This game is poisonous!

This is arguably the most intuitive evaluation of this game, and it is also the highest praise.

"The biggest magic of this game is that it perfectly combines the fun of the game with the social interaction. Growing vegetables on the farm is common sense in life, and applying this common sense in life to the game is not only interesting, but also able to make people get started and accept it as quickly as possible.

Of course, its biggest charm lies in the interaction with friends, and without this, it is also a relatively boring single-player game, and with this in addition, its nature completely changes.

The core concept of socialization is nothing more than interaction, communication and display, this game integrates the concept of social networking into it in perfect means, stealing vegetables from friends with each other, from the social point of view, it is interaction and communication, from the game point of view, to meet the small psychology of the player's heart for nothing. Who upgrades quickly and has a high level is the basic gameplay of the game, but there are also comparisons and displays.

With these factors, players are prompted to harvest their own crops and steal their friends' vegetables, and then reclaim the land in order to level up, and help their friends weed and kill insects, which perfectly combines social interaction with the fun of the game.

It can be said that its success is inevitable, and failure is abnormal, and it can only be said that it is definitely a genius who can come up with this idea. ”

Ding Lei tried to play this game,The next day he convened the game project department to discuss the happy farm,There is no fluke in any success,Although Wangyi is now doing a terminal game,But it also belongs to the game,Others can rely on a simple page game to make people want to stop,There must be a reason,Absorb the strengths of others,Turn into your own savings,This is the basic qualification that an ambitious company must have。

So, after some discussion, the game project department finally summarized the above answers, and finally concluded: a simple game, but a genius idea.

Ding Lei couldn't help but ask: "Then tell me, if we start to develop similar games now, is it possible to replicate its success?" For example, YY game farm, we can get a bath, ranch and the like, although we have been focusing on online games, but in terms of audience, the audience of online games can't be compared with this kind of hot casual games, if the company can also use this to create a game platform of tens of millions, it can play a great role in promoting the company's various businesses. Besides, in my opinion, this kind of casual game is not unprofitable, just like the fertilizer that can promote the early maturity of crops, if it is sold as a prop, there will definitely be many people willing to buy it. ”

Ding Lei said, his eyes flashing with a palpitating light, which was the real reason why he summoned the game project department for the first time today.

With Tengxun and Renren successively creating such a platform, he has realized that this is the foundation that will allow enterprises to gain a foothold in the Internet field in the future.

And their own portal, the vast majority of users are liquid, you can come to the net to shop, if tomorrow Xinlang there is any exclusive news, may run there, so, the decline of the portal seems to be a foregone conclusion, he wants to make the net still ensure the status of the first echelon in today's Internet field, almost must create their own platform as soon as possible, cultivate their own sticky users.

Now, it seems, there is such an opportunity in front of him.

If you can copy a game similar to Happy Farm and create your own multi-million-level platform, it is possible to continue to lead the wave in the next era.

However, the idea was very good, but the words of the project manager made his heart half cold.

"The difficulty is not small, because we do not have the conditions of Hengchuang, because Hengchuang has a network of people, and has opened up a channel with YY games, which can import the relationship network of Renren into the game, because of the interaction of friends, it can make people want to stop. If we do it ourselves, we have to guide users to attract friends into the game, I'm afraid it will take at least a few months to slowly become popular, and in such a long time, if Hengchuang snipes, we can't resist it at all.

In addition, although this kind of game can become popular quickly, its life must not be too long, because the gameplay is too monotonous, just like if you eat delicacies from the mountains and seas, eating once or twice will be enjoyable, and repeating the same recipe every day, you will feel bored. Now Hengchuang is one step ahead, with its huge user base, it can tap the potential of this game to the maximum, but after the potential, others want to follow up, there is only a stump of cold rice, after all, the market is only so big, Hengchuang can attract tens of millions of users, which is equivalent to squeezing out all the market potential, and it is impossible for players to indulge in a completely similar game for the second time. ”

After listening to this, Ding Lei couldn't help but be a little discouraged, this is the benefit of having a big platform, like Renren and Tengxun, with its own huge user group, as long as there is a product on the market, it can spread quickly, and other companies have to promote step by step, go slowly, and good ideas will become someone else's wedding dress.

Wait a minute......

When Ding Lei was about to give up, he suddenly thought of something and said, "If you ask your game department to start developing a similar fishing farm or ranch game, how long will it take to work overtime?"

"But ......"

Ding Lei interrupted: "No, you just need to give me the answer." ”

The manager of the game project department thought for a while and replied: "With the blueprint of Happy Farm, if the entire game department is fully operational, it is expected to be about half a month at the shortest!"

"I'll give you ten days, I must let me see the finished product, during this time, the entire company's resources will be tilted like your department, you can recruit people from each department at will, in short, I want to see the results after ten days." ”

Ding Lei cut five days very strongly, in order to stimulate everyone's enthusiasm, he did not forget to add: "If you complete it on time, each person will be paid an extra month's salary as a bonus, and if you finish it one day in advance, each person will be given a bonus of 1,000!"

…………

For example, Ding Lei, a business CEO who usually manages every day, unknowingly forgets the time when he plays the happy farm, let alone other people.

There was no accident, Happy Farm was on fire, and it was a mess of the fire.

Because the game itself is embedded in the YY game, with the help of this 10 million-level platform publicity, the game was launched in just three days, and the number of downloads of Happy Farm easily exceeded 10 million, and in less than a week, the number of downloads has exceeded 20 million, and the average online time of each user is more than two hours, and, with word of mouth, its influence is still further fermenting.

Now, the hottest topic that everyone discusses on the Internet is the farm and stealing vegetables, the customer service over the YY game, the most complaints and suggestions received, are the props in this game, such as fertilizers that can shorten the maturity time of crops, in addition to signing in every day to receive, is it possible to recharge and buy?

"Did you steal vegetables today?"

"How many levels of your farm are there?"

"The alarm clock suddenly rang at three o'clock last night, which startled me, and when I opened my eyes, my wife had jumped next to the computer, shouting that she was going to collect the vegetables and steal them. This is not the key, what is even more pitiful is that the alarm clock she set is exactly the time when the farm crops are ripe, because the computer was delayed for a while, and as a result, her vegetables have been stolen, and there are people who are faster than her. This is not the worst pit, the most pitiful thing is that the next day, I was late for both work, and this month's full attendance award was in vain!"

This kind of discourse can be seen everywhere on the Internet, Happy Farm is becoming more and more popular at the same time, but also made a lot of jokes, it is not uncommon for people to squat in the middle of the night to steal vegetables, and it is not uncommon for people to steal vegetables at work......

Tens of millions of Internet users, almost half of them are addicted to this game. People have a herd nature, when someone around you whispers something in your ear every day, even if you are not interested at first, after a long time, you will try it with curiosity to see if it is as fun as the people around you say.

In this way, word of mouth spread, some celebrities went to try it out with curiosity and fell in, and some people who never played games couldn't resist their curiosity and fell into it......

The layman looks at the liveliness, and the insider looks at the doorway!

As players of Happy Farm, all they care about is whether the game is fun or not, whether the vegetables on their farm are stolen, how to level up quickly, and then they just bring all the friends around them over.

As an industry insider, companies that make games such as Wangyi Shengda analyze its playability, as well as why this seemingly simple game can be so popular and whether there is room for maneuver.

There is also Tengxun, who regards Hengchuang as the biggest competitor, and analyzes whether there are other strategic deployments behind Hengchuang's launch of this game.

Sometimes, it's often your enemies who know yourself best.

After Happy Farm quickly became popular, Ma Huateng and others, who were preparing a listing plan, immediately shifted their attention to Hengchuang, which had been low-key for a long time, and also held a high-level meeting.

"Have you ever played on the Fun Farm?"

This is the first question raised by Ma Huateng at the meeting, which is normal, as a competitor, if you can't even grasp some of the latest developments of your opponent, it will only make people laugh when you say it.

"Then let's talk about it, why is this game so popular? Hengchuang launched this game at this time, is there a plan for the next step?"

Ma Huateng's tone did not hide his vigilance.

I can't help but be vigilant, look at Gu Heng's family history, starting from the game forum, and then relying on the YY game to emerge, and finally launching the strong rise of Renren.com, every step of this step has a very dazzling hand, such as before the launch of the game forum, in the hottest legendary game at that time, the slogan of registering to send ingots, like the launch of the YY game, took out millions of cash to engage in a full-name landlord competition, and when Renren was online, it attracted users through star resources, and also advertised on the fast book in disguise......

In this scene, even as an opponent, Ma Huateng had to say a word of obedience.

What he is convinced of is not only that Gu Heng has been able to launch a series of eye-catching products that are favored by users, but also that he can quickly promote the products after they are launched, so that those who want to follow the trend and imitate have already firmly established a firm foundation and walked away before they can react.

In the face of such a powerful opponent, he couldn't help but be vigilant, and he had to think more about whether Hengchuang's move this time was anything to do.

There is a way that the truth becomes clearer the more they argue, and as they discuss and think about the worst of things, they speculate on an outcome that makes them frightened and uneasy.

Now that Happy Games has only been online for a few days, it has already had 20 million downloads, and it is foreseeable that it still has a lot of potential to be tapped. And with the attraction of this game to players, if Hengchuang uses this as a springboard to launch a chat tool and play some promotional slogans such as "fertilizer" for registration, the consequences will ......

This assumption is not blind, when Hengchuang launched Alipay, didn't it play the slogan of registering an account to send shopping mall cash coupons?

Now, with the help of the popular game of Happy Farm, it is not possible to launch new products while the situation is launched, but it is very possible.

If the speculation comes true, will Teng Xun be able to withstand this wave of menacing offensive?

It's scary to think about!

The circle of friends of the players in the Happy Farm is almost equivalent to the relatives and friends in the relationship network of Tengxun deduction users.

In the past, Wangyi, Xinlang and other enterprises launched their own chat tools, but they could not shake the foundation of Tengxun, because they could not pry the relationship network built by Tengxun users on the buckle, but now, Hengchuang has this ability and strength, if you give users a little sweetness, the consequences are unimaginable.

"Mr. Ma, no matter whether Hengchuang's next hand is what we think, we have to prepare for the worst, because this is already related to the life and death of Tengxun, without the huge user base of the buckle, Tengxun is equivalent to the existence of the name, so now we can only have a choice, invest all manpower and material resources, and develop a fiery game that is no less than Happy Farm in the shortest possible time, so as to tie up the users strongly, and not let Hengchuang have the opportunity to fight back with the help of Happy Farm. ”

How to develop a fiery game in the shortest possible time, which is no less than Happy Farm?

Although it was not explicitly stated, everyone here already knew in their hearts that you use the farm, I can use the pasture, the fishing ground and other fields, their ideas and the net Ding Lei thought together, they are all smart people, know what kind of shortcut is the best way to take.

"Yes, if we can also have a hot game that is no less than Happy Farm, then there is a chance to compete, Tengxun's current status quo is all supported by buckles, the product is too single, if there are some good products to bundle, Hengchuang wants to pry the buckle user group, it will be much more difficult. ”

Yes, we can't sit still, we have worked hard for many years to create today's foundation, how can we be defeated without a fight?

As long as this hurdle is passed, after the company is listed, there will be enough funds to develop more projects, such as the research and development of video websites in cooperation with Sohu, and then a rich product Tengxun Group, you can firmly grasp the user base of Tengxun buckles, with the help of this huge user group, Tengxun has the capital to compete with any enterprise.

Everyone's speeches made Ma Huateng, who had originally fallen into a strong sense of crisis, regain some confidence and said: "How long will it take to invest all manpower and material resources to develop a similar game?"

The project leader who was in charge of developing the buckle game pondered for a moment and said, "A month!"

"No, with the current degree of popularity and spread of Kaixin.com, a month is too long, half a month, at most half a month, I want to see the finished product, if you can get through this difficulty, you are the company's heroes, and I will personally take out one percent of the shares as a reward. ”

Compared with Ding Lei, Ma Huateng, who has a greater sense of urgency, is more bold, and directly gives shares, of course, compared with it, he is also more ruthless, and he directly cuts half of the time.

But there is no way, for the current Tengxun, the situation can be described in two words: every minute, every second counts!

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