"Throughout the World Cup, we sold a total of 73,216 copies of Crazy Football on four platforms. Unfortunately, after the World Cup, the number of purchases of this game suddenly decreased by more than 90%, and only more than 200,000 copies were sold in August and September, and the activity of online users also decreased a lot. ”

Lin Jiwu said with regret on his face: "So up to now, the cumulative sales of Crazy Football should be 7878192 copies, and it is a pity that it has not exceeded the 8 million mark, and it is still far from 10 million sales." ”

"What about the PT platform?" someone asked.

"When I think about it, the sales figure of the entire PT platform is 3.41 million, which is nearly double the sales of the machine. As for the reason, I think you get the idea. ”

I don't know if Director Lin is intentional or undoubted, in short, everyone heard the stalk of "you know" from his words, so they laughed one after another.

Atletico knocked on the cup and said loudly, "Kang Shuaifu hasn't gone out of business yet, and Gunyi hasn't dominated the world yet, what are you laughing at?"

As a result, the laughter in the living room was even louder.

The PT platform sales accounted for nearly half of the total sales, and there was a natural reason, because the bee PT was cracked.

Of course, the word "cracked" is not very accurate here, because the so-called cracked PT is actually a DIY system built with several bee cookie cards.

The hardware is an on-chip computer manufactured by bees, and the software is the PT version of the official bee system, which is still in the bee ecosystem, and naturally it can't be cracked.

After entering 2014, with the general maturity of 28nm process technology, the production capacity problem that has plagued bees for a long time is no longer a problem, and the price of chips has also dropped significantly. In this case, Bee naturally had to change its sales strategy and start selling it openly, not only with improved architecture and more powerful performance, but also at a cheaper price.

Then some savvy players found that they can use a few cookie cards to match their own PT system, as long as they are equipped with a power supply, a handle or something, not only can they expand the performance more powerful than the official version, but also the cost is much lower. You must know that the official version contains a keyboard and mouse、Handle、The camera is a variety of piles,Keyboard and mouse plus touch module,The camera is multi-lens and multi-cost,The handle is not only multi-axis sensor or split use,Although it brings a lot of new and peculiar gorgeous functions,But it also greatly pushes up the price,If you exclude them,Use similar mature products,Not only does it feel more comfortable,The cost is also a lot lower。

From the perspective of PT sales, the bees are completely self-inflicted, and it is precisely because they came up with the setting of "giving PT 'cookies' to enhance performance" at the beginning, which makes it possible for the biscuits to be combined with anti-customer.

However, this situation is actually the result of the bees' deliberate guidance, and Atletico Madrid have long expected this result and are happy to see it happen. This is naturally done to cater to the popular DIY culture abroad, and at the same time to avoid the degree to which Microsoft and Google's control is lost due to excessive openness like PC and Android, just look at the market share of win8 and android4.44.

Although both companies officially announced the next-generation versions of the two major systems, Win10 and Android5 Lollipop, in October, it is foreseeable that the popularity of these two new versions of the system, especially the latter, will definitely be a bit of a pitfall.

In short, foreigners are also greedy for cheapness, and they also like cheapness and piracy, but the more developed copyright protection mechanisms and higher per capita income in most developed countries have suppressed this part of the demand. A considerable number of players who buy the PT version of Crazy Football use the DIY version of PT, and the game they buy is the Chinese Simplified Chinese version!

The four console platform versions of Crazy Football are all unified at 9.9 dollars, but the PT Simplified Chinese version is only 39 yuan soft girl coins, which is slightly cheaper than the international version. There is not only the relationship between the simplified Chinese version and the digital version, and there is no relationship between the cost of disc material transportation and marketing, and there are also reasons why bees deliberately curry favor with domestic players, and Atletico Madrid does not want to be scolded as the "conscience of American imperialism".

As a result, there was a funny scene, and foreign players began to download and buy the PT simplified Chinese version one after another, and the number is still increasing. In fact, the price of Crazy Football 9.9 dollars is already very cheap, but it is common for human beings to be greedy for cheapness, anyway, the mainland version of pt is still used abroad, this game is not an RPG with a lot of text dialogue, and the Chinese interface is used to it a little.

Speaking of which, Bee naturally has its own considerations for such a price, on the one hand, because the gameplay of this game is a bit monotonous, and I am afraid that players will not accept it, and on the other hand, there is also the intention of making small profits and brushing up records.

Fortunately, I finally got what I wanted, and with the help of the World Cup, I handed in a very glorious answer.

In fact, everyone has known that Crazy Football has sold more than 7 million copies, not only executives who are qualified to know the inside information, but also ordinary fans of Bee Games, and even ordinary netizens who don't care much about this matter are likely to know the news.

Because as early as two months ago, Bee Games had already held a high-profile celebration party for this game, and everyone watched Lin Jiwu wield a silver sparkling platinum sledgehammer and smash the ice sculpture representing 7 million copies of sales.

When the record sales reach a certain level, they will immediately recruit the Chongqing Gong Association, and invite a bunch of media friends to blow it again, so as to further expand the exposure of the record and attract the attention of more ordinary fans, so as to make the sales go up to a small or even big step. There are even singers who have held a series of celebration parties, and every time they sell "one platinum" or even "one gold" sales, they will hold a celebration party, which is completely used as a means of publicity and distribution to win eyeballs.

It's a pity that with the advent of the Internet era, the record industry has suffered a huge and continuous blow, record sales have continued to decline, and even the gold content of "platinum records" and "gold records" is also shrinking wildly.

In the beginning, the American AA certification standard was 10 million sales of diamond records, 1 million sales of platinum records, and 500,000 sales of gold records. However, in Greater China, because of the limited audience of Chinese songs, the Hong Kong and Taiwan Record Industry Association lowered the standard of platinum records to 50,000, and then it was reduced twice and finally became 30,000, and the corresponding gold records also became 15,000 sales. However, there have been cases where singer-level singers only sell a few hundred records, and they depressedly said that they would not sing after the expiration of the contract in two years.

Nowadays, the singers still hold a celebration to smash the ice sculpture, but the numbers in it no longer represent sales, but the "number of auditions" played for free on the Internet and the number of fans on mainstream social networking sites, although these two numbers have no direct economic benefits, but the numbers are relatively large and look good, easily hundreds of thousands of starts, if it is really popular, it can exceed 100 million, and a long list of 8 0s frozen in the ice sculpture is still very shocking.

Later, the ice sculpture was learned by the film and television industry, the film company smashed the ice sculpture representing the box office, and the TV company smashed the ice sculpture representing the number of viewers or the number of online broadcasts, all of which were 8 0 billion big numbers, and there were also projects that smashed ice cubes when the film premiered/launched, which is a thorough means of publicity.

Compared with the astronomical figure with the highest ten digits in the film and television industry, the 7,000,000 frozen in the Crazy Football Celebration Ice Sculpture is very shabby and inconspicuous.

However, those who know the industry will not underestimate this number, because this number represents the end of many records of domestic games, and history has since opened a new chapter.

There is a theory that Daewoo's "Sword and Fairy" generation is the highest-selling domestic game in history, with more than 20 million units. However, there is a supplementary condition (including piracy) added to this sales volume. If you only count the sales of genuine copies, all the versions should only add up to about 2 million copies.

The fairy sword generation seems to be the most versioned, spanning the most domestic games on the system platform, first there is a PC-DOS version, and then the Sega main star console version was launched, and then there was a win95 version (the simplified Chinese version is also known as the 98 tender version), the new fairy sword and the commemorative version of the TV series. This record was not broken by Crazy Soccer, which only equaled it.

However, in terms of sales records, Crazy Football, which is a junior, is not so polite, as the first sales of new domestic stand-alone games, they have nearly tripled the record, and this is not the end.

Although someone kept saying "It's a pity that the console version did not sell 8 million copies", everyone actually knows that although the World Cup is over, there will be the 2016 European Championship and the annual Champions League, the Premier League, the German League, Serie A, La Liga, and the five major leagues of French Ligue 1 are still lively. Although the sales of Crazy Football have fallen off a cliff due to the end of the World Cup and the decline in popularity, there are still 100,000 sales per month.

Although the game is only sold for ten dollars in the category of a minor game, which is even cheaper than many casual games, its playability and depth are not comparable to other casual games.

Crazy Soccer should actually be regarded as a high-freedom sandbox game, but it is not a sandbox RPG that is currently very popular, but a sandbox simulation game similar to military sandbox deduction.

Players can not only use the controller to switch the control player roles like playing the FIFA series, but also control only one player character throughout the whole process like playing Bee Futsal, of course, throwing away the controller and watching the players on both sides plus three referees for a total of 25 NPCs running on the screen is also very loving.

The fact that this game can achieve such high sales, the low price and fun are indeed one reason, and the operator knows how to take advantage of it is also an important reason.

In the early days of the World Cup, Bee Games gave it the slogan "Design your crazy rules and let your friends' brains burn!"

The reason for this setting is because at the E3 show in the United States in June, Nintendo announced a WiiU exclusive game "Mar Day Omaker (Made in Mario)". This game allows players to use the art resources of other Mario series games, edit the levels independently, and play them by themselves or upload the levels to the server for netizens to play together.

And long before Ren Ji released this game, as early as 07, there was already a crazy and sadistic version of Super Mario Cat Leo made by island players on the Internet. This metamorphosis difficulty game has a considerable reputation on the Internet, and many people have recorded videos of themselves challenging the cat Leo, resulting in various accidents and various tragic deaths, and the click rate is quite good.

Later, there were also people who imitated the cat Leo and launched other versions of the crazy perverted version of Super Mario game. And Nintendo's Mario makes games, which is the standard "official death doujin" rhythm.

Fortunately, this official version will not be available until 2015, and it is exclusive to Wiiu, and players on other platforms, especially mobile platforms, can still play other people's Mario Magic revisions.

And the characteristic highlight of "brain-burning football and abuse of friends" set by Bee for Crazy Football is obviously influenced and inspired by MM games.

After all, at this point, the two are still very similar, according to Ren Ji's description, players can design various styles of levels in mm in the future, upload them to the server for other players to challenge and comment. Players of Crazy Soccer can also design their own version of the rules of football, and by removing and modifying the rules of the game, players can design a variety of rules.

It's okay to turn football into volleyball, handball, basketball, and keju, and it's okay to make it into an 11v11 teamfight fighting movie, it all depends on how big everyone's brain is.

In addition to modifying the rules, players can also modify NPCs. You can pinch the shape, add points, and adjust your skills at will, and the goalkeeper is a dragon, a head team, a kung fu team, and a diving team...... It's the same thing that only you can't think of, and no game can't do it.

The first round of propaganda emphasizing "custom rules, online challenges" only made the game familiar to players around the world. In the second stage, the bees began to promote the game's powerful pinching function, which really made crazy football sales start to soar.

When the World Cup entered the final stage, Atletico Madrid, who had already flown to Canada, posted a lot of football lottery photos on his Twitter and bee scarf pages, and guessed all the wins and losses, and the score was quite a few guesses.

The people of the world are shocked, what the hell did we do with you?

Then Boss Ma began to talk nonsense, he said that after collecting information, he compiled the simulation data of the top 32 players in this World Cup, and then ran like this in the game, and it came out.

Although the Bo-Cai company later refuted the rumors, the boss still made money, and the foreign people were just fooled. For mobile phone users, please visit http://m.piaotian.net