Niu Gen was stunned, and Zhang Chen was quite surprised that he could ask the question of milk source.

Niu Gensheng thought for a while, "It will definitely not work to build your own milk source base in the early stage, my idea is to operate in the early stage in the way of selling first and then factory." ”

Zhang Chen's eyes flashed, "Sell first and then factory?"

Niu Gensheng nodded and said: "Yes, we don't need to build our own milk source base first, now that the milk source in Mengxi is sufficient, we can cooperate with the major milk stations, collect milk from the milk station first, and the factory is responsible for sterilization and filling." ”

Zhang Chen muttered: "Now the milk source is sufficient, but what about after the market is opened? The milk source is sufficient, and the current major milk stations should also be based on sales, and the scale of dairy cows should not be large, even if there is a margin, it should not be too large." ”

Niu Gensheng said with a smile: "Mr. Zhang is not very old, but he knows a lot about the dairy industry, and it is true, so this is just an expedient measure, and our real solution is to divide it into parts, raise cattle from individual households, and collect milk from milk stations." ”

Zhang Chen's heart sank, sure enough, this model should have been pondered in Niu Gensheng's heart for a long time, and finally put it forward.

Zhang Chen said casually: "Oh? It sounds very fresh, can you explain it in detail?"

Niu Gensheng said patiently: "Now the milk station is a milk station built by the major livestock farms, but the animal husbandry industry in Mengxi is developed, not only the pasture has dairy cows, in fact, many herdsmen and farmers also have a lot of dairy cows in their own hands. ”

"Of course, this model won't work if the retail households don't have a scale, so I want to work with the district and the banks to provide loans to herders and farmers to buy dairy cows, for example, 50 households in a village, and each household has one cow, so that the whole village has 50 cows. After milking the milk every day, the farmers send it to the milk station, and the milk station is then transported to the factory, so that the problem of supply is solved. ”

"It's actually a win-win-win, because the farmers get the benefit, they just need to raise the cattle, and the money for the cattle is paid by us and the bank, and it gives them more income. Since we don't build our own milk source, we get cheap milk and a stable supply chain. For the government, it solves the problems of people's livelihood and employment. Everyone was happy. ”

Retail cattle raising, is a major initiative of Niu Gensheng, due to the advanced nature of the model, the first industry immediately followed up, popularized the entire industry.

But this is also a Pandora's box, due to the lack of supervision of retail cattle raising, and out of the people's profit-seeking and strict national standards, retail investors will inevitably do their hands and feet in the fresh milk handed over to the milk station.

The golden milk production period of a dairy cow is only a few years, after which the quality of the milk produced will become worse and worse, and it is impossible to meet the dairy company's purchase standards for fresh milk.

But would the farmer want to pay for another cow? They would rather cheat than pay for a cow.

Therefore, after 04 years, with a large number of dairy cows passing the golden milk production period, the dairy industry in China has entered the darkest era in history.

With the continuous progress of detection technology, the means of counterfeiting have also been improved, and in the end, it has evolved into melamine.

Therefore, some people once said that Niu Gensheng is the biggest sinner in Huaxia Dairy, and it is precisely because he opened the model of retail cattle raising that it led to the biggest crisis in the history of Huaxia Dairy.

After Niu Gensheng finished speaking, he saw Zhang Chen's serious face and couldn't help but be stunned.

Zhang Chen said slowly: "Mr. Niu, your model is very good from the perspective of enterprise operation, and it is very suitable for start-ups. But have you ever thought about how to monitor the quality of the fresh milk you receive?"

Niu Gensheng laughed and said: "The country has a national standard, the factory also has a factory standard, and every company has a quality inspection, if the dairy farmer cheats, he will definitely not accept it." ”

Zhang Chen said solemnly: "Can you ensure that all the testing and supervision are effective? Can you ensure that no one is playing favoritism? Can you ensure that the people at the milk station are not bought? Can you ensure that the quality inspectors in your factory will not turn a blind eye? If you can put an end to it, why is the taste of the milk we drink now getting weaker and weaker? How much water is mixed with it? If the supervision is effective, why haven't the dairy companies detected it?"

Zhang Chen's aggressive tone made Niu Gensheng a little uncomfortable, "Mr. Zhang, you may not understand. For fresh milk, the state has a national standard, and the factory also has a factory standard, and the quality of fresh milk has been clearly regulated. Whether the inspectors will engage in favoritism or malpractice is a management issue, and as a manager, it is natural to strengthen supervision, and I have enough confidence in my team. In terms of standards, just the detection of protein content eliminates the possibility of dairy farmers mixing water into fresh milk. ”

Zhang Chen smiled: "Mr. Niu, I'm sorry, maybe I was offended." But I've never been afraid to guess human nature with the worst guesses. Cows have a long lifespan, but they only seem to have a few years of milk production, right?"

Niu Gensheng nodded: "Yes, the cow has a 280-day pregnancy cycle, a 300-day lactation period, and after the third child, the quality of the milk will decline, and after the fifth child, there is basically no fertility." ”

Zhang Chen nodded: "So, can the quality of milk after the third child meet the national standard?"

Niu Gensheng hesitated: "Our national standard is too strict, I have always believed that the national standard should be appropriately lowered, and now our country needs to solve the problem of whether there is a problem, not a question of whether it is good or not." ”

Zhang Chen waved his hand: "In other words, after the third child, the milk product does not meet the national standard, right?"

Niu Gensheng nodded reluctantly: "That's right." ”

Zhang Chen bowed slightly: "Okay, do you think dairy farmers will spend money to replace a cow after three births?"

Without waiting for Niu Gensheng to answer, Zhang Chen shook his head and said: "I don't think so, the investment is too big, now a cow is about 10,000 yuan, not to mention the price increase in the future, even now, this money is an astronomical amount for any dairy farmer." So, the milk products in the last two milk production cycles must be substandard, and you will definitely not accept them if they are not qualified, so what should the dairy farmer do? And once the way of counterfeiting is known to everyone, qualified fresh milk will also be faked, because they can change one liter into two liters by mixing water, and after counterfeiting, two liters can meet the standards and make twice as much money, I don't believe that dairy farmers don't make money. ”

Niu Gensheng's complexion changed slightly.

Zhang Chen continued: "If you are fake, I have heard that one of the most important indicators of dairy testing is protein content, is there a way to fake this? ”

Niu Gensheng took a deep breath: "I admit that we found that there were cow urine mixed with fresh milk before, so now Yili will test the urea content when collecting milk, and this road has been blocked." ”

Zhang Chen laughed twice: "Mixed with urine, mixed with urine is not clean at most, and it can't kill people." I've heard that there's a chemical called melamine, which when mixed into milk, can significantly increase the protein content of fresh milk, but it's toxic, it can build up in the body, it can form stones, and it's fatal. ”

Zhang Chen continued: "Dairy industry is a part of the food industry, what is the most important thing in the food industry?"

Zhang Chen looked at Niu Gensheng and said word by word: "Food safety." ”

"Once a brand is exposed to food safety problems, or even eats people to death, even if he achieves a scale of 10 billion, then the company is not far from going out of business. ”

Niu Gensheng was in a cold sweat, and he really hadn't considered what Zhang Chen said.

But years of experience have taught Niu Gensheng that these problems are highly likely.

No, it will happen!

(End of chapter)