Big platform, big data!

The two words fluttering, the expression revealed calmness and calmness, but the floating look in Gu Heng's eyes and the slight leaning forward showed enough confidence!

Indeed, he has the capital of self-confidence. www.biquge.info has a concept far ahead of the times, and he knows very well how much energy and benefits an Internet company can exert after mastering these two things.

Among them, the most slippery is Facebook, which is also a social platform, of course, refers to Facebook in the previous life.

With more than one billion users around the world, this company, which only does platforms and does not make content, is certainly not like Tencent and other companies, but makes money through its own videos, memberships, games and other products. However, it has found a different way, and by using the platform and data resources in its hands, it has unearthed a stable and healthy profit model, supporting a market valuation of more than $400 billion.

As we all know, if any company wants to go public, it must publish its financial statements to the outside world, and the higher the profit, the more stable it is, in order to support a high enough market valuation.

Facebook, which does not do content, has its monetization channels through its huge platform and huge data.

The profit model of the big platform is open!

Once the platform has grown enough users, these users are the most valuable resource. At that time, the platform will be opened, and some other applications will be allowed to enter the platform to achieve the goal of profitability.

For example, just like the starting point Chinese network, as well as some game companies, allowing these apps to enter Renren can stimulate users to consume. The platform can adopt the mode of sharing or charging value-added service fees to achieve the goal of profitability.

In the past, all major novel websites put their novels on the mobile reading base for sale, and the quarterly revenue of the mobile reading base was calculated in units of 100 million yuan by extracting and sharing. The novel industry is still so profitable, let alone the game industry, which has a stronger ability to attract money.

It would be a win-win situation if the platform was opened to these apps.

Because these applications not only make money with the help of the platform's massive users, but also provide more high-quality content for the platform, which can meet the user's leisure and entertainment needs, further enhance the user's stickiness, and also allow the platform to make a profit.

Facebook did this in the previous life, and Renren.com, which was born out of this, can also follow suit.

No, now, it should be original, after all, in this world, Renren.com, which was earlier than the face of the world, has occupied the title of a pioneer in the general sense, and some of the operating concepts it launched will inevitably be regarded as an epoch-making initiative by the outside world.

With big data, you can make money through advertising and other models.

The user's registration information, as well as hobbies, can allow the website to grasp a large amount of information data, and then for advertisers, the website platform will be the best place to place advertising, because the platform can accurately push to the right users according to the characteristics of their products.

For example, if you push some mobile phone ads to a user who loves electronic products, he will not be too disgusted. Moreover, their desire to buy is much higher than that of other users, which can multiply the effectiveness of advertising. After seeing the effect of advertising, those companies that advertise will become the owners of the platform.

This is the role of mastering big data, and it is also the most important profit channel for Facebook in the previous life, and it is this main revenue channel that has generated tens of billions of dollars in annual advertising revenue for it, supporting Facebook's high valuation of more than $400 billion.

And these excellent concepts, now absorbed by Gu Heng, have become his creativity for laying out a big platform. If it weren't for this, he would not have spent a lot of money at the beginning, let the R&D team build a data center, and build the core competition point of Renren by building a computing model.

In fact, that is not only the core point of Renren's development, but also the core technology point of Renren's profitability in the future.

In the next ten years, Ali and other companies are actively building their own big data centers, just because this is an important trend in the development of the Internet era, mastering big data, in the game of the Internet, I dare not say that it is invincible, at least it has a major advantage.

…………

"Make an open platform for other Internet companies to take the initiative to display their product applications on Renren. Let companies engaged in the real industry use Renren as the best advertising point, which will be the ultimate goal of Renren. After this step, Renren will not only be limited to a simple social platform, but build a complete Internet ecosystem, in which users can experience most of the fun of surfing the Internet, including dating, leisure and entertainment, shopping and consumption, etc. ”

Gu Heng's popular science stopped, and in the conference room of Nuo University, there was a complete silence at this time, and the needle drop could be heard!

All of you here are company management, and the minimum education is graduated from a famous domestic university, and many people ask themselves to have a certain understanding of the operating philosophy of Internet companies. But at this moment, they are like a group of elementary school students, listening very attentively, and taking notes from time to time, for fear of missing any information.

Because of the limitations of the times, these concepts can only be described in a few words for everyone here: epoch-making!

You must know that even though it is the second half of 2003, the domestic Internet living environment has been greatly improved, and the number of Internet users is increasing day by day, but among many Internet companies, there are still very few with a clear profit model.

Even if you exclude some users who have registered multiple accounts, there are still tens of millions of users, which can barely be regarded as a big platform, right?

But up to now, it is still pointing to Monternet to live, and has completed the turnaround by charging users for the traffic sharing fees deducted by mobile phones.

It was a company that is now regarded as an industry giant, but after the lackluster advertising revenue, it turned to envy the victory of the daily gold and began to play the game.

In such an environment, Gu Heng has been able to accurately put forward the company's profit point, which is not only reasonable, but also organically combined with the platform, and in turn promotes the development of the platform while achieving profitability, which is undoubtedly shocking.

Not to mention, the open platform he mentioned, the introduction of novels, games and other applications, is a much larger concept. To accomplish that feat, Renren will not only be positioned as a social platform, but also a relatively complete Internet ecosystem.

Imagine how powerful it would be if users could accomplish all the pleasures of surfing the Internet, including socializing, leisure and entertainment, shopping and consumption, on one product.

Two or three years ahead of the times, you can call it a genius, more than five years ahead of the times, that is a ghost!

Undoubtedly, Gu Heng's concepts are enough to be called a demon and a ghost.

If you have to use one sentence to describe the mood at the moment, you can probably paraphrase a line from a movie: The admiration for you is like a surging river, endless. It is like the Yellow River bursting its banks, and it is out of control......