Su Xuehua came to the door to bring the best seafood, and after Jiang Qingquan picked up the child, he went home and got two bottles of treasured red wine.

To be honest, he doesn't have much appreciation for red wine, he can't necessarily tell whether Lafite is 82 or 92 years old, and his tasting level is probably limited to knowing that this is the taste of red wine, not Pepsi.

But at a certain level, you can not understand appreciation, but you can't do without it at home, there is no shortage of corporate CEOs and political officials in the social circle, if one day a distinguished guest comes to the door, even a few bottles of good wine can not be taken out to entertain, it is inevitably a bit of a decline.

Obviously, in his opinion, the future niece-in-law is worthy of the title of honored guest, so he specially brought two bottles over.

is similar to him, just by the taste, Gu Heng also can't taste the quality of red wine, but he has eaten with Josie and Tang Jun a few times, and the two who must order red wine every time are quite researched, and he has also consulted curiously.

The relationship is good, but after all, the name of this meal is used by Xiao's mother to entertain her future son-in-law who came to the door for the first time, not for him Jiang Qingquan to entertain his son-in-law.

After the meal, Gu Heng, who guessed Jiang Qingquan's intentions, didn't deliberately mention the value of these two bottles of wine, if Xiao's mother knew that she had to eat more than 100,000 yuan for this meal, she might not be able to accept it calmly.

So, at the dinner table, tens of thousands of bottles of red wine were treated as a big road, and they were eaten one by one.

After a full meal, Jiang Qingquan's family left, Gu Heng and Xiao Xiao were sent downstairs, and when they parted, Gu Heng said what he didn't say at the dinner table just now: "Uncle Jiang, thank you for the good wine you brought tonight, when you have time to come to Xiang City, I will also get a few bottles of good wine to entertain you." ”

Hearing this, Jiang Qingquan had been a little depressed and happy, he was willing to take out tens of thousands of bottles of wine, naturally he was not reluctant, but if the love sent out was not understood, it would be a little unpleasant.

"Well, I will definitely go when I have time. ”

With a wave of his hand, Jiang Qingquan got into the car with a smile, and gradually disappeared into the night with the sound of the car starting.

"Lao Jiang, don't say it, today's red wine tastes pretty good. ”

Su Xuehua didn't drive today, she was in the same car with Jiang Qingquan, thinking that Gu Heng had deliberately mentioned wine when she left just now, she tasted it carefully and expressed her opinion.

"Can it be good, a cup of belly, at least drink a month's living expenses of an ordinary family. This is the last time I bought it at an auction, a total of four bottles, and it cost nearly 300,000. ”

"So expensive?"

Su Xuehua was surprised, and said with a smile: "If you didn't say it earlier, I would have drunk it like a drink." ”

"How can I say, in front of your sister, say that this meal will cost 100,000 yuan? ”

Su Xuehua said suddenly: "I said, why didn't Gu Heng thank me for the seafood I brought just now, but he only mentioned the red wine you brought." He didn't say anything at the dinner table, probably because he was afraid that my sister would know. ”

"I can only say that your sister is blessed, one in a million talents, and she knows how to take care of people, where can I find such a son-in-law. ”

"It's one in a million, and you're exaggerating. ”

Jiang Qingquan smiled and said, "It's not an exaggeration, you'll know in another three or five years." ”

…………

On the other side, Gu Heng and Xiao Xiao, who had sent off a few members of the Jiang family, did not go upstairs, but walked around the community.

"Are the two bottles of red wine that Uncle Jiang brought very expensive?"

Gu Heng smiled and asked, "How do you know?"

Xiao Xiao opened his mouth and said: "Even guessing, the label on the wine bottle has the word "Lafite", it should be Lafite, this brand is said to be a very high-end red wine brand. There is also the number 1982 above, which should be the year, according to the saying that our country's wine tasting has "the longer the fragrance", this well-known red wine with a history of more than 20 years should not be cheap. ”

came, and didn't forget to add: "I also thought of it when I heard that you specially thanked Uncle Jiang just now." ”

Xiao Xiao's speculation is basically true, one thing that needs to be corrected is that the price of 82-year-old Lafite is not because of his more than 20 years of history, nor because of his small output that year, but because that year was special, the rainfall, sunshine and other climatic conditions are suitable for grape growth, so the quality of grapes that year is exceptionally good, and the wine produced is also endowed with more value, which is called the beautiful year of the century.

Gu Heng didn't say what he learned from Josie, but suddenly slowed down, turned to look at her, and said: "It is said that girls in love have negative IQs, based on your reasonable speculation just now, do I have enough reason to suspect that you are completely IQ online, that is, you don't love me as much as I imagined." ”

Xiao Xiao was at a loss at first, and then scolded with a smile: "Then there is another saying that the most important thing for the two to interact is trust, can I also doubt that you don't trust me enough and don't love me enough." ”

Gu Heng got a little closer, and said with a smile: "Then I won't go back to the hotel tonight, I will accompany you more, so as to strengthen the communication and trust between each other." ”

"Okay!"

Unexpectedly, Xiao Xiao agreed very happily, and then smiled slyly and snorted: "My house only has two bedrooms, as long as you dare to stay, I will allow you to enter my bedroom." If you don't even dare to do that, then it proves that you don't love me enough. ”

After all, Gu Heng didn't dare to tell Xiao's mother that he was going to stay in Xiao Xiao's boudoir tonight, even if he wanted to, he could only tell himself in his heart that he couldn't eat hot tofu in a hurry, and the future would be long.

………

The next day, Xiao Xiao went to Zhejiang Provincial TV Station to report and officially started his internship.

At around ten o'clock in the morning, Ma Yun called again to make an appointment, Gu Heng agreed, and after making an appointment, he called Jiang Qingquan and informed him to come over.

I hadn't seen him all night, Jiang Qingquan's expression seemed a little haggard, and just when Gu Heng was a little puzzled if he hadn't rested well, he took out a document from his bag and handed it over.

Branding Plan!

Gu Heng took it, and these words were printed on the first page.

Come to think of it, this is the result of Jiang Qingquan's overnight work, and it is also the reason why he is a little haggard at the moment.

Not to mention whether his plan is feasible or not, at least the execution of this thought of it immediately makes Gu Heng appreciate it.

In a nearby teahouse, Gu Heng spent half an hour reading the plan.

The content of the proposal is generally as follows:

First, he plans to set up a company, merge his original factory into the company for management, and inject another 60 million yuan as an early investment in the brand building plan.

He personally only accounts for 51% of the shares, and the other 49% of the shares, hoping to introduce the network platform resources of Hengchuang and Taobao, and the two parties will use this to become shareholders.

Second, if the two parties agree on the first point, he will set up a company within three months, focusing on sports brands.

The specific details include market research, company site selection, introduction of talents, and search for relevant foundries, after all, a sports brand includes not only shoes, but also clothes and pants and other products.

Three, one or two points are completed by him independently, but Hengchuang and Taobao must develop a set of promotion and publicity plans before the establishment of the company. Considering the limited funds, online platform publicity is the mainstay, supplemented by TV advertisements and offline posters.

If the plan is feasible, he will spend 30 million after the establishment of the company, through a year or so, in the country's first-tier cities to roll out about 30 trial camps, once the product on the network to open up the popularity, he will be the 30 pilots as the center, full horsepower, through the model of finding franchises and agents, to expand the offline market share.

After a few articles, Jiang Qingquan listed a preparation plan that lasted for about a year, and contracted everything except online publicity and sales.

After Gu Heng finished reading it, he pondered for a moment and said, "I will go back to Xiang City tomorrow, and then I will bring this information back and hold a meeting to discuss, if it is feasible, I will send someone over to discuss the details." ”

Jiang Qingquan mentioned in the information that the scale of his shoe factory, now the whole factory has more than 400 people, machinery and equipment and other fixed assets of more than 40 million, and quarterly profits of more than 10 million, so that the valuation of his factory alone is hundreds of millions.

In this way, he also injected another 60 million yuan, but only accounted for 51% of the shares, in order to introduce the resources of Hengchuang and Taobao, he is willing to take out hundreds of millions of shares as bargaining chips, which can be said to be full of sincerity.

With resources as shares, it can be said that there is no need to take any risks, whether it is public or private, Gu Heng has no reason not to consider it.

A few years later, the market value of Anta, the largest sports brand in China, is as high as tens of billions, and if it can really promote a brand through the packaging of online resources, even if it cannot achieve the height of Anta, it will be able to reap sufficient share returns.

In addition, in the long run, an Internet company that can promote and create a big brand will inevitably increase the advertising resources of its platform, and have the confidence to quote higher prices to other advertising providers, which will also be a major profit model for Renren in the future.

With these two points, Gu Heng felt that he could give it a try.