PS: This chapter has not been revised, and I beg your pardon, this chapter is written in a hurry, and it may be a little watery.

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The latest version 1.1 of Happy Farm has only one more item shop than the original.

There aren't many things in the mall, which can be roughly divided into two categories, one is all kinds of fertilizers prepared for civilian players, set to three gears, ordinary fertilizers, intermediate fertilizers, and high-efficiency fertilizers, which can accelerate the maturity time of farm crops, while the other category, such as hunting dogs that take care of the farm to prevent their farms from being patronized by friends, dog food, and themed backgrounds, houses and other props, are prepared for some local tyrant players.

When he saw Hengchuang's latest props mall, Ma Huateng and Ding Lei, who had already met, analyzed it, and secretly exclaimed.

The essence of business is to make a profit, so it is understandable for Happy Farm to launch some paid props at this time.

And what they feel is also this, to be an ordinary person, to create such a popular game, tens of millions of players, must be thinking of squeezing as much income from players as possible, and trying their best to make a little more.

But Hengchuang launched the props mall this time, but the charge is very fair, like the kind of ordinary fertilizer that can shorten the maturity time of crops slightly, it is directly free of charge, and it can be purchased with gold coins obtained after the sale of farm crops, and those intermediate fertilizers and high-grade fertilizers, not only are they cheap, you can buy a lot of packs for a dollar, but also open the function of receiving some high-grade fertilizers for free to do tasks, in addition, the game also sets limits on high-efficiency fertilizers. For several stages such as large leaves, the fertilizer can only be used once at a time.

In this way, most non-RMB players can spend time to do tasks, or spend a few dollars, and will not open up the level gap with RMB players all at once, taking into account the fairness of the game as much as possible and ensuring playability.

It's easy to say, but Ding Lei, who has really done games, knows very well how rare it is to be able to do this.

You must know that almost eighty or ninety percent of the real profit of a game is contributed by RMB players, and civilian players may spend dozens of dollars for a game, while those local tyrant players can easily spend tens of thousands without blinking.

Hengchuang could have used the fertilizer that accelerates the growth rate of crops as a nugget to attract RMB players to spend a lot of money in order to speed up the upgrade, but the price of fertilizer is set so low, although it takes into account some civilian players, but the loss of profits is not small.

To take the simplest example, some civilian players are willing to recharge because of the cheap price of game items, which makes the entire paying group twice as large. On the other hand, if you raise the price of fertilizer by five or even ten times, abandon those poor players and specialize in RMB players, it seems that the paying group has shrunk significantly, but the overall income has increased exponentially.

Think about how many players there are in Happy Farm? That's tens of millions, how many local tyrant players should there be? With the current popularity of the farm and its attraction to players, if you specialize in this part of the market, tap the profit points as much as possible, and attract local tyrant players to spend money, I am afraid that at least hundreds of millions of dollars more revenue.

Hundreds of millions of profits, Ma Huateng and Ding Lei asked themselves, if they were ruthlessly abandoned, they would probably have to weigh it for a while. And Gu Heng, in order to take into account the fairness and playability of the game, gave up this part of the profits, which really requires a lot of courage.

But at the same time, they also saw Gu Heng's ambition, giving up part of the revenue, taking into account the playability and fairness of the game, what they got was naturally the more lasting vitality of this game, with the popularity of Happy Farm now, even if it supported for two more months and put it in the hands of Hengchuang, it could also have an immeasurable impact.

Just like now, Hengchuang took the opportunity to launch its own voice chat software YY by taking advantage of the momentum of Happy Farm, and issued a notice that each player only needs to download YY voice through the link address of Happy Farm to complete the registration, and complete the task of adding five friends, you can get the fertilizer reward of the farm, the more friends you add, the more generous the reward, add a hundred friends can even get 50 yuan worth of bonds, used to buy the corresponding props on the farm.

This simple move alone has already made Teng Xun restless.

Now the farm has more than 20 million users, and word of mouth, it is still growing at a rate of more than one million per day, if all these users are developed to YY voice, it is basically equivalent to creating a new Tengxun buckle, and it is tens of millions of users in a short period of time.

Thinking about some of the consequences, Ma Huateng already shuddered.

"Mr. Ding, let's talk about it, how do you plan to cooperate, as long as the conditions are right, I will agree to all of them, there is only one premise, the day after tomorrow, I want to see a game similar to Happy Farm, which will be launched on Tengxun's side. ”

Thinking about the overwhelming information about Happy Farm that he saw on the Internet today, Ma Huateng knew that he had no choice, he couldn't wait for ten days, he could only accept Ding Lei's conditions, even if the other party would open his mouth because of this.

"Since Mr. Ma, you have said so, then I will not go around the corner, I have only one condition, Happy Fishery will be transferred to you at an agency fee of 10 million, and the time limit will be three months, and after three months, it will be taken over by Wangyi. ”

Now, Ding Lei finally said his ambition to use Tengxun's huge user base to incubate his own platform.

At the meeting a few days ago, people in the game department said that Netyi did not have the foundation to quickly promote Happy Farm games, Ding Lei thought about it and still agreed with this point of view, but in the end, he still did not hesitate to let the game department immediately start research and development.

Because he sees farther than the people in the game department, it is true that Wangyi does not have the ability to quickly promote similar games, and even if it is developed, it is difficult to resist Hengchuang's sniping, but other companies have this ability.

So, he decided to take a gamble!

If you win the bet, it is possible to incubate a game platform of your own with the help of Tengxun's huge user base, and if you lose the bet, it is nothing more than a waste of more than ten days of manpower and material resources, compared with the gain, he thinks it is completely worth a try.

As a result, he won the bet, and in the face of the mortal threat of Hengchuang, Ma Huateng had no choice.

A few hours later, the two signed an agreement, the transfer fee of 10 million became 3 million, and the rest of the conditions remained the same, three months later, Wangyi took over the game, but the game port must be opened to Tengxun.

After the agreement was signed, the sun was setting outside the window......

At this time, Hengchuang, far away in Xiangshi, as usual in the meeting, at this critical moment, all the employees of Renren and Hengcheng Technology have invested 12 points of energy, as grassroots employees, busy with their own work, as a high-level, is busy formulating strategies, checking and filling gaps.

"Mr. Gu, according to the statistics of the background, as of 4:30 p.m., Happy Farm has exceeded 27 million, and the number of players who recharge and consume in the props mall has reached 1.0819 million, with an average consumption of 17.34 yuan per capita, and the highest consumption record for a single person is 5,846 yuan. ”

After Xu Yaozu finished speaking, the entire conference room fell into a brief silence.

Although there are all kinds of discounts in the open props mall today, and activities such as rushing ten yuan and giving five yuan coupons have been launched, more than one million users have recharged and consumed in one day, which is far beyond everyone's imagination?

You know, now is only 2004, online recharge consumption is far less convenient than later generations, in this era when online banking has not yet been popularized, the recharge mode of most games, in addition to point card recharge, is through SMS, fixed phone and other ways to recharge, although Alipay has been developed for a period of time, but because the use of online banking is more complicated, has not yet formed the mainstream.

But even so, on the first day of the launch of the props mall, more than one million user groups recharged and consumed, and the revenue on the day was nearly 20 million, which is simply a miracle.

You know,This is still currently engaged in activities,All users who register YY voice through Happy Farm can get a different number of fertilizer rewards,If there is no this activity,I'm afraid there will be more user groups to recharge。

Who says casual games can't be profitable?

According to the current trend, I am afraid that the revenue of Happy Farm, compared to the victory of the so-called daily gold, is exaggerated, you know, fertilizer props are consumables, although the price is set low, one yuan point roll can buy ten packs of high-efficiency fertilizer that can shorten the maturity time of crops 5 hours, buy only 3 hours of medium-efficiency fertilizer can buy 20 packs, but can not stand the use of more places.

On average, each user has seven or eight fields, from sowing to maturity to go through three stages, if each stage is all used to mature with chemical fertilizer, a player with eight fields can use up to 24 times a day of fertilizer, and a pack of high-efficiency fertilizer can be used three times, a day to use eight bags of fertilizer, that is to say, a consumption of ten yuan, in fact, is about the current level of users to use ten days and a half months.

That is to say, according to the current consumer group, one million calculation, each user recharges ten yuan in half a month, and that month, there is at least 20 million revenue, which does not include the consumption of those local tyrant players, just like today, the highest personal consumption record of the day reached more than 5,000, and it is naturally not enough money to buy fertilizer, mainly those used to highlight the identity of the herding dog, decorate the farm house ornaments, etc.

If you add these up, it is not difficult to have a monthly revenue of 30 million yuan just for Happy Farm.

Of course, this is only for now, imagine that in the future, when the user level is improved, one or twenty fields will be reclaimed, and more fertilizer will be consumed, and the total number of users will definitely grow simultaneously, possibly reaching 40 million, 50 million, by that time, how much profit should be in a day?

The only regret is that this kind of game is destined to be popular forever, legends can be popular for a year or two, while farm games, at most, three or four months later, player enthusiasm will decline, and after more than half a year, it will gradually decline.

Compared with some of the people here, Gu Heng is a little indifferent, having experienced that some games in his previous life could create hundreds of millions of dollars in revenue a day just by selling skins, and he will not have too much turmoil because of these current profits, in fact, in his eyes, what he has always valued is the influence that Happy Farm Games can bring, not its profits.

"Jiang Cheng, report on the situation over there. ”

YY voice's daily registration, this is the data he cares more about.

YY voice, although it follows the name of YY game, but for now, it is divided into the side of Renren Technology.

It stands to reason that YY voice and YY games are better compatible, just like Teng Xun in the previous life, buckle games embedded in buckles, buckle music, and personal space, etc., and then take YY voice and Renren as the two key pillars of the group.

There is only one reason why this is not done: the current Renren Technology is wholly owned by the group, while Hengcheng Technology has Sequoia Capital and other foreign investors who occupy a certain share.

"As of half past four o'clock in the afternoon, YY voice chat registered users, reached eight million, it is expected that this time tomorrow can break through fifteen million, in addition, after the user registers YY voice, the average online time is also more than half an hour, the user for the voice chat function of YY voice gave a very good evaluation, according to this, at most one month, the number of users of YY voice, will be basically the same as the current deduction. ”

The basic flat buckle, its deep-seated meaning is nothing more than to say that the users of the buckle have basically been dug up, which also represents the complete establishment of this victory and the end of the era of Tengxun.

Completely dry down Teng training, think about this result, everyone here is a little excited, when the time is one hand YY voice, one hand Renren network, in the entire Internet field, I am afraid it will be difficult to find a few companies that can challenge the status of Hengchuang.

"A month?"

Gu Heng shook his head and said, "Tengxun can't give us such a long time, so the key to really laying the foundation for victory is in the past few days." With the help of Happy Farm's publicity and activities, YY voice can indeed attract a huge user base in a short period of time, but it is necessary to let users take root as soon as possible, which is the most important thing. ”

…………

Gu Heng has never underestimated his opponents, Teng Xun has been able to come to this day, from a company that was despised by portals such as Wangyi, to being surrounded and suppressed by all parties later, and then to stand out, it is enough to prove a lot of things.

The lion fights the rabbit, and also uses all his strength, in order to be able to hit with one hit, he has also prepared for a long time, and it was not until the official development of Happy Farm was completed that he chose to shoot.

It's just that he thought that Happy Tengxun would soon take self-help actions or counterattack, but he didn't expect it to come so soon.

It has only been three days since YY voice was launched, and there is an additional game called Buckle Fishing Farm in Tengxun's personal space.

You farm and I'll raise fish!

Similar mode, similar gameplay, a discerning person will know at a glance that this is a typical plagiarism.

But for Teng Xun at this moment, what reputation is irrelevant, it is a matter of life and death, what else can I care about?