For the college students who came out of Gu Heng's era, it can be said that they witnessed the rise of Tengxun with their own eyes, watching it slowly cut from a single little penguin to members, buckle shows, games, personal space, music, video, news and other fields, and finally developed into a giant enterprise that no one can shake. Pen, fun, pavilion www. biquge。 info

For laymen, seeing it rise all the way, maybe they won't have too many feelings, at most they will smile and sigh: if you bought its shares when Tengxun was listed, and held it in your hands for ten years, you could at least get hundreds of times the return.

However, for insiders, especially those who are engaged in the Internet field, what they feel is a kind of pressure. In the fields of games, videos, news, etc., Teng Xun was not the first to enter the game, but in the end, those pioneers were defeated by Teng Xun nine times out of ten.

So much so that later, there was even a saying in the Internet field that if you want to start a business, you have to face only three things, life, death, and Teng Xun!

At that time, Tengxun was a strong mess, holding the largest user resources in the Internet, and in any field of the Internet, as long as it wanted to do it, there were few that it couldn't do.

From a purely commercial point of view, Tengxun does not have much criticism for starting by "copying", the shopping mall game is so cruel, survival of the fittest is the essence, as long as it does not exceed the bottom line of the law, it is also its ability to "copy" such a large family business.

The powerful ability it will show in the future is exactly where Gu Heng is entangled.

On the one hand, the market value of more than 300 billion US dollars at the peak of Tengxun, and on the other hand, the strong aggressiveness shown in his previous life, which made Gu Heng fall into a consideration of weighing the pros and cons.

If in this cooperation, help Tengxun to help him, by the way, give it some guidance, and let it re-embark on the development trajectory of his previous life, then through the share swap, he may grab a huge fortune in the future, with the market value reached by Tengxun at the peak of his previous life, even if it is only to win one or two more points, it is quite considerable.

But on the other hand, once Tengxun rises prematurely, it does not seem to be the most favorable choice for the development of Renren itself. Although even if he didn't have his own participation, Teng Xun might usher in an outbreak, but with this first-mover advantage, he didn't want to give it to Teng Xun personally, so he had to be on guard.

Well, I must admit that this is a bit greedy and insufficient, on the one hand, I want to get more from Teng Xun, and on the other hand, I am not willing to pay too much, which is normal from the level of shopping mall games, in order to pursue a profit maximization.

But from the principle of equivalent exchange, it is a bit unrealistic, although today's Tengxun is still early to reach the top, but it is also strong, not a soft persimmon that can be manipulated by him.

After thinking for a while, Gu Heng made a decision, cooperation is cooperation, but the position has to be correct.

The premise of cooperation is to accelerate the website of Renren.com, which is the premise of everything, and all negotiations must be discussed around this premise.

Tengxun's shares were very valuable in the previous life, but now he is also involved in the competition in the field of the Internet, and he also holds a lot of capital.

There was nothing to say all night, and the next afternoon, Gu Heng and others appeared in Tengxun Company.

For the arrival of their group, Teng Xun gave a high-standard reception, and Ma Huateng personally led people to greet them outside the company.

Ordinary appearance, with a pair of framed glasses, slightly gentle and delicate, this is today's Ma Huateng, there is no domineering leakage posture, and there is no witty conversation, but who would have thought that it was such an ordinary-looking man, who led the team in his previous life to create a company with the highest market value in Asia?

Anyway, he is also a person who has met with another little brother in Hangzhou City a few times, and when they met for the first time, Gu Heng was indifferent, and he did not become a state of affairs because of the aura shrouded in the other party.

In fact, in the eyes of Ma Huateng and others at this moment, Gu Hengcai in front of him can be called a real legend in the industry.

Although the entrepreneurs in the Internet industry are relatively young, Gu Heng's youth still exceeded Ma Huateng's expectations, and he was surprised in his heart, this is the legend who has launched the Love Online Game Forum, Game Equipment Trading Platform, YY Games and Renren.com?

You know, he started his business in more than 90 years, from the launch of the buckle in 98, it has been several years now, and the middle of the road is also full of hardships and ups and downs......

In comparison, Gu Heng, who had a smooth journey, only took more than two years to get to where he is today, which undoubtedly gives people a sense of mystery, especially when he is so young, which adds a bit of legend.

After a brief introduction, Ma Huateng and others led Gu Heng and others into the company.

The founder of Renren.com, another rising boss in the Internet field, came to the company, which was a suggestive signal for Tengxun employees, and many employees looked at the people who came in, and began to speculate about the purpose of the meeting between the two sides.

And when the eyes were locked on the young man who walked side by side with Ma Huateng, many people had a little surprise in their eyes, this is the founder of Renren.com, is it really not a joke?

After a brief visit to the various departments of Xia Tengxun Company, the group finally entered the conference room and started a negotiation tug of war that lasted for several hours.

This is a war without gunpowder!

The premise of cooperation between the two sides is that they both want to use the resources in each other's hands. And the tacit topic is that they are all afraid of each other. In addition, they also want to avoid the opponent's firepower in a short time, and do not waste their excess energy on establishing a strong enemy, and start an arms race on their own, and when the time is ripe, they will fight again.

And when it comes to talking on the table, one of the final tones is what each is willing to pay for the resources they want.

The first day of the meeting went relatively smoothly, and the two sides reached a preliminary agreement on some general directions, such as Renren does not enter the instant messaging area, and Tengxun does not enter the social field, which can be written into the contract.

And at the meeting the next day, something happened suddenly!

At yesterday's meeting, Teng Xun's posture was lowered, because the current situation is not favorable to him, and in the current embattled form, for a strong opponent like Renren, the benefits of peace talks outweigh the benefits of going to war.

But in just one day, the wind direction quietly changed.

The reason for this change was a commitment from the MIH Group in South Africa to increase its capital.

Funding is the most important factor in Tengxun's willingness to contact Renren before.

Due to limited funds, the buckle game that had to be revised to relaunch because it was preempted by YY Games has greatly reduced R&D personnel and investment, and the progress is slow. Because of the funds, the company's earlier pace of entering the online game market was dragged out. Because of the funds, the number of registrations open every day is limited, and because of the fear that the user growth will be too fast, it is necessary to spend money to add new servers......

Before contacting Renren, Ma Huateng and others had proposed further financing to South Africa's MIH Group, which was vetoed by the other party.

So, logically, they then threw out an olive branch from Renren.com, intending to use this to benefit the information, promote the listing plan, and completely solve the financial problem, and then let it go.

Unexpectedly, just as the negotiations had already begun, news suddenly came from the South African MIH Group, which changed its previous attitude and agreed to refinance.

After getting this good news, Ma Huateng and others gained a foothold, and the original low profile quietly became a high profile, and some places that were willing to give in began to fight for every inch of land.

The next day's meeting did not make any progress.

After returning to the hotel, Tang Jun and the others looked a little unpleasant.

In the high-rise suite, Tang Jun said in a deep voice: "There must be a reason, otherwise Teng Xun's attitude would not have changed so quickly." ”

It was he who proposed to cooperate with Teng Xun, and then he single-handedly promoted the joint talks, and now he is put together, even if he has a good temper, he will be unhappy.

Gu Heng stood in front of the window, and where he saw the prosperity of this metropolis, he couldn't see the slightest unhappy look on his face, and said calmly: "To be honest, I have always been a little wavering before, thinking about how far I want to go in cooperation with Tengxun this time, with the help of its platform, although it can accelerate the development of Renrenwang in a short period of time, it is not good to involve it too deeply, because everyone is not a person who is willing to be left behind, and there will be a battle in the future." Now that the other party has made his attitude clear, I can take a firm stand. ”

This is not pretending to be free and easy, but really feeling.

Renren's willingness to cooperate with Tengxun is based on the fact that the other party has a huge user base, and with the help of its hundreds of millions of users, it will quickly expand the user scale of Renren, so as to win the first-mover advantage in time.

Time is money, and time is efficiency.

Gu Heng didn't expect Renren to catch up with Tengxun in terms of user volume, it was unrealistic, and it would not be transferred by personal will, which was determined by the core products of both parties.

Tengxun's buckle lies in simplicity, simple means easy to use, even those who have never been exposed to computers, as long as they learn it simply, they can get started quickly, which also means that its audience is larger.

Its weakness also lies in this, the product form is too simple, and the richness and breadth of the display content are far from being comparable with Renren. Therefore, in the previous life, Tengxun increased its thickness by constantly embedding music, space, games, videos and other products.

Renren is richer in terms of content display, but it has also invisibly raised the threshold for entry. This is like in the previous life, some sixty or seventy-year-old people would use buckles and WeChat, but they would not go to Weibo.

Therefore, under the premise that it is destined to be difficult to surpass Tengxun in terms of user scale, the strategy he set is to increase its thickness.

This thickness is enhanced by richer content display and more novel user experience. Just like Facebook in the previous life, it has developed into more than a single social platform, but also a huge circle of games such as games, live streaming, music, and a variety of applications, where most users can satisfy their many experiences online.

This is Gu Heng's ultimate positioning of Renren, but to frame this grand plan, it is necessary to establish a first-mover advantage in time. Because of this form, in a sense, it is relatively similar to Tengxun in the previous life, and with Tencent's strong borrowing ability, if it cannot establish a time advantage, enter the game in advance, and rapidly expand the advantage, it will inevitably collide.

Thinking about cooperation, but also guarding, but also secretly suppressing, this degree is definitely not easy to grasp, especially after signing the relevant contract, it is equivalent to an extra layer of invisible shackles, it seems that through cooperation to take advantage of some advantages, but at the same time it also restricts its own hands and feet.

Now that Tencent has changed the direction of the wind and the cooperation has not been successful, the remaining road is already very clear, and it is not a bad thing to establish the positions of both sides as soon as possible.

Tang Jun was obviously a little unable to keep up with Gu Heng's train of thought, the limitations of the times doomed him to be like Gu Heng, he could see the development of the future era more intuitively, and asked: "Mr. Gu, then next, is there any need to talk?"

"Since they have put us together, then we will also return the salute, and we do not have to refuse or attend tomorrow afternoon's meeting. At that time, everyone will have a good day off, since they have come to Shenzhen, they will go around for a walk, and it will not be considered a trip in vain. The day after tomorrow, we will leave for Xiangshi, and then we will teach Tengxun a good lesson. ”

When Gu Heng said this, the corners of his mouth rose slightly, if I remember correctly, on the side of YY Games, the two casual games that Xu Yaozu was responsible for, one seemed to be already in the testing stage, and the other one could be launched next year at the latest.

In the afternoon of the next day, Ma Huateng and others waited in the conference room for Gu Heng and his party to attend.

Mr. Ma, the shareholder representative of MIH Group sent a message, saying that the funds had been in place and a financing meeting could be held at any time. In addition, they seem to be interested in investing in Renren, and they have just tested me to ask if Renren has financing intentions. ”

"Hehe, these venture capital institutions think very well, in 2000 during the Internet winter, all of them hid far away, and now this line of business is lively, and one by one they come over. ”

Ma Huateng, who was sitting on the main seat, seemed to be in a good mood, made a little joke, looked at his watch, saw that the agreed meeting time had arrived, and asked: "Is the scheduled meeting time at two o'clock? ”

"Maybe it's a traffic jam on the road, just wait!"

This time was half an hour later, and when the people in the conference room were a little impatient, they began to call to inquire about the whereabouts of Gu Heng and the others.

"Didn't the cooperation matter fall apart yesterday? We will play outside, although the cooperation has not been negotiated, we can't run in vain. ”

The reply they got made Ma Huateng and others realize the unhappiness of Tang Jun and others yesterday.