It can be said that the Alipay project carries Gu Heng's great expectations, and its importance is even no less than the weight of the Renren project. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Therefore, for the successful promotion of the Alipay project, it is impossible for him to think a little more.

Based on the promotion of millions of users of the iOnline Game Forum, it is only the first step, and it is a breakthrough from zero to one, how to keep those users who are rushing for vouchers and lottery gimmicks, and let them get used to using Alipay, which is the most critical.

In the final analysis, non-enthusiast level online game enthusiasts have extremely low desire to buy game coins and equipment, which is an innate limitation and difficult to reverse.

One of the inevitable results of this is that even if hundreds of thousands of users are mobilized to try Alipay through the gimmick of the lottery, the final ones that remain may be those users who have had trading records on the game trading platform before, and they cannot open up a bigger picture.

Of course, this is not what Gu Heng wants to see, so there is a grocery store.

The desire to buy game coins and equipment is not high, so there should always be a little desire to buy physical items such as clothing, food, housing and transportation, right?

Launching a group purchase model for grocery stores, how many copies can be ordered at one time, and you can buy at a lower group purchase price than the market, which should always impress some users, right?

Among these million users, there should always be some people who are doing physical store business by themselves or their relatives and friends in reality, right? I don't expect his proportion to be very high, a percentage of one percent is enough, and one in ten of these percent users are willing to try online sales in the grocery store, which is enough to open a decent copycat version of Taobao store.

And with some physical items, and it is still an item launched at a group purchase price, Alipay can capture the hearts of some users more.

To put it in layman's terms, it is to increase Alipay's stickiness to users.

In the previous life, Alipay was not the earliest payment platform in China, and the birth time of online payment such as Shouyixin and Huanxun was before Alipay.

But in the end, among the many e-payment fields, only Alipay has no rivals.

From this, it can be roughly seen that it is difficult for a single payment platform to develop and grow, and it must be rooted in the most suitable soil in order to make users have enough stickiness to the platform and have room for development and growth.

In order to attract a larger user base, it is impossible to rely on some virtual game coins and equipment in the game industry alone, and only to provide those real trading goods, and it is the most indispensable daily necessities for users, so as to meet the needs of users who can buy high-quality and low-cost goods without leaving home, and can retain users.

The grocery sector launched this time,It is to play such an auxiliary role,I don't expect it to develop well,As long as it is decent,To a certain extent, make up for the shortcomings of virtual game products that cannot arouse more users' desire to buy,Let Alipay after the online activity,Be able to retain more users,It can be regarded as completing the goal。

It can be said that in order to add a little more chips to the Alipay product, Gu Heng can be said to have exhausted the organs, all the ideas that can be thought of, all the means that can be used, even if it is a rigid copy, he is willing to try.

In the eyes of outsiders, this is indeed suspicious.

A game trading forum at the good end, but it plans to engage in online sales, which in the eyes of industry insiders, is simply not a proper business.

If the launch of the payment platform can barely be said to be convenient for online transactions, then this grocery store is really a bit chaotic, and it looks like a huge failure no matter how you look at it.

It's like if you have a vegetable market that is running well, but you whimsically open a clothing store in it, which seems quite peaceful no matter how you look at it.

Insiders look at the doorway, while outsiders see a lively.

For users on the online game forum, they don't care if it's a violation or not, but they think it's quite interesting, if they can really buy something more practical in the grocery store, and it's also cheap, it doesn't seem unacceptable.

The outside world has different opinions, as Gu Heng, who launched this series of unbelievable plans, after looking at the data submitted one by one, his face turned red and blue, blue and purple, and he felt a little sad.

Subsequently, the company held a high-level meeting.

"Let's take a look, this is the form submitted by some users to apply for the grocery store after the latest revision of the forum. ”

When each senior member saw the various products behind the table column, some of them had a twitch on their faces and were struggling to hold back a smile.

I really can't bear it, look at what you plan to sell on the application form?pesticide seeds, local chickens, men's health products......

What the hell are all these things?

If this is hung up on the grocery store, then it will really become a grocery store, which will make people laugh off their big teeth, and these things will really have a market, can they really make people have a desire to consume?

Gu Heng thought of the beginning, but he didn't expect it to be such an ending.

He thought that there would be smart people who were willing to sign up and move online items to try to sell online, but he didn't expect that the sales were all such things, and there were only a few conventional products such as clothes and shoes that were really reliable.

If there is such a result, Gu Heng is really embarrassed to take out his hands and sell pesticide seeds and adult health products, which is really, a little bit unproductive!

"Let's all talk about our opinions, after all, the grocery store is also a trial sign, if it is really not feasible, then we have to put this piece on hold for the time being. ”

Originally, it was intended to be used to increase user stickiness, but now it seems that it is not so good.

Gu Heng was a little unwilling, and wanted to brainstorm to see if everyone had any feasible solutions.

"Mr. Gu, although I don't know what made you launch the Alipay product, and what made you have the idea of selling physical items online on the forum, one thing I want to say is that your steps this time are a bit too big. ”

Josie's cold voice came out, and the audience immediately fell silent.

Gu Heng was counting on what clever insights she could have, while the others were purely based on the majesty she had accumulated in her usual life, although the exterminator had a little sign of returning to the world, she was very powerful, and she instinctively felt a little awe.

In fact, many people have said behind their backs that they would rather offend Mr. Gu than offend Mr. Qiao.

Gu is always a person who scores people by mental scale, and Qiao is always a person who measures his subordinates by rules and regulations, compared with the two, Mr. Gu, who is more close to people, seems to be easier to deal with.