Niu Gensheng's eyes were closed, his face was pale, and he didn't speak for a long time. Please search (product @ book ¥ net) to see the most complete!

Cattle farming is a pioneering initiative, but with the neglect of the evil side of human nature and the relaxation of regulations, coupled with the explosive growth of domestic milk demand, fraud has become unstoppable.

It is true that there will be no cattle roots, there will also be Zhu roots and Yang roots, and the proposal of individual cattle raising will definitely be put forward in a certain historical period, because this is the only way to maintain sufficient milk sources in the case of insufficient development of productivity and insufficient concentration of animal husbandry.

He has been in the dairy industry for so many years, has industry accumulation, and it is not difficult for him to be a dairy company, but now the supply chain itself thinks that the most reliable link has been proved to be unsustainable, and it can be said that his ideals have been half shattered, and this blow makes Niu Gensheng difficult to accept for a while.

Zhang Chen smiled: "Mr. Niu, in fact, I think that to solve the problem of milk source, it is not necessarily the only way for retail households to raise cattle, and large-scale breeding may be a better way." ”

Niu Gensheng's face was gloomy, and he shook his head: "You don't understand, the initial investment in large-scale breeding is too large, and secondly, our country originally did not produce dairy cows, and now the cows are either imported from abroad or domestic breeding. ”

Niu Gensheng was in a very bad mood, and his words were not so polite to Zhang Chen.

Zhang Chen disagreed: "Mr. Niu, what if we don't need to invest in large-scale farming?"

Niu Gensheng raised his head and was quite surprised: "We don't need to invest?

Zhang Chen smiled: "My idea is that in the past, China's dairy industry and foreign transactions were often carried out from the perspective of 'cattle', what if we changed the transaction object to 'milk'?"

Niu Gensheng scoffed: "Do you want to import fresh milk from abroad? No, the shelf life is not so long, and if you make finished milk, the tariff will be added, and the price will be too high, no one will buy it." ”

Zhang Chen waved his hand: "You misunderstood, I mean, we can talk about cooperation with foreign ranches, we will find land for them in China, they can invest in pastures in China, or they can make joint ventures with us, and they will manage the ranches." And we signed an agreement with them to buy all the fresh milk they produce at a certain price, so that the problem will not be solved?"

Niu Gensheng opened his mouth, he never expected Zhang Chen to come up with such a plan.

He has also visited local pastures in New Zealand, the Netherlands, Germany and other places before, and has also thought of establishing his own milk source base in Monsey.

For this reason, Yili also imported 3,000 Dutch dairy cows, but the cows sold by the local ranch are all selected low-yielding cows, and the milk production of domestic breeding Chinese Dutch cattle is not as good, which is considered a bad mistake.

You know, the dairy industry is all about milk, and the difference between low-yielding cattle and high-yielding cattle may be doubled, which means that the feeding cost of low-yielding cattle will be about twice that of high-yielding cattle, and the cost difference between them can be too great.

And now, Zhang Chen's proposed plan, the traditional trading object from cattle to milk, although it is certain that the cost of raising all high-yield cattle is a little higher, but it is absolutely appropriate to buy dairy cows to build pastures.

The only question is, can we talk about moving foreign ranches to invest in China?

Niu Gensheng has never carried out capital operation, so he is really not sure about it.

Facing Niu Gensheng's question, Zhang Chen said with a smile: "Now that the state has relaxed the restrictions on foreign investment in the food industry and animal husbandry, we are responsible for finding land, they only need to sell cattle and build some cattle sheds and other productive buildings, this kind of joint venture, basically a win-win situation, for them, the only risk is that the operation is unfavorable, all the cattle are transported to China and then transported back to China, this kind of profitable business, how can they not agree?"

Niu Gensheng thought about it for a long time, sighed, and admired: "Just now I was still saying that Mr. Zhang, you don't understand, my face is hot when I think of this, to be honest, I didn't expect you to be a layman, and thought of a way that we so-called insiders didn't expect." ”

Zhang Chen smiled: "I just took some experience from other industries, we do investment, all walks of life have to contact, and now this model is very common in the electronics industry." I also want to discuss with you the feasibility and risks of this. ”

Niu Gensheng shook his head and sighed: "I really live to learn, I thought about it, this plan is very feasible, if it can be successfully operated, it can indeed solve our current dilemma in one fell swoop." Although it is impossible to completely eliminate safety problems in this model, the pressure of quality inspection is indeed much less, and I am confident that I can achieve comprehensive monitoring. ”

Zhang Chen nodded and said: "Since you also think it is feasible, I am relieved, our two million will arrive within a week, you can deal with the affairs of Yili as soon as possible, I hope our dairy company can operate as soon as possible." ”

Speaking of this, Niu Gensheng couldn't help but sigh, after all, he has worked in Yili for fourteen years, how can he say that he can go.

Niu Gensheng smiled bitterly: "I'll try my best and try to finish the matter before the year." ”

Zhang Chen said with concern: "Is there any trouble?"

Niu Gensheng sighed: "Lao Zheng and I proposed to resign, Lao Zheng neither agreed nor disagreed, and now he is pressing here." I can't tear my face with him, and now this thing is frozen here. ”

Zhang Chen saw that Niu Gensheng was a little depressed, and smiled: "Mr. Niu, in fact, I can't say anything about you and Mr. Zheng." There may be many people who will tell you that the cunning rabbit is dead and the lackey cooks something, but in this matter, I think that I don't blame you or him. ”

Niu Gensheng smiled reluctantly: "In any case, he is also my benefactor, I definitely can't blame him, the main reason is that there are too many villains around him." ”

Zhang Chen waved his hand and said: "I don't think these are the root causes, the root cause lies in the current state-owned enterprise system." ”

Niu Gensheng blinked in confusion.

Zhang Chen continued: "A rule put forward by management master Peter Shengji in the book "The Fifth Cultivation": 'Today's problems come from yesterday's solutions', you and Zheng Zong are both people who have made great contributions to Yili, Yili is in the hands of Zheng Zheng and you, from a small factory with annual profits and taxes of tens of thousands of yuan, to become the largest dairy market enterprise in China, which Zheng Junhuai has made the greatest contribution, and no one can deny it. ”

Niu Gensheng thought deeply and nodded.

"But what can Zheng Junhuai get? All his current scenery comes from his current position, and his position does not come from his equity in the enterprise, fundamentally speaking, he is just a manager assigned by the leadership department in Yili. Once the face does not please him, or if someone below is making trouble, his position will be unstable. Even if no one made trouble, he didn't want to touch him, he retired, and he could only get a pension of a few hundred yuan a month. No matter how good Yili is, he doesn't have a dime to do with him. ”

"Is this fair?"

Niu Gensheng showed a thoughtful look, although he had vaguely considered this problem before, but he belonged to the type that was born to rush forward, and he had no distractions to work, even if this kind of distraction occurred, it would disappear in a flash.

Zhang Chen continued: "Under this system, it's good to have no results, with achievements, on the one hand, the number one must guard against someone wanting to pick peaches, on the other hand, he must also guard against the people below from stumbling on himself, plus there are subordinates with real power like you, you yourself say that the people you manage account for 80% of Yili's employees, how can Zheng Junhuai rest assured?"

"In addition, there is another point, you have come to this point today, in fact, it is inevitable because you are sitting in the wrong place. ”

Niu Gensheng was puzzled, "I sat in the wrong place?"

Zhang Chen nodded: "In the traditional industry, there can only be one real leader, and you, a natural leader, sit in the position of your subordinates, so I said that you are sitting in the wrong position." ”

"People like you, originally born entrepreneurs, but you have to work for state-owned enterprises, today's situation, if you must find a responsible person, then the responsible person is yourself, you did not recognize yourself, nor did you recognize the essence of state-owned enterprises. ”

"Therefore, you are now starting your own business, you are returning to your own position, don't hesitate, I believe that you will be able to completely subvert the dairy industry in China and create a real dairy giant!"