Chapter 714: Sales
Fang Zhanping stood on the top of Yun Mountain, looking at the Rue Fairy who was gradually revealing her figure through this pair of bee glasses3.
This large-scale geographic project has been in the works for half a year, but it still looks like a mess, with only unstructured mounds, random paths, and secondary woods and bushes.
This is naturally the result of intentionality, in order to make a big splash.
Only when all the links have been in place will they pick a suitable time to carry out the "eye-catching operation" to give the final key information, and then people will find that a fair fairy has suddenly appeared on the earth. Then the media and the public with a strong curiosity will spontaneously come together to pay attention, discuss, and spread the incident, and then attract more people's attention, then the painting skin will eventually be punctured, but the popularity of Rue Ranch at a lower cost is real.
However, this also brought some difficulties to check the progress of the project, outsiders could not see the well-hidden Rue Fairy, and Fang Zhanping, the initiator, could not see it either. Although he has a project proposal and a 3D video on his computer, it is not easy to connect these things to the real scene.
It wasn't until Atletico Madrid sent him this artifact that he could visually see the changes in the topography of the relevant locations, and finally freed the old party from the hard work of brain supplementation.
The Bee Glasses 3 looks like a small Microsoft Hololens, with the same ring-shaped plastic frame and the same inlaid with dark lenses, but the length, width and height are significantly smaller by one size, which makes it look more refined and pleasing.
Admiring the heroic posture of the Rue Fairy, Fang Zhanping also praised the glasses on the bridge of his nose, "Hey! It's not dizzy at all, and the weight is so light, it's definitely the best virtual reality product at the moment, even if the Dream Walker NT is not as good as it! The only problem is that the color is a little monotonous, if you strengthen it again, it will be absolutely invincible!"
Atletico Madrid didn't accept this verbal praise and asked: "You said such a thing, have you asked FB, Sony, ham sausage, and the opinions of Juqiang and the new advertising law?"
The first three have all recently released their own VR displays, and the increasingly hard-core McRosofitel company has also brought a developer version of Hololens (a composite word for holographic display lenses). The new advertising law is involved because the new law specifically prohibits "best, best".
The new advertising law, which came into effect in January this year, has finally taken a knife at the exaggeration of business publicity, strictly prohibiting all advertisements containing absolute terms such as national, first, and best, and violators will be fined hefty and ordered to make corrections.
"Those three VR can't even beat the N3, so it's not worth mentioning at all. As for Microsoft glasses, I bought two pairs of developer kits as soon as they went on the market, so we are also a well-known local angel investor, how can we not understand the latest technological progress? ”
Because of the growth of bees, food and agriculture investment can also be regarded as making a name for itself in the IT field, except for Nong Xinwu, who announced his retirement to farm in Montana, the other three have become well-known angel investors. In particular, they can help introduce projects to the bees, which is very attractive to some small and medium-sized teams who have no chance.
Therefore, even if this ranch has not been profitable, it will not be able to hurt Fang Angel's roots. However, if he can make money, naturally no one will think about losing money, so he is so interested in the Rue Fairy plan, but if he doesn't do this, he can't attract popularity, and then he can only sink in the vicious circle of insufficient passenger flow, insufficient income, and insufficient investment.
After a pause, Fang Zhanping stretched out his fingers and tapped his glasses, "It's you, obviously you have such a mature and perfect product in your hand, why do you keep holding it and not taking it out, this is not your style?"
Hearing this, Atletico shook his head slightly, raised his finger and pointed at the other party, "You also said just now, its color is a little monotonous, I hope it can be strengthened, but we can't solve this problem for the time being, so we have to wait." ”
"If you use diffraction display technology, you will face the problem of dispersion, which is caused by the principle of optics, and no one is an exception. ”
"But people's color performance is much better than your BG3, and you can even watch videos and web pages, but your cartoon sense is much heavier. ”
"That's because they use a more sophisticated technique to process the RGB (red, green, blue) light separately and then overlap to form a single image. Ultimately, these are reflected in volume and cost. 20,000 yuan of black technology, you can afford to buy it, ordinary consumers can't afford it. ”
Microsoft needs gratings to help scatter light to simulate multi-point light sources in a natural environment, but the diffraction effect of gratings on light is linked to wavelength, and light of different wavelengths will be separated by dispersion due to slight differences in direction after passing through the grating, which is manifested as rainbow patterns.
For this reason, the text and patterns displayed by BG2 were more or less rainbow patterns, forcing designers to give up support for color pictures and videos, and focus on the vector pattern display function called "rainbow line". Atletico believe that Microsoft must be spending a lot more money on lenticular lenses than this one.
"Fainted, I thought you hacked Microsoft's R&D server, and got the Hololens production materials to make smaller and lighter hologlasses, but it turned out to be cutting corners!"
"You eat indiscriminately, you can't talk nonsense, be careful that the Bee Legal Department sends you a lawyer's letter!" Atletico turned around, leaning his back against the railing, "Of course we didn't hack and steal the huge project information, after all, the rules and regulations of large companies must be comprehensive and strict, and the R&D server will not access the Internet at all, and you can't steal it if you want to." ”
"The similarity of the two products is completely the result of 'convergence evolution', the monolithic glasses can accommodate more internal components, similar designs have appeared in many science fiction movies and games, consumers will feel cool if they have a psychological cognitive foundation, and although we have chosen the combination of micro-projection and diffraction, but the technical route is actually not the same, so there will be a lot of weak color displays. ”
The earliest bee glasses1 used micro-projection, the same as similar products such as GoogleGlass. However, this solution has a serious problem, its image is presented on the lens or prism in front of the unilateral eye, which is too close to the eye and conflicts with people's visual habits, which can easily lead to discomfort and affect the effect of the product.
In the end, Google failed to solve this problem, so it had to abandon the go-to-market plan that had been made long ago, and instead developed a second-generation product, and now even intends to abandon the consumer field and intend to switch to the industrial field. Although the BG1 was barely launched, the user experience flaws made this product completely unexpected.
Fortunately, there is an unscientific existence of bees and Atletico Madrid, and the BG2 led by him decisively gave up micro-projection and turned to the active diffraction display technology similar to the butterfly screen, but this technology also has some hard flaws, although the diffraction display saves power, but it brings annoying "rainbow strokes", and the brightness of the pattern is also low, which affects the visual effect. However, limited to the production capacity of key devices, the ultra-low-power processor that relies on the core needs to be "handmade" by Atletico Madrid, and the bee has taken the initiative to reduce the functional specifications of the external version due to patent barriers, and this product has also failed to sell well and become a hit.
However, Atletico Madrid did not give up after all, taking advantage of the discontinuation of the Google Glass generation and causing the concept of AR glasses to decline, it acquired a large number of related technologies from other technology companies, making up for the shortcomings of patents and making its own technology system more complete. The R&D work of BG3 starts with the integration of technologies from others, which is also the model that Bee is best at.
They finally chose the grating plus micro-projection, which is indeed the result of convergence and evolution as Atletico said, after all, micro-projection brings higher brightness and grating improvement direction, and the two just complement each other.
But in terms of actual details, there is also an obvious difference between the two, the huge hard holographic grating is a fixed layer of coating, and the display chip needs to be recalculated for picture adjustment. However, the grating of Bee 3 is a microelectromechanical system that can be actively adjusted, and the grating can be directly adjusted according to the results of eye tracking to change the display result, reducing the burden on the GPU and reducing the cost.
"So there is an advantage and a disadvantage, the active grating is more economical and power-saving, looks more comfortable, and is relatively friendly to approximate farsightedness, but the color control is worse. ”
"Then why don't I feel this rainbow stroke on my phone screen?"
"Because you didn't put the screen in front of your eyes. ”
"That's right," Fang Zhanping nodded, and then asked, "Then do this?" Although it's cheaper, but the display effect is not as good as others, can it be sold?"
"Of course you can sell it," Ma Jing patted the log railing behind him: "Bee Heart Semiconductor has just reached an agreement with TSMC to get some 16nm production capacity for the production of BH501, but I expect the M5 bracelet and BG3 two products to sell back!"
The biggest advantage of the RISK-V architecture is that the ultra-low power consumption is a perfect match for wearable devices. The BG3 is a lot smaller than the Hololens, and the self-developed 501 and DF5012 depth of field processors contribute a lot.
And the reason why I haven't taken it outside before is naturally because of the insufficient capacity of the core processor. It wasn't until the foundry contracts for BH501 and DF series chips were finalized that BG3 finally waited for the opportunity to show its edge.
"Cut! It's not to take advantage of other people's giant hard light, the front foot giant hard just announced that Hololens will sell for 3000 dollars, and your BG3 on the back foot will come out, how much money are you going to sell this time?"
"The final pricing hasn't come out yet because the costing hasn't been done yet. BG3 will not be retailed to the consumer market, but will be sold as a carrier of the solution, with an average price likely to exceed $3,000. ”
"It's so dark?"
"How can this be said to be black-hearted? The market of industry application enterprises has a higher gross profit, after all, the market is smaller. For example, the reason why you were able to see your Rue Fairy here was the result of a week of overtime work by our Siege Lion team. ”
What Atletico Madrid didn't say was that the reason why BG3 was sold to the industry market was because they had accumulated a lot of application experience in the second-generation product, which naturally could not be wasted, and on the other hand, it was also related to the hardware performance of the product.
Due to the design bias on balance and low power consumption, BG3's display performance is weak, which is obviously a toxic point for consumer electronics users who prefer games. In comparison, industry users have much lower requirements for display performance, and they can also tie in the Bee server to build a local fog computing platform to make up for it, which is a good place for BG3 to give full play to its advantages.
Fang Zhanping stood on the mountain at a glance of tens of thousands of meters, but the depth of field system of the glasses could not identify the mountains and trees a few kilometers away, and the reason why it could still display normal images was because of its integrated positioning system and specially developed server software.
Originally, Bee prepared a desktop holographic system similar to Avatar, but because the number of hair colors was too small, it looked too cartoonish, and then I worked overtime to make this outdoor version.
"You can buy more in the future, after all, not every day there will be such good visibility, and tourists who come here will be disappointed not to see the rue fairy. ”
"Don't you just want money, can't I give it?" Fang Chang reached out and touched his wallet, "Is it enough to open 100 250 for you?"
"Of course it's not enough!" Atletico said, pointing to the glasses on the bridge of the opponent's nose that had not been taken off: "This is a special limited edition of yours, and you can't take it without 30 million." ”
The other party took off his glasses and took a closer look, "What's so special about it?
Atletico replied, "Isn't it special enough that the inventor personally signed the delivery?"
"That makes sense, I'll sign you a check. ”
said so, but Fang Zhanping's hands did not mean to be close to his pockets.
"Oh, you saw through it," Atletico smiled, officially stating his intentions.
After all, it is not the beginning of the business, and the work of collecting payment is definitely not the turn of the big boss of Atletico Madrid. He suddenly asked for money not for himself, but for the next week's Egret University anniversary.
He plans to set up a new innovation fund for the teachers and students of his alma mater, and is pulling friends everywhere to get together, and then he found Fang Zhanpingtou.
"Are you still addicted? Don't count how many foundations you have in your name? Can you still print your business card title?"
"If you can print it or not, you can take out your wallet and look at it?"
As an old friend, Fang Zhanping naturally has Atletico Madrid's business card in his pocket, and it is a personal business card that does not go through the assistant to him, although it is not like some people only write a name and phone number, but the number of words is still not too much. In fact, his public business card did not have all the titles printed on it, and even if he wanted to be a PR consultant, he would have stopped it in time.