"I'll show this information to Mr. Ma later, but I think he may not agree to buy shares, after all, what they mainly do is to sell the platform, if they focus on operating the stores in which their own company has shares, they will lose the fairness of the representation, which is not conducive to shaping the image of the platform.

But you don't have to worry too much, Taobao is just a sales platform in the final analysis, and its attributes determine that it is suitable as a channel for distributing goods, but it is not suitable for creating a brand image and promoting it.

To put it bluntly, even if Taobao has tens of millions of buyers and puts your company's products in the most conspicuous position on the homepage every day, if your products have not opened their popularity in advance, it is difficult to attract buyers unless they use low prices or preferential activities to attract people. ”

On the way to Ma Yun's invitation, Jiang Qingquan was still thinking about what Gu Heng said just now in his mind.

Attract buyers with low prices?

Of course, this is not what he wants, his positioning has always been to build a brand, if he positions himself as an image of a cheap commodity from the beginning, then the brand is impossible to talk about.

The brand building plan has a long way to go!

Jiang Qingquan sighed in his heart, full of ambition, and a little worried and apprehensive about the unknown.

The mood was a little complicated for a while, and he casually turned on the music in the car.

Jiang Qingquan, who was born in the 60s, is not interested in the current pop songs, but is more fond of songs with the atmosphere of the times, such as Little Poplar and Northern Spring.

Pavilions of white birch, secluded green grass......

The melodious tune sounded in the car, and a song was nearing the end, Jiang Qingquan remembered that Gu Heng was also in the car, and said: "Xiao Gu, you have a few discs next to you, which are put on my car by Mengmeng, which should be more suitable for you young people to listen to." ”

The Meng Meng in Jiang Qingquan's mouth is his daughter, a pair of dragon and phoenix fetal daughters, both of whom are about to go to college, the son is called Jiang Meng, and the daughter is called Jiang Meng. Such a distinctive name, Gu Heng asked them with a smile at dinner last night how they called their children, the accent was the same, and they didn't know who to call when they opened their mouths.

As a result, the boy's name is Xiaomeng, and the girl's name is Mengmeng.

Gu Heng remembered the resentful appearance of the sister and brother when they talked about their names last night, smiled, and said: "No, it's good to put this, my father was a soldier, and he used to like to play these military-themed songs, which were not good to listen to when I was a child, but now the more I listen to it, the more flavorful it becomes." I still remember that I used a big tape recorder at that time, the kind that played the tape, and now I don't know where to throw it. ”

Jiang Qingquan, who was driving, said with a smile: "I can only say that the times are developing too fast, I remember that more than 20 years ago, it was still a planned economy, and you had to buy a ticket for everything, and a pound of pork was only a few cents a pound." At that time, the streets were all running with 28 bars, and those who could drive small cars were called the bosses of Hong Kong Province, and the big brother who appeared later was the same as a brick, but it cost tens of thousands. Look at ...... now."

Jiang Qingquan gave Gu Heng some interesting anecdotes of his era, with a little sigh.

Over the past 20 years, he has witnessed the city's changes bit by bit, with the once full-scale streets of 28 bars turning into four-wheeled private cars and buses, the former supply and marketing cooperatives into large shopping malls, and low-rise bungalows replaced by high-rise buildings.

And he once thought that he would be very satisfied to be able to buy a motorcycle, and he has driven millions of luxury cars, and he also wants to create a more brilliant career, which is a earth-shaking change that he did not expect.

It can only be said that the times have eliminated a group of people, and they have also achieved a group of people, and those who can't keep up with the trend of the times will eventually be left behind by the rolling wheels of history.

…………

eBay, an e-commerce website founded five years ago by two Harvard students, was once proud, and after joining the world's largest e-commerce platform eBay in 2002, it has developed into the largest trading community in China. However, today, it seems to be facing the situation of being abandoned by the trend of the times.

Taobao, which has only been established for more than a year, has offered a free killer trick for sellers, first enveloped the seller's resources, and then burned money wantonly, through local push, TV advertising, and drainage to Hengchuang, etc., to carry out overwhelming publicity, and has developed more than one million buyers in more than a year.

With such a quick and decisive attack, Taobao is thriving, and eBay's leading position has been crumbling, and many sellers based on eBay are attracted by Taobao's free strategy and gradually large-scale buyer resources, and have jumped to Taobao one after another.

Taobao's rapid rise is due to several reasons.

One, this hurts people!

Alibaba, which was created earlier, has already achieved profitability as a B2B-based e-commerce platform and can feed back to Taobao. In addition, some time ago, it received $100 million in financing from capital parties such as Hengchuang and Softbank, and has enough confidence to implement the strategy of exchanging money for time.

Second, Alipay's joining.

In the early stage of development, Alipay has accumulated a certain number of groups accustomed to online consumption for Taobao, and has a good start. Today's Alipay, as an online payment channel recommended by platforms such as YY Games and Starting Point Chinese Network, and even Shengda Games, Alipay's user group has grown rapidly, coupled with Taobao's drainage through Hengchuang, many users have become Taobao buyers through the link between Hengchuang platform and Alipay.

The more sellers, the richer the goods, which can naturally attract more buyers, forming a virtuous circle.

Third, the attitude of doing practical things, the team with high execution.

Unlike eBay's gimmicks of celebrity auctions, Taobao captures the essential core of e-commerce.

E-commerce is nothing more than putting offline buying and selling online, and its essence is a process of buying and selling, and buyers need a dazzling, high-quality and inexpensive goods, as well as high-quality after-sales and convenient transactions. What sellers need is to make money, a free and open platform, and a fast-growing buyer base, these two points are enough to make them tempted.

Grasping the most essential needs of buyers and sellers, the team worked together to quickly implement it in place, which led to Taobao's thriving situation today.

………

While eBay regards the rapidly rising Taobao as a life-and-death enemy, Ma Yun and Cai Congxin, who single-handedly created today's situation, and other Ali executives, are ready to welcome distinguished guests at this moment.

"Mr. Gu's appointment time is ten o'clock in the morning, right?"

"Well, it's almost time, let's go meet it. ”

Recently, Ma Yun and they have all been a little obsessed with someone.

The cause is a sentence:

Within three to five years, it is the payment channel that restricts the subsequent development of Taobao.

The operation of online payment is cumbersome, so that most of the network groups do not like it, or will not consume online, the most intuitive point is that like YY games, users who recharge members and happy beans through mobile phone SMS and other services are much more than those who recharge through Alipay.

As we all know, the telecommunications department has to charge fees for recharging through mobile phone SMS services, but even so, they are still used to recharging through this channel, not for anything else, because some people will only use this method, and some people feel that this way is more convenient than using Alipay to recharge.

Unable to make the online payment model convenient and fast, e-commerce will not be able to truly prosper, Taobao's e-commerce empire concept, is always the moon in the well, visible, but unreachable.

This is more important than the pursuit of speed of logistics.

This sentence last time Ali financed, Gu Heng left a word, which was highly recognized by Ali's senior executives, and the current development plan formulated by the company has also listed the promotion of Alipay's development plan as a first-class sequence.

The point of view was put forward by Gu Heng, and then think about the original Alipay was also launched by Gu Heng first, and even the other party had the idea of entering the field of e-commerce at that time, for this kind of reason, so that many Ali executives, including Ma Yun, wanted to have a more in-depth exchange with Gu Heng.

Not only to discuss the future development of Ali, but also to talk about the future cooperation intentions, now Hengchuang has acquired Tengxun, which is definitely the largest traffic platform in the domestic Internet field, and this resource is enough for any website.

Even if we don't talk about all this, we can talk about the development trend of the domestic network environment. You must know that some time ago, Gu Heng signed and published in the "Internet Weekly", and the paper on the future development of the Internet has set off a lot of waves in the industry, some people question it, some people ridicule it, but many people regard it as a guideline, and feel that the future domestic Internet pattern will be like that.

Among them, Ma Yun is the kind of person who agrees with the views of the paper, has witnessed many miracles created by Gu Heng himself, and has heard of his great idea of Alipay, he believes that Gu Heng has such a vision and pattern.

Ordinary people can only see two or three steps behind them, but genius is different after all, and it is not unacceptable to see five or ten steps in the future.

Obviously, in Ma Yun's heart, in just three years, Gu Heng, who created such a situation from scratch, is enough to be worthy of the name of genius.

It is also because of this that when he learned that Gu Heng arrived in Hangzhou City, he immediately sent out an invitation and booked the best restaurant by the West Lake, wanting to invite the other party to cook wine and talk about it.

It's just that the reply he got at the time made him a little messy.

"Mr. Ma, you're welcome, I came to Hangzhou this time mainly to visit Ali and learn something from you by the way. ”

Hearing this, Ma Yun's first thought at that time was, is he trying to trick me?

In terms of the scale of the enterprise, Hengchuang owns Renren and YY games, and acquired Tengxun some time ago, and also holds more than 10% of Ali's shares, which is second to none among domestic Internet companies.

Although Ali is also developing rapidly, in terms of influence, it really can't be compared with today's Hengchuang, otherwise there is no need to invest millions of funds every month to drain from several platforms of Hengchuang.

In terms of achievements, Gu Heng has already achieved fame at a young age and ranks among the industry bigwigs.

And he has been engaged in business for many years, stumbling in the first few years, until he created Ali and gradually stabilized, and now the launch of Taobao also needs to completely step on eBay in order to reach the top of the leading position in the e-commerce field, and it seems that it cannot be compared with the other party.

In terms of talent, the other party has successively launched YY games, Renren and other products, from product creativity to operation and promotion, which can be called brilliant. There is also a plan to build a payment platform earlier, thinking about building an online bank, its long-term vision, the open pattern, Ma Yun still feels shocked.

Compared with these items, Ma Yun was a little discouraged at the same time, and he couldn't help but be a little suspicious that this young man, who had achieved amazing achievements at the age of less than thirty and shocked the entire industry with a paper in the Internet Weekly some time ago, was enough to be named a genius, would say to him that he came to seek advice and learn from experience.

It's like when I was a student, a top student who was at the top in all subjects said that he wanted to ask a classmate whose grades were not as good as him for advice on learning methods, how could this be answered?

Feeling, there are routines.

However, if you think about it carefully, there seems to be no reason, as a shareholder of more than 10% of Ali's shares, it can be said that the other party is prosperous with himself, and the two sides should be very happy partners, so as not to set him up.

After thinking that there was no actual conflict of interest between the two sides, Ma Yun took Gu Heng's words about learning from the experience as a scene and said that he was welcome to visit.

In order to show his attention, as the boss, he is ready to greet him personally.