor, shelves crammed to the brim, and only a few narrow aisles for customers to walk through.

Not to mention that compared with various independent bookstores that focused on user experience in later generations, even the current Xinhua Bookstore is far better than them.

I have to say that in this era, the business of bookstores is very good, not only there are many people who rent books, but also more people who buy books. In particular, students and young people are definitely the main force in buying and renting books.

Because he rents books in these bookstores all year round, Tang He is very familiar with the owners of these bookstores.

Seeing Tang He, the bosses all smiled and took the initiative to greet Tang He and asked him if he was here to rent a book.

While observing the customer flow in the store, Tang He casually asked the boss if there were any new books in the store.

When he heard the boss say that there were no new books in the past, Tang He mocked them unceremoniously: "I said Boss Wang (Li), you are catching a sheep and killing it to get its wool!

However, the owner of the hope bookstore heard Tang He's inquiry, but said that there were many new books added to the store. Tang He was still a little surprised, and when he looked at the boss's fingers, he found that the so-called new books of the bookstore owner were actually the unsalable humanities and social science books in the store, and they were not the latest martial arts romance novels on Bay Island and Hong Kong Island that Tang He was worried about. Books such as humanities and social sciences are obviously not the genre that the average book renter prefers.

Chatting with these bosses, Tang He came up with a lot of useful information.

If someone replaces the bookstore sign for free, offers rental books at a low price, or even helps plan the layout of the store for free, several owners are happy. Nonsense, fools don't do it!

In fact, in Hanoi, except for one bookstore that is purely renting a bookstore, the owners of other bookstores really only regard book leasing as a means to expand profits, so they are indifferent to the replacement of books rented in the store, they don't care why the customers who rent books stop showing up after a while, and they don't pay much attention to users who need them.

Therefore, Tang He's plan to open a chain bookstore is feasible, not just on paper.

Tang He was very happy to make this clear.

This fully proves how awesome the vision of the reborn and their grasp of the general trend of the future are.

Coupled with the support of Tang He's own experience and logical analysis ability, Tang He's mastery is definitely a big killer.

Hanoi is like this, and counties like Hanoi and even prefecture-level cities are not much different.

As for the situation of renting bookstores in first- and second-tier cities, Tang He will not make a rash decision without on-site investigation.

For him, the initial development idea of expanding his chain bookstore brand is to learn from Taizu and take the road of the countryside surrounding the city. Accumulate grain and slowly become king, wait for the spark to become a prairie fire, and then attack the metropolis in one fell swoop.

Therefore, it is necessary to expand the brand scale of chain bookstores as soon as possible, and the faster the speed of opening up bookstores for rent, the better, and the larger the brand scale, the better, until it changes from quantitative to qualitative.

Knowing what he wanted to know, Tang He turned around and went home.

There's a lot of work to be done in the early stages.

Design the label, trademark, chain store signboard, and the spatial layout of several representative rental bookstores of chain bookstores, register companies, and persuade the owners of rental bookstores to join......

Although things are complicated and complicated, Tang He did not panic and did things in an orderly manner.

Relying on the work he engaged in in his previous life, Tang He's CAD drawing level is still good.

When I got home, I thought about it for a while and finished the first draft of the trademark.

As for the label of the chain bookstore, it is very simple, it is called Youpin Bookstore.

Premium Bookstore, as the name suggests, provides high-quality books to customers.

It's a bit wrong to name a chain bookstore that is too artistic and too literate.

Because Tang He regarded the bookstore chain as a business model, a commercial chain of small libraries like a chain convenience store, he was stripped of any humanistic attributes and artistic charm.

Tang He's dream is to make Youpin Bookstore spread all over the cities and towns of China like RB's 7-Eleven convenience stores, and become a giant in the Chinese book industry.

Because only by monopolizing or becoming an industry giant can the benefits be maximized.

Moreover, once an industry involving cultural dissemination, such as renting a bookstore, becomes bigger and stronger, it will become a guest of the government, and the potential benefits can be said to be innumerable.