These things can only be done step by step.

Step by step, anyway, supporting a filler company can be regarded as an investment, and the profit is still considerable.

The other is to continue to look for alternative fillers, which is also important, even if the food-grade coating is not applied properly.

However, the variety of fillers can make a preliminary preparation for the product diversity of coatings in the future.

In fact, a company generally has two development directions.

The first one is to be single-minded, to make a product and to achieve the ultimate.

The second is product diversity, working product diversity, so that different products can adapt to different groups of people and different stages.

Coating companies.

The ultimate in a single product does not mean that there is no future, but modern people's pursuit of color has become more and more intense, and there are even some people who want to make some private customized products.

Therefore, this road is not suitable for Zhang Xiaofan, because the group of people suitable for a single product will become narrower and narrower.

Zhang Xiaofan's wish is not just that.

Therefore, Zhang Xiaofan must choose product diversity, in fact, 99% of paint companies are choosing this direction.

This is due to the peculiarities of the industry.

explained the matter to Chen Ying.

Then the task of supporting coating companies was handed over to Chen Ying.

Zhang Xiaofan believes that she can handle it.

Although it is not always possible to eat the biggest piece of this cake.

But Zhang Xiaofan is one step ahead of others, and he always has a big advantage.

What's more, this storm was set off by Zhang Xiaofan.

At least in Yuezhou, you should eat the biggest piece.

We must occupy the market while others have not yet reacted.

Just one market in Yuezhou alone can make Zhang Xiaofan make a lot of money.

So what follows is the overwhelming number of advertisements.

Zhang Xiaofan spent nearly 20 million and invited a spokesperson, Hu Ge.

As for why Zhang Xiaofan invited him, after all, he can only be regarded as a fourth- or fifth-tier star now.

Zhang Xiaofan replied to Chen Ying.

"It's handsome and cheap, you see that 5 million is signed for three years, such a cost-effective deal, a fool won't do it. ”

“……”

There are so many handsome people, and there are more handsome people among the stars, which is cheaper than this.

Why didn't you see your choice?

However, since Zhang Xiaofan has already decided, Chen Ying has acquiesced.

In fact, Zhang Xiaofan can't determine how big the promotion effect of advertising is on the company?

After all, there is no precedent to follow.

There is a difference between solid powder coatings and paints.

And the difference is very big.

Because if the paint is advertised, its effect is very high.

Because paint can be used by ordinary people, there is basically no need for any special tools now, a brush is enough.

But solid powder coatings don't.

He had to have an electrostatic spray gun, an oven, and a recovery device.

These things you have to be fully equipped.

There is also a professional spraying technician, which is indispensable.

Solid powder coatings are mainly for consumers with companies as the main body.

It is destined that the efficiency of advertising will be very low, after all, the number of people who will use solid powder coating in a city should not exceed 500.

Of these 500 people, how many people are willing to watch TV? Obviously, the owner of the average company, or the purchasing director of the company.

In fact, I rarely go to TV, either socializing, going to work, or sleeping.

But this time, Zhang Xiaofan is not for this group of people.

It's for the general public.

Of course, this may also be Zhang Xiaofan's wishful thinking.

When others see this advertisement, will they trace it back to the source, thus forcing manufacturers to use the solid powder coating of Zhimei new materials.

This is a difficult question to answer.

But more or less you have to try it, anyway, it will be a loss of 20 million at most, what if it happens!

Anyway, Zhang Xiaofan always thinks that most of the first people to eat crabs will eat the largest piece.

What's more, this is completely a blue ocean market.

Zhang Xiaofan is very smart, and with the help of this poisoning incident, he launched food-grade coatings.

It will take two days for the ad to run.

After all, it takes time to shoot and produce, but Zhang Xiaofan is not so demanding, so it doesn't take a month or two to make it like some commercials.

In the end, some print ads have been made on the third day of launch, but this effect may not necessarily have TV ads.

Chen Ying is actually very skeptical, can the more than 20 million spent be earned?

You can only wait for the results, and it will take a long time.

Five days later.

Zhang Yunlong had a rare chance of sitting with his wife watching TV.

Of course, it's the news broadcast.

As soon as the news broadcast ended, an advertisement popped up.

"Paint doesn't mean paint"

"One of the most environmentally friendly paints, solid powder coatings"

"The best of solid powders, food-grade coatings"

"Zero heavy metals, zero carcinogens, zero volatiles, green and environmental protection. ”

And then then flashed a lot of products.

For example, refrigerators, computers, tables and chairs, beds, guardrails.

"Paints that can come into direct contact with food bring you and your family the healthiest life possible. ”

The ad here shows a child grabbing a meal that has fallen on a chair and bringing it to his mouth.

There is also a layer of paint on the chair, and of course, the laser printed font is clearly visible from the paint.

But that's often the case.

Some people will think blindly, and the more they think, the more beneficial it will be to Zhang Xiaofan.

"Advocate of food-grade coatings, Zhimei new materials. ”

Of course, the last one is a point.

"Is this what you call food-grade paint?"

"I didn't expect them to be so fast, it was only half a month, and the advertisement had already come out. ”

Zhang Yinlong had to admire Zhang Xiaofan's sense of smell was very sensitive and very decisive.

They are indeed prepared to do a little bit about the reform of the paint industry.

This food-grade coating is a direction.

After investigation, they found that the entire paint market in Yuezhou was very chaotic.

Black workshops are everywhere, some two or three workers, half a technician set up a company.

Most of these companies make black money, many of the raw materials used are recycled, and many of the materials are of very poor quality, and even a lot of foreign garbage.

So this time, they made up their minds.

We must resolutely crack down on these black workshops.

Then urge large-scale coating companies to carry out transformation and upgrading.

Although it does not have to be food grade, it must be close to this level.

And the government has decided to support some manufacturers with very good quality, of course, it must be the most paint companies.

There may be one or two solid powder coating companies.