Gu Heng is very short of money, and what he lacks is not small money, but tens of millions or even hundreds of millions of big money. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The development of the company needs money, in order to ensure that the equity in Ali and Alipay is not diluted, it needs money, and if you want to use money to make money, you also need money.

Where does the money come from?

With the resources in Gu Heng's hands, the best way to get money is undoubtedly financing.

He also thought about taking out loans, but for the conservative banking system, for new companies such as the Internet, he would not be willing to give huge loans generously.

Therefore, Gu Heng finally chose financing.

Financing, on the other hand, is a rather sophisticated job, and the same shares, because they are overvalued or undervalued, may be a gap of tens of millions.

Therefore, in order to make Hengcheng shares as much as possible, Gu Heng must advocate the plate as much as possible.

Generally speaking, the valuation of a company by foreign venture capital institutions is more from an objective point of view, from the company's revenue, development potential and other aspects.

In the face of domestic investment institutions, in addition to objectivity, they often consider some other factors. For example, the company's background is very strong, the company's boss is very well-connected, and the company is sought after by foreign capital...... These aspects have the potential to drive an intangible appreciation of the company.

This is also the reason why Gu Heng asked Chen Jiming to come out as a companion, and also threw out the reason why YY games are valued by foreign capital, in order to indirectly raise his own value.

In terms of the grasp of capital, Gu Heng still needs to improve, but in judging the situation, he still has some experience.

Taking advantage of the situation to raise one's own value, this is the theme of this dinner.

The popularity of YY games, the introduction of Chen Jiming, the boss of Huatian, and the pursuit of foreign capital, these are all the potentials that Gu Heng leveraged.

As soon as the general trend came out, the senior management of several securities companies was a little unable to sit still.

"Mr. Gu, I don't know what the scale of your company's financing is this time?"

"Mr. Gu, just for our friendship, if you want financing, I will definitely support it, and I dare not say anything else, but I can guarantee one thing, the price offered is definitely not lower than that of foreign venture capital institutions. ”

…………

Listening to the tentative or intentional remarks of several people, Gu Heng first raised his glass and toasted, and then said unhurriedly: "This time, the company plans to sell about 20% of the shares for financing, and the financing scale is about 20 million US dollars. ”

The tone is light and fluttering, but the amount of information is a little scary.

Twenty percent of the shares, 20 million US dollars, which means that Gu Heng's valuation of his company is as high as 100 million US dollars.

At the exchange rate in 2003, 100 million US dollars, more than 820 million yuan!

How long has it been since YY Games was launched? It's only been less than a month, and even if the prospects are good, can it really afford such a high valuation?

Although the senior executives of several securities companies are veterans in the financial system, they can't help but feel a little drumming when they hear this, because in the final analysis, they live in a mainland city like Xiangshi, and they have no experience in investing in Internet companies, and they do not know much about the development trend of the Internet industry.

As an escort, Chen Jiming looked at Gu Heng's calm smile, and couldn't help but sigh for a while, he is also a young man, at this age, he can already talk about hundreds of millions of financing at the dinner table, but his own girl is ...... , eh, it would be nice if I had such a wonderful son!

Taking everyone's expressions into his eyes one by one, Gu Heng didn't explain much, in fact, he didn't think about talking about things with a simple meal, even if the share he left to several securities companies would not exceed ten percent, it would be an investment of tens of millions, and it was impossible to make this decision hastily.

The purpose of his trip is just to make a front stop, as long as the two foreign venture capital institutions contacted by Josie arrive, I believe that they will definitely take the initiative to come to the door at that time.

A valuation of 100 million US dollars, this is Gu Heng's bottom line!

If there is only one YY game, he naturally does not dare to expect to get this valuation, after all, the life cycle of the game is much shorter than those traditional industrial companies, and the stickiness of users is not as good as Tengxun's buckle, there are only 10 million users at the moment, and the monthly revenue is only 10 million YY games, which can't support a plate of 100 million US dollars.

But a YY game can't hold up, plus a few popular games? plus a gambling agreement, for example, in two years to achieve 20 million, 30 million, or even 50 million users?

Casual games can often be popular all over the Internet by relying on a very creative and novel gameplay, which is also Gu Heng's biggest advantage, and it is also the reason why he temporarily gave up getting involved in online games and specialized in this field.

As long as there is creativity, as long as there are users, casual games are not impossible to create huge profit margins.

Ali in 2000 was able to raise more than 20 million US dollars with more than 30 percent of the shares, last year Tengxun had nothing but users, and was able to be valued at more than 60 million US dollars when it was still in a state of burning money, he was very confident, it has a stable profit, the concept is very large, and the scale of users has entered the 10 million level YY game, and it is not difficult to obtain a valuation of 100 million US dollars!

After a meal, although Gu Heng did not directly receive the investment commitments of several senior executives of securities companies, it could be regarded as opening a door, a door to capital.

After making this connection, there are many things he can do in the future, such as the big bull market in 05.

………

In late May, the impact of SARS, which affected hundreds of millions of people across the country, gradually disappeared, and the nationwide epidemic has been basically controlled.

In the company, Gu Heng has held several meetings, and the theme of the meeting is only one: slimming!

It's not about people slimming down, it's about slimming down companies!

Count the resources in Gu Heng's hands, iOnline Game Forum, Game Trading Platform, Aigou Mall, Hengchuang Network Management Software, YY Game Platform, and Meituan, which has become deserted because of SARS, the starting point of Chinese Network that has just moved into Xiangshi, and Renren.com, which is still in the state of research and development......

Too many products often appear bloated, resulting in unclear authority, scattered manpower, the same input, but the effect on different products is very different.

Based on the above situation, when Josie first proposed and Jiang Cheng and others seconded it, Gu Heng agreed to the decision to slim down the company.

The purpose is to leave behind some industries that have fallen into development bottlenecks, have limited potential, and are not beneficial to the company's long-term layout.

It is not accurate to say that it is left behind, but to find a good seller on the premise that they still have a certain value today.

In this way, you can integrate human, material and financial resources and focus on other fields!