Ma Yun is very good, there is no doubt about this. Pen "Fun" Pavilion www.biquge.info

From scratch, we have built an e-commerce empire, making online shopping a trend and penetrating into the lives of hundreds of millions of people across the country. An Alipay has forced the banking system to reform, and even has to rely on policy tilts to curb its development......

All of his things, in the 21st century, can be said to be a well-deserved protagonist, a trendsetter of the times.

Awesome is really awesome, but the current Ma Yun is not the future brother after all, his e-commerce empire is still in infancy, and he himself has not experienced the baptism of the tide of the times.

Because in essence, it's not a fair matchup at all.

In terms of the resources in hand, Gu Heng has a Taobao domain name, Alipay, which has developed more than 100,000 users, and an Aigou mall that can springboard to the e-commerce field, and now a YY game has been added, which is a platform that can drive huge traffic.

For Ma Yun, these resources are not only what he needs and even desires, but on the other hand, he is worried that if they cannot be used by him, they will push Gu Heng to the opposite side and establish a strong opponent.

These hole cards gave Ma Yun enough pressure.

From a psychological analysis, Ma Yun's Alibaba platform has fallen into a deadlock, seeing that the B2B model of e-commerce has no way forward, before deciding to transform into the C2C field, before this, he has invested a lot, if the transformation fails, he has not much spare energy to make new attempts, in other words, the success or failure of this time, it is very likely to be related to the life and death of the company, so we must be extra cautious and pay attention to it, and are also extra eager to get more resources to ensure the success of this transformation, not to mention not wanting to see the emergence of strong opponents at this moment。

On the other hand, Gu Heng is calm, his current career focus is on YY games, Ma Yun can't pose any substantial threat to him, and he can't give him any help, whether he is advancing or retreating, he will be more calm.

Based on these factors, Gu Heng has an absolute advantage congenitally, and even if Ma Yun is as witty as a fox, he can't easily reverse this situation.

And the reason why it is unfair is because Gu Heng's prophet gave him enough time to lay out in advance, so as to determine his current first-mover advantage. On the other hand, Ma Yun had been kept in the dark before, and when Gu Heng suddenly appeared, it was already too late, and he could only respond passively in a little haste.

Although passivity will not lead to beating, it will inevitably be constrained everywhere.

The so-called business negotiation, the premise is that both parties have their own chips, and the chips in Gu Heng's hands are not light for Ma Yun, but he does not have what Gu Heng needs in his hands, so he must pay some price to get what he wants.

What does Ma Yun want most?

Alipay, Taobao domain name, or the huge drainage function of YY games?

Neither!

What he wants most is that Gu Heng doesn't get involved in e-commerce, and he doesn't want to have a strong opponent out of thin air.

He can also develop the payment platform himself, he can also change the domain name, and he can spend money to buy traffic.

However, when these resources are in the hands of another person, and the other party also intends to enter the e-commerce field, it may become a powerful opponent that threatens his career, which is what worries him the most.

Especially a few days ago, there was a precedent that Lianzhong was shot to death on the beach by YY Games, and this worry gradually became stronger, for fear that he would also follow in the footsteps of Lianzhong.

This is not unfounded, but the ability that Gu Heng is showing now is indeed threatening enough, and Ma Yun asked himself if he didn't have enough confidence to ignore the challenge of this powerful figure.

Since it is impossible to ignore it, it can only be the second best thing to make friends and cooperate.

After a short trial on the way, coupled with a cursory look at the situation of Gu Heng's company, Ma Yun finally made this decision.

This is also something that can't be helped, if it is not necessary, no one wants their cake to be cut into too many pieces, but if you don't cooperate, this cake may become smaller, or even directly snatched away, so you can only take a step back and divide the cake a little.

However, before dividing the cake, Ma Yun did not go straight to the topic, but was ready to test Gu Heng's depth first.

This is also what it should mean, in Gu Heng's eyes, Ma Yun is a legendary figure created by the times, in Ma Yun's heart, Gu Heng, who created this career at this age, is not a very legendary character.

He is very curious, this young man who seems to be shrouded in a layer of halo, for the development of e-commerce, to be precise, the development of online shopping platforms, what kind of view does it have, so that Alipay, Aigou Mall and other products will appear.

"The so-called online shopping, to put it in layman's terms, is nothing more than moving offline things to online for sale, and its content composition has several main parts: the platform for displaying goods, the seller responsible for providing the goods, and the buyer for consumption. If a platform wants to develop, it must first be clear about its positioning, such as the majority of users who are currently active on the Internet, what is their general consumption demand,......... Therefore, in my opinion, in the next three to five years or so, online shopping will inevitably become a trend, even if it cannot completely exist in offline stores. ”

Clear, accurate cognition, far-reaching vision!

Gu Heng had already prepared for a good talk, and Ma Yun and the others who listened were completely convinced, although they were insiders, but based on the restrictions of the times, they saw many problems, but they were far from being as clear and clear as Gu Heng said.

And this is also Gu Heng's intention, in order to shock Ma Yun and the others in one fell swoop, and tell them a message: Actually, I am really optimistic about this business, but I don't have the energy to get involved in it for the time being.

In fact, Ma Yun and the others were indeed shocked, and there was only one thought left in their hearts: Fortunately, you don't have this plan yet, if you break in, you will definitely be the biggest opponent Ali will face.

However, what they didn't know was that these words had almost wiped out all of Gu Heng's inventory, and it was difficult for him to analyze one, two, or three from the perspective of the industry prospects, and let him talk more deeply about the specific mode of operation, he didn't think that he, a layman, could be Ma Yun's life mentor.

After handing over this impressive enough answer sheet, Ma Yun and Cai Congxin glanced at each other and officially opened the theme of this time.

In order not to set up such an opponent, cooperation is undoubtedly the best choice!

And when Ma Yun's team threw out the topic of cooperation, Gu Heng was desperately suppressing his excitement.

The current Ma Yun may not know how big his cake can be.

Jiang Cheng and the others also don't know why Gu Heng attaches so much importance to Ali's company, it seems that the main direction of attack of the two is not on the same plane, how much benefit can it be mixed in?

Gu Heng, who had witnessed the legend of Ali, understood everything, but he couldn't say it, not only could he not say it, but he also had to remain quite calm, so that he could use the resources in his hands as much as possible to exchange a little more chips from Ma Yun's hands.

Therefore, when Ma Yun's team said the cooperation proposal, Gu Heng took the size very well, and with a little curiosity, he asked, "How to cooperate?"