The end of the year is approaching, for many companies, it should be busy with the year-end summary, but these actions of Hengcheng Technology and Renren have made some senior executives in the industry have no good mood to welcome the annual leave with peace of mind, among which Ma Huateng and others in Tengxun are among them. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The headquarters of Shenzhen Tengxun Company ......

The grassroots of the company is still running in an orderly manner, and each department is making a year-end summary report, while discussing this year's year-end bonus and the annual meeting to be held with colleagues.

At the top of the company, it was not so easy, and he was called over by Ma Huateng for meetings from time to time.

The last time I cooperated with Renren, I broke up unhappily, but as soon as I turned around, Renren made so many big moves, which made Ma Huateng and others have a bad premonition.

First of all, YY Games launched the game Angry Birds, which quickly became popular as soon as it was launched, becoming a phenomenal game, which alone made Teng Xun feel a lot of pressure, because the company's originally shelved buckle game has been launched again, and now it has entered the final stage, originally planned to be officially launched at the beginning of next year, and YY Games will play in the ring.

But now, with the bonus of the Angry Birds game, the combat effectiveness of the YY game has entered the stage of explosion in a short period of time, and at this time, if Tengxun launches a chess and card game similar to the YY game, it will definitely not be able to achieve the expected effect.

Obviously, there must be a lot of overlap between the users of the deduction and the users of the YY game, and if Tencent launches its own chess and card games now, it is possible to use the user's stickiness to the deduction and dig up the overlapping users from the YY game. But now that YY Games has suddenly offered Angry Birds this game, in contrast, it is difficult to pry that part of the overlapping users.

If this is just putting pressure on Ma Huateng and others, then the "entertainment circle" launched by Renren makes them feel a fatal threat.

What is the foundation of Tencent?

Buckle, the little penguin has developed to the present, it can be said that many users must open a tool every day to log in to the computer, the user's stickiness to it, is the biggest confidence that Tengxun can stand tall in the Quartet, at present, there is no product on the Internet, can pry this foundation, can allow users to log in to the computer every day The first thing to do is to open the application first.

But now, Renren has shown such great potential.

In terms of user activity, as well as the length of time online, Renren has shown the potential of not being weaker than the deduction, and now with this "entertainment circle" comes out, with more applications entering the entertainment circle in the future, it is foreseeable that in the future, Renren users will only become more and more sticky to it, because Renren has been able to meet the general needs of the vast majority of Internet users, through the entertainment industry, you can jump directly to listen to songs, read novels, play games, Shopping and other websites, in the long run, I am afraid that the first thing netizens will do when they turn on the computer in the future is to change from logging in to Renren?

At that time, when Renren users develop a sufficient scale and launch a real-time chat software, it will almost be possible to quickly transfer those users who overlap with the deduction to the past, which is the means that can really pry the foundation of Tengxun deduction, because based on the platform of Renren, the transfer of past users is not only a single user individual, but also the entire relationship network of the user.

At that time, there is no need to say what the consequences will be, one is a Tengxun buckle that can only chat, and the other platform can provide chat, share dynamics, listen to songs, play games, read novels and other functions, how users will choose, it is already clear at a glance.

This is a crisis related to the life and death of the company, Ma Huateng and others can not pay attention to it, hard work for many years, finally with today's situation, how can we tolerate failure.

In the huge office, Teng Xun and the other senior executives were frowning and thinking, thinking about how to break the situation, to be precise, to prevent the possibility of being leveraged by the human network in the end.

"I knew that I should have agreed to cooperate with Renren last time, if I promoted the exchange of shares between the two parties, the interests of the two companies were tied, and then signed a cooperation agreement that did not involve each other in each other's fields, there was no need to worry that Renren would infringe on Tengxun's territory. ”

Some people can't help but regret it a little when they think so.

There are more than one people who have this idea, and even Ma Huateng regrets his impulsive move a little. In fact, from the bottom of his heart, he didn't want to cooperate with Renren.com, he just wanted to have more chips, after all, in terms of user volume, today's Tengxun is far ahead, hundreds of millions of registered users, even if you exclude those who register multiple accounts by one person, forty or fifty million users think it is real.

This huge data has made Ma Huateng have too high expectations, Renren currently has more than 20 million users, only less than half of the deductions, there is such a huge user base, as long as there are enough funds, free up your hands to do it, even if you get another Renren is not impossible.

This high expectation made Ma Huateng take a posture after receiving the news that South Africa's MIH Group will inject capital again. Unexpectedly, Gu Heng turned around and left without saying a word, so that the long-prepared meeting finally ended hastily.

Sighing quietly, Ma Huateng knew that it was useless to think about those now, so he gathered his mind and said in a deep voice: "Let's talk about it, whether you want to admit it or not, Renren's recent series of actions pose a great threat to the buckle, if you can't find a new direction, maybe it won't take a year for Renren to step on the body of the buckle to the top." ”

This is not alarmist, but a conclusion reached by everyone at the previous meetings, the momentum of the development of Renren is too strong, it has only been a few months, it has developed a scale of 20 million users, plus all kinds of new tricks, especially the "entertainment circle" launched by Renren this time, it will only make the development of Renren faster and faster, if it goes on like this, maybe it will take less than a year, and the number of users of Renren will gradually approach Tengxun.

According to statistics, the current domestic Internet users are about 80 million, Tengxun according to the deduction of active users, online time and other data for comprehensive statistics, among the nearly 80 million or so netizens, deduction at least occupies about 60 million users, in other words, the market is close to saturation, there is no room for further expansion.

Renren is now 20 million registered users, but its registration model is to adopt the real-name system, and the phenomenon of one person having multiple accounts is very rare, that is to say, more than 20 million users are real, and there is a lot of room for development, even if Tengxun buckle because the product form is easier to use, the audience is wider, but this breadth, maybe it is a gap of about 10 million or 20 million, after all, in these years, the mainstream group of Internet is still teenagers, as well as professionals, these groups are not enough to play a Renren network.

According to this estimate, in the 80 million user circle, the upper limit of Renren's development will likely exceed 40 million. With such a broad user base, coupled with the fact that Renren itself is a communication circle built up by a network of contacts, it is completely possible to build the relationship network of these 40 million users in a short period of time, and then transfer it to the communication software developed by itself.

With a huge network of relationships, the communication software developed by Renren has become another button, and these 40 million users will gradually abandon the buckle because of the singleness of Tengxun buckle, and even bring their relationship network to the past.

At that time, Renren will step on Teng Xun's corpse and soar into the sky.

30 million users!

This is a figure drawn after the internal discussion of Tengxun, including Ma Huateng, unanimously believes that if Renren users exceed 30 million, and then launch their own communication software, Tengxun buckle will be in jeopardy, in terms of appeal, there is only one buckle Tengxun, compared to more applications in the future to settle in the "entertainment circle", show a more colorful Renren network, it is much different.

Today, Renren has 20 million registered users, and it may not take more than half a year to develop another 10 million users.

There is not much time left for Teng Xun!

In front of Ma Huateng and others, there is only one way:

Strengthen the binding of the buckle for users, if the user can also experience more wonderful content on the buckle, you can listen to songs, play games, read novels, and shop, so that you can resist Renren in the future, otherwise, it is very likely to fail.

"It's better to open up the buckle and increase the binding of the buckle to users by connecting to third-party applications. ”

In the case that I really can't think of any constructive proposals, some people suggest that they should simply imitate it directly, and Renren can deal with open platforms, and Tengxun can do the same.

It's just that one of the problems that must be faced in this way is that it is equivalent to competing with Renren in advance, and their analysis of the deep concept of this open model is not very thorough.

…………

Teng Xun is putting forward the "Renren Network Threat Theory" and discussing countermeasures, Renren Network, which is far away in Xiang City, is also holding a meeting.

The topic of the meeting was ordered: The battle to the top!

Get rid of Tengxun and dominate the field of instant messaging and social networking, then in the current Internet circle, Renren will have the largest user group and win the pinnacle of the industry.

In the first half of the meeting, everyone discussed how to maintain the new functions of the "entertainment industry", a network of people, and deeply tap its potential.

In the second half, someone asked: "What if Tengxun also launches similar functions? In terms of user scale, Buckle obviously has an advantage, if they follow suit, those third-party websites, will they be more inclined to cooperate with Tengxun?"

"If you only consider it from the single function of the entertainment industry, the situation you said will inevitably happen, but if you consider the problem from the whole and combine it with Renren.com, Teng Xun can only draw a tiger and not an anti-dog. ”

Gu Heng shook his head with a smile and said: "Launching the entertainment industry and opening up the platform to the outside world is not a one-sided effort, but a win-win result." Renren has traffic, which can attract third-party websites to settle in, so as to enrich the content of the platform. For those website platforms that have settled in, what they need is an opportunity to showcase. ”

"Renren can promote those entrepreneurial third-party websites, but Tengxun can't. We have mastered big data, according to the user's registration information, accurately push to the user's most desired things, hobbies are listening to songs and reading novels, then Renren can accurately push music websites and novel websites, if you like to play games, Renren can accurately push games, so that it does not affect the user experience, and can promote third-party applications.

Tengxun does not have such a function, today will be a music website in the form of a buckle pop-up window for the whole platform recommendation, tomorrow will be a game website for the whole platform push, so once or twice is fine, a few rounds a day, it will only seriously affect the user's experience, at this juncture, if they push randomly, it is equivalent to handing us the knife. If this is not done, those third-party websites that have settled in will not be fully displayed, and when the expected effect does not match the actual effect, these third-party websites will quickly switch docks and join the camp of Renren. ”

"Of course, it cannot be denied that if Teng Xun really embarks on this road, it should be able to hold on for a while longer, after all, today's network environment is still too monotonous, and the user's online entertainment methods are too few, and the demand is not high, as long as it focuses on launching a few simple applications, such as novels, music and other websites, it should be able to pass this level, but in this way, we have already won. ”

At the end of the sentence, Gu Heng didn't point it out, everyone present, the first to understand the deep meaning of these words was Tang Jun, and then, Jiang Cheng and the others also showed a sudden look.

Why is this the same as Renren winning?

The answer is very simple, because in this way, Tengxun will no longer have the possibility of going to the road of giants.

The core of the opening of Renren's "entertainment circle" lies in the word openness, which is implemented to the fundamental point and is also an important means of making profits.

Being able to incubate many third-party websites and applications will naturally make these third-party platforms willing to pay money and even accept a series of unequal treaties offered by Renren, even if Renren itself does not set foot in these fields, it can still make a profit.

Think about it, when the network environment gradually matures in the future, when a platform with hundreds of millions of users diverts tens of millions of loyal users to some third-party applications, what will it be?

At that time, the influence of Renren will only grow bigger and bigger, and it will fly higher and higher!

On the other hand, Tengxun only focuses on launching a few applications, which will be very thin compared to Renren's inclusiveness. And the most important thing is that it can't be truly open, and can only focus on incubating some applications that can meet the basic needs of users.

To be specific, if it focuses on incubating a few music, video, and game websites, and uses these applications to meet the basic network needs of users, it will be strong to bind users, and the inevitable result is that it will be tied up by these websites, in other words, it is impossible for it to get involved in those fields again, because once there is this idea, those music that has grown up with the help of the Tengxun platform, Video websites will inevitably backfire, and they can't pay Teng Xun money on the one hand, and on the other hand, they have to watch Teng Xun get involved in these fields to compete for profit margins.

If you don't get involved in these fields, is Tengxun still that Tengxun?

Just accepting the promotion fees paid by these websites, what can Tengxun use to develop itself? All companies that do not aim to make profits will either go bankrupt in the end or be taken down.

If Tengxun finally lives on the websites that were launched, then the future of Tengxun is no longer enough to fear.

In the future Internet world, an enterprise can lack everything, that is, it cannot lack funds. At that time, Renren.com, which has not yet been financed, can drag Teng Xun to death even if it is delayed.