Chapter 102: Stores
The simplified manuscript remuneration for "The Legend of Wukong" paid by the Ancient Legend Publishing House also adopts the royalty system, with a royalty of 8%, so Tang He gets 100,000 yuan for one performance.
To sum up, the account of Youpin Bookstore Company is 50,000 yuan, the crown publishing house on Bay Island pays 196,000 yuan, and the ancient legend publishing house is about to pay 100,000 yuan.
At present, Tang He can use nearly 350,000 yuan.
350,000 yuan in 1997, well, you should be able to buy one or two sets of courtyard houses in BJ.
Ahem, ahem, it's just a joke.
The current Tang He is not willing to keep to himself, he still has ambitions to achieve!
Of course, if you have more money, you have to spend it, and what is the matter if you keep it in the bank.
Therefore, Tang He plans to build a brand flagship store directly operated by Youpin Bookstore in Bingzhou City!
For a successful flagship store, it is necessary to choose a good storefront, and it is a very important step to do a complete analysis of the location conditions of the business district.
So in the next few days, Tang He began to look for a suitable store.
Combined with the memories of his previous life, Tang He went through all the bus routes in Bingzhou City, and the buses were numb and almost vomited.
An A2-sized map of the city was densely marked with his notes.
According to his own evaluation method, Tang He marked the commercial area, residential area, industrial area, commercial office area, and campus area on the map......
Then, through field investigations, he estimated the population of each district, the population density, and the distribution ratio of men and women in each district. In addition, he also made a general understanding of the traffic situation in the area, the number of bookstores in the area, the number of rental bookstores and the operation status.
With these data, Tang He began to really consider where is the most suitable location for the first brand flagship store of Youpin Bookstore.
Then on this day, Tang He called Li Zheng.
After meeting Li Zheng, Tang He pulled Li Zheng to a place.
Li Zheng looked at the bustling shirtless youths on the open-air court not far away, turned his head to look at Tang He and asked a little strangely, "Mr. Tang, is this the last place you chose?"
"That's right! Look at the traffic on the side of the road across the field. Tang He's gaze crossed the open-air court and stared at the row of shops on the sidewalk opposite, without blinking.
Li Zheng rolled his eyes.
Nonsense, this road is the main road connecting the accommodation area and the teaching area, and of course there is a lot of traffic!
Moreover, have you chosen the store on the campus of Erlongsan University for so many days?!
How perfunctory you are!
That's right, Tang He picked and chosen, and the final location he chose was a store on the campus of Erlongshan University.
It is not accurate to say that a storefront, Tang He fancies any of the stores in this slippery store.
As Li Zheng can see, this slip-out shop faces the street, and the two ends of this road, called Xuezi Road, lead to the apartment building at one end and the teaching building at the other end, and the geographical location is very advantageous.
If you can open the company's flagship store here, it will be cool!
Thinking of the smugness, Tang He felt that the corners of his mouth were drooling. felt that this was a bit embarrassing for the chairman, especially in front of Li Zheng, so Tang He quickly coughed, straightened his face, and then turned his head to look at Li Zheng and explained.
"I once trained Lu Guoxin and said that at present, the main consumer groups of Youpin Bookstore are concentrated between the ages of 12 and 35. This age group is mainly distributed among students, young office workers, housewives, etc., among which students are the most important consumer group.
Therefore, under normal circumstances, the best choice for choosing a franchise store is to choose a bookstore around the school and in areas with high residential density.
There are no universities in county towns and prefecture-level cities, so the company could only choose bookstores around high schools or junior high schools to join.
Now it's different. We're in a provincial town!
There are so many universities in the state, and there are tens of thousands of students in one university.
What a condition it is!
Of course I'm going to have the Flagship Store on campus!"
"But the shops on campus are all public property ......of the school, and the fees will not be cheap," Li Zheng disagreed.
Although Tang He said that he was personally responsible for finding the store for the flagship store, as a member of the company, Li Zheng would not be indifferent to this.
Li Zheng himself has also worked hard.
In the past, the consistent practice of Youpin Bookstore was to plan around students, so Li Zheng went to his alma mater, Hedong University. He knew that the difference in rent between the store outside the school and the store on campus could be two or even three or four times.
"It doesn't matter, if you want to get the best, you naturally have to pay a price!"
Tang He waved his hand and replied magnificently.
"And do you know what the biggest benefit of having your flagship store on campus is?"
"What?"
"Universities close at 10 p.m., and the shops outside the campus will close at that time, but the shops on campus are different, and students often run out in the middle of the night to buy things. If the franchise is located on campus, we can open 24 hours a day! You don't know, the students today are different from you, and many people don't sleep at all in the middle of the night......
Tang He laughed a little chicken thief.
In addition, 1997 was different from the situation after 2000, when the content of the Internet was unknown, online games were more developed, and the cost of Internet cafes was greatly reduced, and college students often went to Internet cafes all night. And now it costs more than a dozen dollars to surf the Internet for an hour, which student has so much money to squander?
"Shhh...... That means we're going to have to hire two groups of people to look after the store?"
"It's very simple, of course, the store manager is our own person, and the store staff can recruit a few work-study college students. Tang He disagreed.
“……”
Li Zheng admired Tang He's whimsy a little.
The deeper he came into contact with Tang He, the more he could feel the endless whimsical thoughts in Tang He. The most important thing is that these ideas often make sense and can be realized.
Seeing Li Zheng's acquiescence to his own opinion, Tang He pointed to the shop opposite and said seriously:
"Mr. Li, you have read the company's internal information, you should understand that the reason why our excellent bookstore can win the favor of so many franchisees is that in the early stage, it is to help them replace their signboards for free, and provide them with more best-selling rental books at a low price to attract people.
However, the key factor that can really make franchisees reluctant to quit is that we have a set of advanced management and control system from brand VI identification, store size, space experience, service experience, work standards and processes.
This is the strongest strength and the most fundamental confidence of Youpin Bookstore!
Therefore, this directly operated brand flagship store is very important, this store should become another model for the company, and it is also a living signboard to encourage those bookstore owners in Bingzhou to join!"
Tang He looked at Li Zheng, who nodded in agreement, and continued:
"Mr. Li, don't look at our current franchise stores, but the management of these franchise stores is actually quite chaotic, the reason why we can win the market now is only because the rental books we provide are relatively new, while other stores do not.
At present, the management quality of almost all franchise stores does not meet the requirements of Youpin Bookstore, let alone the service.
Therefore, when our excellent bookstore occupies a certain market, I will change this status quo, and I will resolutely remove unqualified franchise stores.
We can't spoil a good pot of soup just because of a mouse droppings!
Otherwise, the so-called advanced control system is just a joke!
Otherwise we will definitely be eliminated from the market!
Therefore, the flagship store should not only strictly control the decoration, but more importantly, do a good job in the training of store staff, we must be meticulous and instill our control system into the hearts of every clerk!
It's not just a question of whether and how much money you make.
We must cultivate a group of our own people who are proficient in the standards and quality of excellent bookstores. In the future, these people will become the backbone of the company and be assigned to various franchise stores in various cities to guide, supervise, influence, and imperceptibly serve customers in accordance with our standards.
Those who are unwilling to follow the rules......
Kill it!"