What are the weaknesses of the YY game?

Liu Hua relied on his own speculation and gave an answer of "unable to interact". Pen ~ fun ~ pavilion www.biquge.info

In Gu Heng's cognition, the biggest weakness of the YY game platform is its freshness.

Although it is a casual game, in the final analysis, it is only a game, and no matter what game it is, it must have a life cycle, and when the initial enthusiasm of users gradually fades, if it cannot continue to launch new content to maintain its freshness, then its life cycle will not be too long.

The reason why Tengxun in the previous life was able to make QQ games continue to exist,The most important thing is that there is a strong core product of buckles,Driven by its bundling,QQ games even if the freshness is not there,It can also make people instinctively think of the small game that has made them addicted to before,Occasionally driven by feelings, run up to play a few handfuls,Kill time。

When Tengxun launched the QQ game, there were buckles that could be relied on and bundled, but what did Gu Heng have to rely on the YY game in his hand?

The answer is: nothing!

YY games can become popular now, relying on its own entertainment attributes, in this era when online entertainment methods are still relatively scarce, a chess and card game that is hotly discussed by the whole people, is very suitable for the usual pastime of most netizens.

But it is foreseeable that when a period of time passes, its freshness will inevitably decline, and with the rapid advancement of the Internet era, when more and more entertainment methods appear on the Internet, the future of YY games will inevitably show a downward trend.

It is precisely because of this cognition that when YY games exceeded six million users and the whole company was rejoicing, Gu Heng was happy and retained enough sober cognition.

2003 was a crucial year for the domestic Internet.

Last year, the NASDAQ index has bottomed out, indicating that the 2000 Internet bubble caused by the stock market crash gradually eliminated the impact, the world's Internet economy began to gradually recover, the tentacles of capital will once again infiltrate into the Internet industry, and driven by capital, a new wave of the Internet is coming.

Like the future BAT triumvirate, Ali will be launched this year, Baidu and Tengxun, will also launch music downloads, Baidu stickers, QQ games and other products this year, so as to gradually reveal its grandeur, showing far beyond the amazing potential of old Internet companies such as Wangyi.

At the turning point of this era, Gu Heng knows very well what kind of complex pattern he will face in the future, if he does not always maintain a clear understanding, because he will be complacent with a little achievement, he will not be able to lead the company to a higher and farther place.

After ending the call with Liu Hua, Gu Heng stood alone in front of the floor-to-ceiling window, thinking about his plans and expectations for the future, and he was a little stunned for a while.

…………

On May 5, in this golden holiday stage, which is almost coming to an end, some places of interest in China have lost their usual lively scene, and subway stations have lost the crowded congestion.

Where have all the people gone?

Someone on the Internet laughed: They all ran to fight the landlord!

At this tense moment of the national anti-Japanese war against SARS, a national landlord competition, I don't know when it started, quietly attracted the attention of the people on the whole network, and spread more and more.

And today, it is the day when the National Landlord Contest begins.

What is it like when millions of netizens are crowded on one platform?

The answer is that there is no situation at all, and only the number of people marked as full can prove how many people there are on this platform.

"Plane, Wang Bang!"

"Hurry up, I'm thankful for all the flowers I've been waiting for. ”

During this time period, millions of YY game users across the country are enjoying the fun of the game while advancing or settling down for their own point rankings, and they are happy or dancing.

Zhejiang Provincial College of Communication, Dormitory 315, Building C, Female Dormitory......

"Haha, I've won, I've advanced to the next one, and after two more fights, I'll be able to participate in the final battle in my district and win the grand prize. ”

"It's boring, I registered two accounts to sign up for the competition, but before I could fight two games, I was directly blown up by the landlord's bomb. ”

In the midst of laughter, the young girl who was waiting to advance to the next competition suddenly looked at her roommate who was leaning on the bedside reading a book, and said, "Xiao Xiao, you didn't sign up for the competition?

Moving her straight and slender thighs slightly, and changing to a more comfortable position, the girl replied: "With so many people participating, how can the grand prize be so easy to get, just play with it." ”

The moment she lowered her head, a shallow arc at the corner of the girl's mouth gradually bloomed, and she smiled brightly.

"By the way, Wang Shuyuan, have you noticed that the female voice in this game is a bit like Xiao Xiao's. ”

"When you say that, it's a bit like that. But then again, Xiao, if you really want to dub this game, I'm afraid your family can't agree, right? ”

The girl who pricked up her ears and listened to all this quietly probably thought of something, but she finally couldn't hold back, and laughed out loud.

………

Hangzhou Ali Company.

When Cai Congxin knocked on Ma Yun's office, he happened to hear a voice from the computer, "Wang Bang!"

Cai Congxin was stunned for a moment, then walked over with a smile and said, "Mr. Ma, are you also playing landlord?"

Ma Yun nodded lightly and said: "Don't really say it, this kind of little game is quite interesting to play, I just planned to try to see if this game is as popular as it is uploaded on the Internet, but I went in and played two handfuls, and after losing the happy beans of the day, I couldn't help it, and contributed a few yuan of income to our Mr. Gu, who had never met before." ”

"So, you're looking at the development of YY games?"

"It's important to say whether it's optimistic or not, but one fact that can't be ignored is that it's really on fire right now. And from the recharge channels launched on the YY game platform, have you found anything?"

Ma Yun didn't judge too much about the future of YY games, but suddenly changed the topic and asked about another thing.

Cai Congxin pushed the glasses on the bridge of his nose, thought for a moment, and said, "You mean, use Alipay to recharge and enjoy seven-day membership business." ”

Ma Yun's small eyes narrowed slightly, and said: "Using Alipay to recharge, there is membership business to send, it can be seen from this that the other party is consciously promoting the use of Alipay." This shows that the other party should have high hopes for the product Alipay, or in other words, the fundamental purpose of Mr. Gu to launch Alipay is to develop his Aigou shopping mall into an independent e-commerce platform. ”

Alipay's current cumulative number of users is at least more than 150,000, which is a large number, and it can play a key role for any start-up e-commerce platform. ”

Cai Congxin's meaning is obvious, what he cares about is in the hands of others, and he does not seem to have what the other party is interested in, and if he really wants to cooperate and negotiate, he will be in a relatively passive position.

Ma Yun didn't have much sadness on his face, shook his head and continued: "No, it's not all, the other party still has a lot of resources in hand, such as this YY game platform that has not been launched for a long time, judging from the current situation, it is a matter of time before it develops into a 10-million-level traffic entrance, and this traffic can also provide a lot of help for us."

As for whether to cooperate or not, we will talk about it when we meet, but I do not deny that I am looking forward to meeting Mr. Gu, and I have a feeling that this should be a more interesting meeting. ”

At the same time, at the headquarters of Shengda Company in Shanghai, Chen Tianqiao is also trying to play some small games on the YY game platform.

Six million registered users in six days, this number undoubtedly gave him a big shock.

Think about it, how long did it take for Legend, the most popular online game in China, to develop to 1 million users, and how long did it take to reach 300,000 people online at the same time?

This data was completed on the first day.

Browsing a post on the iOnline Game Forum that was frequently brushed by the "National Landlord Competition", looking at the legend's sudden decline in the number of online users due to the opening of the "Landlord Fighting Competition", Chen Tianqiao's brows furrowed slightly, and he remembered a little joke made by Gu Heng during the last call: share swap.

At the same time, Yanjing Lianzhong Interactive Network Co., Ltd. could no longer sit still......

From a series of data analysis, they already know that the approximate ability of the YY game platform to attract money is not terrifying, and it is even more difficult to catch up with the legend.

However, that number is a number that can only be red-eyed for Lianzhong, and it is also a number that makes them completely sober.

I used to think that Hengcheng Technology could not afford the long-term operation of a large platform, but now it seems that it has become a joke, not to mention the ability of YY games to attract money, that is, the membership function, I am afraid that in the future, it will bring tens of millions of revenue to YY games every month.

As long as you have money, what can't you do?

But what they can't accept, how did things come to this point all of a sudden?

The YY game that came out of nowhere, from publicity and promotion, to launch, has only been two weeks now. In just two weeks, the other party has completed the road that Lianzhong took several years to complete, and it has walked more calmly and chicly.

In the office, the senior management of Lianzhong looked at the data and fell into immersion.

Today, when the YY game officially opened the national landlord competition, the number of online people in Lianzhong fell to the freezing point, only less than 20,000, and YY games, at the peak stage of today's competition, the highest number of people online at the same time almost exceeded 2 million.

Such a huge gap, as long as everyone understands, Lianzhong is finished!

It's just that, as the company's top management, they feel that they can still be rescued, which is why today's meeting is here.

"As soon as the YY Games contest is over, we will also have a similar event, which should be able to attract popularity. ”

"What about the next one after the event is done? If you don't, won't all the users go over there?"

…………

"In my opinion, we should still start from the fundamental problem, where there is a deficiency, where there is an improvement, so that no one has me, and I have the best, it is possible to turn the tables. ”

In a speech, only the last statement that fundamentally solves the problem can be regarded as to the point.

It's just that the truth is understood, but I can't do it, and the words "no one has me, no one has me", are you sure you are not talking about the YY game?

…………

The outside world is surging, because of a sensational "landlord" contest that has caused a sensation on the whole network.

And within Hengcheng Technology, everything is not yet the time to enjoy the fruits of victory.

The first time to operate a game, although it is only a casual game of chess and cards, this is the first time for new and old members of the company, and it is also a relatively severe test.

But fortunately, in the days before the game, everyone has basically adapted to the work within the scope of responsibility, although it is not yet possible to do it smoothly, but it is also the peak moment of this YY game, which is the most stressful moment for the company.

On this day, in the entire Internet circle, you can see the topic of talking about the National Landlord Competition, this very popular casual game, stepping on the shoulders of Lianzhong Chess, so that the combination of Hengcheng Technology and YY Games finally ascended to a relatively high position in the domestic Internet industry.

After the competition, the number of registered users of YY Games was fixed at more than 7 million.

Without topicality, the user growth of YY games will inevitably not be able to maintain the previous growth scale of nearly one million a day, at this time, Gu Heng is not thinking about continuing to create any topics, but starting to take a solid foundation.

It can be said that the YY game platform is the achievement of stepping on the corpse of Lianzhong chess and cards, and the reason why Lianzhong is so easily defeated is, in the final analysis, the stickiness of the platform itself is not enough.

I remember that when Tengxun buckle faced the siege of chat software such as MSN and Xinlang UC last year, it was by no means the best in terms of product experience, but it had the last laugh.

The reason is nothing more than that the user has bundled the user based on the social circle built by the buckle product, and the user can experience more novel functions on other chat software, but there is no acquaintance to communicate, no matter how many tricks you play, it is also a good egg.

Therefore, what Gu Heng has to consider next is how to build the stickiness of the YY game platform for users.

It is true that it is difficult for a game platform to build a rigid need based on social networks in any case, but if users can invest more on the platform, then their recognition of the platform will be higher, and the possibility of being pried away by games of the same type will be lower.

Based on this consideration, after the end of the National Landlord Competition, there is an additional function on the YY game platform.