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…………

Happy Farm is online, just like in the previous life, as hot as imagined, Gu Heng's mood at this time can be roughly described by a song.

I planted a seed, it finally bears fruit, and today is a great day......

Just like the joy of the player harvesting the fruit on the farm, Gu Heng is also full of expectations.

Tengxun did not expect the mistake, Hengchuang's next move is to take advantage of the situation to launch its own chat software, stepping on the top of the company, one of the three giants of BAT in the previous life, so as to lay the foundation for itself to reach the top of the giant position in the Internet field in the future.

This is a plan that he has been planning for a long time, and it can be said that it is a plan that he has to do.

The social attributes of Renren and the communication attributes of Tengxun are similar and different, but there is no doubt that no matter which party becomes bigger and stronger, they will attack each other, because in the current entire Internet field, only they can shake each other's foundations.

Tengxun users based on the buckle to build up the relationship network, the net will these companies can not shake, but Hengchuang through the Renren network to build a circle of friends, this is a kind of hardly weaker than the buckle friends of the strong demand of social network, and there is a large degree of overlap between the users of the two sides, so Renren has the foundation that can destroy Tengxun buckle, and vice versa.

When both sides have the ability to threaten each other, even if there is no real head-on conflict today, their hostile positions are already predestined. The shopping mall is like a battlefield, and it is difficult to tolerate others to snore on the side of the couch, since you can't become an ally, you have to think about killing each other, so that you can sit back and sleep soundly.

Just like the Xinlang Weibo in the previous life, Teng Xun was not followed by the launch of his own Weibo, it was 2009, Teng Xun registered users have exceeded 500 million, with an annual revenue of more than 10 billion, a Weibo can add more help to Teng Xun who has reached the top, so that it does not hesitate to snipe Xinlang?

I'm afraid the biggest reason is not to expand business, but to worry that Xinlang Weibo will challenge Tengxun's status after it becomes stronger.

Strangling potential threats in the bud is the essence of the shopping mall game, and the reason why Tengxun has not made a move on Hengchuang is that the current strength is not enough.

In the past few years in the shopping mall, it is impossible for Gu Heng not to realize that Hengchuang will have a battle sooner or later, so after seeking cooperation with Tengxun to no avail, he began today's deployment.

Renren has been online for nearly a year, with more than 20 million registered users, this huge user group, so that he has the confidence to challenge Tengxun, whose foundation is still weak, and it can also be said that this is the most rare plan.

This is like an ecosystem, the composition of the Tengxun ecosystem, which only has one buckle and space, is too simple, and the ability to resist risks is also weak. If it is a few years later, when Tengxun completes the listing and financing plan and begins to lay out games, music, video websites and other fields, at that time, Tengxun will have a completely solid foundation, and then want to pry its user base, the difficulty coefficient will be increased by several grades.

Therefore, Gu Heng has been creating opportunities to destroy the foundation of Tengxun in one fell swoop.

After more than half a year of hibernation, Hengchuang had actually developed its own chat tool before the launch of Happy Farm, and the reason why it has not been launched is because there is still a lack of a booster.

Before Happy Farm was developed, although it was possible to use the springboard of Renren to promote its own chat tool, it could not have a decisive effect, but it would startle the snake, so that Teng Xun would be alert in advance, so as to launch a crazy counterattack, after all, you have gone to dig people's roots, and it is impossible not to fight with you.

And now, with the launch of Happy Farm, it is really ripe for a game that is enough to make players addicted, with a little guidance, enough to influence the entire battle situation, and quickly lay the results.

Users in the Internet era are like this, the most simple, but also the most ruthless, in the case of unprofitable, it is impossible for them to give up the long-used buckle, to find trouble for themselves, and re-register the chat tool launched by Hengchuang. And in the case of profitability, whoever allows them to get a better user experience can also transfer all the relationship networks on the buckle, so as not to be reduced to playing a single machine, and their motivation will become very sufficient.

As for whether this chat tool is surnamed Ma or Gu, that has never been the focus of their attention.

…………

At the beginning of August, Happy Farm was launched for a week, and the conference room on the 18th floor of the headquarters building of Hengchuang Group was ......

"Mr. Gu, the number of downloads has exceeded 24 million, the number of daily active users has exceeded 10 million, the maximum number of simultaneous online users has reached 6 million, and the average online time of users has exceeded two hours......"

Speaking of this, Xu Yaozu, who was making a data report, paused slightly, giving some of the people present enough time to react.

With more than 20 million downloads in a week, 10 million daily active users, and 6 million online users, this data not only refreshes the record set by any game, but also breaks the data record created by any product in the Internet field today, including Renren.

It is no exaggeration to say that if you don't know that this game has a certain lifespan, this game alone is enough to support a website that is no less than Renren.

There is no applause here, but there is a joke, Feng Jiawei, who was promoted to the head of the group's supervision department, has also spent time making up for the basic knowledge of the Internet industry these days, knowing what these numbers represent, suppressing the small excitement in his heart, he chuckled and said: "Mr. Xu, don't sell the guanzi, hurry up, otherwise if the vegetables on my farm are stolen by others, you will have to compensate me." ”

"Haha, you have to ask Mr. Gu about this, so that Mr. Gu can convert your salary into fertilizer that can accelerate the growth of farm crops, and ensure that you will soon be ranked first in the circle of friends. ”

Seeing that Gu Heng had kept a smile on his face, Xu Yaozu also teased the lively atmosphere with two sentences, and then said: "Mr. Gu, now that the highest level of users has been upgraded to level 20, many players have reported that the upgrade speed is too slow, you see, is it possible to open the props mall?"

When the words fell, Xu Yaozu put aside the Chinese piece in his hand and looked at Gu Heng in the first place.

Not only him, but in the entire conference room, more than a dozen pairs of eyes were paying attention to the young figure, with admiration, emotion, excitement and expectation.

What I admire is that Mr. Gu always has a genius-like creativity in his head, even Josie, who has always been unapologetic to people, has a light in his eyes at this moment, from the original idea of Alipay, to the YY game platform, to the later Renren.com, and now with a simple game, the whole Internet has set off a storm, so that the whole network is fascinated by a small game, she is completely convinced of this young boss.

The emotion is also in this, as the company grows step by step, a sensational product comes out, Josie can faintly see that a great enterprise that can influence the entire Internet pattern in the future is being born, and the creator of all this is a young man in his early twenties. She has always been regarded as a genius, but she also has to sigh at the demonic sin of the boss.

As for the anticipation and excitement, they already knew Gu Heng's overall layout, and they knew that with the opening of the props mall, a battle to the top was about to start.

"Then update and maintain the game in the early hours of tonight, and officially launch the Happy Farm version 1.1, and at the same time, YY voice will be launched simultaneously. ”

………

For Hengchuang, this is the harvest season, and for Tengxun, this is a time of life and death.

can also use a song to describe the mood of Tengxun's top executives: Without a little defense, you went online secretly like this......

A simple farm game swept the whole network with a storm, which Ma Huateng and others did not guard against, and with it, a sense of urgency was at stake.

"Tonight, one group is working overtime, the second group is off, the company has rented a suite in the nearest hotel, and you only have eight hours to rest. ”

"Let's work hard, finish it one day earlier, we can take a big vacation, Mr. Ma has promised, then our entire department, can enjoy a ten-day ten-day tour of Europe, travel at public expense, can bring family members. ”

At this moment, the Tengxun game department, can be said to be the busiest department of the whole company, there is no one, the human and material resources of the whole company are inclined to it, the whole department is divided into three groups, 24 hours for shifts, tired to go to the nearby rented hotel to rest, hungry have the logistics department to help order takeout, and from time to time someone sent fruit snacks and drinks.

The entire game department, now on a mission, is working overtime to develop the game!

This tense atmosphere of imminent wind and rain permeated the entire company for a while, and the joy of the company's imminent launch of the listing plan was gone, replaced by worry and uneasiness.

In the past few days, Ma Huateng, who is usually high-spirited, has also become a lot haggard, because of Hengchuang's high-profile again, and the brokerage seems to be a little unoptimistic about the prospects of Tengxun, and the listing plan that has been launched has reached a deadlock.

On the side of the most critical game department, he is not worried about following up in person, and he is also worried about whether Hengchuang will suddenly kill, and take advantage of the situation to launch a chat software that snipers and deduct buttons, all kinds of internal and external troubles have made him not rest for several nights, and the tight strings may break at any time.

It was a brand new day, Ma Huateng, who had only rested for less than four hours, came to the company early in the morning, although the dark circles under his eyes were a little thick, and his state was no longer in the spirit of the past, he still put on a smile, routinely went to the game department to take a walk, and cheered the employees.

Back in the office, as soon as he drank a hot cup of coffee, his eyelids started fighting.

A few hours later, Ma Huateng was woken up by a low call.

"Mr. Ma, Mr. Ding from Netyi just called and said that he has something important to look for you. ”

Net?

Ma Huateng frowned, Ding Lei was looking for himself at this time, what was the matter? After thinking about it for a while, he finally called back.

"Mr. Ma, take the liberty of interrupting, didn't you delay your business?"

"Where's the word, Mr. Ding called, even if I am busy, I have to find time to listen to advice. ”

For Mr. Ding, who needed to look up before, Ma Huateng complimented him against his will, and after a simple politeness, Ding Lei finally tried to see the dagger.

"Mr. Ma, that's the case, I don't know if you have ever heard about the latest game launched by Hengchuang? Yes, it's Happy Farm, it's like this......"

After listening to Ding Lei's words quietly, Ma Huateng's tired face bloomed with a little surprise.

According to Ding Lei, Hengchuang's recent game, its creativity is almost the same as a fishing game that Netyi is developing recently, but because it was a little late, the game that has been developed for a few months and is about to come out has become the second, and he is very unwilling.

For these words, what creative crash, what hard months, Ma Huateng naturally doesn't believe in a punctuation mark, who doesn't know that Wangyi has been doing terminal games, how can it suddenly turn sexual, and develop casual web games?

Most likely, after Hengchuang launched Happy Farm, Netyi noticed its market potential for the first time and began to work overtime to learn from it.

However, if the other party really has a fishing game that has been successfully developed, then the two sides have room and room for negotiation, after all, it will take more than ten days to wait for the company's game department to develop the game.

Ten days, not long, not short, in the usual is not a big deal, but now, these ten days are crucial, you know, Happy Farm from the online to the development of more than 20 million users, but only a week, wait for ten days, who knows what will happen, will Hengchuang in these ten days will launch its own chat software, and easily develop tens of millions of users?

Ma Huateng was moved in his heart, and probably guessed Ding Lei's intentions, and asked quietly: "Congratulations to Mr. Ma, is Wangyi's game online in the past two days? ”

Ding Lei was not a little ashamed of what he said just now, and said: "Well, it was originally planned to be launched in three days, but now Hengchuang has launched a similar game first, I'm afraid that this game of our company will be difficult to make a difference." To tell you the truth, I am looking for cooperation this time, in the current situation, if our company's game wants to open up the situation, I am afraid that the only way to cooperate with your company is to use the huge user base of the buckle, even if Hengchuang is temporarily ahead, we also have the opportunity to reverse the situation. ”

Three days!

Ma Huateng heard this keyword, that is, the game developed by Netyi based on the creativity of Happy Farm should take about three days to complete.

Sure enough, Jiang is still old and spicy, according to the other party's progress, I am afraid that the development began within two days after the Happy Farm game was launched, but on my side, it was delayed for a few days, and the game research and development strength was not as strong as the network, which led to the progress slowing down so much.

He fell into deep thought, his company's game department will have to produce a finished product, at least ten days, but NetYi only needs three days, should he agree to cooperate?

Despite the critical situation, Ma Huateng still did not immediately let go, saying that he would think about it for the time being, anyway, the other party's game would still need to wait for three days, and he couldn't be too anxious, lest the other party's lion open his mouth.

However, one night passed, and the next day Ma Huateng suddenly heard bad news: Hengchuang officially launched a chat tool called YY voice today, and the worst conjecture was confirmed.

After rushing to the company, Ma Huateng called Ding Lei as soon as possible, and overnight, he had completely lost the initiative.

At this time, no matter how big Ding Lei's mouth is, he must talk, if he can be seven days in advance, then there is still a chance to reverse the situation, if he waits for ten days, it may be really late, and it will be over.