There are no eternal enemies in the mall, no permanent friends, only eternal interests. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Tengxun showed a more urgent attitude of wanting to reach a cooperation intention with Renren before, which was out of interest considerations, and now he has changed the direction of the wind and began to put up a shelf, which is also out of interest considerations, in the final analysis, it is due to the gradual confidence and desire to seek more.

Gu Heng couldn't say how angry he was about Teng Xun's fickleness, but if he wanted him to continue talking, it was not very possible, because he knew that even if he continued to talk, it would be impossible to meet the expectations in his heart, and there was no need to continue to waste time.

Similarly, from the perspective of their own interests, since the cooperation is not successful, Tengxun will become an opponent to face sooner or later, and the competition between the two sides in the future will be possible in all aspects.

This is a war that is bound to start.

Teng Xun, who only has a little penguin, is walking at the foot of the slope, especially with the development of the times, when the online entertainment function has become more abundant, when watching TV and movies, listening to music, playing games and other functions have gradually become the most important entertainment pastime for netizens to surf the Internet, Teng Xun is destined to go too far if he does not keep up with this pace.

For Renren.com, the same is true, just relying on a social network circle, even if it develops hundreds of millions of users like Xinlang Weibo in the previous life, it is far from being a giant, if you want to expand its influence, you must also keep pace with the times, launch more rich content, and create an ecosystem that integrates many functions, in order to be eligible for the title of Internet giant.

It took more than two years, Gu Heng is now finally standing on a starting line at a height about the same height as Teng Xun, and he is full of ambition for the future war.

When the plane took off, overlooking the bustling international metropolis of Shenzhen from a high altitude, he had a hunch that the next time he came here would not be too far away.

………

After returning to Xiangshi, Gu Heng immediately injected 200 million yuan into Renren Technology from his personal account, and then temporarily transferred Tang Jun to Renren as the vice president.

With the expansion of the scale of users, with the development of the times, when the communication of graphics and text gradually replaces the monotonous text information exchange, when the video, music and other websites have also appeared, in order to ensure the best user experience, the strengthening of hardware facilities is a necessary investment.

The other half of the funds are used for acquisitions, which is the fastest way to expand externally.

An acquisition, to obtain the most valuable resource, is not the other company's products, but a mature team, with R&D, operation and maintenance experience of the team, which can save a lot of time compared to re-recruiting people for training.

Time, this is what Gu Heng lacks the most now, he doesn't have much time to wait for the company to slowly make up for the shortcomings such as manpower and other resources, at this time juncture, he has a strong sense of urgency, and wants to establish more advantages as soon as possible under the current situation when Teng Xun is still too busy to take care of himself, and form a suppression trend against it.

Looking at the frequent transfer of personnel and the frequent meetings, the company felt an atmosphere of coming storms.

In January, Renren announced in a high-profile manner that it would acquire Hao123, the largest navigation website in China, for nearly 40 million in cash!

This website, which was acquired by Baidu in its previous life for 10 million cash and part of Baidu's shares, took a turn at the turning point of history and fell into the hands of Gu Heng.

Although in later generations, when 360, Sogou, Tengxun and other companies have entered the field of navigation pages, Hao123's status has plummeted, but now, it can be used as an important drainage port, in the recent Alexa access ranking, Hao123 ranked more than 50, which means that tens of millions of netizens every day are major websites that enter through this port.

In the short term, it can be used as an important drainage port, and in the long run, it can develop Renren's own browser, combine it with Hao123, and complete the layout of a downstream port.

When the industry has not yet recovered from this news, Renren then announced that it has completed the acquisition of two well-known forums in China, spending nearly 50 million yuan in total, and receiving a team of no less than 40 people, and will officially join Renren in the near future.

In less than a month, hundreds of millions of dollars were spent on acquisitions, and many people in the industry had a vague premonition of something, and the actions were frequent, which was definitely a big move, and at the same time, they were also staggered, and they were amazed by the strong financial resources of the CEO of Renren Technology.

Everyone knows that the initial stage of Internet companies burns money, and it is the funds of investment institutions that support the company through this stage. But Renren, a big platform, has not experienced any round of financing since its launch, and even has the spare energy to make acquisitions, which seems to show that the behind-the-scenes boss of Renren is a bit not simple.

However, this is just the beginning, on January 5, Renren launched the latest version.

In the new version, other functions have not changed, except that on the homepage of the login entry, there is an additional app called "Entertainment Industry".

This entertainment circle is not the other entertainment circle, click in to see, there are more novels, games and other sub-sections, the starting point Chinese network and YY game links originally placed at the bottom of the web page are included in the novel game section.

Of course, if it were just that, this revision would seem to be the equivalent of taking off your pants and farting, but this is not the case.

First of all, in addition to the two applications of starting point and YY game, there are also some products that are not owned by Gu Heng in the entertainment industry, including a music website that has just been established, Yiting.com, which is listed in the music section, and the online shopping section, which has the icon of Taobao, and the latest legendary world game launched by Shengda is also in the game section.

In addition, Renren also announced that the entertainment industry section will be opened to each other in stages, and third-party applications are welcome to apply to settle in the entertainment industry.

One application, one phase!

This is a clear conspiracy.

The need to accept applications means that the initiative is in the hands of Renren. And a stage allows everyone to have a greater right to speak. But for some start-up Internet companies, this is also a temptation that cannot be refused, Renren, a platform with more than 20 million registered users, for those start-up Internet companies, the temptation is too great, even if the application conditions are not so simple, they can only grit their teeth to accept.

In fact, this is Gu Heng's attempt, an attempt to really lay the foundation of the Renren Grid Bureau, and an attempt to quickly increase the thickness of the Renren Network.

Under the premise that the entire Internet field has chosen closed development, he has gone the opposite way and chosen an open platform to quickly enrich the content of the platform with the help of external forces.

To take the simplest example, in the coming year 2004, it will be the era of the rise of some music websites, and by 2005 or so, video websites will begin to emerge, and in another year or two, video and voice live broadcasts will gradually appear......

In this ever-changing era, more products and applications are launched on the Internet every year as technology is updated. If Renren wants to get involved in everything, it will definitely not have so much energy and time, and even if there is, it may not be cost-effective.

It is not denied that video and music websites will be an indispensable part of the future Internet era, but it cannot be ignored that to invest in these fields, it is inevitable to burn money, especially in today's era of rampant piracy, allowing users to listen to songs and watch movies for free, they are willing to cheer, but if they spend money, it is still okay.

In this case, if Gu Heng wants to make Renren.com keep pace with the times, the cost of investment is too great, and the input is not proportional to the output, and if he doesn't do it well, he will drag himself to death.

Therefore, he decided to borrow from Facebook's development strategy, mainly as a platform, and only focus on one or two points in terms of content.

This is like Taobao, making the platform by itself, and then letting the settled merchants attract buyers, and then charging the merchants after they taste the sweetness on the platform.

In the same way, Renren is now opening up the platform to the outside world and inviting some popular applications to settle in the platform, which can not only expand the thickness of the platform, but also allow these third-party applications to develop rapidly and taste the sweetness.

After a period of time, you can slowly start to harvest, such as charging an annual fee for entering the platform, such as asking the other party to open the port to authorize Renren to log in.

At that time, if Renren users can log in to most of the applications on the Internet with one click, then Renren's road to becoming a giant will really lay the foundation.

Great oaks from little acorns grow.!

Gu Heng is now sowing a seed in order to verify the feasibility of this idea, and also to explore the most feasible way to combine as soon as possible. Although Facebook implemented such a strategy in the previous life, the national situation is different, and he is not sure whether this strategy will cause unadaptability if it is put in China.

But even if it is just an attempt, the impact on the industry is unimaginable.

This is a kind of subversive innovation, today's domestic Internet companies, see excellent products, the first idea is to plagiarize and borrow, especially those who are more powerful old enterprises, see new ideas, the first thing to think is to keep it for themselves, and will not care whether this product will be helpful to their own basic industry, anyway, first spread out the stall and then say, can make a sum of money.

However, the open model that Gu Heng is launching now is completely different, opening its own platform to the outside world, incubating those products with its tens of millions of large platforms, and thus collecting dividends, which seems to subvert the inherent understanding of many people.

However, Gu Heng obviously didn't give them much time to think.

Towards the end of this year, Hengcheng Technology launched its second casual game after YY games: Angry Birds.

Life is like Angry Birds, whenever you fail, there are always a few pigs laughing!

Interesting advertising words, the same novel and interesting gameplay, coupled with the publicity based on the two tens of millions of platforms of YY games and Renren.com, almost on the first day of its launch, there was no suspense about the fire, and it was not an ordinary fire.

Almost overnight, this easy-to-play, yet enjoyable little game has become a pastime for countless people to surf the Internet after dinner.

At the same time, in order to come up with some gimmicks, when this game was launched in YY games, there was a clearance to win the grand prize, countless levels, the first to pass the whole level, you can win the notebook jackpot.

For a while, there were many aspiring young people who stayed up all night to break through the level on the Internet, and on Renren, they were also swept up by the game "Angry Birds".

"Life is like Angry Birds, and when I was caught playing this game by my boss yesterday and called to the office, a few of my gloating colleagues laughed. But it doesn't matter, I turned around and walked into the company, and I reported them, a few scumbags who didn't even break through the first stage of the level!"

"I played all night with my roommate last night, but today was tragic, I skipped class for the first time in my life, and then I was named. ”

"Thank you YY Games for allowing me to finally talk to my goddess through the game Angry Birds. ”

…………

Angry Birds was able to become popular in its previous life, there was no accidental factor, purely because the product was excellent and the idea was good enough. Relying on such a game,It's been popular for a while,YY game that began to slowly flatten out is active again,Although this is a game that can be played on a single machine,But the experience of networking and Y friends PK,It's completely different。

No accident, this phenomenal little game has become the hottest topic on the Internet in the next few days. YY Games is close to the goal of 20 million registered users from the VAM agreement signed with Sequoia Capital.

The actions were frequent, whether it was online users or peers in the industry, their eyes were attracted, but at this moment, Gu Heng didn't pay attention to them at all.

The game is on fire, but for a company, fire is just a means, making money is the goal, and all enterprises that do not aim to make money are either bankrupt or dead.

Angry Birds is different from the YY game, which can be recharged by Happy Beans for profit, and this kind of clearance game does not seem to be able to effectively charge through props, because once the prop goods that are easier to clear are launched, the game will have no fairness, and its vitality will only be short-lived.

Therefore, since it is not possible to charge through these models, it can only find another way, and the final plan is advertising placement.

So, a week after the game's launch, the new Birds and Pigs were launched.

The little pig and the little bird are dressed and put on their hats, and take a closer look, yo, it's still a famous brand.

YY Games' explanation of this is beautiful, the New Year is coming, and the New Year's commemorative version of Angry Birds is hereby launched.

Well, it is foreseeable that there will be a New Year version in the coming year, and after a while, there will also be a midsummer version, as long as the popularity of the game does not decrease, and the advertising fee of advertisers does not decrease, you can always find a suitable commemorative version.

In this regard, users gave a rating of 666.