Chapter 40: Be prepared for danger in times of peace
Watching everyone's heated discussion, Jiang Cheng always smiled slightly. Pen, fun, pavilion www. biquge。 info
Gu Heng deliberately ordered him to analyze the advantages and disadvantages of the takeaway network just now, and he had seen some intentions so far, and he was not unhappy, but happy to see it.
In fact, before today, he only recognized the good salary given by Gu Heng, but now, after seeing Gu Heng's wrist, he began to seriously consider, is such a bold and capable leader worth investing in?
So, he wanted to make sure!
Seeing that the discussion was coming to an end, Jiang Cheng spoke: "Lao Gu, what will we rely on to make a profit after the launch of this takeaway network?
Yes, the topic has come full circle, and it has come back to the original point, how to make a profit on the website!
That's right, the construction of any website, talking about everything else is false, in the final analysis, it is necessary to talk about the profit point.
Gu Heng did not avoid the topic this time, and said confidently: "The free publicity and promotion in the early stage is just a bait, and when the fish are hooked, the profit point will arrive." ”
Jiang Cheng is very skilled in technology, and he can say a thing or two based on the analysis of the technical level, but when it comes to specific marketing planning, he is a rookie, and he shook his head and said: "Tell me more details!"
"Think about it, if this takeaway network is done well, and a store can sell hundreds or even hundreds of takeaways every day, what will happen to him?"
"Of course I'm happy to make money!" One of the people present was a rectum, and he rushed to answer without thinking.
"Then I'll open a comment section on the website to add some material to this store, so that he has no business. Then put another store in the most prominent recommendation position on the page, and let the other store do business, what do you think will happen to that store?"
Gu Heng's persuasion finally took effect, and after everyone understood, they only had to admire this leader who was a little black-bellied.
Free publicity in the early stage, paid promotion in the later stage!
After saying that this idea is actually very ordinary, but before it is broken, everyone just can't grasp this key.
Jiang Cheng said with emotion: "Have you already thought of this trick? According to what you say, if those restaurant owners want to do well in the future, won't they have to line up to pay money to our website, let us put the recommended position of their store in the most conspicuous position, and let us check the comments for them as much as possible, so as not to let negative reviews affect business." ”
Gu Heng was not very proud, such a marketing strategy would be rotten after a few years, he could only be regarded as standing on the shoulders of giants and picking fruits, not to mention any innovation.
If it weren't for the fact that today's Internet industry is limited by many factors such as technology, he would have been able to play a lot of tricks, not just to charge hotel owners a certain amount of promotion fees.
Seeing Jiang Cheng and the others' eyebrows fluttering, there seemed to be some expansion trend, and he began to ring the alarm bell: "Don't think about things too well, after the website platform is built, there are still many problems faced, such as promotion, this is the top priority, and it is also a hard battle, it can be promoted, there are many user groups, we can occupy the absolute home advantage, and the hotel owners have to queue up to pay, on the contrary, there is only one way back for our takeaway network!"
The words were not thoroughly explained, but several people here understood that if a takeaway network does not have users to order food, what is the use of asking him?
Seeing that there has been a good start and the profit model is gradually clear, everyone doesn't want to end their first business in their lives hastily, and they start to think hard about promotion strategies!
"Okay, let's not talk about this for now, anyway, the platform hasn't been built yet, so you can brainstorm and think about strategies slowly. But I can give a promise to cheer everyone up, once the takeaway network platform is successfully promoted in Hunan University, the bonus of everyone here will be considerable!"
Gu Heng began to draw cakes to satisfy his hunger, this time it was not a virtual game, but a genuine temptation of interests.
He has thought that if the takeaway network is promoted, only in the "food" that everyone needs can we save enough users, and the more users, the more tricks to play, such as KTV, bicycle and other play factors, can be slowly incorporated into the group purchase series of the campus takeaway network.
How much can a few dozen restaurants charge for a month? The one with the best business will pay 1,800 a month, and the sum will not be enough for his salary.
But as long as the plate is made and other projects are included, the income will be considerable under the small profits and quick turnover.
At that time, the campus takeaway network should also be renamed, and it will have to be called the campus group buying network!
…………
Recording restaurant information, taking pictures of the specialties of each restaurant, and finally sorting and archiving them one by one has become the daily routine of all employees of Hengchuang Studio.
After five days, the studio recruited several people one after another, and finally it was full, and there were eight people in total.
Except for Jiang Cheng, a graduate student, and Li Ming, the other five were all senior interns, who were abducted by Gu Hengkengmeng.
He used a trick from beginning to end, drawing the flatbread as fragrant and crispy as possible, the kind that makes people drool at a glance.
Of course, few of them are really stupid to be admitted to Hunan University, if it weren't for Gu Heng's front-line combat in the past few days, he has shown "unfathomable" hard power in interpersonal handover, marketing planning, and software programming, and several technical nerds who joined later may not be willing to follow him, after all, Xiangda is a golden sign when looking at the whole country, and he doesn't have to worry about finding a good company internship.
With more people, Gu Heng's pressure not only did not reduce, but became heavier.
If there are many people, it is necessary to make overall planning in all aspects, and try to make everyone shine.
The most important thing is that the wages to be paid have also increased, and he is afraid that the little money in his hand will not last until the day of the victory of the Anti-Japanese War.
How to save expenses has become a problem for him!
He has calculated that the monthly salary of the studio, plus water and electricity, basic office equipment purchases, and food and other expenses, the monthly expenses are at least 40,000 yuan.
And the deposit in his hand is less than 300,000, if there is any accident, such as the death of the takeaway network, his capital chain is estimated to not last until the day when the game trading platform is officially launched.
If you don't have money in your hand, you don't have a bottom in your heart!
The entrepreneurial experience in his previous life made Gu Heng more cautious in dealing with things, and he didn't like uncertain factors, so he began to take precautions, wanting to add more confidence to himself.
After thinking about it, he finally put his mind on game equipment, which is currently the only channel where he can quickly see the money situation, and no matter how bad it is, he can temporarily solve his urgent needs.
But there is also a problem involved, if you want to have a large number of excellent game equipment, you can't do without game plug-ins, and he doesn't want to be exposed to people he doesn't trust by relying on the gray means of making money by plug-ins.
It's not that he wants to maintain a glamorous image of an entrepreneur, he is not so tall, but he instinctively doesn't want to let himself have a little tail to be caught by others.
Therefore, how to operate it needs to be carefully considered.