Chapter Thirty-Nine: The Team You Want
Gu Heng has been very busy lately, and he is very busy!
A lot of things in the studio are waiting for him to deal with, Jiang Cheng is a technical coffee all of them, and he has no particularly deep concept of the studio's development plan, profit points, and how to operate it, which can only be controlled by him. Pen, fun, and www.biquge.info
At the beginning, he thought about continuing to spread a big booth to recruit people, backed by the huge talent market of Hunan University, as long as he was willing to spend money, it was not too difficult to bring in a few administrative and marketing talents who were preparing for internships, but after considering the labor cost, he could only dispel this tempting idea.
Good steel to be used on the blade, he currently has only hundreds of thousands of funds, in order to survive the initial stage of no expenditure, he can only recruit a few more technical talents.
If the administrative, marketing, financial and other departments are improved, that little money will not last long.
Therefore, he could only give full play to his advantages, shouting the propaganda slogan "Difficulties are only temporary, and the future will be bright in the end", and forced several technical nerds in the studio to come out to run the business.
Although the campus takeaway network is still setting up a platform, the preliminary work must be carried out, such as the entry of cooperative businesses, which must be discussed one by one.
This is a rather time-consuming and labor-intensive process, in fact, the start of any website is similar, and there is no fame in the early stage, how to attract merchants to settle in?
There is only one answer: free!
Go deep into the grassroots and communicate with all the restaurants within a radius of one kilometer of the school, which means that you can help them carry out free publicity and let students order takeaways here, but the premise is that it must be delivered in the shortest possible time, and once the number of single orders exceeds 10 copies, appropriate discounts and reductions should be carried out.
There are tens of thousands of students in Hunan University, and with their living expenses of no more than 500 per month, a takeaway can be cheaper for a piece and five cents, which will be very attractive.
And for those who are not bad for money, home delivery is a good breakthrough, think about the black queue in the canteen when you arrive at the meal, who doesn't want to wait leisurely in the bedroom for the hot meal to come to the door automatically?
Among this huge target users, even if only some students choose to order takeout every day, it is a large order for a small restaurant, and the key is to help promote it for free, and it is impossible for restaurant owners not to be tempted.
After a few days of business, Jiang Cheng was tired enough to choke on several technical nerds with relatively weak physique, and in addition, it was very incomprehensible.
At a dinner, Jiang Cheng finally asked everyone's heart: "Lao Gu, you said that we run around the restaurant near the school every day, what are you trying to do, you create a platform for them to promote for free, what does the studio rely on to make a profit?"
Old Gu, this title is only called by Jiang Cheng in the studio, he is in the way of face, he feels that Gu Heng is several years younger than him, and he can't pull his face and call the boss or boss like everyone else.
What are you trying to train from a ragtag army to a regular army!
Gu Heng thought so in his heart, but he couldn't say that.
He knew that all the studio members, including Jiang Cheng, were a little confused now, and they were also from the famous university of Xiangda, if they were busy working for a project with no prospects, they couldn't help but wonder, was it worth it to follow Gu Heng in the first place?
Therefore, he felt the need to boost morale, although he was not sure whether the launch of the food delivery network would have a future, but as a leader, he could not show timidity, he had to convince the people below that it was absolutely right to follow him.
Otherwise, as soon as the hearts of the people are scattered, the team will not be easy to lead!
He stood up as the leader, and said in a deep voice: "Lao Jiang, let's not consider profit first, you analyze it, as far as our Xiangda is concerned, will there be an audience for the takeaway network?"
didn't take the initiative to explain, but opened his mouth to ask rhetorically, this is a point that Gu Heng learned in the workplace.
When asked by a subordinate and hurriedly taking the initiative to explain, it will appear that as the leader of the team, he is not calm enough and does not have enough ability to control the team.
On the contrary, asking rhetorical questions in a high profile, and then revealing the answer step by step, will make it appear that he has already made a decision, and it is even more compelling.
It's not that he is scheming, but his age is here, and in the face of a group of arrogant Hunan college students, if he does not seize the opportunity to establish leadership authority, it will be difficult to convince the public in the long run, and he will not be able to buy respect and people's hearts by relying on a month's salary.
Jiang Cheng faintly felt a trace of oppression from Gu Heng's eyes, subconsciously straightened his body, and said after thinking for a while: "According to your concept, the core point of the promotion of the takeaway network is group purchase discounts, which is very attractive for student groups with only a few hundred yuan of living expenses per month, after all, if a takeaway can be cheaper by one dollar, it will be about the same price as the big pot dish in the cafeteria, and at the same price, whoever chooses it must choose a small stir-fry." However, it also has its limitations. ”
While Jiang Cheng was organizing his thoughts, Gu Heng looked confident as expected, nodded and said, "Well, it's to the point, go on!"
"First of all, the biggest constraint is the order process, he must be carried out on our takeaway network, but the current computer penetration rate of Hunan University is not high, even if we publicize it in place, students are also tempted, how to place an order is a troublesome thing. There is also a preferential strategy for group buying, which has a premise, if the order reaches a certain number, the restaurant owner will accept the price reduction and delivery if he thinks about small profits and quick turnover.
Therefore, its second constraint lies in how to let students place orders at the same time as much as possible, if there are too few orders placed for a restaurant in a period of time, the restaurant owner will not give discounts, and if you want to have a large amount, you may have to wait for a long time, so that the users who ordered food in front of them will be impatient, and after one or two times, they will not choose to continue to use the takeaway network to buy in groups. ”
"Well, the analysis is in place!"
Seeing that Jiang Cheng was over, Gu Heng first nodded affirmatively, then looked at the other people and said, "Do you have anything else to add?"
What answered him was a few people shaking their heads blankly.
Gu Heng was not surprised, in fact, Jiang Cheng, as a pure technician, was already a little surprised to think of this, if other people could also cover everything, he would be suspicious: all of them are such demons, with technology and ideas, what are they trying to do when they all come to join their own small studio?
"Then I'll talk about the solution to the two points that Lao Jiang just mentioned, the first point, there is no computer, it is inconvenient to place an order, which is not difficult to solve.
People are social animals, they all have social circles, they don't have computers, there will always be someone in the dormitory, right? Even if there is no dormitory, there will always be a dormitory next door, right?
Our school dormitories are all in the same class and college, and they are familiar with each other.
As for the second point, in fact, the solution to the first point just now can also solve the second point, the same class and sleep, are all in and out of class together, right? When it comes to meals, if you want to enjoy the preferential reduction of group purchases, you can not pull your classmates to place orders together. ”
Speaking of this, Gu Heng took a sip of water to moisten his throat and continued: "Of course, in order to ensure that student users can place orders smoothly and enjoy group purchase discounts, they can also work hard from other places. We can open a special hotline to help place orders, generally this part of the user will not specify a certain restaurant, will only specify a certain dish, so that we can allocate this part of the order to other orders, for example, a restaurant has placed nine orders, and one is still short of buying at the group purchase price, I will allocate the orders placed by the phone to this, wouldn't it kill two birds with one stone?"
None of the people present were stupid people, Gu Heng's words opened their minds, and everyone seemed to have opened up all of a sudden, and began to propose various measures to check and fill in the gaps.
For example, although ordering a meal is an instant consumption, a small transition time is still within the scope of acceptance, you can play a fifteen-minute wave of group purchase publicity under the page of each restaurant, and carry out a countdown reminder, when the time comes, the number of orders does not reach the reduction and exemption conditions, you can choose to enter the next wave, or choose to change restaurants, and other companies have reached the preferential conditions of group buying.
…………
Seeing that the atmosphere began to slowly become warmer, Gu Heng had a smile on his face, he was very satisfied with this situation, and this was what he wanted.
After all, his wisdom alone is limited, even if some very hot projects are directly and completely copied, it may be caused by subtle differences in time and place, etc., and it is completely impossible for him to consider all aspects alone, but if he relies on the whole team, he can minimize loopholes and mistakes.
Only such a team that can diverge in thinking to check and fill in the gaps with a little bit of appropriation is what he really wants, and he can rely on the team that has opened up territory in the Internet field.
I believe that with this practice, even if the campus takeaway network does not achieve the desired results, he is confident to lead everyone to succeed in the next project.