A cooperation negotiation that lasted for several days, and both sides took what they needed, and the cooperation was pleasant. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

For Ma Yun's side, he has gained a lot.

Winning a Taobao domain name that is very compatible with the online shopping platform is a small gain.

A paper agreement eliminated Gu Heng's determination to enter the e-commerce field, which can be regarded as reducing a strong competitor in the future.

Investing in 60% of Alipay's shares, relying on its development of more than 100,000 paying users, can make its own online shopping platform in the initial stage, relatively easy to develop, which is also a big gain.

But these are not the biggest gains of this trip.

The biggest gain is the development concept of Alipay thrown out by Gu Heng. That concept far ahead of the times is the biggest reason why Ma Yun has repeatedly made concessions and promoted this cooperation.

Before this, they have always firmly controlled their bottom line and did not back down, thinking that even if they can't negotiate, the worst outcome is nothing more than Gu Heng carrying Alipay into the e-commerce field, and having such a strong competitor will certainly put a lot of pressure on them, but it is impossible to make unprincipled concessions because of this, and it is impossible to repeatedly compromise and issue a sky-high purchase order because of the fear of the emergence of this situation.

It's very simple, if you're worried that a strong competitor will appear on the market, you need to win over at any cost, then it's a fart company? Now the largest online shopping platform on the Internet is eBay.com, which has already developed millions of registered users, and last year it was an alliance with the world's largest e-commerce platform eBay, so Ali didn't have to do it at all?

In the final analysis, Ma Yun also has his own pride, although the Alipay in Gu Heng's hand is somewhat powerful, it will not make him have irresistible pressure. After all, in the field of e-commerce, the real core is to develop an online shopping platform that gathers buyers and sellers, and Alipay can play a great auxiliary role, but it is not the key to determining victory or defeat.

It's just that his pride was completely defeated with the concept of Alipay thrown by Gu Heng. That extremely large and ambitious development concept prompted him to make up his mind and be willing to spend a huge price to win Alipay and obtain the most valuable ideas in Gu Heng's head.

As Josie said, an Internet product, an idea that is ambitious enough and feasible, can often give a premium valuation that far exceeds the actual value.

Ma Yun's previous valuation of Alipay was only 10 million, but with Gu Heng's concept bonus, Alipay's value soared.

Ma Yun left with a full load, and for Gu Heng, he also felt that the harvest was huge.

Based on its own limitations, Alipay's development potential in his hands is limited, and without suitable products, it is difficult to make Alipay's users. For the moment, he really doesn't have the extra energy, not enough ability, and not enough manpower to build an online shopping platform from scratch, let alone fight his way out of powerful opponents such as eBay and Alibaba.

Therefore, instead of gambling on an uncertain future, it is better to find a good home for Alipay, bundle it to Alibaba's online shopping platform, and wait for thousands or even tens of thousands of times the increase in value in the future.

As for giving up 60% of Alipay's shares, this is also a helpless thing, willing to give, willing to gain, Ma Yun is not a fool, if he is not the biggest beneficiary of Alipay, do you think he will be willing to do his best to develop Alipay?

Bundling Alipay to all of Ali's online shopping platforms is Gu Heng's first big gain, and the second big gain is naturally five percent of Ali's shares.

Five percent is not too much, not too much, but with this premise, it leaves infinite possibilities.

With the foundation of this cooperation, coupled with the impact of Alipay's advanced concept on Ma Yun and others, I believe that my weight in the hearts of the other party will rise sharply.

Based on this, in the future financing of Ali, as long as he has enough capital in his hands and expresses his willingness to transfer the voting rights corresponding to the shares he holds to Ma Yun to ensure the other party's absolute control over Ali, then Gu Heng may further increase his holdings of Ali's shares, turning these five percent of the shares into ten percent, or even more.

Thinking that he actually occupied such a large share in Ali's future commercial aircraft carrier, Gu Heng's mood was naturally quite good.

After a little happiness, Gu Heng did not slack off, but started an in-depth exchange with Josie.

Looking for investment, this is something that must be put on the agenda as soon as possible.

Although Ali only spent 5 million on this injection, and there are still relatively sufficient funds in hand, thinking about many plans in the future, the remaining more than 10 million is not enough at all.

Not to mention, after Ma Yun's Taobao is launched, he will continue to burn money, and the next round of financing will not take more than a year at most, if he does not have enough capital in his hands, then the five percent of the shares in his hands will not be able to withstand several rounds of dilution.

There is also Alipay, don't look at the fact that he now holds 40% of the shares, but it cannot be ignored that it is also a money-burning thing. It is foreseeable that if Ma Yun wants to promote Alipay, he will inevitably adopt a fee-free strategy like in his previous life, but the bank will not necessarily exempt Alipay from handling fees, so this must also be a thing that continues to burn money, and if he does not continue to invest, 40% of his shares will also face the risk of being diluted.

It was not easy to win enough shares on Ali and Alipay, Gu Heng didn't want to be slowly diluted because he couldn't afford to play, so that he was kicked out in the end.

Therefore, there is only one cheesy word to consider at the moment: money!

Ali and Alipay's investment will last for more than ten years, and if you don't want to get out, you don't have to expect it to bring benefits for a long time. In this case, Gu Heng had to find more ways to make money for himself, and it was not small money, but big money, continuous big money.

As a result, Josie, a talent who had served as CFO at Yahoo, fell into Gu Heng's eyes. For the understanding and operation of capital, Josie's ability is absolutely off the Heng N street, whether it is to attract investment, or to borrow from the bank, Josie is the best person to carry out this matter.

If you want to make a lot of money, you must first have gambling capital in your hands.

Through this cooperation with Ali, Gu Heng fully realized that he was still too conservative before.

Conservative, of course, can firmly hold the industry in your hands, do not need to consider the complex situation brought about by the invasion of capital, and do not have to worry about the performance being too eye-catching and coveted by the outside world, but think about it from another angle, this is not complacent, is it a shackle that hinders your stride?