I want to fly into the sky and stand shoulder to shoulder with the sun!

It's a pity that this song has not yet been released, otherwise, hundreds of employees on and off the Internet would dedicate this song to their Mr. Gu, and then ask: Mr. Gu, you are so good, why don't you fly to the sky and shoulder to shoulder with the sun?

I have to sigh that their Gu always is really good enough, and if he comes up with an idea casually, it will immediately set off a heated discussion on the Internet, making people very curious about how his head grows. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

No, with the recent launch of the casting of "Fairy Sword" on Renren, this product, which has only been on the market for a few months, has once again become popular on the whole network.

It is possible to become a partner with a star, and be invited to play a role in a film and television drama with an investment of tens of millions, and it is not the kind of passer-by who dies of light, the guaranteed salary alone is more than 20,000 yuan, and the annual income of the average working class is top, and if the performance has plastic potential, it can be signed with a film and television company that shoots "Fairy Sword", receive all-round training and packaging promotion, and then embark on the star journey, change fate, and go to the peak of life!

Is this event tempting enough?

The answer is yes!

Just look at how popular the talent show was when it first appeared, the previous beauty contest in Hong Kong Province, and later the fast man and super woman in Xiang City, CCTV's Avenue of Stars, it can be seen from the ratings of these programs that this kind of activity can not only mobilize the participation of the whole people, but also arouse heated discussions among the whole people.

Now in 2003, there was a sensation in the previous life, and the supergirl who made Mango Satellite TV create a ratings record will have to wait until next year to launch, and now Renren has launched this network-wide "casting" activity, which can be said to be a groundbreaking move.

This may not be accurate, and it cannot be said that there are no similar programs, but those that can cause a sensation do not seem to exist in the mainland at present. What history can remember is often the first person to successfully eat crabs, so it is not wrong to say that Renren's activity is "groundbreaking".

There are only a few reasons why it can spark heated discussions.

First, tens of millions of platforms have enough user base, which can cause enough publicity and offensive, as long as the activity is new, it can spread relatively quickly.

Second, it captures the characteristics of human nature, everyone is eager to become famous, this activity has an audience base, and there is no requirement for all people to participate, so that it almost does not set a threshold, which greatly stimulates the enthusiasm of the public.

Third, its brushing mechanism can mobilize the participation of the whole people, and the first round of auditions can be carried out through the number of likes and comments, which can greatly mobilize the enthusiasm of the whole people to participate, even if they think that they are not that piece of material, it is impossible to enter the finals, but they can still become a participant. For those contestants, the comments and likes of ordinary users are advanced resources, which can make ordinary users also have a sense of satisfaction in participating in it.

Just like the 05 Super Girl Finals in the previous life, Mango Satellite TV launched the SMS voting method to determine the champion, and finally Brother Chun's got more than 3 million SMS votes, it is worth mentioning that the SMS voting at that time was not according to the charging model of sending ordinary messages, but one by one, one by one, one by one (important things are said three times.) ）

More than 3 million SMS votes, and it is a text message charge of one yuan, in the era when mobile phones have not yet been popularized by the whole people in 2005, and the upper limit of the number of votes for a single mobile phone number is limited, in addition to the support of the people for their favorite singers, the psychology of mobilizing the participation of the whole people is also indispensable.

With these factors, it is not surprising that this online casting activity of "Fairy Sword" is indeed popular, in other words, it is another forced face on the Internet, which increases exposure and topicality.

Only three days after the casting campaign was launched, the number of photos uploaded by users was almost as high as the sum of the past half month.

In these days, mobile phone pixels are still very scummy, digital cameras are still very expensive, and it is not possible to upload a clear and distinctive photo to the Internet anytime and anywhere.

Due to this, most of the previous exchanges between Renren users were mainly text and emojis, and only a few people shared their life dynamics through photos.

But this casting activity of "Sword and Fairy" broke this norm and opened a vigorous national show.

In three days, more than 200,000 users participated in the audition by uploading photos, and the number of uploaded photos reached one million.

That's right, some participating users are afraid that they will not show it enough vividly, and have uploaded a number of all-round photos, in this era when P pictures have not yet become popular, these participating users can say that they are all an original display.

The appearance of the good-looking, all kinds of eye-catching photos make the onlookers addicted, and the word "licking the screen" appeared by chance in this event, and quickly became a hot word.

There are also displays of average appearance but great figures, deep ravines, slender waists, slender legs, straight buttocks, all kinds of shows have been staged, one of the photos of "Little Golden Buddha Falling into a Deep Ditch" has become the most reverie, provoking a group of male users or goodwill or instinctive likes and comments.

Of course, male users also have shows, what mermaid lines, vest lines, have won the popularity of some rotten girls.

And those who have no appearance and no figure can only show off their characteristics, there are girls who show off their bald heads, men who show off their long hair, and those who don't show off their own babies and show off their own babies, and there are even those who don't follow the usual path, send ugly photos, and shout that I am very gentle......

The show is only the beginning stage, and the real tricks are still the canvassing session, and if you want to enter the final stage, you have to get enough likes and comments.

The first step is to forward it through your own circle of friends, and it is the right way to spread it as much as possible, and the second part is to want a loud enough canvassing slogan, so that those users who are not friends and relatives can also like and comment after seeing the forwarded content.

This is the time to show their true strength, so that those jokers who don't even have their characteristics to show, but have enough wisdom can find room to play.

"Thousands of rivers and mountains are always love, it's okay to give a comment!"

"Everyone, don't like and comment, I secretly sent a beautiful photo of my sister-in-law, if my wife knows, I will die a miserable death, please be merciful!"

"I'm glad I'm ugly, I won't have too many likes and comments, if I am really chosen, I haven't made that mental preparation, even if I'm ugly, I don't want to run to the screen to frighten the national audience when the time comes. ”

All kinds of jokers show their powers, and for a while, many onlookers sighed heartily: "The personal space has been occupied by the photos forwarded by various demons and monsters, please quickly accept these demons." ”

The "Fairy Sword" draft is in full swing, although there have been some similar incidents such as swiping tickets and stealing other people's photos and being reported, but these small incidents have not affected the enthusiasm of users to participate in this event, and the platform has faced up to these problems and dealt with them in a timely manner, which has also won the understanding and praise of users.

Overall, the campaign was a great success.

During this period of time, the growth rate of users gradually flattened out Renren.com began to make great strides again, steadily moving towards the mark of 20 million users. And because of its relationship with YY games, the starting point Chinese network has opened up channels, and it has also indirectly driven the user growth of the other two platforms.

In addition, "Sword and Fairy" has become popular before filming has started, which is undoubtedly a gratifying phenomenon, and it is foreseeable that it will have more room for bargaining when transferring the premiere rights in the future.

As for the problems exposed such as one person registering multiple accounts to swipe votes, this is not a bad thing, but a good thing, and it can be planned to improve these problems in a timely manner and further improve the platform.