PS: I came back after the hanging needle, the manuscript was in a bit of a hurry, in order to send it out before twelve o'clock, it has not been revised, I recommend that you read the revised version tomorrow. Pen "Fun" Pavilion www.biquge.info

Membership business seems to be a simple two words, but it has a pivotal position in the entire Internet world.

Looking at the entire Internet world in China today, by 2003, there were very few enterprises that really had stable profit margins.

In last year's financial statements, Tengxun achieved profitability by pushing the deduction to the mobile dream network, and extracting a certain amount of traffic sharing fees through the number of text messages sent and received by users.

One of the future BAT three giants, Baidu is now only making a little money by providing Chinese search for portals such as Netyi, which can be said to be beyond his means.

Hengchuang's online trading platform has a profit model, but it only charges a meager commission, and with the improvement of the level of trading users, the percentage of commission is reduced, and in the long run, even if the scale of the number of traders expands, the overall profit space is difficult to appear more obvious growth.

From the above, it can be seen that most of today's Internet companies are still more dependent on the outside world and do not have a sustainable profit model of their own. Take Tengxun as an example, if Montnets doesn't cooperate with it one day, it will inevitably be beaten back to its original shape.

And this, compared to the huge number of users they have, is extremely incongruous.

Tengxun now has more than 100 million registered users, even if there are many cases of multiple accounts for one person, tens of millions of users are real.

There is also Baidu, as the largest Chinese search engine in China, almost every netizen needs to use it when surfing the Internet.

With so many people and knowing that users like to use their products, what keeps them bothered is how to charge those users who use their products, for what reasons, and in what ways.

It can be said that they have a gold mine in their hands, and they and their investors also know that the products in their hands should be more valuable, but they still lack a key to open it.

And now, as soon as Gu Heng's membership business comes out, it is bound to make many Internet companies bypass and awaken this treasure digging skill in advance.

The membership business may not seem surprising, but if you think about it carefully, it runs through many website platforms a few years later.

There are members on music websites, members on video websites, various members on Tengxun, and members on Baidu......

For an enterprise like Tengxun, which has a huge number of users in its hands, once this door is opened, the potential to erupt should not be underestimated.

Psychologically speaking, Gu Heng didn't want to be this promoter, because he knew how much benefit the simple idea of membership business could bring to Tengxun.

Yellow diamonds, blue diamonds, purple diamonds, all kinds of members, it can be said that in the memory of Gu Heng's previous life, Tengxun is an enterprise that has played the model of membership business, and he has awakened this attribute of the other party in advance, isn't it equal to an enemy?

But in the end, Gu Heng still decided to carry out the membership model on the YY game platform.

With the launch of the YY game, he knew that the time left for him to bury his head in development had basically entered the countdown.

This is inevitable, because YY games are different from online game forums, and the forums are more purely for online game lovers, which can be said to be in a remote corner, even if there is a little movement, at most it is a little splash in the game industry, and it is impossible to really enter another vast space.

Although it also belongs to the game industry, YY games are far from being comparable to the online game forum in terms of audience and diffusion, so to speak, once the YY game platform develops and has a certain scale, it will enter the club of tens of millions of users, which is equivalent to entering another level, and it will inevitably make Gu Henghe's business receive more attention.

At that time, the company's every move, not to mention the general attention of the entire industry, at least will be watched by people all the time.

In other words, with the launch of YY games and the current popularity, it has shrouded the company in a halo, no longer a small character that is not concerned, and there is no time and space for planning calmly.

In this case, Gu Heng's previous posture of slowly advancing is no longer feasible, because as the company enters a level, there are many uncertainties, whether it is for Gu Heng himself or for the company, there will be more challenges and opportunities.

The opportunity is because he finally has a product, and its topic is radiating to the entire cyberspace, which can be used to attract users on the entire Internet and develop and expand himself.

The challenge is that in that user war, there may be some characteristics of the product and other companies' products colliding, so you need to compete, or even life and death.

Therefore, in order to have more strength in the upcoming opportunities and challenges, he must accelerate his development and accumulate strength.

For a company, capital is strength, talent is strength, and fame is also strength.

The launch of the membership business, not to mention how much profit can be directly achieved by the YY game platform, at least there can be a stable development space, and there is no need to take into account the financial factors, and slow down the pace of progress.

Capital, for the company, is the source and driving force to promote the development of everything, and there is nothing to lack at this time.

You know, Renren, which is still in the state of research and development, may still need a lot of money to invest in it, publicity and promotion, server equipment, which one does not cost money?

Therefore, after investing regardless of the cost, Gu Heng now has only one more urgent idea, to make money!

Driven by this most simple idea, the YY game platform, on May 4, officially launched its exclusive membership business after opening the recharge payment channel.

Users who open membership business on the YY game platform can enjoy a daily quota of 10,000 happy beans, a name display with V characters, a richer avatar display, and the privilege of kicking people out of the room......

The core of all these things is only one point, which is to highlight the dignity of membership status, and you can enjoy all kinds of privileges to satisfy the vanity of players.

In online games, local tyrants can smash tens of thousands of dollars for a piece of equipment, in a sense, it is also to satisfy this kind of vanity and pleasure high up in the virtual world.

In the same way, in the YY game platform, the identity of a member can also meet some of the needs of many players in the virtual world, some are purely because of vanity, some want to receive the extra happy bean quota every day, and some are purely thinking that ten yuan a month is the same as pocket money, and it happens that Alipay still has a little balance in hand, so try one.

Of the 6 million users, more than 100,000 users who bound Alipay users to make the first deposit of game currency on the same day, and nearly 200,000 paid for recharge through mobile phone SMS.

Among the more than 300,000 paid users, there are more than 30,000 users who have opened membership services.

The membership business of 15 yuan a month is purchased by more than 30,000 people, and the net income is 450,000 yuan a month.

More than 300,000 people recharged Happy Beans, although they were all a few dollars, but they were also nearly one million earnings.

It is true that the income from recharging cannot be maintained at this limit every day, and some players may be able to use it for many days after charging once, and when the initial popularity of the game has passed, the enthusiasm for recharging in the future will also drop significantly.

However, Gu Heng believes that relying on the membership business and the income from player recharge, it is enough to support the initial operation and development of the YY game platform, and in the future, he is confident that he can take out more silver from the user's pocket.

At about five o'clock in the afternoon on May 4th, the "Full Name Fighting Landlord Competition" has entered the countdown, and in the office building of Hengcheng Company, Gu Heng is still thinking about a question: whether to launch a virtual mall for YY games.

If I remember correctly, Tengxun launched its own charging model in the real sense, which seems to be the function of character dress-up, and then uses it to attract players to recharge Q coins and open membership business.

The so-called membership must have privileges that are different from other ordinary users.

Although Gu Heng has pushed out the membership business, it is just an idea for Teng Xun, but if he launches the YY game mall and makes various character shows, virtual pets and the like, it can certainly deepen the attractiveness of the platform itself and the ability to make money, but it is also equivalent to directly pointing out a bright road to Teng Xun.

So, he's still a little hesitant!

While I was thinking, I was in my mind when the phone on my desk rang.

"Boss Gu, I want a YY game member, and my wife wants it too, you can do it yourself." ”

As soon as he heard this, Gu Heng didn't even need to look at the caller ID to know who it was, and said with a smile: "Then next, do you want to directly appoint a regional champion who fights the landlord for you." ”

"That's a good dare, Lao Gu, if you really let me win the championship, I don't have to say, please eat. ”

With a hippie smile on his face for a while, Gu Heng turned around and asked, "Huazi, how is the school situation now, there is no big mess!"

"It's not a mess, but there are a lot of interesting things. But let's say okay first, to amuse you, you have to rush two YY members for me. ”

In the past few days, his busy feet have not touched the ground, and Gu Heng's whole spirit has been tense, and now he finally has some fun, and said with interest: "Okay, deal!"

On the other end of the phone, Liu Hua began to talk about several interesting things on campus that he knew.

The first is that a senior girl who was interning abroad came back to school to get her graduation certificate, but she was quarantined as a "suspected SARS patient" because she had a fever.

Originally, this was nothing, but coincidentally, this female student had a bit of a temper, and after being ruled out of suspicion and coming out of the hospital, she immediately wrote a long and large film, criticizing the matter on the school's official forum.

There are many reasons for this:

Second, because of this delay, she missed the opportunity to go to a certain place for an interview, which is ruining her future.

Second, without asking questions about the situation and investigating clearly, she was directly treated as a "SARS patient" and quarantined, which was too barbaric, but it happened in a higher education institution that teaches and educates people.

…………

sprinkled more than 1,000 words, bitterly counting the behavior and practice of the school and the leaders who lacked thinking, it can be said that they did something that many students wanted to do but did not dare to do, which once aroused heated discussions among students.

The second thing is that in order to consume the students' excessive energy and physical strength, the school has recently held a lot of activities, but the effect is not obvious, and some male compatriots seem to be particularly energetic.

There was a pair of wild mandarin ducks fighting in the field by the leaders of the school's discipline department to inadvertently bump into it, and the next day the school radio specifically criticized this matter, although the name of the pair of hard-working mandarin ducks was not named, but it also caused a lot of waves.

After talking about the recent situation of the school, Liu Hua suddenly changed his words and asked, "Old Gu, guess what, what is the most lively activity in the school now?"

Gu Heng joked half-truthfully: "It won't be like you, just fight the landlord when you are idle!"

"How do you know?"

Liu Hua was shocked and said: "Don't say it, just our dormitory building, but anyone who has a computer, one counts as one, and they all participated in the YY game on the landlord competition, according to the grapevine I inquired, the dormitory next door, including the girls' dormitory, there are many people who play YY games." ”

Gu Heng knows that YY games are very popular now, and even today, they are still maintaining a growth rate of tens of thousands of users per hour.

But to what extent is it so popular, Gu Heng doesn't have a specific standard for the time being, and he said: "You kid, shouldn't you have deliberately used these words to praise me because you took my membership?"

"I need to tease you, you think two YY members can buy me, let me tell you, then you really think highly of me, to buy me, one is enough, and use two?"

Accustomed to his occasional tricks, Gu Heng didn't give him room to continue playing, and asked, "Then you stand in the perspective of a player and analyze the platform of YY games." ”

"Analysis, how to analyze? Brother, do you want to see my jokes, just my little catty, put it on you, it's not Guan Gong playing with a big knife in front of him, Lu Ban playing a big saw in front ......of the door, lighting a lantern in the toilet, and the old birthday star hangs himself."

"Stop, stop!"

The voice on the other side of the phone was like a magic sound, Gu Heng hurriedly stopped, and said: "I'm not joking with you, I really asked you to give me a little advice, after all, sometimes the authorities are confused, and the bystanders are clear." ”

"Really?"

"YY members are gone. ”

"But I really don't have anything to say, although, I also studied the computer industry, but the page design of YY games, as well as the background layout, every place looks like a master's pen, and I can't catch up. As for the above games, it is also fun to burst, one is easy to use, and the other is interesting to play, several students in our class used to play on Lianzhong Chess, and now they are all changed to the YY game platform. ”

Liu Hua muttered a lot, stunned that there was no online, just when Gu Heng wanted to say forget it, he suddenly said: "If there is really any shortcoming, it is that the people who play cards with you are all strangers, and they lack some fun of interaction." ”