Chapter 255: A Different Scenery
?? 7?? #A?@?3?b7n??}'??|@0@? {v^c??.? j/?? 6????? Managing software is the first pot of gold that Gu Heng has made, love online game forum, is the foundation of the company's start, and the game trading platform is the company's first real profit project!
These products can be said to be the company's earliest products, but they also have the smallest development potential, due to the fact that Gu Heng did not have enough funds, nor a mature technical team, nor enough capital to resist other people's plagiarism and copying, so he could only choose some fields with low entry thresholds and quick results, even if they were copied in the past, they would not be too distressed. Pen, fun, and www.biquge.info
In other words, in Gu Heng's eyes, although these products have a head, they do not have too long-term development potential.
Network management software, with the gradual expansion of the domestic Internet café market, it is difficult for Hengchuang network management to maintain a monopoly for a long time, not to mention, with the occurrence of an Internet café security accident that shocked the whole country last year, the country began to introduce relevant regulatory laws and regulations, resulting in the system of units will also launch similar software in the name of supervision, Hengchuang network management software is facing this "general trend", after all, it is difficult to make a big difference.
As for the forum, the innate pattern determines its upper limit of development, look at a few years later, where will there still be a shadow of the forum in the mainstream circle of the Internet?
The game trading platform is similar, in the previous life, although the earliest game trading platform occupied most of the market for a long time, but with the launch of a trading platform similar to the treasure pavilion by game companies such as Wangyi, and Taobao also entered the game equipment trading market, the influence will inevitably gradually decline.
Based on this premise, Gu Heng felt that it was better to change hands as soon as possible when these products had almost exhausted their potential and could not promote his career to a higher level, so that they could not only collect manpower, but also exchange sufficient funds to adjust the industrial layout, go deeper into areas with more development potential, and create a comprehensive industrial group that can be tied to each other.
For example, video sites, for example, in the field of games......
These fields are the mainstream of the Internet in the future, and they are also products that can really be used to have enough users and endure for a long time.
As long as there are several such products in hand, under the mutual binding, the prototype of the big platform will come out, and it will be possible to compete with the BAT three giants in the future.
In the past, Gu Heng had been suppressed and did not do anything because of lack of funds, lack of sufficient technical reserve team, and lack of sufficient strength for fear of being stolen by others.
But today, the time is almost ripe.
YY game platform, a popular platform of tens of millions of users, has given him a certain confidence, with this product that can be called a big platform in today's era, his ability to resist risks has increased greatly, and his aggressiveness has also been upgraded to a level, and he has the ability and qualification to expand to other fields.
At the moment, everything is in place, but there is still a lack of funds.
If you have funds, you can quickly expand the technical team, strengthen the technical reserves, and rely on the concept in his head to launch powerful products and become a pioneer leading the trend of the times.
At the same time, he also needs strong strength to be able to hold on to the fruits of victory that he already has to be coveted by outsiders, such as the shares of Ali and Alipay.
After the slimming plan was set, Gu Heng's top priority was to find a suitable buyer for it.
And the first choice, naturally is Shengda, the other party relies on the legend to earn a lot of money, and itself occupies 30% of Hengchuang's shares, on strength, on demand, plus the previous pleasant cooperation and friendship, is undoubtedly the best candidate.
In addition, NetYi can also be regarded as an alternative, as the other party is an old giant among Internet companies, and is now beginning to lay out the game industry, and must also be interested in the combination of iOnline Game Forum and Game Trading Platform.
…………
Financing and slimming down, this is all Gu Heng's work in May and June.
Financing is the first plan to be proposed, but the slimming movement is ahead, Gu Heng considered, if you can sell these products at a good enough price, then in the choice of financing, you can give up as few shares as possible.
That's true at first, but sometimes, plans don't keep up with changes!
This variable comes from Shengda!
When Gu Heng threw out his intention to transfer several products mastered by Hengchuang, Shengda did show great interest, and this interest was a bit beyond Gu Heng's imagination.
Soon, Gu Heng figured out the reason for the matter, and Shengda was ready to go public!
Didn't Shengda in the previous life go public in 2004?
Although he doesn't quite understand why Shengda, which has sufficient cash flow now, chose to go public for financing, he understands that at this juncture, Hengchuang in his hand has the possibility of sitting on the ground and starting the price.
Love online game forum, now the largest game forum in China, game trading platform, the first in China, and the largest online trading platform for game equipment in China!
These two names can not only add a lot of aura to Shengda, which started with games, but also make a big plate and increase the chips in your hand.
More importantly, it can also give the capital market an endless imagination space: Shengda's acquisition of the largest game forum in China is like a tiger with wings, and it is very likely to dominate the domestic game market in the future.
After realizing this, Gu Heng asked Josie, who was accompanying him, to adjust his negotiation strategy in time.
The principle of Hengchuang remains unchanged, but it is not all in the form of cash transactions, but in the mode of winning the majority of equity and cash.
He didn't know the market value of Shengda when it was listed in 04, but he knew that after Shengda was listed, Chen Tianqiao would have a net worth of more than 10 billion yuan in the next two years, and occupied the throne of the richest man in the mainland for several consecutive terms.
After a few days of negotiations, Gu Heng finally got 100 million yuan with the remaining 70% of Hengchuang's shares, as well as 5% of Shengda's shares.
Last year, around this time, Shengda won 20% of Hengchuang's shares with 36 million, with a total valuation of 180 million.
The same is 5% of the shares, Ali's 5% of the shares still need to be held and invested for a long time, and the 5% shares of Shengda are now quite valuable, even if they are not listed, they can be sold at a high price casually.
Now that 03 is less than halfway through, Shengda relies on the legend, and its revenue has exceeded 300 million, and the annual revenue will likely exceed 600 million.
It can be said that this is a hen that lays golden eggs.
Based on Josie's approximate valuation, if Shengda goes public next year, it will be able to guarantee a revenue of such specifications, even if the game has a short life cycle, its market value can at least exceed three billion.
In other words, the five percent of Gu Heng's shares, if he holds them for more than a year, can be worth at least 150 million.
However, Gu Heng knows that these five percent of the shares should be worth more than this money, if Shengda was only valued at three billion when it was listed in 04, what would Chen Tianqiao do to grab the position of the richest man in the mainland?
And with Josie's understanding of the financial market, even if there is a deviation in the valuation of Shengda, it should not be too outrageous, so that there is only one answer left, 04 Shengda, the game revenue has not decreased, but has increased, and finally supported its valuation of more than 3 billion.
After a few days, a stone fell to the ground, and Gu Heng's tense nerves relaxed.
It was still the Shangri-La Hotel he stayed at last year, and through the floor-to-ceiling windows, Gu Heng looked at the brightly lit Bund scenery in the distance, and seemed to see something different.