There are no eternal enemies in the mall, only eternal interests.

In the field of the domestic Internet, the first to rise is Xinlang, Wangyi and other portals, and then with the change of the times, Tengxun, which has been despised by Netyi and other enterprises, has risen strongly, becoming the most high-profile new star in the industry, Tengxun's huge number of users, so that they can see the trend of future Internet development, and it is the most reliable to have their own sticky users.

Therefore, in order to ensure their status in the rivers and lakes, Wangyi Xinlang and other companies have developed their own chat software, wanting to curb Tengxun to become bigger and stronger, while continuing to maintain their position as the industry leader.

However, time has passed, and when they watched the emergence of Renren.com and rise faster than Tengxun back then, they felt that the contradiction with Tengxun was no longer the main contradiction.

It is not denied that today's Tengxun still has the largest user group, but one fact that cannot be ignored is that it is too thin with only a little penguin, as for the personal space function launched some time ago, compared to the more open, and there are many celebrity users to win attention and attention of Renren.com, it has almost become a foil.

They are all industry insiders, they know very well where the strength of Renren is, the social platform created by Renren, the circle of friends built up by Renren has a high loyalty, just like they wanted to pry the huge user base of Tengxun before, if they can't fundamentally attract all the relationship networks built up by users on the buckle, they can't shake the foundation of Tengxun.

On the premise of having a huge sticky user, Renren, which already has tens of millions of users, is almost invincible, and at the same time, it also has many bright spots, with celebrities and other high-quality users joining, which can create enough hot topics, and the entertainment gossip of celebrities has always been a popular thing for the general public, which can keep users active.

In addition, Renren first opened up the channels of the two websites of YY Games and Qiqi Chinese.com, and it is said that it is now launching the "One Number Communication" strategy, wanting to open up the website channels of Easy Listening.com, Shengda Games, and some popular entertainment games, so as to achieve the strategic purpose of allowing a Renren account to log in to multiple platforms.

When that day comes, when a Renren account can meet the needs of users to socialize, games, listen to music and many other leisure and entertainment methods, I am afraid that a giant company at the top of the industry has already taken shape.

It is precisely in the realization of this crisis that companies such as Tengxun and Wangyi have chosen a truce, but have instead aimed their guns at Renrenwang, which now seems to be low-key, but is actually poised to go.

In view of this, Gu Heng's original plan to go to Hangzhou City to meet his future mother-in-law was also postponed.

No matter whether the cooperation between Tengxun and Yahoo and other companies is aimed at Renren, he must pay attention to it. The enemy is strong and I am weak, this is relative, in the eyes of Tengxun and other enterprises, Renren is a threat, on the other hand, if you look at Tengxun gradually growing, is it not a huge threat to Renren?

Two days later, at a meeting, Hengchuang embarked on a long-prepared strategy.

Just as Tengxun was preparing for a listing plan and announced in a high-profile manner that it would launch a series of close cooperation with Yahoo, Sohu and other websites, Hengcheng Technology launched a new casual game.

Happy Farm!

Quite a common name, the gameplay is also very simple, but it is such a simple little game, almost not long after its launch, it completely detonated the entire online platform.

………

Lin Heng is a college student and a small Internet celebrity, his popularity is due to his humor, and within a few months of opening a Renren account, he has written several classic lines that have been widely quoted.

For example, the one that has recently gone viral on the Internet: "Don't be obsessed with brother, brother is just a legend!"

After several retweets from friends, it soon became the most popular sentence on the Internet recently, and even many people used it as their own personality signature, even including several celebrities.

On this day, Lin Heng logged on to Renren.com, first went to the few female stars he followed, and then switched to YY Games, intending to finish today's free happy beans.

I ran over and took a look, dumbfounded, the website was actually being upgraded and maintained, and it would take half an hour.

In desperation, he had no choice but to continue to brush Renren.com, and he was still thinking about fighting the landlord in his mind, and he suddenly had an idea, and sent a circle of friends casually: "Eh, I have to find a housekeeper to do it, otherwise I can't control myself at all, and I lose thousands every day!"

There is no accident, as soon as the news of him, who has already paid attention to tens of thousands, came out, it soon attracted a group of green tea to watch, and they pondered in their hearts, feeling that this new Internet celebrity is still rich and handsome, losing thousands a day, not a hundred thousand a month?

Then, someone said, either implicitly or directly: "I'll be your housekeeper." ”

When there were as many as a dozen of these similar replies, Lin Heng replied calmly: "Eh, I lose thousands of happy beans in the YY game every day, and I can't love it." ”

As a result, the turning point of God on the Internet that day appeared, and there were originally only dozens of replies to the message, but in just a few minutes, there were countless follow-ups.

After Lin Heng brushed a wave of existence, he looked at the time, the YY game should have finished upgrading, and he was ready to run to fight the landlord.

Then, he saw a huge banner on the homepage of YY Games: Happy Farm, if it's not fun, you can come and beat me!

Oh, the tone is a little crazy!

When Lin Heng saw this propaganda, he suddenly couldn't bear it, with a little curiosity, and more with the psychology of looking for ballast, he downloaded Happy Farm.

And then, he fell!

is like what Xu Yaozu and a group of developers said during the closed beta: "If you haven't played this game, you will never think that it is such a boring and mentally retarded little game, which can really make people addictive." ”

Yes, addictive!

Happy Farm's vegetable stealing game, if you play alone, it is definitely the most boring and mentally retarded game, but if you have dozens of hundreds of people in your friend list, and they are all involved, then this game can be described in two words: poisonous!

Lin Heng was poisoned at this time, thanks to the huge user base of YY games, and opened up channels with Renren.com, and can transfer the circle of friends on Renren to YY games, when Lin Heng was playing this game, many of his friends also tried this game for the first time under the slightly arrogant propaganda slogan of Happy Farm, and under the guidance of the system, the friends who played were imported into the friend list of the farm game.

As a result, when Lin Heng was negligent and did not harvest the first batch of crops planted in time, so that a friend stole the fruits of his labor, he was angry and immediately clicked on the friend column to steal it back.

When he entered his friend's farm, his anger value began to soar, and he was so bad that he had all harvested, and he had already been upgraded to a level, and he had already planted first-class crops, could he bear it?

I can't bear it, I have to upgrade quickly, I have to keep an eye on my vegetable garden at all times, and I can't be stolen by that guy again.

"Wait, I have to call more people over, the more people there are, the more food I can steal, and the faster I can level up. ”

Thinking so, Lin Heng hurriedly finished harvesting the first batch of crops, sowed the second batch of seeds, pinched the time when the crops were ripe, and hurriedly ran to Renren to post on the Internet to gather friends, and then returned to the farm with lightning speed, staring at his own few acres of land to prevent the thief from caring for it again.

Such a scene was staged in turn shortly after the official launch of Happy Farm.

In just two days, Happy Farm was based on the YY game, which already has a huge user base, and spread at an eye-popping speed, and it was out of control.

The fire is very unexpected, and it seems to be a matter of course, this can make people set the alarm clock in the middle of the night in the previous life to get up in the early morning to steal vegetables, and there are people who spend money to hire people to collect vegetables and steal vegetables, which has become the main theme of everyone's Internet for a while, and Supergirl, who has entered the finals, was suppressed by it, and the topic of the upcoming Athens Olympics is not hot with the word "stealing vegetables".

In the past few days, many big names in the industry are also paying attention to the latest developments of Hengchuang, they have a hunch, with the cooperation between Tengxun and Sohu and other enterprises, and is about to open the road to listing, Hengchuang, which has been low-key for a long time, will definitely not be idle, I can't tell why, just a pure premonition.

It's just that what they didn't expect was that Hengchuang's action this time was just a game.

This is really surprising and a bit disappointing.

If it is to launch a large-scale online game, they can also understand, after all, Shengda's success is just around the corner, and if you follow this path, you may be able to become the next legend and earn millions a day.

But what does it mean to launch a casual web game at this time?

Even if this game can be like chess and card games such as fighting landlords, so that users will want to play for a while every day, or it is as novel as the "angry bird" launched some time ago, but in the final analysis, it can't change the fact that this is a casual game that can't make money, even if it is successful, it can neither create huge profits for Hengchuang, nor make Hengchuang go to the next level, in addition to earning some word-of-mouth, what's the use?

Is it still possible to divert traffic to Renren, which already has tens of millions of registered users?

But soon, they found that their idea seemed to be wrong, if it was just a relatively ordinary small game, it really couldn't affect the overall situation, but if the game rose to the level of a phenomenon, almost the whole network knew about it, and even five or six people out of ten were playing this game, it could play a big role.

As the CEO of Wangyi, Ding Lei went from disdain at the beginning, to hearing the overwhelming discussion of "stealing vegetables" on the Internet, and then to catching several employees playing games secretly during work hours when he went to work today, and it was the Happy Farm launched by Hengchuang. He finally couldn't contain his little curiosity, and when he returned to his office, he downloaded the game to see what magic it was.

Netyi itself also makes games,So Ding Lei is with a professional eye to investigate,As you enter the game page,He first scored the picture quality of the game page,Medium!But think it's just a page game,Immediately relieved,Can't compare it with the end game。

Then, he began to follow the system prompts, first importing his circle of friends on the Internet, this look, I go, why are so many people playing?

There are only sixty or seventy friends who follow each other online, but this import, I found that there are thirty or forty people in the list, which means that they have all played this game, otherwise it would be impossible to import it into this game friend list.

However, as the CEO of Netyi, the circle of friends on the Internet is not ordinary people, of which sixty or seventy percent are some management in the company, about ten percent are relatives and friends, and the rest are friends in the shopping mall.

After being taken aback, Ding Lei continued according to the system prompts.

First, I received a gift package for the newcomers, a few seeds, a bag of fertilizer, and then weeding and sowing!

After Ding Lei sowed the seeds, he looked at the harvest time, it took ten minutes, and there was just a bag of fertilizer in his hand, which he used directly, so that a zero-grade crop grass matured instantly.

After harvesting the grass on a piece of land, he upgraded to a level, and bought a first-level white radish seed to plant, which is different from the zero-level crop grass, the first-level crop white radish not only has a high income, but also extends the maturity time to fifteen minutes to mature.

Bored!

After trying it out, Ding Lei felt that this game was just like that, and the playability was quite average.

Just as he was thinking like this, the system probably guessed his thoughts: "It will take some time for the fruit to ripen, so let's go to my friend's farm!"

Ding Lei then remembered that he still has a lot of friends who are also playing this game, so let's go and see it.

Look at the rankings, the first one is nicknamed "Lavender", which has been promoted to level six, Ding Lei knows that the real identity of this lavender is the company's financial director, a young woman in her early thirties, beautiful, but not bad, is a high-achieving student who graduated from Huaqing University, has been employed in two domestic top 500 companies, and was finally poached by him.

"She plays this game too?"

Ding Lei smiled and shook his head, feeling a little unacceptable to this fact, this financial director usually looks a little cold, but he didn't expect to play such a low-level and interesting game.

Clicking into the other party's farm, he found that Lavender's farm had cultivated two more plots of land than his, and the crops planted were also level 6 tomatoes.

"While the master is not at home, steal some of his crops and go home. ”

As the system popped up this prompt, Ding Lei was stunned, hey, can you still play like this? Hey, it's kind of interesting!

smiled and stretched out An Lushan's claws, but the hint he got was: "The other party's crop still needs five minutes to mature, and you can't steal it for the time being." ”

Ding Lei, who discovered a new way to play, was not discouraged, quit the lavender farm, and ran to other friends' farms.

"Wow, this guy's crops haven't been harvested yet, hurry up and steal some home, well, the grass is finished, the insects have been killed, it's already a hair, go to the next one." ”

Ding Lei muttered, hurried to the next house, a reincarnation, it had been more than ten minutes, and when he returned to his farm, he was dumbfounded.

What's the situation?

Having just visited other people's farms, he knew that this 50% harvest was the minimum set by the game, that is, even if there were many thieves who came to take care of it, 50% would be reserved for the owner to ensure that the farmer would not lose his harvest.

"If I hadn't had this minimum, wouldn't I have come back now?"

Ding Lei thought about it carefully, it was very cool to steal other people's just now, but now it was his turn, and his mood was suddenly not so happy, he had to see that it was those guys who came to steal the fruits of his labor.

Hey, there's lavender, and there's that flower!

Well, as an employee of the company, I don't feel at ease at work during working hours, so I secretly played games and stole to the boss, so it's time to talk to them later. But now the top priority is to quickly upgrade to earn gold coins, reclaim more land, and plant more advanced crops, and everyone else is already at level six, hey, no, this will already be level seven?

No, you have to chase it quickly.

In this way, with the rhythm of the game, Ding Lei had been playing for more than an hour unconsciously, and when he finally rose to level four and reclaimed another piece of land on the original basis, the company's after-work bell rang.

Ding Lei came back to his senses, and he couldn't help but think in his mind: This game is poisonous!