Chapter 196: Copycat Taobao grocery store
Throw millions, recharge 1 yuan to 10 yuan trading platform shopping coupons, plus up to 10,000 yuan cash lottery. Pen % fun % Pavilion www.biquge.info
These gimmicks are enough to stir up the concept of Alipay, and they can also make the other 90% of users on the iOnline Game Forum who have never bought and sold on the game trading platform tempted.
This part of the user may not be a fan of online games, and they are not moved by the best equipment hanging in the lottery project, but the cash prize of 10,000 yuan, this point has hit their heart, and the good thing of pie in the sky is what if it hits their heads?
30,000 yuan cash prize, 10,000 yuan jackpot, plus a lot of small prizes, if there are fewer people involved, the odds of winning the lottery are not low, as long as you don't see 18,000 as a local tyrant with pocket money, everyone is looking forward to becoming the lucky one who wins the jackpot.
Of course, standing on the cusp of the storm, it is inevitable that it will be criticized.
Some users have posted that they are skeptical about the publicness of the lottery, and feel that these jackpots may just be used for hype, and there will inevitably be black-box operations, and it is impossible for ordinary users to win the jackpot.
This kind of hypothetical comment does not require the company to carry out public relations, and it is soon mercilessly ridiculed by a large number of users who often hang out on the forum.
"The landlord is new, and the appraisal is complete. ”
"@凡尘过客, if someone doubts your character, hurry up and prove your innocence. ”
……
In the long list of comments, only a few people replied to this questioning post seriously, and began to reason and tell the truth quite patiently.
First of all, in terms of ownership, although the Alipay platform is a different company, the boss behind it is one person, that is, the mortal passers-by that forum users have heard, which has been confirmed.
Who is a passer-by? The local tyrant player who smashed in more than a million soft girl coins in order to play a legendary game, will he be short of this amount of money? In his eyes, I'm afraid this money is not as good as his own reputation, right?
You must know that for Hengchuang, which earns commissions on the game trading platform, reputation represents money, and a loss of credibility is immeasurable, whether it is a trading platform or the payment platform to be launched today.
Obviously, users are buying and selling transactions on the platform because they believe in the platform, and they recharge and consume on the platform.
As long as the user has been on the forum for a while, they will not believe that the eyes of ordinary passers-by are so short-sighted, which is why there is a ridicule of those users who question the "existence of dark box operations" as newcomers.
Gu Heng, who saw this scene in the office, unconsciously pursed the corners of his mouth, allowing users to spontaneously maintain the reputation of the platform, and also illustrating the credibility of the platform from the side.
What is word of mouth, when everyone thinks it is good and trustworthy, word of mouth comes out.
And for a product like a payment platform, word-of-mouth is precisely the most important.
In essence, today's payment platform is at best a reputation platform that acts as a guarantee, so that buyers and sellers who do not know each other do not have to worry about being cheated in the transaction process.
This is just like when various financial products such as Yu'e Bao appeared on the Internet in later generations, elderly people were resistant at first, thinking that they would deposit their money in Yu'e Bao, and what to do if they were cheated, it would be more appropriate to deposit it in the bank.
However, this situation, under the word-of-mouth publicity of the younger generation in the family, was quickly reversed, and many people of the older generation also began to chase the trend and deposit their money in financial products such as Yue Bao, which has a higher interest rate than the bank.
In the same way, now the platform has credibility in the circle of game enthusiasts, and the boo of the launch of a million lottery can be said to have a foothold.
But Gu Heng was not satisfied with this, he was not only satisfied with his foothold, but also to open the situation a little more.
The more money he has, the more sure he is enough to persuade Brother Pony to play with him, that is a really powerful character, and he is also a big fool, if you want to break through the opponent's defense, I am afraid that it is not enough to rely on lip service, and in the end you have to use your strength to speak.
So, in the afternoon of the same day, just after Roni called and said that Yang Yan's matter had been settled, Gu Heng, who was relieved, notified the technical department of Hengchuang Technology to launch the latest version of the Love Online Game Forum.
In the latest version, the other sections have not changed, but out of thin air there is an additional section of grocery group buying.
At the same time, the banner on the homepage of the forum was also followed by an additional content introducing the grocery section.
The so-called groceries are a Taobao version of the simple model, allowing users who have relatives and friends in reality or who have opened physical stores as owners to move their products from offline to online and put them on the grocery section of the forum to try to sell.
This trick is not to get involved in the e-commerce field, but to let yourself have more capital in your hands before Taobao goes online in the coming year.
He knows very well that he currently does not have the capital, nor does he have the energy to tinker with the e-commerce field, not to mention, it is a very difficult task to attract enough merchants to settle in. Although Hengchuang is now a little famous, it is limited to the game industry and has no influence in the field of e-commerce at all.
On the other hand, Xiao Ma Ge, who is now ready to enter the C2C (person-to-person) e-commerce field, was formerly known as Alibaba, and the Ali platform, which focuses on the B2B (business-to-merchant) model, has many merchants.
Gu Heng, who doesn't have enough knowledge of the e-commerce model, doesn't think that if he rashly breaks into this field, he can kill Taobao and replace it, and he is never blindly confident.
Therefore, instead of pressing everything on and betting on the result that is very unconfident, it is better to seize the point of the payment platform, so as to form an alliance with Xiao Ma and share the big cake that Alipay is destined to shine in the future.
The launch of the so-called grocery store, that is, the copycat version of Taobao, has only one purpose, that is, to retain those users who are just rushing for the cash prize, so that the number of these users can prop up the façade of Alipay and increase the capital on hand.
It is foreseeable that the boo of the cash prize can mobilize the vast majority of users on the online game forum, but if it is just by relying on the gold coins and equipment in the game, the proportion of loyal users who can eventually be converted into Alipay will definitely not be too high.