CES at the beginning of January, MWC at the end of February, one was quietly selling computers, game consoles and MP3s in North America, and the other was happily selling mobile phones in Western Europe.

But after the emergence of the smart phone, the situation has changed dramatically, MP3 lying corpse, handheld game consoles to be killed, PC decline, although the home game console has grown, but the update is slow, its annual sales are not even half of the PC, it can not be compared with more than 1 billion smartphones, and only a dozen years of history of smart phones, but miraculously come from behind, becoming the first camp in the field of consumer electronics.

Not only watches, speakers and TVs should support wireless, but even light bulbs, power strips and washing machines have been installed with wifi or other means of communication.

For manufacturers, whether to participate in both exhibitions, or to choose to participate in one of them, or simply learn from Apple and Microsoft, directly hold their own special conferences, and quietly be their own protagonists, it is natural to have some consideration.

Although Bee also has its own annual press conference, it is necessary to participate in both exhibitions for the sake of exploring the international market. In fact, the early exhibition team had flown there as early as "last year", and the exhibits consigned by air were also successfully delivered, and he, the big boss and image spokesperson, only needed to arrive in time before the opening and deliver his keynote speech, so he could also stay with his wife and children during the New Year's Day holiday.

Whether it's MWC or CES, bees don't worry about not being able to come up with things, not to mention the intelligent robots and carbon tube chips that no one can beat so far, even if it is other concepts that have gradually become popular, such as VR and wearables, Ma Dong can also take out one from his treasure bag.

Of course, it is difficult to say whether it will be successfully listed in the end. The so-called "Bee Three Centuries Suspense: When Will the Robot Girlfriend Reduce the Price?When Will the Bee Glasses Be Launched?When Will the All-Carbon Products Be Mass-Produced?" is not only very concerned by domestic netizens, but also by quite a lot of fans abroad.

However, it's a pity that they may be disappointed this time, and the theme that Atletico brought this time has nothing to do with these three.

The output of highly intelligent bionic robots is too low, although the price is high, but the total revenue is not high, so DB has long changed its publicity strategy and invested publicity resources in better selling electronic pet toys. There will be no show wave t appearance at this CES, anyway, the technology of these robots is unique in the world, and the emperor's daughter is not worried about getting married, so she is naturally not afraid that the exposure rate is too low.

The same is true for the other two products, because the core components are made "by hand" in Atletico, resulting in very limited production and insufficient self-use, and there is no way to sell them to the outside world.

At the beginning, the C1 all-carbon mobile phone was sold to the outside world, more to prove the authenticity of Bee's carbon tube-related patents, so as to increase the weight of its own patent base, so that Bee could gain more advantages when cross-licensing patents. As for whether there are competitors who ate this smokescreen and then misjudged the situation and walked into the ditch, Atletico Madrid didn't care at all.

The plane was crossing the Pacific Ocean, and instead of wearing an eye patch and sleeping with jet lag like the others, Atletico closed their eyes and watched a movie.

The content of this domestic movie also includes airliners and the Pacific Ocean.

The story takes place on an old Boeing 747 plane, which carries 9 passengers, 3 pilots and 2 pilots, taking off from the small island of Lucky Island in the Pacific Ocean to Asia, only to carry a paleontological fossil that suddenly mutates and comes back to life, this fierce "little black cat" brutally kills several people. Finally, Mr. Captain opened the cabin door and died with him, and then a flight attendant was ordered to get into the driver's seat and drive the plane back.

This so-called Sino-US co-production of "Desperate Flight" is actually very localized, full of the brains and money-saving techniques of domestic dramas, as well as the main theme.

As the country's first 3D air crash-themed movie, the plane did not crash at all, and the proper name does not live up to its name. Even Mr. Captain, who became a hero, reappeared after the plane landed safely, and he made a horror movie with a happy ending, which is simply in contrast to the golden dragon mark at the beginning of the film.

Let's not talk about the plot pitfalls, after all, everyone knows that disaster films are prone to review disasters, this one is not allowed to be blown up and that one is not allowed to be destroyed, as the first air crash film, it is already a huge progress for genre films to be able to pass the review and release, and it is not bad to make the ending sunny and promote positive energy in order to pass the trial.

The most worthy of complaining about this film is still the monster at the level of "three-year animation".

"Three-year animation" is an internet term used to describe unprofessional, rough and unsightly 3D animations.

The film has not explained the identity of this anti-No. 1, only that it is a prehistoric monster that can transform its teeth and claws, but what is presented in front of the audience is a little black cat with smooth and shiny fur that can be loaded into a backpack.

Usually monster movies will choose huge cold-blooded animals as the guards of the waves, their cold scales, weird vertical pupils naturally have a sense of threat, coupled with the sense of oppression brought by the huge size, can well create a terrifying atmosphere that a thriller should have, dinosaurs that open their mouths to swallow people, man-eating pythons that are more than ten meters long, and various man-eating crocodiles, are all frequent visitors to monster movies.

Obviously, the black cat monster innovated by the producer failed, and the black cat, which didn't have much of a sense of threat, was generated by poor 3D modeling, but it looked a little cute.

As a result, the Yikuai special effects involved in the production of this movie were suspected by netizens of being the "father of black cats", and then sprayed coolly, and even brought Atletico Madrid to be named and asked him to take a look.

At the moment, he was flying over the Pacific Ocean, so Atletico Madrid remembered the film, flipped it out and played it in his head, so as to pass the time.

In fact, Yikuai special effects only undertake the two tasks of scene environment production and 3D transformation that they are best at, and the cartoon little black cat is really not made by them.

In fact, it is fair to say that Yikuai's work is still very good, whether it is a glimpse of the ground scene or a high-altitude scene outside the plane, it can be said that it has reached the level of ordinary Hollywood films, and it can definitely be said to be worthy of every dime paid by the producer.

The producer is obviously also knowledgeable, and the sequel "Lost in the Pacific", which is being filmed, also invited Yikuai special effects to participate in the production. Of course, the monster "Little Black Cat", which is the absolute protagonist of the film, was still not handed over to Yikuai, the reason is, of course, that the special effects of Yikuai were moisturized, and the price given was too high.

Although Bee Film and Television also has a film production business, and has produced dozens of films in the past few years, they are not very active in landing on the big screen, and are just satisfied with using the method of participating in investment to mix a co-production name on the credits and credits, and most of the films they produce independently are various online movies.

Here are not only the reasons for the box office failure of "Octopus Empire", but also the trade-offs of the company's development strategy.

Strictly speaking, the box office of that movie finally broke 100 million, and it did not lose money but made a small profit. You must know that most movies are actually not profitable, and if they can become a small part of the money, they can have a celebration party to celebrate the whole world.

According to the General Administration, a total of more than 600 films were filmed last year, with a total box office of 16 billion soft sister coins for domestic films, of which 36 films with a box office of more than 100 million yuan have a total box office of nearly 10 billion, which means that the remaining more than 500 domestic films share the remaining 6 billion box office, and the average box office of the film is only a pitiful 12 million.

However, half of the box office belongs to movie theaters, theater chains, distributors and film funds, and the average income of the producer's film is only 6 million, which is obviously not able to return to the original.

Therefore, after seeing that the box office of "Octopus" did not meet expectations, Bee Ying quickly revised its business strategy, no longer producing theatrical films independently, and concentrating on producing online movies with lower costs.

In addition to the micro-films that are fading away, they also made a lot of 90-minute feature films, which were shot in full accordance with film standards, and also hung the dragon mark, but they did not choose to be screened in theaters but went for online distribution.

Although the income of online movies is significantly lower than the box office of cinema films because the consumption habit of netizens to pay for movies has not yet been cultivated, the online distribution has also not cut half of the distribution costs, and the costs of online film and television dramas have also been greatly reduced, although they can't make a lot of money, at least it's not easy to lose money.

For Yikuai special effects, the cost of producing special effects for TV series and online film and television dramas can be very low, after all, their picture quality requirements are much smaller than those of cinema films. For the mainstream "ultra-clear" video stream with a few megabitrates of online video, the "native 1080p" picture made in a few days looks the same as the 2K and 4K digital movies of Hollywood blockbusters.

The bitrate of civilian Blu-ray DVDs can reach 30Mbps, and the bitrate of professional digital movies is even higher, but after transcoding it into less than 5Mbps network video, there will naturally be a lot of loss in picture quality. Although the resolution has not changed, the loss of color depth, track sound quality, etc., has been very large, and most of the details of the carefully crafted picture have been lost using expensive professional cameras and supercomputing render farms, and it has become not much different from the results of ordinary DV and graphics workstations.

Therefore, after focusing on self-made online film and television dramas, the cost of bee film and television to purchase "ultra-clear" movies and TV series has dropped significantly, and the overall profit has naturally risen instead of falling.

As the main supplier, Yikuai special effects have naturally earned a lot of benefits from it, completely solving the problem of food and clothing.

Technology-intensive special effects companies are actually still labor-intensive enterprises, team wages account for a considerable part of operating costs, and there are many well-known special effects companies in the world that have not received enough orders, resulting in the rupture of the capital chain and bankruptcy, such as DigitalDomain, a digital field that was established because of "Titanic" and was later acquired by Michael Bay, the director of "Transformers live-action", declared bankruptcy in 2012.

Not to starve to death after receiving orders, to die of exhaustion after receiving orders, this is a common problem of labor-intensive processing enterprises, not only mobile phone foundries have such entanglements, special effects companies also have to worry about this. At the moment when most of the peers are living a very hard time, the Yikuai special effects of the bee family are quite moisturized, and they can naturally choose the external special effects business more freely, and they don't accept the ones with low prices, those with no exercise effects, and those who don't give money happily.

In the sequel, the "black cat" is much higher, it stands to reason that it is very in line with the characteristics of Yikuai who is good at group plays, and their team is also more mature after a lot of work, not only is the independent special effects software more and more complete and powerful, but the soft power of other composition sets, light and color adjustment is also rapidly improving, and it is completely possible to do better, but because of the "previous grudge", they doubled the price of the cat, and then they were out.

In fact, they have redone the cat in private, and Atletico are now watching this remastered version.

Since Atletico Madrid has been named by netizens, as a participant's Yikuai special effects, of course, they have also suffered a lot of public pressure, and during that time, their official scarf was full of comments such as "I heard that this cute little black cat was made by you?

was ridiculed as a "three-year animation", and the same young special effects artists were naturally reluctant, and Yikuai Company first issued a rumor refutation announcement saying that the cat was really not made by us, and even released a photo of the altered version of the contract in order to prove itself, trying to prove that he didn't actually take on the work of a cat.

But by that time, public opinion had already been established, and their self-justification did not play a role.

In the eyes of netizens, first, it is a fact that you participated in the production of bad movies, as evidenced by the contract;second, it is also a fact that you specialize in "one-dollar special effects", as evidenced by the coin at the beginning of countless anti-Japanese dramas (the logo animation of Yikuai special effects);

Regarding the divine logic of netizens, the special effects artists of Yikuai collectively burst into tears: You are so reasonable, I am speechless.

Since there is no basis for the words, they decided to do it first, a group of special effects artists used their spare time to overturn and redo the movie on the company's computer, the slightly cute black cat was specially remade, adding many more cool and powerful skills, and the combat effectiveness increased The ending naturally had to be changed, the plane crashed, and the passengers only survived the little girl, which is what a disaster movie should look like.

However, it is also because the ending is too dark, and the remake has no possibility of being made public at all, and in the end it can only be watched internally. For mobile phone users, please visit http://m.piaotian.net