Quietly made such a big news,Industry peers to say that there is no envy, jealousy and hatred that is completely impossible,When the growth rate of their own users is climbing with a daily growth of three or four figures,Renren is a leap in the growth of users in units of 100,000,In contrast,Full of heart congestion。 Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

People are more than people, lose the dead, compare goods, and have to throw goods.

In the past, it was enough to have a Tengxun buckle, but now there is a product with a higher entry threshold and a user growth rate comparable to that of Tengxun buckle, which makes many people realize a certain crisis.

Among them, as a domestic veteran giant enterprises such as Xinlang and Wangyi, they feel that their position has been seriously threatened, while companies such as Tengxun have a premonition of the emergence of a strong opponent.

In today's Internet environment, which is not yet completely clear, there is a similar perception between companies, that is, you are strong and I am weak, and your user scale is enough, which is bound to seize our living space, that is, potential competitors.

In the past, Teng Xunshu made a big move, attracting all parties to chase and intercept, but now Renren.com has risen, and the development momentum is too fierce, which is enough to make people fearful.

In response to the rapid rise of Renren, these companies have had many meetings to discuss it, and they want to snipe at it, and at the very least, curb its development.

But the facts in front of them made them quite helpless.

Sniper?

What to take to snipe?

To create a similar platform, not to mention that the threshold for entry is far higher than that of imitating Tengxun's communication software, and not to say whether you have the confidence to control a platform with such a novel concept, just say that the most realistic funding problem is enough to cause headaches.

They have made a rough estimate of Renren's investment so far, from research and development to publicity and promotion, to the software and hardware support needed to support such a large platform, and it is currently conservatively estimated that the investment should have exceeded 40 million.

And that's not even counting employee salaries, wear and tear on old machines, and other expenses.

In just a few months, it has burned so much money, and it has not launched a viable profit model at present, and even advertising has not been connected to the platform.

At present, in the entire Internet area, in addition to the relatively nourishing life of enterprises involved in the game field, most of the enterprises are still living on the surface, but in fact, there are not many profitable days. Even Teng Xun, who was the first to achieve revenue, more than half of his income is completely dependent on the channel of Monternet, which can be said to be a parasitic relationship.

Such a huge investment requires courage to make up your mind. In fact, if Gu Heng hadn't completely sold the iOnline Game Forum and cashed out some of the funds through YY Games, he would probably have to worry about the funding problem now, and he was forced to take the initiative to find a way to raise funds.

Well, since the sniper plan is not taken into account due to issues such as funding and thresholds, then what about curbing its development?

For example, learn from one or two, don't let the human network be predominant, and don't let the human network steal all the limelight, so that you can effectively delay the growth rate of its users.

After thinking about it, it still doesn't work, I can't find an entry point at all, the social platform model of Renren can mobilize users on the whole platform to participate in an activity, and platforms such as Wangyi and Xinlang are essentially just a platform to show news to users, and they can't do this kind of activity at all.

It seems that similar activities can be held in Tieba, Tianya Forum and other places, but because of their own limitations, they can't do it on a decent scale at all, which is determined by innate genes, and the acquired medicine stone is hopeless.

After all kinds of measures were useless, Wangyi Xinlang and other portals had no choice but to turn the gun, feeling that it was better to first implement the strategy of encirclement and suppression of Tengxun, which had been invested a lot, and could not afford to spend on multi-front operations.

In today's Internet environment, there is a consensus that is more common, that is, you can temporarily not make money, or even burn money, but the speed of user growth can not be slowed down, with users, I believe that there will be bread, milk will also have, no matter how poor, it will be much easier to finance.

…………

He is strong, he is strong, the bright moon shines on the river, no matter if he collapses and the ground cracks, I will not move like a mountain!

Now that the Renren network has gradually taken a solid foundation, it has given Gu Heng such confidence, at this time, even if he is like Teng Xun, facing encirclement and suppression from all sides, he can most likely be able to deal with it calmly.

At the beginning of December, the audition for the casting of "Sword and Fairy" ended, and a hundred players with different characteristics were killed.

Next, Renren will hold a special event, directly in each user's personal space for a column push, so that all users on the network can conduct a final voting activity to decide the five people who can finally participate in the filming plan of "Fairy Sword".

Also on this day, less than three months after the release of Renren, the number of registered users officially exceeded 20 million, and its jaw-dropping rise speed has become a legend in the industry.

Star enterprises, today's Renren Network in the field of the Internet, has been well deserved.

And the most incredible thing is that it has not raised any money so far. Counting the major Internet companies on the whole network, none of them still maintains complete equity when they come to this point.

This point is unique to the current Renren network.

In today's Internet winter crisis, the industry has once again been sought after, and many venture capital institutions are willing to invest money in this field, because this industry has one of the most distinctive characteristics, short investment time, quick results, which is incomparable to those traditional industries that have been developing for ten years before they are initially qualified for listing.

In the past month, Gu Heng has received six financing intentions, including world-famous venture capital institutions such as Goldman Sachs and SoftBank, as well as Sequoia Capital, which he has cooperated with before.

Among them, the most angry is SoftBank, which has given Renren a valuation of up to 250 million US dollars, according to the current exchange rate, more than 2 billion yuan, even if Renren has not yet accessed any profit model, it is willing to invest this money, and the required shareholding ratio is not less than 30%.

Gu Heng's answer is also very decisive, for the time being, he will not consider financing, and after a period of time after the public auction of land in Kaifu District, he conservatively estimates that there will be hundreds of millions of income, in the case of no shortage of funds, he does not want to choose financing on the road of rapid development of Renren.

You must know that his expectation for Renren is to compete with the BAT three giants in the future, and in the previous life, the market value of Ali and Tengxun, even one percent of the shares, was tens of billions, and he would be stupid to sell a large number of shares.

Turning down SoftBank, in this December, he met with a bull man who had just resigned from Goldman Sachs some time ago.