If a social platform wants to be active enough, it must ensure enough topics and news for the public to run around in their respective circle of friends. Pen "Fun" Pavilion www.biquge.info

The reason why Xinlang Weibo was able to rise in the previous life made Tencent Weibo out of Tengxun cottage deflated, and the entry of star resources is a factor that cannot be ignored.

Everyone has a gossip mentality, and for those celebrities who can only be seen on the screen, even if it is a simple meal or filming, it is not a big news for the general public.

With the filling of these "news", users will maintain enough activity, and for a platform, the size of users, as well as their activity, represents everything.

Therefore, the Hall of Fame was born, which is a resource and a provider of high-quality content for Renren.

In the afternoon of the same day, these star artists also responded to the appointment and published some dynamic information. When they saw the refresh rate of dozens or even hundreds of replies per minute, these artists realized the power of this platform.

Now that Renren has only a few million users, it can make itself tens of thousands or even hundreds of thousands of followers, and if it develops to tens of millions of users in the future, how terrible would it be?

When I post a news post on this, wouldn't I be able to directly let millions of fans see it? That effect is probably no less than holding a press conference.

As soon as they thought of this, some artists with more active brains began to subconsciously maintain their own image on the platform, and interacted with fans without a teacher.

………

"Mr. Gu, after the Hall of Fame was launched, the number of active users on the day reached 2.2 million, and the average online time of users was 35 minutes, an increase of more than two times compared with the number of active people and online time yesterday. ”

The next day, in the conference room, the relevant departments reported on some data after the Hall of Fame was launched, and there was an unconcealable excitement and excitement in the words.

What does such beautiful data mean? It means that Renren is going to be on fire!

At present, there are only more than 3 million registered users in total, and the number of active users on the day is as high as more than 2 million, which represents the stickiness of the platform to users and the infinite future.

Seeing this achievement, everyone was excited at the same time, looking at the figure on the main seat, they felt more and more unfathomable.

The design concept of Renren, including the operation concept, is all from the hand of this young boss. Millions of registered users in three days, a "Hall of Fame" has skyrocketed user activity, and the CEO's understanding of Internet products can almost be described as miraculous.

Gu Heng listened to the report quietly, and was not carried away by the victory in front of him, and said: "The Hall of Fame has just been launched, and the curiosity of users is naturally heavier. ”

Then, he looked at the cold figure on the lower left and said, "Josie, next, the company needs to set up a public relations team, and you draw up a list and hand it to me." Star resources can drive the activity of users, so in the next period of time, we will focus on investing in this resource. Not only star resources, but also some news media can also try to break through ......"

Gu Heng had a lot of ideas in his head, and based on some successful experiences of Weibo, Facebook and other related social platforms in his previous life, he put forward a lot of views.

For example, it will attract news media to settle in Renren and let it provide high-quality news content on the platform. Although the website is mainly social, the communication between users, just a few bits and pieces of life sharing is far from enough, but also need to ensure that there are more high-quality news and content to fill, so that users can be able to understand the world without leaving home.

At present, if you don't have enough strength to do content, you can let these news media provide content display.

For another example, through computing, Renren can accurately push some of the connections that users are interested in. In the future, Renren can also accurately push some content and topics that users are interested in according to their interests.

One by one, ideas and concepts are thrown, some of which can be implemented at the moment, and some of which cannot be solved in the context of the current era due to technical constraints and other factors, but these concepts and ideas have made everyone here really feel a brainstorming, as if there is an extremely grand blueprint slowly unfolding in front of them.

It is still unknown where Renren will go in the future, but it is foreseeable that if these concepts are really realized one by one, Renren will become the most high-profile existence in the entire Internet circle in the future.

The meeting continued, and the main topic of discussion was the future development direction of Renren.

In the end, the tone is set is: Let users enjoy the fun of socializing on the platform! Where is the fun? On the platform, you can learn about the people and things you are interested in, and you can share and interact with your friends about what is happening around you and what you find interesting news and current affairs.

To do this, Renren can be successful!

However, just when everyone was immersed in the excitement of the birth of this epoch-making product, Josie threw out the most critical question: "Where is the future profit model of Renren?"

A fluttering sentence made everyone calm down.

Yes, the development concept of Renren has gradually become clear, but after becoming bigger and stronger, where does the profit come from?

Some of the aspects that Gu Heng just mentioned require a large amount of continuous investment. And with the expansion of the scale of users, the cost of operation and maintenance will continue to expand, and if there is no clear profit model, the faster the development, the heavier the burden will be.

You must know that the research and development of Renren and today's promotion and publicity have cost more than 10 million yuan, which is still the premise of having its own channel resources for promotion. If you want to cultivate this platform to tens of millions, or even hundreds of millions, how much more will you continue to invest?

Facing Josie's eyes that seemed to be looking forward to it, and like an inquiring look, Gu Heng said lightly: "There are many profit models for Renren in the future, and there are two points that I am currently thinking of: one is to rely on large platforms to make profits. The second is to rely on big data to make profits!"

To create a big platform, we can open it up and let other applications settle on the platform, which can not only provide users with more ways to entertain, but also make money from it. With big data, we can also make profits, user registration information, and hobbies, so that we can grasp a large amount of information data, and then for advertisers, our platform is the best place to place advertising, because we can accurately push to the right users who need it most according to the characteristics of their products......"