Chapter 508: Duang
Although Atletico Madrid did not hold any position on the Crazy Soccer development team, players still prefer to jokingly refer to the game as "Made by Ma".
This is not only the reason why the game has a relationship with Mario Manufacturing, but also the meaning of ridiculing Ma someone, many people feel that if there is no Atletico Madrid's hard work and crazy hype, there will be no sales of 7 million sets behind.
In fact, it seems that the sales number is very large, but the sales of this game are not much, and it is only about 400 million soft girl coins.
This is naturally mainly due to the low price, and the price of mainstream foreign games is usually more than 50 US dollars, so that the sales of tens of millions of best-selling works can reach hundreds of millions of dollars, which is converted into two or three billion soft sister coins. And the bees only set a price of $9.9 for Crazy Soccer, and the sales naturally went down.
It is actually impossible for Beegame to get all of these 400 million, just as most of the box office of popular movies of hundreds of millions and billions has been earned by publishers and theaters, game publishers and stores also have to take a considerable part of sales.
Even if Beegame saves the cost of disc money and offline marketing through the method of issuing digital versions, it still needs to be shared with other host platforms, and its own PT platform is no exception.
In fact, the majority of the money spent on this game is still used for publicity and hype, in addition to organizing the Wumao Navy to go overseas on a large scale, and trying to create a lively game atmosphere, they also spent a lot of real money. For example, in order to encourage players to create, the company took out tens of millions of funds to set up a bonus pool, and at the previous 7 million celebration party, it was a bonus advantage to donate money, and a lot of money was spent.
After all, this is an era when the aroma of wine is also afraid of deep alleys, even those products that claim to have zero publicity but have achieved huge market success, it is just that the publisher shrewdly chooses to spend the money on online propaganda Wumao. For example, Josephan Pang, who has recently become popular in B2A, has become popular because his skateboarding shoes can become popular because the agency spends money behind the scenes to find a water army to sell.
Of course, it is also very important that the product itself has a topic and a hot point, no matter whether Xiao Pang's stiff voice is good or not, at least the singer's necessary "recognition" is not lacking. Coupled with the lyrics full of slots, it suddenly detonated the laughter of netizens, and as a result, the Internet was full of "friction and friction, like the pace of the devil." โ
But the funny thing is that skateboarding shoes became famous, and the most famous one was a movie star who had an unlucky child.
This famous movie star who has a high reputation in the Chinese world is a very powerful advertising black hole in the eyes of many netizens, because from the nineties to the present, more than 20 years, many of the products endorsed by Big Brother Cheng have gone wrong in the end: Xiaobawang has declined, Aiduo VCD boss has been imprisoned, Fenhuang Coke is gone, Yiwo Kaidi Automobile has been discontinued, and Bawang shampoo has lost money.
Now there's one more latest, and the anti-drug ambassador's son sucks ......
There is no doubt that the news of the arrest of the small house for eating hemp leaves has added new material to the "Big Brother Curse", and also reminded other curse victims by netizens again, although their owners may not want such free exposure.
Then a netizen took a fancy to the endorsement advertisement of Overlord Shampoo, re-edited the relevant video, and adapted it into a "My Shampoo" MV with the tune of skateboarding shoes, and posted it on the Internet. I was just ridiculing the big brother's bad endorsement vision, but I didn't expect it to become so popular, and since September, the Internet has been full of pictures of the veteran action star's ghost animals shaking their heads and throwing their hair in a loop, as well as the sound of "duang~duang~" plus stunts.
In fact, the so-called "big brother's curse" is completely the result of netizens' partial generalizations. You must know that Big Brother Cheng became popular as early as 1978 because of his starring role in the kung fu comedy "Serpentine Trickster", and from then to now more than 30 years of advertising and endorsement products, it is estimated that even if he doesn't know how much, in short, there must be more than these five unlucky eggs.
And the failure of these five brands and products has basically nothing to do with him as a spokesperson.
Xiaobawang declined because its owner refused to buy the founder M Bo (management buyout), and as a result, the company's CEO left with his cronies and founded BBK, relying on cordless phones, repeaters and other electronic products to lay a big deal. However, the little overlord who left Lao Duan quickly showed his original form and was re-reduced to an ordinary township enterprise, engaged in diversified operations and survived ordinarily.
Interestingly, Lao Duan himself ran away in anger because he failed to make a wave, and the company he founded naturally had to learn a lesson, although his own shares were continuously dispersed after his retirement, but it also ensured the company's business vitality. The two mobile phone brands OP and VO from BBK, because of the same price of 2000 yuan and close configuration, as well as the same emphasis on the business idea of offline stores, are the biggest competitors of Bee mobile phones.
To be precise, it is Bee Mobile that regards these two as competitors and research objects, and has been actively researching and imitating other people's marketing strategies. Although it seems that the effect is not bad now, it is still a little short of stirring up the storm.
In fact, the collapse of Xiaobawang and Aiduo,There are also reasons for its own core competitiveness,The core components of Xiaobawang touch S6502The processor needs to be imported,The games on the platform are all pirated,There are few original software;AiduoVCD's core components decoder and disc reading and writing bald head also rely on imports,Most of the film and television content played are also pirated discsใ In this way, the core hardware is purchased and the content is pirated, which means that anyone who is interested in profits can join the market, and the blue ocean of exclusive scenery will become a fierce red ocean of competition in minutes.
This is how later DVDs and domestic feature phones died. As for the current domestic Android machines, most of them are estimated to repeat the old path of the original feature phone era.
Then, the "endless fun" little bully was poor, and the love of "real kung fu" knelt down. As for the boss's imprisonment, it was also because he embezzled the material money and order money of other upstream and downstream companies, and he was reported and arrested because he was completely to blame, and it had nothing to do with the eldest brother.
The situation of Fenhuang Cola is similar, it is the same as Aiduo, who has won the "advertising king" of the central aunt, it has no core competitiveness and no loyal users, relying on crazy advertising to quickly expand its popularity, and then extract a lot of money from sales to advertise in exchange for greater sales.
It seems that this is a good thing that the snowball is getting bigger and bigger, but in fact, the risk is getting bigger and bigger, because the TV station's advertising needs to be bid, and once it comes to the day when you can't afford the advertisement, these "standard king" brands have to kneel every minute.
However, the reason why the unlucky Caddy car was discontinued was that it was a non-war crime: this car was the first MPS multi-purpose sedan in the domestic market, but consumers did not buy it.
Because the front of the car is like a sedan and the back is like a micro-surface, there is no tail box that the sedan "should have", and the small Alto and Hafei micro-noodles that also have no tail are much cheaper, and the gap between product positioning and user expectations is too large, and the product naturally needs to be a cup.
As for the overlord shampoo, it can't be sold, but because it broke the image of "traditional Chinese medicine shampoo" in the dioxane incident, it took four years to repair it back, and it has been losing money for four consecutive years, and the shampoo that started has become more and more marginalized.
Therefore, in fact, it is not the eldest brother who has become a pit and is looking for the products he endorses, but the products with magic spells looking for him to shoot advertisements, but the result is that it has deceived people's public image. The big brother did not sue these garbage companies for damaging their image, which is already for the sake of the face of the contract, how can they rely on the big brother in turn?
Well, but in the latest revised draft of the Advertising Law, it only says that the spokesperson of the false advertisement will be jointly and severally liable......
The spokesperson or something has little to do with bees.
First, out of the mentality of "spending little money to do big things", bees have never liked to find spokespersons, and secondly, bees have their own de facto spokespersons, which is Atletico Madrid themselves.
For Apple, which is leading the era of smartphones, technology companies at home and abroad are actively and dedicatedly researching and learning. I don't dare to say what I learned or not, but let the CEO and founder stand on the stage of the new product launch conference in a black shirt and blue pants like Jobs, this trick has the highest popularity. Ony's "uncle", Kimi's Rebus, the coal mill's Lao Huang, and the bee's pony are all the ones who love to host the press conference.
Of course, in addition to attending the press conference, Boss Ma is usually very busy. Unlike other founders who have gradually shifted towards management, Atletico Madrid is no longer on the front line of the product, but still has the hat of chief architect on his head, and is still providing ammunition for the front line.
At the moment when the search engine technology is still improving, Atletico Madrid actually acts as a super search engine, with more and more knowledge, it is more and more difficult to retrieve knowledge, and his status and importance in the research and development system are increasing day by day. As a result, Ma Dong needs to lead several technical teams to update and maintain the BC programming platform, game engine and various development tools, so as to provide strong technical support for new products.
For example, although he did not develop Crazy Soccer, the first version of the rules simulator and the 3D engine was developed by himself.
There is no nonsense in the fact that Atletico Madrid is that he is indeed interested in predicting football matches.
As early as the 06 World Cup, Atletico Madrid, who had just gotten e7u, tried, and as for the result, it was naturally to pay tuition.
Predicting the outcome of a ball game is both simple and complex.
The lower the requirement for the accuracy and timeliness of the results, the easier it is to do this, and the closer the requirement is to 100% accurate prediction, the more difficult it will be.
A review of the historical results of the warring parties, their recent form, or even a simple comparison of the transfer values of the players on both sides can already be more than 80% sure who will be the ultimate winner. Playing tacit ball between leagues,
It's a pity that reality is not a game, especially not a domestic online game that can predict winning or losing by comparing the "strength score", whether it is in the leagues of various countries, or in the Club Cup, European Cup, World Cup and other cup competitions, there is always no shortage of strong teams losing the game inexplicably.
As for the reasons for losing, they are also very different, some are careless and underestimate the enemy and are attacked by others, some have a sore back and a weak leg is declining, some have voluntarily given up in the conflict, some have deliberately given away points for playing love balls, and there are even referees with black whistle players who fake the ball, and there are always a lot of them.
In this case, it becomes a hassle to count the races.
Atletico didn't start with the traditional method of calculating their win percentage, as he felt it was too untechnical.
He uses a more scientific and sophisticated forecasting method, and intends to model each participant in the competition.
At the beginning, it was just to model the athletes, and through historical data statistics, establish a behavior model and ability model that belongs to each person, as long as the data is detailed and accurate enough, his "model man" can be infinitely close to his ontological prototype, and the results of the simulation competition between the corresponding "model people" are getting closer and closer to the real results.
Theoretically speaking, the outcome of a soccer match is completely determined by the landing point of the soccer ball, so it is completely possible to use a physical model to measure the flight trajectory of the soccer ball.
If you build a mechanical model for all the parts of each player who touches the ball, the rest is a simple physics problem.
An elastic sphere weighing more than 400 grams is continuously subjected to multiple external forces to find its subsequent trajectory.
Such a problem, of course, is not a difficult thing for human beings who have invented ballistic computers a long time ago, after all, football is larger, slower, and the environment is more gentle.
Unfortunately, this is only a theoretical situation.
The reality is that it is impossible to completely strip away the human factor and solve the football game as a mechanical mechanical problem.
Players, referees, FIFA, sports manufacturers, football lottery companies, and millions of football fans, each of whom influences the world's number one sport to a greater or lesser extent, is a dream to exclude everyone.
Atletico Madrid, who obediently paid the tuition, had to include coaches, referees, and even fan groups, who also influenced the direction of the game, into the game model, so they had to consult a lot of psychological behavior and even urban economics materials.
However, after a few years, his Mahalobis football simulator was still not accurate enough, and he paid a lot of tuition fees in vain, and then he realized that he had been begging for fish in Yuanmu.
Fortunately, these achievements are not completely useless, Bee's futsal OL, kicking robots, and later crazy football have all received a lot of resource support from this, which can be regarded as waste utilization. For mobile phone users, please visit http://m.piaotian.net